Affle’s Mediasmart Platform Launches Its Proprietary Audience Targeting and Household Sync Technology on Connected TV (CTV)

mediasmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific audiences within the household.…

Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application. Comscore launched the capability earlier this year for U.S. clients and is now expanding to more geographic regions to meet industry…

IntentKey Connected TV (CTV) Attribution Gives Brands the Ability to Measure the Effectiveness of their TV Campaigns

Inuvo, Inc., a leading provider of marketing technology, powered by IntentKey artificial intelligence (AI) that serves brands and agencies, announces the production launch of a new feature which provides marketers with the ability to understand the effectiveness of their Connected TV (CTV) campaigns. Marketers have always viewed TV as a critical component to their branding efforts, but until now there hasn’t been a way to measure its effectiveness. Inuvo now offers CTV attribution for clients. This capability means…

Nielsen To Measure Connected TV Campaigns On YouTube & YouTube TV For The First Time

Expands Nielsen's Advanced TV footprint, positions Digital Ad Ratings as the leading independent CTV measurement solution Nielsen announced that YouTube's streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on both the YouTube and YouTube TV apps on connected TVs (CTV). This announcement expands Nielsen's ability to measure YouTube beyond computer and mobile and builds on Nielsen's expanding Advanced TV product suite that…

Comscore Achieves Global Connected TV Footprint With New Samba TV Partnership

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced its expanded TV measurement footprint driven by a new partnership with Samba TV, one of the leading cross-screen television data and analytics providers globally. The launch of international Smart TV measurement capabilities will begin in select European markets. By working with new and…

ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV

Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive source of audience and inventory partners ITN Networks, the leading unwired network in the U.S., announced its partnership with LoopMe, the outcomes-based advertising platform, to expand advanced audience measurement and targeting for national advertisers across customized linear, over-the-top (OTT) and connected TV (CTV) video networks. This SaaS data partnership is the first of its kind and will give ITN…

Inscape And Kinetiq Partner To Link TV Brand Exposures To Household-Level Data From Millions Of Connected TVs

Inscape, the smart TV data company and a subsidiary of VIZIO, and Kinetiq, a leading TV intelligence platform, announced a new partnership that combines Inscape's glass-level insights from more than 15 million smart TVs with Kinetiq's real-time program and ad metadata mined from more than 1,400 cable and broadcast networks and stations in all 210 U.S. DMAs. This powerful combination allows marketers to better measure the effectiveness of their TV investment across ads, sponsorships, and earned media. Kinetiq also provides…

Unruly Data Uncovers Consumer Attitudes Toward Connected TV (CTV) During COVID-19, Including Consumption Behaviors and Ad Preferences

Video advertising platform Unruly released a study that investigates consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. Unruly, which is part of Tremor International, surveyed nearly 1,800 US consumers in July 2020 for this study. Previous research by Unruly showed that 42% of US consumers are spending ‘a lot more time’ watching CTV content since the start of the pandemic. But as CTV content consumption continues to accelerate, marketers are trailing behind with their media…

Dynata And Google Join Forces To Deliver Comprehensive Measurement Of YouTube Advertising Effectiveness Across Mobile And Connected TV…

Dynata, the world's largest first-party data, and insights platform announced an integration with Google's Ads Data Hub to deliver greater visibility into advertising and marketing campaigns on YouTube. Dynata can now enable organizations to measure ad effectiveness and campaign performance on YouTube across all screens, devices, and platforms without the use of cookies, ensuring that organizations can retain the capabilities they need for accurate and effective measurement and analytics. Marketing Technology News: Chili…

LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness

LoopMe, the outcomes-based video platform, announced its flagship product, PurchaseLoop, can now be used to optimize and provide attribution for connected TV (CTV) campaigns in near-real-time. With artificial intelligence (AI)-powered technology that closes the loop on brand outcomes, this latest innovation ties brand awareness, consideration and purchase intent actions to CTV and digital campaigns, delivering accountability and measurement for CTV investments. Marketing Technology News: Insellerate Launches First of Its…

Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising

Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable,…

Hype or Just Normal: 5G Adoption and the Future of Connected TV and OTT

According to the global survey, 5G will start replacing the traditional broadcast distribution channels for TV Content like DTT and satellite within 1 to 2 years. Internet TV technology ecosystem is in a dynamic state of transition. Its future is heavily dependent on how quickly telecom service providers adopt 5G capabilities. According to the recent survey on the role of 5G and perceptions of broadcasters across the globe, Nevion found out that nearly 82% of the respondents agreed that 5G will “Eventually replace…

KERV Launches Connected TV Product

KERV Interactive, the multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has launched a Connected TV product that can dynamically insert QR codes seamlessly into video assets. The CTV product enables brands and content creators to showcase specific products, offer relevant information, and provide contextual shopping opportunities. Marketing Technology News: Drift Expands Beyond Conversational Marketing https://vimeo.com/360629740 The QR…

TN Marketing Reaches New Audiences on Connected TV Devices Using Brightcove Beacon

TN Marketing uses Brightcove to deliver 20 connected TV applications across its branded properties Brightcove Inc., the world’s leading video technology platform, announced that TN Marketing, a global video streaming service focused on creating communities by engaging people with their passions, is using Brightcove Beacon to expand its members’ access beyond desktop and mobile to connected TV devices. TN Marketing streams "how-to" instructional video content, centered around lifelong hobbies to its more than five million…

Amobee Launches Industry First Self-Service Platform for Revolutionary TV Amplifier Solution, Joining Linear and Connected TV Planning

Horizon Media Drives 65 Percent Additional Digital Reach for Client Using Precision Activation Tool Amobee, the global advertising technology company reinventing advertising for the converging world, has dramatically expanded its revolutionary TV Amplifier solution, making it easier for advertisers to create connected TV (CTV), social and digital media campaigns that perfectly complement their linear TV strategy by ensuring that the right target audiences are reached at the ideal frequency to drive site visits,…

Pixalate Launches World’s First Connected TV Rankings

An analysis of OTT/CTV traffic quality including household reach, invalid traffic (IVT), and more: Telaria, FreeWheel, Verizon Media top Q1 2020 rankings Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the first-ever Connected TV/OTT Seller Trust Index (CSTI), a breakthrough addition to Pixalate's suite of programmatic seller quality rankings. Pixalate's new CSTI ranks the overall quality of programmatic sellers across three major OTT/CTV platforms: Roku, Amazon, and Samsung. Among…

GroundTruth Expands Location Targeting Beyond Mobile with Connected TV and Desktop to Optimize Online Advertising Strategies

GroundTruth, the leading global location technology company, announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution and Desktop offering, coupled with its existing mobile capabilities, GroundTruth is providing marketers broader access to cross-device channels in order to drive consumers to physical points of interest or convert them online. Campaign insights can then be used to…

Programmatic Connected TV/OTT Ad Spend Bouncing Back, up 40% After Initial COVID-19 Shock

Hulu (+44%), Sling TV (+30%) among notable app risers; All major device types see ad spend bump, including Roku (+44%) and Apple (+41%) Pixalate, a global ad fraud intelligence and marketing compliance platform, today released an update to its COVID-19 benchmarks: Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising Report, examining how U.S. programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

Pixalate Earns MRC Accreditation for Multiple Connected TV/OTT, SSAI Measurement Metrics

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics. Pixalate considers server-side-ad-insertion to be one of the largest risk factors to OTT/CTV advertising, threatening millions in ad spend each year. Pixalate's accreditation for SSAI measurement metrics spans desktop, mobile…