Pixalate Releases State of Connected TV/OTT: 2019 Ad Supply Trends Report; 330% Global Growth in Programmatic Ad Transactions

An analysis of 2019 programmatic ad supply trends in the Connected TV (CTV) and Over-the-Top (OTT) advertising industry Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its State of Connected TV/OTT: 2019 Ad Supply Trends Report, featuring granular analysis on the latest trends in Over-the-Top (OTT) and Connected TV (CTV) advertising. Marketing Technology News: Rocketrip names Efrat Moshkoviz as Vice President of Customer Success Key Findings: 330% global…

DoubleVerify Announces the First Programmatic Platform Certification Program for Comprehensive Connected TV Fraud Protection

Amobee, MediaMath, SpotX, the Trade Desk & Xandr Are First Platforms to Be Certified by DV DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the industry’s first connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s…

ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV

Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers As consumers increasingly demand more focused and relevant advertising, a new study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences. .@Innovid and @ANAmarketers release new research study revealing key insights into connected TV Innovid and the ANA…

Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company

AdTech industry doesn't spare any chance to throw up unique updates. Today, two major ad tech companies announced a key M&A deal that could change the Connected TV advertising technology landscape forever. Rubicon Project and Telaria will merge to create the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. Earlier this year, two content recommendation platforms  - Taboola and Outbrain, had joined hands to take on the duopoly of Google and Facebook advertising. Telaria is a…

StackAdapt and SpotX Launch Connected TV Partnership for Canadian Advertisers

StackAdapt clients can now access premium CTV inventory and audiences via SpotX StackAdapt, a programmatic advertising technology company, and SpotX, the leading global video advertising and monetization platform, have announced a partnership focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of over-the-top (OTT) content at scale. Advertisers working with StackAdapt can now access premium inventory from more than 600 media owners, including A+E Networks, Discovery, and…

Amobee Launches Fraud Free Guarantee for Connected TV Inventory, Part of a Comprehensive Solution to Detect and Block Fraudulent Inventory

Advertising Platform Partners with DoubleVerify to Ensure a Fraud Free Experience for Brands and Agencies Amobee, a global digital advertising technology company, announced an extension of its partnership with DoubleVerify—the leading independent platform for digital media measurement software and analytics—to launch an expansion of its existing, comprehensive fraud prevention solution to include connected TV inventory. This updated protection leverages an early detection system using advanced technology and partnership…

Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination Across Connected TV Advertising

Privacy.TV to Usher in New Era of Accountability, Transparency and Privacy Compliance Across Advanced TV Advertising Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV), announced plans to power a free privacy compliance solution for CTV and Advanced Media called Privacy.TV. The solution will roll out in Q4 2019 in beta and become commercially available in 2020, offering OTT consumer opt-out and data transparency capabilities for publishers, adtech platforms,…

Samba TV Acquires Wove, Expanding the Industry’s Leading Connected TV Advertising and Technology Stack

Samba TV, the leading provider of global TV data and audience analytics, announced that it has acquired Wove, a data integration platform that will strengthen Samba’s advanced data onboarding and activation capabilities, opening the door for advertisers to apply first-party data to targeted connected TV and cross-screen advertising. Terms of the deal were not disclosed. This is the third acquisition for Samba in the past year, following Screen6 and Axwave, as the company continues to assemble a powerful technology stack to…

Wurl Launches AdPool, World’s Largest Cross-Platform Advertising Service for Connected TV

New Service Gives Advertisers Access to Billions of Ad Avails on Leading Connected TV Platforms Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced the general availability of AdPool, a new advertising marketplace enabling video producers to sell their CTV ad inventory to thousands of advertisers, ranging from global brands to local businesses. The new offering is available today and is a free service for video publishers and CTV platforms that are part of…

At 50%, Connected TV Hits New High of Video AD Impressions Served by Extreme Reach

With New Insights on Automotive and Direct-To-Consumer Categories, Q2 Video Benchmarks Report Shows Strength of Premium Publishers for DTC Brands While Autos Lag Behind in Adoption of CTV Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay.  It now accounts for a full 50% of all video ad impressions–twice that of mobile–according to the latest Video Benchmarks report from Extreme Reach (ER), the complete asset management solution for TV and video ads. This marks the fifth…

Protected Media Launches Supply Side Ad Verification to Create Trusted, Fraud Free Connected TV & OTT Marketplaces

