California Becomes First State to Strengthen Consumer Data Privacy Protections

Common Sense Sponsors Bill as Part of Broader Effort to Improve Digital Well-Being for Kids and Families The California Consumer Privacy Act of 2018 was signed into law recently, guaranteeing new data privacy rights for the state's 40 million consumers, with kids under 16 winning extra protections. The legislation, AB 375, was authored by Assemblymember Ed Chau (D-Monterey Park), Senator Robert Hertzberg (D-Van Nuys), and Senator Bill Dodd (D-Napa), and was sponsored by Common Sense. Although several states are…

Insights Network Study Shows US Consumers Want Privacy and Protection of Personal Data

Nine out of 10 Consumers Think it is Unethical for Personal Info to be Shared Without Consent, Says Study All our personal data continues to be a major source of revenue for companies like Google and Facebook, but we consumers have still been unable to leverage our data for profit. To further drill into the details, Insights Network commissioned a survey of 1,000 consumers in the United States and found that the respondents are eagerly awaiting a change in the data sharing landscape. Consumers want an increase in…

Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg

Anzu.io, the world’s most advanced blended in-game advertising solution, announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns by allowing them to target and retarget the right gaming audiences. The digital marketing space is facing some significant challenges. Ad-blocking is on the rise and third-party cookies are about to become obsolete,…

Global Ecommerce Consumer Survey Compares Shopping Habits, Fraud Worries, Customer Experience Expectations

Sapio Research study conducted by ClearSale shows which consumers are most comfortable with cross-border shopping, most worried about online fraud, and most likely to abandon a merchant after a false decline International fraud protection leader ClearSale is pleased to release an extensive analysis of its five-country study on consumer attitudes commissioned from Sapio Research titled, 2021 Global Ecommerce Consumer Behavior Analysis. The analysis shows merchants how online shoppers in the U.S., U.K., Canada, Mexico and…

Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Amid rapid technological advances, the last decade alone has seen the emergence of novel customer channels and opened the path towards previously inaccessible markets—not only in terms of geography, but also in terms of mediums—be it mobile, web, or social media. Now, we’ve reached the…

Privacy Bee Introduces One-Click Privacy Management to Help Consumers More Easily Protect Their Data and Prevent Identity Theft

New privacy dashboard and browser extensions empower consumers to declare their privacy preferences with individual companies Privacy Bee, the proactive privacy platform, makes one-click privacy management a reality with its latest release. The new dashboard tool and Chrome extension simplify privacy management by allowing users to manage privacy preferences across many companies, all in one place. Marketing Technology News: Sparks Announces Acquisition of Group Delphi’s Trade Show and Events Business Users declare their…

Signifyd Named Market Leader by Frost & Sullivan for Dominating eCommerce Fraud Prevention with an Exceptional Consumer Experience

Signifyd's vast ecosystem of merchants and powerful product features endow it with a significant competitive edge Based on its recent analysis of the global eCommerce fraud prevention market, Frost & Sullivan recognizes Signifyd with the Global Growth Excellence Frost Radar Award. Signifyd is a leading provider of guaranteed fraud protection solutions for eCommerce merchants and retailers. Continued global expansion, large-scale automation, a highly modular and open platform, and partnerships with payment processors and…

ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data

Enables Companies to Build Data-Compliant Go-To-Market Strategies for the Long-Term ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has launched Privacy Clusters as a part of its premium Streaming Intent offering. Privacy Clusters enable the cookieless production of business intent signals and preserve the anonymity of individuals while offering the company-specific behavioral signals needed to identify early-stage opportunities. With the future of third-party cookies uncertain,…

Informatica Announces New Governed Data Lake Management Solution for AWS Customers

Joint Customers to Benefit from Advanced Serverless Capabilities and Enhanced Governance for Trusted Data and Analytics Informatica, the enterprise cloud data management leader, announced a new Governed Data Lake Management Solution for Amazon Web Services (AWS) allowing joint customers to govern, secure and scale a data lake on Amazon S3. Launched today at AWS re:Invent, the new capabilities include intelligent data cataloging, data policy management and enforcement, data protection and privacy controls, and cloud-native…

Q5id and Skypoint Announce Partnership to Deliver Industry’s First Proven Identity Management Solution With Integrated Privacy Compliance…

Delivering the world's first proven identity management solution with integrated privacy controls Q5id announced its partnership with SkyPoint Cloud, a leading customer data platform that champions privacy and compliance through connected privacy-first consumer experiences to build integrated privacy controls and compliance with a framework of privacy embedded throughout Q5id platform. With vast amounts of user information, touchpoints, mobile devices and increasing privacy regulations, proving identities while preserving…

Datadobi Announces Support for File Data Migration and Protection to Microsoft Azure

