ChatFunnels awarded High Performer status highlighting their innovative robust feature set, easy to use platform, phenomenal customer support, and outstanding value delivered to customers. ChatFunnels, the leading conversation optimization platform, today announced their recognition by G2, the global software marketplace, as a top conversational marketing platform with their acceptance of eight customer preference awards. Recognition as a High Performer vendor includes following distinctions: robust feature set, easy to…

Latest Conversational Marketing Analytics Trends State that Customers’ Emotions Have Significant Influence on Their Satisfaction with a Service Chatbot Strategy Analytics – The development of conversational agents or chatbots that can engage in empathetic conversation with ‘real people’ has long been a goal of artificial intelligence (AI). But the majority of current mainstream chatbots used to increase customer engagement and reduce costs, are inflexible, prescriptive and unable to work outside of their scope. The…

Businesses can now easily build their own AI-powered conversations Massively.ai is thrilled to announce the launch of the newest product built off Massively’s patented Conversational Marketing platform – MAT by Massively, which aims to empower businesses to build and instantly deploy custom AI Chatbot solutions without coding. The new product launches with a bot-development toolkit open to all users, including those with no programming experience. “Since 2014, we have continuously broken new ground enabling businesses…

Market leader launches Revenue Acceleration category to help companies grow revenue and increase customer lifetime value faster Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on serving marketing, Revenue Acceleration powers an organization, uniting sales and marketing and touching all stages of the customer journey, from the moment someone first interacts with your business to the…

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World SPLICE Software, which specializes in using big and small data and voice technologies to drive customer engagement, announced that it is the winner of the "Best Overall Conversational Marketing Company" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.…

Founded Inside Area 120, Google’s Incubator for Experimental Projects, AdLingo Helps Brands Engage Customers in Real-Time Conversations Directly Within Display Ads AdLingo, a new platform built within Area 120, Google’s incubator for experimental projects, is using the power of display advertising to help brands deliver their conversational assistants to their customers at scale. Meet AdLingo (@weareadlingo): a new conversational marketing platform from Area 120, @Google’s experimental lab. AdLingo makes it easier…

Drift, the world’s leading conversational marketing and sales platform, introduced new products and partnerships built to connect businesses with customers now, not later, at HYPERGROWTH 2018. The company announced Conversational Advertising, Drift Assistant, the acquisition of Siftrock and partnerships with Marketo, Demandbase and Outreach. “The last decade in B2B sales and marketing was all about the business following up later,” said David Cancel, Drift Founder & CEO. “But today, B2B sales and marketing has to be…

Drift Enables Marketers to Cut out Traditional, Tedious Sales and Marketing Processes Using the Power of a Conversation Drift, the world’s first conversational marketing and sales platform, has been named a “Cool Vendor” in Gartner’s new report, Cool Vendors in Conversational Marketing. Gartner conducts annual evaluations of emerging technology companies that are changing the market by addressing a wide array of industry issues and trends. For the Cool Vendors in Conversational Marketing report, Gartner identified…

New Acquisition Deepens Investment in AI and Conversational Marketing to Transform the Way Brands Engage with Customers Today, Leanplum announced the acquisition of Connecto. Connecto is a provider of AI-powered conversational marketing. With this acquisition, Leanplum is taking the next step forward in transforming the relationship between brands and their customers. By bringing together Connecto's AI-driven automation with Leanplum's mobile engagement platform, brands will be able to engage their customers in real-time…

Would You Like To Understand What Customers Really Want And How To Give It To Them? Then Start Conversations! Conversational Marketing Is The Latest Buzzword In Marketing Conversational marketing is a unique and emerging marketing methodology through which brands use one-to-one conversations that are personalized in order to learn and remember customer interests through automated technology. In short, conversational marketing is a distinctive interaction of ‘You tell me and I’ll listen’ instead of I’ll tell you and you…

Native enhancements and guided software empower online retailers to own their customer data and strengthen relationships Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their…

Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads  Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating conversations back to the specific marketing campaigns that generated them. Marketing Edge captures conversational data across multiple…

AI chatbot technology automatically identifies and answers frequently asked queries, it provides seamless escalation to customer care agents and increases both customer satisfaction and agent productivity Socialbakers, the leading AI-powered social media marketing platform, announced that it has integrated conversational AI chatbot technology into the Socialbakers Suite. The addition of conversational AI chatbots enables marketers to automatically identify unanswered questions and instantly respond to frequently asked…

Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home and lifestyle, Orage reaches more than 10 million unique users per month in the Nordic region. Orage has newsrooms in Norway, Sweden, Denmark and Finland. In 2018, it launched Techradar.com with local content in the Nordic languages. Techradar is number one in tech news in the UK and number eight…

First-party data, key martech funding highlights, new martech partnerships and enhanced features to boost go-to market capabilities; there’s lots to explore from this week’s martech series’s martech highlight! BONUS: Leading marketing and media measurement platform DoubleVerify announced their IPO on April-12th! MarTech Quote-of-the-Week! I think marketers should be focusing on first-party data and the best avenues to grow ROI. All marketers aim to optimize their campaigns and not only show, but increase, ROI. However,…

Customer experience leaders combine conversational AI and digital services, empowering brands to connect with customers on their preferred messaging channels LivePerson, Inc, a global leader in Conversational AI, and Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, today announced a new partnership to help brands deliver end-to-end marketing, sales, and customer service solutions by connecting with their customers via AI-powered messaging.By…

Monica Pool Knox, SVP, Chief People Officer, and Amber Armstrong, SVP, Chief Marketing Officer, join executive team LivePerson, Inc., a global leader in conversational AI, today announced the hiring of Monica Pool Knox as SVP, Chief People Officer, to lead the company's global human resources strategy for attracting, developing, and enabling world-class talent, and Amber Armstrong as SVP, Chief Marketing Officer, to lead the company's global marketing strategy and accelerate its shift in focus to conversational experiences…

Unified CX Platform Helps Businesses Adapt and Thrive in the New Era of Digital Transformation Acquire, a leading conversational customer experience (CX) platform, today announced the release of their newest software that streamlines customer conversations, automates workflows, and enables teams to better analyze support and service efficiency. Acquire's offering is the first platform designed to help businesses serve customers in the digital-first era of communication. Marketing Technology News: Comscore Elevates…

Customers want seamless and engaging omnichannel marketing (and sales!) experiences and interactions from the brands they deal with, this is true in form across banking, B2B and even B2C channels. How are leaders in marketing and martech / salestech using this demand to ensure they meet customers’ expectations at the core? Find out more in this martech highlight of the week! MarTech Quote-of-the-Week! While most B2B companies are focusing on outbound  – Lusha is built on existing intent. We build off of SEO and…

Partnership to create AI-based virtual assistants with the human touch needed for effective remote patient engagement Royal Philips, a global leader in health technology, and Orbita Inc., an innovative provider of conversational artificial intelligence (AI) solutions for healthcare, today announced a partnership agreement to co-create next-generation conversational virtual assistants for Philips’ consumer health and patient support applications. The joint development agreement will see Orbita’s technology rolled out to…