Connatix Creates ‘Smart Stories’ to Deliver Content Relevancy at Scale

New Offering on Playspace Platform Enables Publishers to Generate Contextually-Relevant Stories and Drive Video Revenue Connatix, the next-generation video technology company for publishers, announced that 'Smart Stories' are now available in its Playspace platform to help publishers bring more automation to the newsroom. Playspace was launched earlier this year to enable publishers to create turn-key "story players" from existing video or article content, and then monetize with video advertising. The new feature takes…

Playspace By Connatix Emerges As Key Technology For Publishers

Connatix, the next-generation video technology company for publishers, announced that multiple publishing partners have successfully integrated with the Playspace platform including AccuWeather, Gray TV, and The Washington Times. In June, Connatix launched Playspace as the first video monetization technology that creates relevant, editor-friendly formats with built-in revenue. Playspace makes it easy for publishers to boost their video revenue while enhancing the editorial experience by generating swipeable story units…

Connatix Launches Social Stories; For the First Time, Publishers Can Monetize their Instagram Content with Video

Connatix's Proprietary Technology Enables Publishers to Seamlessly Turn Content, Captions and Likes From Instagram Into Revenue-Generating Stories on Their Websites Connatix, the next-generation video technology company for publishers, announced the launch of Social Stories, a first-to-market monetization product that enables publishers to generate a stories format from their own Instagram content, embed onsite, and grow revenue with video advertising. Marketing Technology News: Mapp Launches Free Expert Community…

Connatix Launches Video Insights Engine to Provide Publishers Contextual Data, Analytics and Indexing

Connatix, the next-generation video technology company for publishers, announced the launch of a proprietary Video Insights Engine. An industry-first offering, this new capability will leverage advanced machine learning to automatically analyze the visuals and audio within a publisher's video content to bring greater efficiency to editorial workflows with automatic video indexing, derive new insights from content performance, and help scale contextual offerings for advertisers. The Video Insights Engine provides brands with…

Connatix Announces Launch of Playspace, First Video Offering That Creates Contextual Content for Publishers

Connatix, the next-generation video technology company for publishers, announced today the launch of Playspace, the first turn-key video monetization platform that creates relevant, editor-friendly formats with built-in revenue.  As a part of the new platform, publishers can automatically generate new monetizable story units that are contextually aligned with existing content. The end-to-end video platform was built with an integrated ad server and exchange to scale content, maximize revenue, and engage readers. Playspace…

Connatix Launches Live Stream Player Feature to Enhance Publishers’ Editorial Video Strategy

Elements' Live Stream Feature Transforms a Publisher's Unique Editorial Focus Into a High-Impact, Low-Lift, Quality Video Experiences Connatix, the next-generation video technology company for publishers, announced the availability of its ad-supported live stream player that enables publishers to easily stream and monetize video content across multiple devices. Publishers can seamlessly engage with readers through live broadcasts while developing new revenue streams through advertisers and custom sponsorship…

Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences

Compared with Millennials, Gen X, and Baby Boomers, Gen Z prefers content that includes audio, video, polls, quizzes, and a means to comment and receive recommended stories Connatix, the next-generation video technology company for publishers, announced the findings of a study it conducted about the media consumption habits and preferences of Gen Z, that indicates members of this generation (aged up to 22 years) gravitate toward a "multifaceted content experience," rooted in user recommendations from a diverse set of…

Connatix Announces Launch of Elements, the First Online Video Platform with Built-in Revenue for Publishers

Transformative video technology disrupts traditional video player cost models to help publishers create new revenue streams, engage readers, and offer premium video inventory to advertisers Connatix, a next-generation video technology company for publishers, announced the launch of Elements, the first online video platform (OVP) to unify editorial and revenue goals through an integrated technology stack. With an advanced video player at its core and robust content management tools, Elements was designed to drive…

TechBytes with Gil Sommer, VP of Product, Connatix

Tell us about your role and the team/technology you handle at Connatix. I am the VP of Product at Connatix. My team is responsible for creating and prioritizing a roadmap for various product lines, including our Online Video Platform, experiential video formats and in-house revenue engine. How much has the Mobile Advertising landscape evolved in the last two years? There have been many advances in Mobile Advertising in the last two years. From a marketer’s standpoint, mobile video has become a much larger focus. Many…

Connatix Bolsters Product Suite with Acquisition of Israeli Startup Kamidoo

Move Enhances the Next-Gen Video Platform’s Existing Content Solutions for Publishers with Natural Language Processing Connatix, the next-generation video platform for publishers, announced its acquisition of Israeli startup Kamidoo, an automated content enhancement platform powered by artificial intelligence. The acquisition, Connatix’s first ever, will add a dynamic and interactive layer to the company’s existing capabilities. Kamidoo’s technology leverages natural language processing to create dynamic,…

