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California Becomes First State to Strengthen Consumer Data Privacy Protections

Common Sense Sponsors Bill as Part of Broader Effort to Improve Digital Well-Being for Kids and Families The California Consumer Privacy Act of 2018 was signed into law recently, guaranteeing new data privacy rights for the state's 40 million consumers, with kids under 16 winning extra protections. The legislation, AB 375, was authored by Assemblymember Ed Chau (D-Monterey Park), Senator Robert Hertzberg (D-Van Nuys), and Senator Bill Dodd (D-Napa), and was sponsored by Common Sense. Although several states are…

Insights Network Study Shows US Consumers Want Privacy and Protection of Personal Data

Nine out of 10 Consumers Think it is Unethical for Personal Info to be Shared Without Consent, Says Study All our personal data continues to be a major source of revenue for companies like Google and Facebook, but we consumers have still been unable to leverage our data for profit. To further drill into the details, Insights Network commissioned a survey of 1,000 consumers in the United States and found that the respondents are eagerly awaiting a change in the data sharing landscape. Consumers want an increase in…

Three Reasons Why Zero-Party Data is Marketing’s Next Big Thing

With the recent passing of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), tech companies will find it increasingly difficult to collect data about their target audience. In the face of this changing legislative climate, how can Marketing best approach data collection? Zero-party data, a type of data collection where users voluntarily share their personal information with companies, could offer a solution. Because zero-party data relies on building trust with consumers…

Cyclonis Backup Launched to Protect Against Ransomware & Securely Backup Files from Data Loss

Cyclonis Limited releases Cyclonis Backup, an easy-to-use and full-featured backup solution that leverages the Cloud and strong AES-256 encryption to help users protect themselves against ransomware and backup their data. Cyclonis Ltd. releases Cyclonis Backup, a backup solution designed to simplify the process of backing up and restoring information. Cyclonis Backup's intuitive interface is tailored to help both novice and expert users to seamlessly and effectively backup their important files. Backup data is encrypted…

Building Better Data Management Practices Against Consumer Privacy Concerns

In the age of Brexit, GDPR and Cambridge Analytica scandals, CMOs are finding it harder to navigate effective data management, especially as consumer privacy concerns continue to grow. In fact, some CMOs say their businesses are losing millions of dollars every year due to poor data handling skills, a new survey revealed. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth of consumers to uncover the ongoing…

Study: Data Security Is the New Table Stakes for a Positive Brand Experience

According to a new study released today by Infogroup, a leading provider of data and data-driven intelligence solutions, 80% of consumers say they're more concerned about privacy than they used to be — a tendency marketers ought to keep in mind. In its report, "How Different Generations Think About Their Data", Infogroup surveyed more than 1,000 consumers on their data privacy priorities. The survey showed that 65% of consumers consider it risky to give a company their personal information. Marketing Technology News:…

MarTech Interview with Barbara Lawler, Chief Privacy and Data Ethics Officer at Looker

"Data ethics is doing the right thing with data, considering the human impact from all sides, and making decisions based on your brand values." Hi Barbara. Tell us about your journey into data protection and how you started at Looker. My journey into data security and privacy began more than two decades ago, where I previously served as Chief Privacy Officer for Intuit, Inc. and the Hewlett-Packard Company. In fact, I was Hewlett-Packard’s first-ever CPO, where I led a global team that drove global privacy policy and…

Duality Technologies Launches SecurePlus Query, the First Privacy-Enhanced Query Engine for Data Collaboration

Duality SecurePlus Query utilizes Homomorphic Encryption to enable banks to securely collaborate across institutions and borders in financial crime investigations, without compromising data privacy Duality Technologies, a leading provider of Privacy-Enhancing Technologies (PETs), announced today the launch of  SecurePlus Query,  a privacy-by-design query engine for data collaboration. The novel solution opens up new ways for organizations to maximize data insights and leverage collective intelligence. In the financial…

Netwrix Now Delivers Data Classification for Google Drive and Integrates with Microsoft Information Protection

Organizations can reduce security-related stress with trustworthy data tagging and prove compliance with the CCPA faster and more easily Netwrix, a vendor that makes data security easy, announced today the release of Netwrix Data Classification 5.5.2. This updated version enables customers to enrich Microsoft Information Protection (MIP) capabilities by accurately and consistently labelling documents; improve the security of sensitive content stored on their corporate Google Drive; and ease the burden of CCPA compliance.…

Striim Bolsters Cloud Security, Adds Advanced Partitioning and New Data Pipeline Manageability Features for Streaming Data Integration to…

Striim Version 3.9.8 Includes Valuable Security Enhancements Including KeyStore Support, Stronger Password Security, and Multi-Layered Application Security, and Secure File Encryption when Loading Files to Cloud Storage Striim, provider of an enterprise-grade platform for streaming data integration to the cloud, has introduced a broad set of enhancements to its on-prem-to-cloud data integration offerings that strengthen platform and data security, improve data accountability, speed application development, increase…

