yellowHEAD Launches SaaS Version of Its Creative Insight Technology Alison, Adds New Competitive Intelligence Feature

Advertisers now have full access to the AI-based technology that yellowHEAD’s team uses to analyze, ideate and optimize client creatives yellowHEAD, the AI-powered performance marketing company, announced the launch of its proprietary creative insights platform, Alison, as a SaaS solution now available for all brands and performance marketers. Utilized by yellowHEAD’s expert design team and campaign managers internally since 2017, Alison provides AI-driven insights to help analyze, ideate and optimize ad creative for…

Digimind Named a Leader in Market and Competitive Intelligence Platforms Evaluation by Independent Research Firm

In-Depth Analysis Concluded Digimind Is a Leader in Market and Competitive Intelligence Platforms Evaluation with a Differentiated Rating in 8 out of 10 Criteria, Including Product Vision and Product Roadmap, and Market Approach Digimind announced that it has been named a leader in The Forrester New Wave™: Market and Competitive Intelligence platforms, Q4 2019 evaluation. Forrester identified the 12 most significant providers in the category, and evaluated them. Digimind Named a Leader in Market and Competitive…

Crayon Named a Leader in Market and Competitive Intelligence Report by Independent Research Firm

Crayon, the market and competitive intelligence company, was named a Leader in The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019 report. The Forrester New Wave™ evaluated 12 vendors on 10 criteria and grouped them into four distinct categories: Leaders, Strong Performers, Contenders, and Challengers. Crayon The report states that Crayon leads the pack with a focus on measuring the platform's impact on sales and provides out-of-the-box integration, enabling the setup of…

New Crayon Battlecards Integrate with Salesforce CRM and Largest Source of Real-Time Competitive Intelligence

Crayon Arms Sales Teams with Dynamic, Measurable Battlecards Wired to 7 Million Sources of Competitive Intelligence Crayon, the market and competitive intelligence platform company that enables businesses to track, analyze, and act based on market movements, is arming sales teams with dynamic Battlecards integrated with Salesforce CRM and the world’s first real-time, programmatic competitive intelligence engine, the largest source of real-time competitive intelligence. Crayon monitors more than 300 million pages across…

SEMrush Announces Release of Its Competitive Intelligence Toolkit 2.0 on Its 10th Anniversary

SEMrush, an online visibility management and content marketing SaaS platform, announced, on its 10th anniversary, the release of its Competitive Intelligence 2.0 toolkit. With the product upgrade, marketers will now receive a full stack of marketing insights in all areas of competitors' digital marketing strategy including SEO, SEM, Paid Advertising, Content, SMM and PR. SEMrush Competitive Intelligence 2.0 is also tailored to needs of business development managers, sales teams and affiliate managers, who will be able to…

DataWeave Unveils Advanced SaaS-Based Competitive Intelligence Product Suite

DataWeave's AI-Powered Data Aggregation and Analysis Platform Harnesses Billions of Data Points from Diverse Web Sources DataWeave, a provider of Competitive Intelligence as a Service, announced the launch of a powerful new version of its SaaS-based competitive intelligence product suite that helps retailers and consumer brands leverage public data on the Web to make smarter decisions and compete profitably. "Since our inception, we have led the large-scale transformation of how enterprises consume and derive…

Kenscio Partners With eDataSource to Launch ‘Email Analyst’ for Competitive Intelligence

'Email Analyst'  is The New Game Changer in Email Marketing Competitive Intelligence and Inbox Tracking Kenscio Digital and eDataSource have partnered to launch a revolutionary competitive intelligence and inbox product called the 'Email Analyst', which will enable organizations to monitor their email marketing campaigns and keep up-to-date on competitor strategy. The companies will collaborate to deliver advance intelligence and inbox deliverability to email marketers, with Kenscio being the exclusive partner for 'Email…

77% Say Holistic Competitive Intelligence is Critical to Winning against Opposition

Yet, Only 22% of Businesses Have Defined Goals for Their Competitive Intelligence Programs, Reveals Crayon's State of Market Intelligence Report Crayon released the largest market and competitive intelligence research study, the 2018 State of Market Intelligence report. The study dives into the practices, challenges, and new trends in the field of market and competitive intelligence and is based on the responses of more than 700 business professionals. The study found that 89 percent of large companies have…

Competitive Intelligence and Backlink Audits—What Marketers Need to Know from the Latest SEMrush Study

September 27 Was World Tourism Day. The Theme Of World Tourism Day 2017 Was “Sustainable Tourism— A Tool For Development.” To show how top businesses see tourism as a potent driver of economic growth, leading online marketing intelligence and analytics company SEMrush, released the “SEMrush Website Airline and Keyword Study.” The study highlights the top destinations, top travels and the main channels that generate the highest traffic streams for the travel industry. On key words for destinations and website traffic…

True Influence Introduces InsightBASE Version 2.0, Next-Generation Marketing Intelligence Software That Significantly Enhances B2B…

