Contently Wins 2 Major Awards: G2’s #1 Content Creation Solution & ABA’s Customer Success Team of the Year

Contently, the content marketing solution of choice for the world's most valuable brands, recently earned two major awards: #1 Solution in G2's Spring Enterprise Content Creation Grid Bronze for Customer Success Team of the Year at the American Business Awards This marks the third consecutive time Contently led G2's Enterprise Content Creation Grid. The G2 report looks at two major factors: satisfaction and market presence. Rankings are based on customer reviews and aggregate data from social networks, which is…

Contently Launches Content Value Dashboard to Help Marketers Prove Content ROI

Contently, the content marketing solution of choice for the world's top brands, today released the Content Value dashboard, a groundbreaking analytics feature that measures content's impact, down to the dollar. As part of Contently's content marketing analytics suite, the Content Value dashboard quantifies how much a company's organic search traffic from content is worth every month. Calculations are based on how much it would cost a competitor to replicate that reach through paid ads. The dashboard also measures two key…

Contently Named Top Content Creation Software

Contently, the content marketing solution of choice for the world's most valuable brands, was selected as the leader in enterprise content creation software for G2's Fall 2020 Grid report. G2's Enterprise Content Creation Grid looks at two major factors: satisfaction and market presence. Rankings are based on customer reviews and "data aggregated from online sources and social networks," which makes it unique compared to most analyst reports. Marketing Technology News: Digital Media Solutions Acquires Insurtech Company…

Contently Launches Customer Advisory Board to Foster Content Marketing Community Collaboration and Fuel Customer-Driven Product Advancements

Contently, the content marketing solution of choice for the world’s most valuable brands, announced the launch of its Customer Advisory Board (CAB). The Contently CAB is an outstanding community that recognizes the best of Contently’s strategic partners who have demonstrated excellence with their content programs. Members are given opportunities to connect with esteemed peers, share best practices, and shape future offerings from Contently. As content marketing remains on the rise after a decade, many companies are still…

Interview with Giuseppe Caltabiano, Head of Content Strategy, EMEA & APAC, Contently

"The modern customer experiences content that brands have aimed toward them, based on a complex profile of their habits, preferred devices and the challenges they face."Tell us about your role at Contently and the team and technology that you handle. I’m Contently’s Head of Content Strategy for EMEA and APAC, and in the role I advise B2C and B2B clients on high level content marketing strategy. What draws you to DMEXCO this year?  It’s my very first edition. I have always wished to attend and for many reasons I…

Contently Appoints Marketing Veteran Giuseppe Caltabiano to Head Content Strategy

Caltabiano Is Based out of Contently’s London Office Contently, the content marketing solution of choice for the world’s most valuable brands, announced the appointment of marketing veteran Giuseppe Caltabiano as Head of Content Strategy for EMEA and APAC. Caltabiano brings more than 20 years of experience as a global marketing and writing expert, which he will utilize as he leads the content strategy service offering that is provided to Contently clients in EMEA. “At Contently, we are committed to helping…

Interview with Henry Bruce, SVP Marketing, Contently

"Strategically aligned, high-quality content helps break through the noise and build trust and intimacy with your customers." Tell us about your role and how you got here. What inspired you to be part of Contently? As SVP Marketing, I am responsible for Brand and Corporate Marketing, Product Marketing, and Revenue Marketing. I was recruited in February 2017 by then-CMO Kelly Wenzel as a consultant to develop new messaging, positioning, and product packaging for the company. During the two month project, I saw the…

ContentlyOne Unveiled to Deliver Intelligent Content for the Entire Customer Journey

ContentlyOne is First All-in-One Solution to Help Marketers Master Content for the Entire Customer Journey At the Marketo Summit, Contently announced ContentlyOne. ContentlyOne is the industry’s first all-in-one content solution. ContentlyOne is designed to empower marketers with the tools and expertise needed to master content for the entire customer journey. Included in ContentlyOne are three comprehensive, unified offerings: a leading content marketing platform, on-demand talent found only at Contently and expert…

Henry Bruce Is Now SVP of Marketing at Contently

As SVP Marketing, Henry Bruce Would Report to CEO Joe Coleman Contently, today announced the appointment of Henry Bruce as SVP Marketing. Reporting to company CEO and co-founder Joe Coleman, Henry Bruce takes responsibility for driving Contently’s go-to-market strategy and brand promise to empower marketers with solutions to create engaging, accountable content at scale. The world’s most valuable brands and global enterprises employ Contently’s unified content marketing solution to drive business growth across their…

Brightcove, the Global and Industry-Defining Leader in Video, Unveils Bold New Brand

