Pepperjam and RevLifter Partner to Deliver the Affiliate Industry’s Leading Turnkey Content Personalization Solution

Market-Leading Ascend Affiliate Cloud Platform Integration Makes Onsite AI-Personalization Effortless for Growth Marketers Pepperjam, a leading affiliate marketing technology and services provider, announced an integrated partnership with RevLifter to bring turnkey AI-personalization to the affiliate channel on a performance-based payment model. The real-time personalization technology provider joins the company’s partner ecosystem, which collectively delivers best-in-class capabilities and rapid integration for growth…

New Content Personalization, Segmentation Tools and Insights to Be Salient Features of Nosto’s New Platform

Leading AI-Powered E-Commerce Personalization Platform, Nosto Expands Its Inventory to Deliver Targeted Shopping Experiences and Much More Nosto leads the market when it comes to personalizing the e-commerce sphere and enabling retailers with AI-powered tools. Now, Nosto is bolstering its existing platform by adding fresh capabilities like New Content Personalization, Segmentation Tools and Insights. These additions are empowering the e-commerce domain to provide targeted and unique online shopping engagements to…

Uberflip Funding Could Solve a Bulk of Content Personalization Challenges

Uberflip's CEO Yoav Schwartz Reveals How His Company Had Been Preparing for SaaS Revenue Threshold for Two Years to Make The Latest Uberflip Funding Round Count  Last week, Martech 150 RADAR company and a leader in delivering personalized content experiences, Uberflip, had announced the closing of a $32 million USD Series A funding round led by Updata Partners. The cloud-based content experience platform leaped ahead of the competition, empowering B2B marketers to create personalized content experiences at scale.…

Episerver Announces Intelligent Content Personalization

Episerver Advance Rounds out the Episerver Personalization Suite, Drawing on Cognitive Artificial Intelligence to Support Unprecedented Content Personalization at Scale Episerver, the company transforming digital experiences, today announced the launch of Episerver Advance to help organizations deliver individualized content to visitors everywhere they digitally engage. Episerver Advance helps marketers and merchandisers solve the modern challenge of delivering relevant content to people when and where they need it.…

PCCW Media Selects ContentWise To Rebuild Now TV’s Personalization

PCCW Media Limited (PCCW Media), a leading fully integrated multimedia and entertainment company headquartered in Hong Kong, selected ContentWise’s digital experience automation and personalization software, to revamp its IPTV and app user experience personalization infrastructure. PCCW Media and ContentWise collaborated to build the next generation of Now TV’s services on set-top box and connected apps. PCCW Media’s goal with this new design is to create a one-to-one, personalized relationship with its subscribers, with…

Hyper Personalization and Engaging Content Key to Retaining Customers in an Overcrowded OTT Market, Says ZinnovHyper Personalization

The Global OTT Market is set to explode in 2020 to touch a massive USD 120-125 Billion, owing to social isolation, estimates Zinnov OTT Platforms are exploring hybrid monetization models of Subscription Video on Demand (SVOD), Advertising-based Video on Demand (AVOD), and Transactional Video on Demand (TVOD) Content Fragmentation continues as competition intensifies with newer OTT channels being launched Zinnov, a leading global management and strategy consulting firm, shared the findings of its impact study on the Media…

Out with the New, in with the Old: Nostalgia’s Increasing Role in Content, Personalization, and Consumer Choice

In a digital world where consumers can have nearly every novelty, we’re seeing something old and familiar to catch their eye. This trend is nostalgia, and it’s hot across the board; think retired logos reemerging, vinyl sales surging, and Netflix’s top 80s-throwback show Stranger Things. But there’s more to nostalgia than these big generational touchstones. Throughout the research we’ve conducted this past year, we’ve seen nostalgia emerge in sometimes unexpected places. It may be one of the biggest weapons in the TV…

Reimagining the Marketing Landscape: Driving Mass Personalization and Reinventing Content Delivery in the Era of Business 4.0

Today, the number one success driver for CMOs is the effective use of data – how we create meaningful insights from data, how we harness predictive data to drive conversions. Specifically, using data and Artificial Intelligence (AI) to drive mass Personalization and reinvent Content Delivery will visibly move the needle for marketers and drive Digital Transformation or “Business 4.0.” Advanced usages of data will be further propelled as fifth-generation wireless (5G) goes from lofty goal to reality, using its high-speed,…

Liferay Announces New Content, Commerce and Headless Capabilities to Drive Personalization at Scaleprn

Liferay DXP 7.2 and Liferay Commerce 2.0 Help Businesses Scale Digital Transformation Efforts with Better Content Personalization Tools, Headless Architecture and Applied Machine Learning Insights Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced the release of Liferay DXP 7.2 and Liferay Commerce 2.0. Designed to meet the needs of today’s digital-first business teams to create experiences rapidly across channels, the latest versions of…

