OneAffiniti and Contentstack Partner to Deliver Content Marketing Capabilities for Global Channel Partners

Combination of Through-Channel Marketing and Agile headless CMS offers brands ability to expand beyond English-speaking markets globally Contentstack, the leading Content Experience Platform (CXP), today announced a partnership with OneAffiniti, a provider of through-channel marketing solutions for the world's largest technology brands and their 3,500 channel partners. As part of the partnership, OneAffiniti has integrated Contentstack into its proprietary Through-Channel Marketing Automation (TCMA) platform to accelerate…

Intent Data Reveals That in an Always-On World, ‘Content Marketing’ Reigns Supreme: Bombora Company Surge(R) Spots Trend

“Demand generation” and “content marketing” remain strong areas of interest for brands, as measured by Bombora Company Surge(R) This week’s intent data gives us an important reminder: Content is still king! “Demand generation” and “content marketing” remain strong areas of interest for brands, continuing their upward trajectory since January, as measured by Bombora Company Surge(R). Recent research from B2B International corroborates this point, revealing that demand generation is the top marketing focus for B2B…

Mediaplanet Wins 4 Prestigious Awards of Excellence for Its Content Marketing Work

The Academy of Interactive & Visual Arts' esteemed 27th Annual Communicator Award winners have been announced and Mediaplanet wins big with four overall Awards of Excellence (gold) that include two client-branded content pieces – the first piece titled, “Life-Saving Specialty Medical Care Helping People with Severe Eating Disorders” sponsored by ACUTE Center for Eating Disorders and the second piece titled “How a COVID-19 Diagnosis Helped This Couple Find a New Purpose” sponsored by Wave. The two additional Awards of…

Knotch Quantifies Content Marketing ROI with Expanded Content Intelligence Platform

First Solution to Connect Content to Business Outcomes with Metrics Demonstrating Content Value Knotch, the leading provider of business analytics built specifically for content, today announced major enhancements to its Content Intelligence Platform that enable brands to quantify the business impact of both their owned and paid content initiatives in order to plan and optimize their content investments. This release represents a major shift in how content strategy is measured by connecting content activities to three…

Content Marketing Tools For Every B2B Marketer

As good as 88% of the B2B marketers believe in using content marketing as an integrated part of their digital marketing strategy. Are you a part of the 88% clan or the rest of the 12%? Irrespective of whether you are or aren’t, keep abreast of the latest in content marketing, learning about different content marketing tools, understanding them and adapting them to your digital marketing strategy is crucial.The importance of a strong content marketing strategy can never be overstated. There are hundreds of content…

Sprinklr Named a Leader in the 2021 Gartner Magic Quadrant for Content Marketing Platforms

Sprinklr, the unified Customer Experience Management (CXM) platform for modern enterprises, announced it has been recognized as a "Leader" in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the second consecutive year that Sprinklr has received the "Leader" designation. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live…

Fintel Connect Introduces Fintel Check, an AI-Powered Content Marketing Compliance Tool

Performance marketing technology company Fintel Connect announced the launch of its latest offering for the financial services industry, Fintel Check, a regtech tool to help financial brands keep their content marketing compliant. More than 50+ financial brands and fintechs are already leveraging Fintel Connect's technology to enhance their marketing through its performance marketing network and tracking and reporting capabilities. Fintel Check represents the latest in a product suite designed to ensure financial…

Twk.Today Announces The Global Launch Of Its Disruptive Content Marketing And Media Profiling Platform

- The AI-powered platform will make it easier for the media and newsrooms to find the right business expert who is ready to comment on a story! - Signing up is currently active for individual business experts and PR agencies Twk.Today -Those Who Know- announced today the official launch of its experts and thought-leaders' media profiling and content marketing platform with an ambitious vision to solve global, historical and persistent issues in finding the right expert to comment on a story and eliminate the barriers and…

Welcome, A NewsCred Brand, Named A Leader (Now 4-Years Running) in the 2021 Gartner Magic Quadrant For Content Marketing Platforms

Welcome positioned highest for 'Ability to Execute' for the fourth consecutive year Welcome, the world's leading marketing orchestration platform, announced it has once again been recognized as a "Leader" in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the fourth consecutive year that Welcome has received the "Leader" designation and been positioned highest of all vendors along the 'Ability to Execute' axis. Marketing Technology News: openSAP Celebrates 5 Million Course…

2021 Content Marketing Awards Now Accepting Entries

There is nothing we love more than giving out shiny trophies recognizing the most innovative and exciting content marketing projects, agencies, and marketers in the industry. The call for entries is officially open for the prestigious 2021 Content Marketing Awards program. Produced by the Content Marketing Institute, the Content Marketing Awards (CMAs) is the largest and longest-running international content marketing program in the world. Marketing Technology News: Latest in Content Advertising: No more Facebook News for…

