BrightEdge Instant Is an Industry First: Taking Research and Content Optimization Real-Time

Pioneering Innovation Allows Marketers to Research at Scale and Optimize at Lightning Pace BrightEdge, the global leader in organic search and content performance, unveiled BrightEdge Instant, a revolutionary set of innovations that transforms how search marketers drive performance at scale. BrightEdge Instant is the industry's first and most powerful real-time SEO solution that empowers marketers to utilize real-time insights and take action to optimize content all within one unified platform. This is something that has…

11 Must-Have Tools for Content Optimization

Content marketing is a widely recognized and effective strategy for driving traffic to websites and generating leads. That’s why so many online businesses invest tons of money into content production, and the amount of content that gets produced every day is staggering. While there’s no way to calculate the exact amount, we can get an idea by analyzing some stats. For example, Chris Heald, the Chief architect at Mashable, one of the most visited blogs in the world, answered a Quora question several years ago of how…

NEC Display Announces Pro Version of Its Analytics Platform with Enhanced Content Optimization

New ALP Pro Leverages AI to Deliver Timely and Relevant Content for Customers as Well as Provide Enhanced Metrics NEC Display Solutions of America, Inc., a leading provider of commercial-grade digital signage solutions, announced the evolution of its powerful business intelligence analytics platform for retailers that uses artificial intelligence (AI) to deliver real-time content and data measurement. The NEC Analytics Learning Platform (ALP) Pro optimizes message delivery with automated content creation and…

Intellecta AI-Driven and Multichannel Analytics from OnviSource Delivers Automation for Workforce Optimization, Customer Experience…

Powered by Company’s Proprietary AI, Intellecta Analyzes 100% of Customer Interactions across Multiple Touch Points, Channels and Languages; And Offers Big Data and Content Management, Automated Quality Assurance/Compliance, and a Range of Analytics in Customer Sentiment, Intents, Trends and Behavior OnviSource announced Company’s continuous success in expanding the capabilities of its Intellecta Multichannel Analytics for intelligently automated analysis of 100% of customer interactions across varied channels. Advantages…

Perion Acquires Content IQ and Its Breakthrough Pub-Tech Optimization Solution to Strategically Propel Disruptive Synchronized Digital…

Strategic and Accretive Acquisition Creates Synergies Across Perion’s Business Units and Prepares Perion for “Cookie-Less” Future Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video advertising - announced that it has consummated the acquisition of Content IQ (“CIQ”). CIQ is a privately held company founded in 2014, based in New York City with offices in Tel Aviv, and…

Reach Marketing Announced That It Has Acquired UnReal Web Marketing, a Search Optimization, Web Design and Content Marketing Business

Reach Marketing announced that it has acquired UnReal Web Marketing’s award-winning search, social media, web design and digital analytics business. UnReal Web Marketing will remain a separate company and help power the strategy and software behind Reach Marketing’s SEO, PPC, social media, User Experience (UX) and marketing automation programs. @ReachMktg acquires @unrealwebseo – bolsters digital marketing capabilities by adding critical component. Greg Grdodian, CEO at Reach Marketing said, “We’re very pleased to add…

Hootsuite Injects Social Ad Optimization Platform AdEspresso into Its Paid Content Inventory

How does Hootsuite intend to tackle the growing ambiguity in social content? By offering social marketers a “shot of caffeine – AdEspresso”. The growing malice of Fake News has prompted the most widely used social media engagement platform to embrace paid content strategy with enhanced ad optimization. Hootsuite injected its ingeniously curated Enterprise-strength social advertising optimization with AdEspresso. Hootsuite Ads will now be optimized for Facebook and Instagram. Today, the Vancouver-based social media…

Pepperjam and RevLifter Partner to Deliver the Affiliate Industry’s Leading Turnkey Content Personalization Solution

Market-Leading Ascend Affiliate Cloud Platform Integration Makes Onsite AI-Personalization Effortless for Growth Marketers Pepperjam, a leading affiliate marketing technology and services provider, announced an integrated partnership with RevLifter to bring turnkey AI-personalization to the affiliate channel on a performance-based payment model. The real-time personalization technology provider joins the company’s partner ecosystem, which collectively delivers best-in-class capabilities and rapid integration for growth…

Grapevine6 and The Rudin Group Combine AI-Fueled Technology and Content Strategy to Unlock the Power of Social Media for Financial Advisors