Redbox Taps TiVo to Increase Personalization and Content Discovery

TiVo will Help Redbox Deliver Customized Content Experiences to Consumers Across Redbox Kiosks, On Demand and Mobile TiVo Corporation, a global leader in entertainment technology and audience insights, announced that Redbox tapped TiVo to deliver engaging, personalized content experiences to its customers via TiVo’s Personalized Content Discovery platform. Redbox is America’s destination for new-release movie and video game rentals with more than 41,500 kiosks nationwide and a new streaming service, Redbox On Demand. “We…

Gartner Suggests, Atomize Your Content to Drive Customer Experience and Personalization

Marketing Leaders Strive for One-to-One Personalization, But Fall Significantly Short in Most Cases While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization wrong is steep. In a survey of more than 2,500 customers, more than half report they will unsubscribe from a company’s communications and 38 percent will stop doing business with a…

Get Smart Content and Bombora Introduce Audience Insights, the New B2B Intent-Based Personalization Tool

Get Smart Content, the leading provider of cross-channel personalization platform partnered with B2B intent data aggregator – Bombora. The pair will join forces to create a very innovative personalization solution based on intent data for marketing and sales teams. The new solution branded as “Audience Insights” combines the expertise of both companies to provide B2B marketers and sales teams with seamless access to the largest pipes of B2B intent data. Jim Eustace, CEO of Get Smart Content, says-- "Intent data is…

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry's shift to transparent and ethical data practices Wyng, the leading provider of zero-party data (ZPD) software, today announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on…

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

Wyng, the leading provider of zero-party data (ZPD) software, announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on trust, while ensuring compliance with evolving privacy regulations. With data collection and privacy central issues on a global scale, tech giants and the marketing industry have come under…

Contentserv Joins the MuleSoft Technology Partner Program

Contentserv releases MuleSoft Certified Connector for Contentserv to enable organizations to create connected customer experiences, faster Contentserv today announced it has joined the MuleSoft Technology Partner Program and has contributed to the partner ecosystem by releasing a MuleSoft Certified Connector for Contentserv’s Product Experience Platform. The Contentserv connector enables organizations to quickly and easily integrate Contentserv's product information management (PIM) solution with any system – no matter…

French Fashion House, Zadig&Voltaire, Partners With Contentsquare To Improve Digital Customer Experience

From effortless luxury to an effortless customer experience Contentsquare, the only complete experience analytics platform, is partnering with French fashion brand Zadig&Voltaire to help the luxury brand execute a customer-centric website redesign. Marketing Technology News: LiveXLive’s PodcastOne Enters Into A Partnership With Samsung “We also rely on Contentsquare insights to optimize the inspirational content that is the bedrock of our merchandising strategy. Our digital ROI is directly tied to…

Contentful Unveils New Features and Partner Apps at Second Annual Blueprints Conference

More than 1,000 digital builders gather to share proven strategies for the digital-first era Contentful, the leading content platform for digital business, today announced the release of new features and partner-built apps at its second annual Blueprints user conference. Marketing Technology News: Software AG Appoints New Chief Marketing Officer Contentful helps “digital builders” — developers, designers and content creators — work together to assemble content and deliver digital experiences across a wide range of…

Insider is Firmly Positioned as the #1 Leader on G2’s Mobile Marketing and Personalization Reports for Spring’21 – 17th…

Insider helps leading global brands, including UNIQLO, Vodafone, Samsung, Madeira Madeira, Marks & Spencer, Virgin, Allianz, Santander, Toyota, Singapore Airlines, Domino's and Estée Lauder accelerate digital growth through AI-led, individualized, and cross-channel customer experiences. G2.com, a leading P2P product review and rating platform released its Spring'21 Report naming Insider a top leader in Mobile Marketing and Personalization grids. With this report, Insider ranks #1 Leader for the 17th consecutive…

Brandon Hall Group’s New Research Study Ask Organizations How They Deliver Personalization at Scale

Companies must transform their approach to reskilling and upskilling to be more flexible, adaptable, and focused on the learners. This new research study will identify organizations' reskilling and upskilling practices and correlate them with increases in key performance indicators to identify best and next practices in career-advancement strategies. Brandon Hall Group, the leading independent HCM research, and analyst firm recently launched a new study that looks at how organizations are upskilling and reskilling…

Design Toscano chooses Mapp As Customer Engagement Partner To Drive Advanced Personalization And Support Improved CX

Mapp, the international provider of cloud-based insight-led customer engagement, has been appointed by specialty home and garden decor company, Design Toscano, to help it improve the personalization of its customer outreach. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver Scalable Enterprise AI Industry Applications Design Toscano offers specialty home and garden decor, reproduction furniture and accessories, indoor and outdoor statuary, and one-of-a-kind home and garden accents. The…