MarTech Interview with Mark Bornstein, VP of Content Marketing at ON24

"Buyer-led journeys are on the rise. Increasingly we see prospects conducting their own research prior to engaging with a sales representative." Hi Mark, please tell us about your experience as a Martech leader through the COVID-19 crisis. This year, we’ve seen businesses fully embrace digital for the first time. And while that certainly had its challenges, it also unlocked tremendous opportunities, especially for marketers. Companies got creative to stay connected to prospects and customers through new technologies,…

Branded Content Project Releases Research on State of Content Marketing in 2020

The Branded Content Project, an initiative by the Local Media Consortium, Local Media Association, and Facebook Journalism Project, released the results of a report on content marketing in collaboration with Borrell Associates Inc., which found that, despite the effect Covid-19 had on businesses, content marketing remained relatively steady and is projected to be more of a priority in 2021. With expenditures on advertising falling by double-digit percentages in 2020, the report, "Sizing the Content Marketing Opportunity,"…

Sitecore Wins “Best Overall Content Marketing Solution” Award in 2020 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, announced that Sitecore, the global leader in digital experience management software, has been selected as the winner of the “Best Overall Content Marketing Solution” award in the third annual MarTech Breakthrough Awards…

Sitecore and Microsoft’s Partner Network Win Content Marketing Award for Best Use of Content Using AI

Sitecore and Formica Corp also received a finalist nod for the best use of technology as part of a content marketing program Sitecore, the global leader in digital experience management software, announced it won the 2020 Content Marketing Award for Best Use of Content Involving Artificial Intelligence (AI), for its work with Microsoft’s Partner Network. The Content Marketing Awards, produced by the Content Marketing Institute (CMI), is the largest and longest-running international content marketing awards program in the…

eCommerce Business SEO Content Marketing, Video & Media Full Service Launches

SEO content marketing full service includes video and written content that is distributed to millions of media channels for e-commerce and local businesses wanting to improve online exposure and brand awareness Press release distribution service and content marketing firm, prREACH, is pleased to announce the launch of its newest offering, a full service content marketing system for eCommerce and local businesses. Consisting of both video and written content, the company's new Brand Builder Program is designed to help…

Industry Dive Acquires NewsCred’s Content Marketing Studio and Services

Industry Dive, a leader in business journalism, and NewsCred, a global leader in enterprise content marketing technology, announced that Industry Dive will acquire NewsCred's Content Marketing studio and services business including assets, people and clients. NewsCred will retain its software products. The acquisition augments Industry Dive's in-depth market expertise, first-party audience insights, and unparalleled distribution through its portfolio of 22 news publications with NewsCred's content creation capabilities.…

Portland-Based Content Marketing Firm Offers Free SEO Content Writing to Black-Owned Businesses Impacted by COVID-19

Portland and the rest of the nation continue to reel following the one-two punch of a global pandemic, and an ongoing crisis of racial injustice Studies show black Americans are at a higher risk for both health and economic challenges due to the COVID-19 pandemic Portland SEO Growth wants to help black-owned businesses recover and move forward with free SEO content marketing Our country and our community are in crisis. While stay-at-home restrictions are being lifted and businesses slowly reopen following the peak of…

SEOHost.Net COO: Interactivity in Content Marketing is a Must for Relevancy

SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing. “Ultimately, interactive content is about differentiating your marketing from that of your competitors,” said Terry Cane, COO of SEOHost.Net. “It’s common knowledge by this…

DJG launches eStore With a Range of Self-Serve Digital Content Marketing Services

Content marketing firm Digital Journal Group (DJG) today announced the launch of a new digital content marketing eStore to provide B2B marketers and sales professionals with a range of services that are typically only available to enterprise organizations running large-scale campaigns. The new Digital Content Marketing Services eStore includes a catalog of services ranging from content production, to audience and competitor analysis, hosted virtual event coverage and content strategy. Content marketing has evolved…

Percolate, a Seismic Company, Named a Leader in 2020 Gartner Magic Quadrant for Content Marketing Platforms

Percolate Evaluated Based on its Ability to Execute and Completeness of Vision Seismic, the sales enablement leader and world’s most powerful storytelling platform, today announced Percolate, the marketing orchestration company acquired by Seismic in November 2019, has been named a Leader in the 2020 Gartner Magic Quadrant for Content Marketing Platforms. This is the third consecutive year Percolate has been recognized as a Leader for its completeness of vision and ability to execute. “I’m proud Percolate has been…