Video Platform Connatix Partners with Wibbitz to Make Video More Accessible for Publishers

Connatix, the Next-Generation Video Platform for Publishers, Today Announced a New Partnership with Wibbitz to Increase the Selection of Quality Video Content Offered to Publishers in Connatix’s Content Marketplace Connatix, the next-generation video platform for publishers, announced a new partnership with Wibbitz to increase the selection of quality video content offered to publishers in Connatix’s Content Marketplace. Videos produced with Wibbitz’s automated creation platform will now be available to Connatix clients,…

Connatix and PubMatic Partner to Offer Publishers More Transparency in Programmatic Video

Video Platform One of First to Integrate with PubMatic Cloud, Launched in June Connatix, the next-generation video platform for publishers, announced a new partnership with PubMatic to bring increased transparency to programmatic video. One of the first partners to integrate with PubMatic Cloud—a solution launched in June for publishers and tech companies looking to implement and control programmatic technology—Connatix can now more readily provide programmatic buyers with increased visibility into the nature of…

Connatix Unveils Stories for Publishers for Better Web-Mobile Presence

Stories for Publishers" Brings Social Media Type Interactivity to the Mobile Web Experience Connatix, the most advanced video syndication and monetization platform for publishers, has announced the release of Stories for Publishers. A first-of-its-kind product, Stories for Publishers gives users access to an engaging, social-like experience, with full control for both content and monetization on an owned and operated mobile web presence. Read More: Programmatic Tech Bytes with David Kashak Stories for Publishers provides…

Connatix Expands Video Syndication Offerings With New CRO

Jennifer Chen To Accelerate Programmatic Channel Partnerships And Monetization  Connatix, the most advanced video syndication and monetization platform for publishers, announced the appointment of Jennifer Chen as the company’s first Chief Revenue Officer (CRO). Connatix, which has quickly emerged as the leader in video syndication, is increasing the breadth of its impact for publishers by building out more programmatic execution channels. This includes programmatic direct sponsorship packages and private marketplace deals…

Programmatic Tech Bytes with David Kashak, Founder and CEO of Connatix

Last week, we covered the launch of Connatix Programmatic Syndication, the first-of-its-kind programmatic solution in the market. Yes, we mentioned that the new solution will provide an end-to-end audience extension for publishers, giving them the ability to scale their programmatic video monetization by distributing content and programmatic demand as a package across Connatix’ brand safe network. To know what the company has in store for the programmatic space, we interviewed David Kashak, Founder and CEO of Connatix.…

Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object; Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity Centro, a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Connatix (Video), Outreach (Sales Engagement), Facebook (Social), Salesforce (CRM), Concora (Customer Experience). Connatix Launches Live Stream Player Feature to Enhance Publishers’ Editorial Video Strategy Connatix, the next-generation video technology company for publishers, announced the availability of its ad-supported live stream player that enables publishers to easily stream…

CRN Recognizes StorageCraft as a “Coolest Cloud Storage” Company

CRN honors StorageCraft for being a premier cloud solution supplier StorageCraft, whose mission is to protect all data and ensure its constant availability, announced that CRN, a brand of The Channel Company, has named StorageCraft as one of its 100 Coolest Cloud Companies of 2020. This annual list honors the premier cloud technology suppliers in each of five key categories: infrastructure, platforms and development, security, storage, and software. The CRN editorial team selects the 100 Coolest Cloud Companies for the…

Epubor Boosts Conversion Rate by 20% with 2Checkout’s InLine Cart

New cart technology generates lower friction, faster loading times and a better user experience 2Checkout, the leading all-in-one monetization platform for global businesses, is pleased to announce that Epubor, an audio and visual content conversion software company, has chosen the vendor’s new ordering engine InLine Cart to improve conversion rates and boost online revenue. Epubor made the shift to InLine from their current setup based on improvements they saw during tests on several of their products, revealing a…

Next Generation of Sidecar for Facebook Helps E-commerce Retailers and Brands Tackle the Growing Complexity of Facebook Advertising

Sidecar Additionally Launches Support for Google Display and Video Ads as Part of the Company's Increased Focus on Audience Management Across Channels Sidecar continues to solve the pain points facing digital marketing teams in retail, and today's latest step is the introduction of the next generation of Sidecar for Facebook & Instagram. Critical among the new features is the granularity with which Sidecar automatically creates and manages audiences for Facebook and Instagram ads. In addition, the company's heightened…