Tags:

Coca-Cola Beverages Africa Collaborates With Flintfox and Microsoft to Streamline Pricing, Promotions, and Rebate Management

As part of an on-going programme of digital transformation at its bottling plants, Coca-Cola Beverages Africa (CCBA) is collaborating with pricing and rebate management experts Flintfox, and Microsoft to modernise how it uses technology. The collaboration will help the bottling giant retire legacy solutions, to better manage pricing and overcome existing challenges at all stages of the supply chain. Marketing Technology News: Loop Insights Rebrands As Fobi AI To Unify Messaging And Branding With Next Phase Of Enterprise……

Coca-Cola Bottlers in North America Partner with Salesforce to Power Digital Transformation

CONA Services LLC will leverage Salesforce's Consumer Goods Cloud to enable profitable growth and deliver personalized B2B customer experiences Salesforce, the global leader in CRM, announced that Coca-Cola bottlers in North America have partnered with Salesforce to digitally transform its contact center and field service operations. The largest bottlers of the Coca-Cola system in the US —through their IT Shared Services Provider CONA Services LLC (Coke One North America) —will deploy Salesforce Consumer Goods Cloud to help…

Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences

Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences Popular beverage company The Coca-Cola Company will use Microsoft’s Cloud platform to fully-transform its digital operations and deliver world-class customer experiences. Microsoft Corp. will provide its Azure, Dynamics 365, and Microsoft 365 to modernize how the company engages with employees and customers. In the official announcement, The Coca-Cola Company divulged its vision to utilize Microsoft’s enterprise…

IGA Coca-Cola Institute Keeps Food Retailers Worldwide Stocked with Learning Using Docebo

IGA Coca-Cola Institute, a global people development organization supported by The Coca-Cola company providing full LMS services dedicated to food retailers worldwide, has continued to expand its global food retailer training network with the help of Docebo, a leading AI-Powered learning platform. The IGA Coca-Cola Institute is continuing its successful partnership with Docebo after over 6 years of enterprise learning excellence. The company is using Docebo to deliver extended enterprise training to more than 10,000…

MarTech Interview with Saurabh Bhatia, CEO at Chocolate Platform

"With real-time reporting and optimizations, the performance of digital advertising has improved significantly." Tell us about your role and journey into technology. What galvanized you to start Chocolate Platform? I am a Co-Founder at Chocolate and currently serving as the CEO. I oversee the complete company strategy, operations, and short-term and long-term objectives. Chocolate originated from the need to offer a technologically sound and robust advertising solution that transcends traditional advertising. We started…

New E-Commerce Partnership to Enhance Payment Solutions for Growing Brands

A new unified ecommerce and payments partnership that will allow fast-growing brands to bolster their operations and enhance client relationships has been sealed amidst COVID-19. Digital marketing and ecommerce specialist, Diginius has aligned with Adyen, a renowned payments platform that works with the likes of Facebook, Uber and Spotify. Both businesses are already working with VTEX, a digital collaborative commerce provider that helps power online operations for huge brands like Coca Cola, Levi’s and Samsung.…

MMA Germany Announces the Mobile Video Checklist

A marketer’s guide to mobile video ad success The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their mobile phones. In Germany, this figure is already over 61%, according to eMarketer. Meanwhile, mobile is estimated to account for around 82% of all digitally sold advertising space, and 51% of total global advertising budgets by 2023. The writing is on the wall — mobile marketers must master mobile video. Marketing Technology News: Dynamic…

CDS Acquires SimpleUsability to Bolster UX Strategy

SimpleUsability, a Yorkshire-headquartered behavioral research company that helps brands to understand the needs of their customers, has been acquired by CDS for an undisclosed sum. The joining of the two firms will broaden CDS’s client proposition by strengthening its in-house behavioral insight offering, thus delivering a joined-up communications solution to its digital and print customers – with audience needs, inclusivity, and accessibility at the heart. As a leading figure within the Yorkshire tech community,…

MarTech Interview with Tim Kopp, CEO at Terminus

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Tim, please tell us about your vision for B2B martech. We’re in the middle of a major industry shift. Marketers want all-in-one platforms over best-of-breed integrations because, at the end of the day, integrations can only do so much. Marketers are hungry for a single source of truth, and that’s our vision for the future of marketing. Terminus is building the…

Vsblty and Retailigent Media to Introduce Customer Engagement, Audience Analytics Technology

VSBLTY Groupe Technologies Corp., a leading provider of security and retail marketing technology, and its Mexico partner Retailigent Media have been contracted to provide advanced audience analytics and customer engagement technology in a Mexican chain of pet stores, it was announced today by VSBLTY Co-founder & CEO Jay Hutton. Retailigent Media, with offices in Mexico and five other Latin American countries, is the leading company in Mexico for smart retail solutions, analytics and smart displays. Retailigent…

New Research Shows 88% Of Online Brand Mentions Are Visual And Brands May Be Blind To Them