Actifio Receives ‘Best of 2020’ Recognition for Data Protection From Solutions Review

'A Single Platform That Integrates DR, Backup & Long-Term Data Retention' Actifio, the pioneer of copy data management software, has been chosen by Solutions Review on its "Best of 2020" list of the Top 12 Best Data Protection Companies for 2020. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree Camera Segment Solutions Review publishes both a Buyer's Guide and Solutions Directory for IT and business leaders to navigate the landscape of data protection providers. Its thorough,…

Neustar Significantly Multiplies IP Geolocation Data Accuracy for Compliance, Risk, and Security Use Cases

UltraGeoPoint expands the global data collection network and advanced machine learning algorithms to provide geolocation data on over 99.99% of all routable IPv4 and IPv6 addresses Neustar, Inc., a global information services and technology company and leader in identity resolution, announced significant enhancements to its market-leading IP address geolocation service, UltraGeoPoint, (formerly known as IP GeoPoint) to help customers meet regulatory compliance requirements, strengthen network security and reduce risk…

New Study Reveals Data Protection and Compliance Risks From New Era of Mobile Workforce

Consumer messaging apps overtake email for work communication via mobile, as new MEF study reveals privacy and security risks faced by employers and employees Workplaces are changing dramatically with desks, PCs and fixed-line phones being replaced by mobile working. The mobile centric workplace is ushering new behaviors and trends including a shift towards consumer messaging apps like WhatsApp, Facebook Messenger, Viber and Line for business communications. While the use of consumer messenger apps in the workplace has…

Signifyd Launches Its Commerce Protection Platform to Optimize Revenue Throughout the Shopping Journey

Signifyd announced the launch of its Commerce Protection Platform, an innovative retail solution that leverages its vast Commerce Network to maximize ecommerce conversion, automate customer experience and eliminate fraud and customer abuse. The enterprise-ready platform gives retailers “found money” to overcome the twin challenges of modern retail — rapidly increasing costs for top-of-funnel customer acquisition and bottom-of-funnel fulfillment. As platforms like Google, Facebook and Amazon drive up digital ad prices and…

CUJO AI Integrates its AI-powered Incognito Solution into Technicolor Broadband Gateways to Provide Privacy and Tracking Protection Services

CUJO AI announced that CUJO AI Incognito is now being pre-integrated with Technicolor broadband Customer Premises Equipment (CPE) running RDK-B and Homeware, Technicolor's middleware based on OpenWRT, allowing Technicolor to offer users privacy and tracking protection services with no endpoint software being needed. The CUJO AI Incognito solution will allow users to take control of their private information by automatically blocking tracking software that profiles them on the Internet. "Each day we are committed to…

Corona Virus Closed the Gate to Mobile World Congress, but the Agile AI Tech Company Exacaster Found the Way to Launch Its Customer Data…

The cancellation of the Mobile World Congress (MWC) 2020 in Barcelona has left companies counting the cost of potential business losses. It can get extremely painful for smaller technology companies or even devastating for startups Exacaster, an AI-powered marketing automation software company from Lithuania (EU), has been waiting for exhibiting in the biggest mobile technology show for nearly 10 years. "We were dreaming to participate in MWC ever since we founded the company but managed to get ready for it only this…

Spirion Extends Proven Data Privacy Manager Platform to the Cloud

Reveals New Holistic Data Privacy Framework to Help Enterprises Better Detect and Protect Sensitive Information Spirion, a pioneer in building solutions that enable companies around the globe to take the critical first step towards data security and privacy, announced the release of its new SaaS platform, Data Privacy Manager. The new cloud platform builds upon Spirion’s proven architecture implemented on-premise by thousands of businesses, agencies, and universities to protect the privacy of more than 50 million…

Databricks Named a Leader in Gartner Magic Quadrant for Data Science and Machine Learning Platforms

Recognition Acknowledges Databricks’ Ability to Execute and Completeness of Vision for Third Year in a Row Databricks, the leader in unified data analytics, has been named by Gartner as a Leader in the 2020 Magic Quadrant for Data Science and Machine Learning Platforms. Databricks’ Unified Data Analytics Platform allows organizations access to all of their big data and traditional data for business intelligence and machine learning on one platform. On its journey to help data teams solve the world’s toughest problems,…

Punchh Doubles Down on Privacy Protections with New Compliance Achievements

Punchh, the leader in loyalty and engagement solutions for physical retailers, announced that it has successfully achieved Service Organization Control (SOC) 1 Type 2 and SOC 2 Type 2 compliance. The American Institute of Certified Public Accountants (AICPA) designed the SOC 1 and SOC 2 reports to aid organizations in building trust and confidence with clients in its services and respective controls through an independent CPA report. Compliance with SOC 1 Type 2 and SOC 2 Type 2 demonstrates Punchh's commitment to…