Influencer April Rudin to Make Guest Appearance at Grapevine6 Reception Grapevine6, a patented social and digital sales engagement platform, announces its partnership with April Rudin and her firm, The Rudin Group, a wealth marketing firm serving the global wealth ecosystem since 2008. The Rudin Group creates differentiated messaging and content strategy to unlock the power of social media and digital channels throughout a financial enterprise -- from CEOs to financial advisors. In recognition of her industry impact,…

How Translating Subtitles and Closed Captions Boosts Video Content Marketing

Closed captioning, like subtitling, display text on a video screen to provide additional and/or interpretive information. These textual supplements to visual content can do wonders for your Marketing and Search Engine Optimization (SEO). Having closed captions and subtitles available in many languages can vastly expand your viewership and therefore your potential reach and revenues. Current Digital Marketing trends are pushing constantly to greater globalization of translated Video material and Content Marketing. Your…

Publisher-Based Optimization in Mobile Marketing Because the Medium Is the Message

In 1960, Marshall McLuhan noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense. When we’re reading about travel, we’re intuitively more open to marketing messages about hotels and vacation…

Bing and Botify Announce Partnership to Bring New Search Engine Optimization Features to Market

Large Websites Can Index Their Content in Real-Time, Leading to Greater Visibility and Revenue Opportunities Leading enterprise SEO platform Botify, announced a first-of-its-kind partnership with Bing to bring speed, efficiency, and accuracy to the crawling and indexing of large websites. The partnership represents an expansion to FastIndex, the first solution within the Botify Activation suite, designed to streamline and simplify manual SEO tasks. Building upon Bing's new programmatic URL submission process, the new…

6 AI Tools to Scale Up Your Content Marketing Efforts

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they're tracking are often not well-aligned with their overall goals. Why should you be a part of the struggling herd? Artificial Intelligence can help you pace up and stay on top of your game. Here are some AI tools that can play a game-changing role for content marketers looking to…

TiVo Adds New Content Partners to Expand Its Video Network TiVo+

TiVo+ Increases Its Number of Streaming Channels to 49, Expanding Its Customer Offering Within the Discovery Experience Familiar to Millions TiVo, the company that brings entertainment together, announced a collection of new content partners for its video network, TiVo+. An additional 23 new channels to join the current lineup of 26 free streaming channels currently available on TiVo+. Available exclusively to TiVo customers, TiVo+ delivers free live streaming channels and thousands of movies and TV shows to viewers in an…

Medium is the Message: Publisher-Based Optimization in Mobile Marketing

In 1960, Marshall McLuhan, noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of the processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense in Mobile Marketing industry. When we’re reading about travel, we’re intuitively more open to marketing…

Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization

Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions Adelphic, a Viant subscription-based, self-service platform for cross-channel programmatic advertising, announced a partnership extension with Integral Ad Science (IAS) to provide industry-leading, pre-bid custom keyword optimization. Adelphic is among the first to market with this solution that ensures advertisers can avoid specific keywords within a URL string, ultimately improving brand safety and…

Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle. The combination of IRI’s best-in-class sales data and Kantar’s industry-leading brand data will enable clients to more effectively measure and optimize marketing programs against two important business success drivers: long-term brand health and short-term…

Be Human: Surprising New Ways to Get Content Sites, eCommerce Stores and Blogs Found in Search Results

Help for Owners of Content Websites, Online Stores and Professional Bloggers Everyone knows search draws way more traffic than social media and paid ads. Getting found by Google is a profitable way to grow traffic and sales. Before pages are ranked though, search engines have to first find them. It used to take months, sometimes years, to get a site's content found by Google and major search engines. Even so, only a small percentage of internet content ends up indexed by Google. With a little help from eCommerce SaaS…

Air Europa Selects Riskified PSD2 Optimization to Maximize Revenue and Improve Customer Experience

Riskified’s New Solution Minimizes Customer Friction and Prevents Potential Cart Abandonment Issues Introduced by PSD2 Riskified, the payments and fraud-prevention solution provider announced that Air Europa, the airline division of Globalia, has chosen Riskified PSD2 Optimization to allow the airline to maintain a frictionless booking experience and maximize revenue under the EU’s new PSD2 regulation. Riskified data shows that European merchants could miss out on up to 15 percent of their revenue if they do not…

TechBytes with Aimee Stone Munsell, CMO at Contentsquare

What is the most contemporary definition of Customer Experience? And why is Contentsquare the “most complete” platform on the market for this sector? When defining customer experience, it’s so easy to think purely in terms of post-sale satisfaction. As a result, many brands get hung up on the idea of CX measurement as little more than just customer surveys and Net Promoter Scores. While these methods have their benefits, they all occur after a customer’s journey is complete. As such they cannot show exactly when or…