InsightBASE Version 2.0 Arms Marketers with Knowledge of When Prospects Are Ready to Buy Their Products or Services, Guiding Them to Take the Right Marketing Action at Precisely the Right Time True Influence, the technology leader whose intent data platform and lead generation services dramatically improves account-based marketing (ABM) and business-to-business (B2B) marketing performance, announced that it is launching a new version of the company’s flagship Data-as-a-Service (DaaS) solution: InsightBASE Version 2.0. A…

Talkdesk Broadens Machine Learning Capabilities With Amazon Web Services Contact Center Intelligence

Talkdesk collaboration with AWS CCI boosts artificial intelligence integration and customer experience personalization Talkdesk is expanding its machine learning offering through AWS CCI to include a wider range of machine learning-driven options and capabilities Talkdesk customers gain a new level of flexibility to augment product capabilities Talkdesk is enriching Talkdesk Agent Assist and Talkdesk Speech Analytics products by leveraging Amazon Transcribe Talkdesk, Inc., the cloud contact center for…

The Latest Martech Tools and a Lot of Trust: How Service-Based Businesses can Stay Competitive in a Crowded Marketplace

Local, service-based business owners, like lawyers, dentists, and plumbers, have a lot on their plates. Not only are they running a trades business, but they also must deal with the daily tasks that come with growing the business. Today, that includes a level of proficiency in digital marketing, which is often a prerequisite for sustainable growth and success. And the list of focus areas in a comprehensive digital marketing strategy seems to grow every year: Website SEO PPC advertising Reviews and Reputation…

Loop Insights To Launch UKLIPZ, First Ever Artificial Intelligence Verified Mobile Video Review Platform

Loop Insights Inc. a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space is pleased to announce the January 2021 launch of UKLIPZ, the first-ever platform that enables consumers to create verified reviews using mobile video that can also be used, purchased or analyzed by brands and retailers to drive further engagement and sales. UKLIPZ was acquired by Loop on September 16th, 2019. Loop…

VanillaSoft Acquires Autoklose to Disrupt Sales Intelligence Market

New, first-of-its-kind integration aligns corporate and employer brand strategy across social media and employee review site VanillaSoft, a leading sales engagement technology company, is pleased to announce that they have acquired email automation and sales intelligence platform vendor Autoklose. Autoklose is an all-in-one outbound email automation and integrated B2B contact database platform used by sales teams to nurture and develop sales opportunities. The email capabilities feature lead generation, drip campaigns,…

Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data

Nielsen announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence solution. As part of the enhancements, Ad Intel is expanding its digital footprint by launching search data as a new media type and offering more robust, relevant, and richer digital advertising data first for existing mobile, desktop, display, and video placements and in the future, for social and in-app platforms. The breadth and depth of the solution enable an increased level of measurement…

InsightSquared Unveils Industry’s Most Complete and Flexible Revenue Intelligence Platform, Now With Conversational Intelligence

InsightSquared, a leading provider of revenue intelligence solutions, introduced the industry's most complete Revenue Intelligence Platform — featuring Activity Capture, Guided Selling, Interactive Reports, AI Forecasting,  out-of-the-box Dashboards — and now, Conversational Intelligence, adding rich call and video meeting data to the company's machine learning analytics engine. The InsightSquared (IS2) Revenue Intelligence Platform was architected from the ground up for scale, security, and speed. With customer…

The Elusive Holy Grail of Consumer Data Science and Intelligence

Understanding consumer data science is very important in the current context. In today’s marketplace, brands, agencies and organizations must have fast, streamlined access to complex consumer-based data in order to stay competitive. Meanwhile, sensitivity around data collection, responsible use, and legislation has changed the climate in which we operate. External pressures from the global pandemic, widespread natural disasters and societal upheaval are also causing the need for consumer insights to speed up, as people…

Commerce Signals Launches Merchant Tracker—First Market Intelligence Solution to Monitor County-Level Consumer Spending By Merchant

Commerce Signals, a Verisk Financial business and leading source of U.S. consumer spending insights,  announced the availability of the Commerce Signals Merchant Tracker, a ground-breaking solution for businesses to better understand where consumers are spending and how their own sales compare to other merchants. Never before have businesses been able to benchmark sales and market share vs. other named merchants at a county level. Spending trends are also broken-out between online and in-store sales. The Commerce Signals…

Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to Instacart

Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, announced full support for Instacart advertising. The expanded platform is one of the first to allow users to manage Instacart Featured Products through Pacvue’s combination of holistic performance data and recommended actions. Instacart is the North American leader in online grocery and provides consumers with a convenient and affordable way to have fresh groceries, household essentials, and more delivered or picked…

Experience Management Leader Medallia Acquires Behavioral Consumer Intelligence & Benchmarking Leader, Sense360

Adds real-time consumer intelligence signals and competitive benchmarks to Medallia platform to drive deep customer understanding and action Medallia, Inc., the global leader in experience management announced it has acquired Sense360, the next generation consumer insights platform. Sense360 provides always-on, consumer and competitive intelligence from buyer and non-buyer segments and answers pressing questions such as what is driving traffic, what are the growth opportunities in a specific market and which competitors are…