Brands could access >1000% more brand monitoring intelligence by choosing a platform or agency that supports visual brand monitoring  VISUA provides its Visual-AI technology to renowned companies including Brandwatch, eBay, NAGRA Kudelski, MVP, and TVEyes New research from Visual-AI company, VISUA has revealed that brands who choose a platform or agency that only monitor text-based mentions of their brand name are missing 88% of valuable brand insights. For the study, VISUA analysed 1 million global tweets only…

Vaccinate Your Brand: How Business Can Prepare For Post-Quarantine

Some countries have started weakening lockdown procedures letting businesses gradually get back on the track. Public places are opening; airlines are encouraging people to start planning their vacations since early July; Formula 1 and other sports event organizers announce that races and champions eventually will take place in this season, but still without fans in the bleachers. Apparently, getting back to our previous image of normal, especially in terms of economy, won't happen overnight. Plus, businesses still have a…

VIOOH Expands UK Team With CRO Appointment

Digital Out of Home marketplace has appointed industry veteran Gavin Wilson to accelerate its growth plans VIOOH, the digital out of home (OOH) advertising marketplace has appointed Gavin Wilson as its Chief Revenue Officer (CRO). Wilson brings with him a wealth of contacts and experience with a prestigious background in the advertising sector and will be responsible for the buy-side element of programmatic trading of digital OOH, working with DSP and agency partners. Gavin will be driving the broader engagement and growth…

MarTech Interview with Amnon Siev, CEO at GeoEdge

"When a user visits a publisher, they’re expressing a level of trust in the publisher, and each publisher must repay that trust by providing a safe and clean user experience." Tell us about your role and journey into technology. What galvanized you to join GeoEdge? I always found the tech industry very interesting. Growing up in Israel, I watched the Israeli tech companies as they made a huge impact on the Israeli economy and built the start-up nation ecosystem. I knew this is the place I want to be. After completing my…

1010data Names Inna Kuznetsova as Interim CEO

1010data, a leading provider of time series-driven collaborative analytics, consumer intelligence and alternative data solutions, announced that Greg Munves is stepping down as Chief Executive Officer to pursue new opportunities. Effectively immediately, Inna Kuznetsova, COO, will serve as the company’s interim CEO. Nomi Bergman, a member of the company’s Board of Directors, will assume the role of Executive Chairman during the transition. “I am honored to build on the actions we have already taken to better position…

Terminus Taps Technology Veteran Tim Kopp as CEO to Lead the Account-Based Revolution

Terminus, the #1 customer rated account-based marketing platform, announced today it has named SaaS veteran Tim Kopp as its chief executive officer and chairman. Kopp is a recognized marketing and technology leader with more than 20 years of experience at global B2B and B2C brands such as ExactTarget and Coca Cola, and as an active early-stage investor at Hyde Park Venture Partners. During his time as chief marketing officer at ExactTarget, Kopp led a team of more than 300 marketing leaders to scale revenue from $50M to…

YouTube Cannes Lions Ad Leaderboard 2019

With Cannes Lions 2019 on the horizon, YouTube has today released their special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The winners leverage some of the most powerful components of best-in-class advertising. The Cannes Leaderboard manifests a distinct trend we are seeing on YouTube towards long-form content, with winning ads averaging 1 minute and 46 seconds in length. Viewers are choosing to watch beyond the first 5 seconds of the ads, meaning…

TechBytes with Daniel Dawson, CCTO, Grand Visual

Tell us about your role at Grand Visual and the team/technology you handle. I head up all creative technology projects at Grand Visual and I am lucky to have a diverse team with a broad spectrum of creative, technical and coding backgrounds to work with. Besides working on our own AdTech platforms and systems, we also explore, implement, and hone a whole range of innovative engagement techniques such as Augmented Reality, Touch & Gesture, Face Tracking, Video, and Mobile to drive interactions. Engaging stories…

Generation Z Report Reveals Them to Be Social Foodies with Declining Interest in Cars and Retail Malls

Back-To-School Report by Engagement Labs Declares Gen Z to Be a "TotalSocial Generation" For decades, the most important right of passage for American teenagers was the purchase of a first car to drive to the mall to hang out with friends. A new analysis of teenage conversation patterns by Engagement Labs shows that teens today—popularly known as Generation Z—present an entirely new challenge to marketers. Enabled by mobile devices, ride sharing, and a penchant for walkable restaurants and retail, teenagers are shunning…

The Secret to True Brand Authenticity

Understand what matters to your customers – and show you care Authenticity in marketing. Illusion or reality? I am encouraged that companies are inching closer to creating bonafide, meaningful connections, and interactions with their consumers – a challenge that marketers have struggled with for decades. In my experience, to achieve genuine brand relationships, companies must be vocal and heartfelt about the social issues that are bringing people closer together today – impacting brands and consumers alike. Companies…