In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free digital CTV ad marketplaces Protected Media, the leading provider of ad fraud detection solutions, announced the launch of its groundbreaking SDK for CTV and OTT.  With the new SDK OTT traffic can be verified at the source for the first time, providing media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory. The SDK is unique as it verifies each impression…

Amobee Launches Comprehensive Data Marketplace for Connected TV and Cross-Screen Advertising

Oracle Data Cloud, LiveRamp and Tru Optik Among 60+ Data Partners Providing 60,000+ Audience Targeting Segments for Connected TV and Cross-Screen Activation Amobee, a global digital advertising technology company, announced the launch of a comprehensive data marketplace for connected TV advertising, providing brands and agencies with access to a vast library of data for activation across connected TV and converged cross-screen campaigns. Amobee has launched its comprehensive CTV Data Marketplace with 60+ data partners…

Telaria and Sling TV Research Reveals Connected TV Is Key to Reaching Undecided GenZennial Voters Ahead of the 2020 Presidential Election

66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads Telaria, the complete software platform that optimizes yield for leading video publishers, published proprietary research in partnership with Sling TV, illustrating how Connected TV (CTV) will be the key platform for political advertisers to reach GenZennial voters, regardless of party affiliation. With the 2020 Presidential election expected to see an unprecedented amount of advertising spending, the stakes for buyers and sellers of…

Lotame Unveils Industry’s Most Connected TV Offering: Lotame TV

Company continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers, and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of the industry’s most connected TV product suite: Lotame TV. Lotame TV enables advertisers to seamlessly connect, build, target, activate, and…

Mobiquity Technologies Partners with PeerLogix to Expand Capabilities in OTT, Streaming Video and Connected TV

Mobiquity Technologies, Inc., a leading technology provider in next-generation programmatic advertising today announced they have partnered with PeerLogix, Inc., the established standard for tracking non-subscription based Over-the-Top ("OTT") engagement data. The partnership will provide Mobiquity's Advangelists platform with OTT viewership data expanding Mobiquity's competitiveness in OTT advertising, including connected-TV. As PeerLogix is the leader in historical viewership data - with a footprint of over 50,000 premium…

WD-40 Brand Successfully Executes First Connected TV Campaign in Partnership with Telaria and BVAccel

Achieved High Brand Awareness Among Millennial Professionals through Advanced Demographic and Psychographic Targeting on Telaria’s Platform Telaria, the complete software platform to manage video advertising for premium publishers, and BVAccel, a new breed of end-to-end commerce consultancy that exists to drive meaningful results for digital brands, partnered with WD-40 Brand, creator of the iconic blue and yellow can, to successfully execute their first connected TV (CTV) advertising campaign of achieving greater brand…

Pixability Announces PixabilityONE, an All-In-One Solution for Audi-Ence Targeting, Optimization, and Reporting for YouTube, Facebook,…

Platform Will Give Advertisers the Ability to Manage Over 75% of All Video Ad Campaigns Being Run Worldwide Through One Unified Interface Video advertising software and insights leader Pixability announces the launch of PixabilityONE, a first-of-its-kind software platform powered by data science, used for running campaigns across the premier video advertising destinations, all in one place. Those destinations include YouTube, Facebook, Instagram and Connected TV platforms like Amazon. The PixabilityONE platform can be…

Connected TV is Transforming the Digital Advertising Ecosystem: Extreme Reach’s Latest Video Benchmarks Report Shows 49% of Video Ad…

Impact of CTV's Surging Popularity Includes Highest-Ever Completion Rate and Longer Ad Length With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, reveals the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company's platform, AdBridge, and specifically its proprietary video ad server, the report highlights the…

Connected TV is Transforming the Digital Advertising Ecosystem: ExtremLatest Video Benchmarks Report Shows 49% of Video Ad Impressions Going…

Impact of CTV's surging popularity includes highest-ever completion rate and longer ad length With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, reveals the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company's platform, AdBridgeTM, and specifically its proprietary video ad server, the report highlights the…

Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising

Enables Advanced Audience Targeting and Cross-Device Measurement for Political and Issue Campaigns The 2020 U.S. election cycle is expected to be the most expensive in history with an anticipated $10 billion or more being spent on advertising to influence voters across the nation. Successful campaigns will acknowledge the major changes in media consumption behavior and leverage new advanced targeting capabilities to reach specific audiences across over-the-top TV (OTT), connected TV (CTV) and streaming audio. Tru Optik,…