The Trusted and Innovative Authority in Video for Leading Organizations Reinvigorates Brand Platform with Total Visual Redesign Brightcove Inc. the global leader in video for business, announced a complete reimagination of its brand, inclusive of all-new positioning and voice, as well as a bold new graphic identity. The rebrand comes at a time when video is being fully embraced by both consumers and businesses across all sectors. This solidifies the company’s mission to own the video platform conversation globally as the…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Jonathan Bartlett Joins Monetate as Chief Product Officer

Monetate, a worldwide leader in personalization, announced that the company has added Jonathan Bartlett to the leadership team as Chief Product Officer. Monetate, recently named a Leader for a second year in a row in Gartner’s Magic Quadrant for Personalization Engines, has a history of delivering best-in-class products to brands and publishers. Bartlett’s charter is to lead the creation of innovative products for customers that further define Monetate as the clear market leader in personalization. He will have…

MarTech Interview with Andrew Fingerman, CEO at PhotoShelter

"Achieving the full benefits of Visual Content Marketing is not as simple as posting a picture of a brand’s product on Instagram with a witty caption." What is PhotoShelter and how does it fit into a modern Marketing Technology stack? Marketing is no longer the industry it was five or even 10 years ago, and brands have had to diversify their strategy as new technologies emerged. From the rise of digital to the growing popularity of social media, the visual appeal has become more important for brand marketers than ever…

Content Marketing Leader NewsCred Partners with Matcha to Help Small Businesses Leverage the Power of Content

Through the Partnership, Matcha Will Expand Its Content Marketing Solution to New Verticals Including Fitness & Wellness, Home & Family, Beauty & Fashion, and Food & Beverage Matcha, the leading content marketing platform for small businesses, announced a partnership with NewsCred, the leading provider of enterprise content marketing technology and services. Gartner recently named NewsCred the leading content marketing platform for enterprises, ahead of competitors like Contently, Percolate, and Skyword.…

Affinio Appoints Jon Baron CRO

Ad- and Mar-Tech Veteran Set to Accelerate Growth and Develop New Markets for Affinio Affinio, the leading marketing strategy platform offering visualization for cross-channel behavioral, insights data and cultural intelligence for brands, announced that Jon Baron has joined its executive team, serving as Chief Revenue Officer (CRO), reporting directly to Tim Burke, CEO. Mr. Baron brings a wealth of senior-level experience in revenue acceleration, marketing cloud innovation and entrepreneurship to Affinio. He…

Jivox Named a Leader by Independent Research Firm—Citing Its Experience, Maturity with Highest Score Possible in Product Vision

Report Says “Large, Global Brands” Should Consider Jivox Jivox, the personalized digital marketing technology leader, announced that its experience, maturity, and product vision has been recognized in The Forrester Wave: Creative Advertising Technologies, Q4 2018 report by Forrester Research, Inc. “Jivox Corporation offers experience and maturity relative to competitors,” the Forrester report states. “ has experience with both direct-response and brand-focused customers, which isn’t universally true among evaluated…

The Key to Good Marketing? Responsibility

This year’s DMEXCO conference had a motto for all 40,000 attendees: Take C.A.R.E. The acronym refers to four pillars of effective marketing—curiosity, action, responsibility and experience. Most marketers think about how these terms apply to their jobs, but I’d like to focus on responsibility for a moment. Because while many of us strive to take more responsibility for our work, actually doing it can be challenging. The hottest topic at DMEXCO 2018, whether through the lens of bitcoin or machine learning or GDPR, was…

How to Make Video a Better Part of Your Content Strategy

By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will account for 80 percent of all consumer internet traffic by 2019. But just because video is popular doesn’t mean brands know how to do it well. Branded video can only be as great as the strategy behind it. Video content is simply one tactic that has to be part of a wider marketing strategy. Regardless of what tactics you choose, a strong strategy starts with your audience. Do you want to reach people in a…

Jay Noce Explores the Phenomenon of Content Chaos

More Than Ever Before, Marketing Success Requires Relevant and Authentic Content, Both on and Offline Jay Noce is the CEO of Charleston, South Carolina-based intelligent content production business, BravasLive. Noce's solution for relevant and authentic content is, on the surface of it, simple, and comes as no surprise in an age where content is king : orders of magnitude more content. "This, however, when executed on a truly large-scale drive often comes with extraordinary costs, complexities, and compliance…

ExpertFile Wins “Best Content Marketing Solution” Award at 2018 SIIA CODiE Awards

Platform Simplifies Online Marketing of Experts Through Multimedia Focused Profile Design and Cloud-Based Global Directory Accessed by Newsrooms Worldwide ExpertFile announced that it has been named "Best Content Marketing Solution" by the Software and Industry Information Association (SIIA) in the Business Technology category of the SIIA CODiE Awards. For over 30 years, the SIIA CODiE Awards has been recognized as the premier awards program in the software and information industries, awarding the innovation and…