Datadobi, a global leader in unstructured data management software, has announced support for file data migration to and protection on Microsoft Azure. Adding this new capability means enterprise customers have another option to migrate and protect their NAS file data to the cloud, optimizing storage investment while preserving end-to-end data integrity. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) Using Datadobi software, enterprises get the best of both worlds by allowing them…

Ericsson Emodo Tackles Ad Industry’s Data Inaccuracy Problem with Launch of First Inventory Solution Verified for Accuracy by Three UK…

Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding begins Emodo, an Ericsson company focused on data activation and monetization, is launching Emodo Supply, verified by Three UK. The product is an operator-verified solution that validates the accuracy and quality of advertising inventory in real time. This is the first advertising solution to emerge as part of its ongoing partnership with CKDelta, a member of CK Hutchison Holdings. With…

Delivering Better Customer Experience Using Customer Data Management

If there is one thing that has strengthened during the COVID-19 pandemic is our reliance on technology. Even more so, smart technology, also referred to as SmartTech in the modern business parlance. In the business world, the pandemic brought limitations in the form of a reduced workforce and resources. The year 2020 also tightened the corporate world’s take on smart decision-making in relevance to objectives and functionality. Right from the front, the decisions have been well calculated, well carried out, and in the…

edatanetworks Inc. Receives Additional Click2Sale Digital Advertising Patent from USTPO

edatanetworks Inc. announced the approval of a digital advertising patent from the United States Patent and Trademark Office (USPTO). edatanetworks' intellectual property rights and portfolio continue to expand with the allowance from the USPTO of patent 14/480,721. This key patent further protects the fundamental methods in measuring online to offline digital commerce and its effectiveness in the advertising space, utilizing connections already in place today with online and offline advertisers, financial institutions,…

Phunware Launches MaaS Customer Data Platform

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data, and services for brands worldwide, announced the launch of its Multiscreen-as-a-Service (MaaS) Customer Data Platform (CDP). The global CDP market is expected to grow at a Compound Annual Growth Rate (CAGR) of 34% to more than $10.3 billion by 2025. This worldwide market is being fueled and accelerated by the ongoing COVID-19 pandemic as businesses from retailers to healthcare providers are increasingly relying…

The State of Privacy Data Rights Around the World – New Research From BigID and the International Association of Privacy Professionals

BigID, the leader in data discovery and intelligence for privacy, protection and perspective, released a report on the state of Privacy Data Rights, in partnership with the International Association of Privacy Professionals (IAPP), the largest and most comprehensive global information privacy community and resource. Privacy regulations like GDPR, CCPA and LGPD are centered on the notion that individuals retain rights to their data. These data rights span rights to access, delete, and correct data and represent how…

How to Make Consumers’ “Nice List” This Holiday Season

During the holiday season, shoppers often find themselves overwhelmed with brand marketing messages. The retail industry is undergoing transformational change in 2020. An increasingly digital-first customer journey became accelerated when retail outlets were forced to close their doors – at least temporarily, and several iconic retail brands filed for bankruptcy protection, with J. Crew, Brooks Brothers, Neiman Marcus, JC Penney and Pier 1 Imports among them. Approaching the tail end of 2020, many retailers are pinning…

Thales Empowers Organisations to Simplify the Discovery, Protection and Control of Sensitive Data

CipherTrust Data Security Platform enables businesses to discover, protect and control sensitive data anywhere on a single platform New ‘all-in-one’ solution removes security complexities caused by evolving regulations, growing cloud adoption and increasing threats Data security operations are simplified and data protection is strengthened with strong access controls and visibility through centralised data discovery, classification, encryption and key management Thales will showcase the CipherTrust Data Security…

Mobvista Receives SOC2 Type1 Report, Achieves International Level for Data Security and Privacy Protection Standards

Mobvista, a technology platform providing mobile advertising and marketing services, has passed the SOC2 audit, an authoritative international certification standard, and received the SOC2 Type1 report, becoming China's first company in the mobile internet marketing community to obtain such a report. The SOC report is a System and Organization Controls (SOC) service audit report formulated by the American Institute of Certified Public Accountants (AICPA), which includes three forms: SOC1, SOC2, and SOC3. Among them, SOC2…

maaiiconnect Enhances Data Security and Protection Capabilities to Empower Organisations with Secure and Compliant Customer Relationships

Leading customer engagement and team collaboration platform, maaiiconnect, empowers organizations to build secure and compliant customer relationships with new security features. Two-factor Authentication, Advanced Password Policies, Access Controls, Data Retention, and more have strengthened maaiiconnect's state-of-the-art security capabilities. Security is top of mind for most organizations and consumers, and increasing in importance considerably. In the first half of 2020, the number of data breaches and security…