Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World SPLICE Software, which specializes in using big and small data and voice technologies to drive customer engagement, announced that it is the winner of the "Best Overall Conversational Marketing Company" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.…

Founded Inside Area 120, Google’s Incubator for Experimental Projects, AdLingo Helps Brands Engage Customers in Real-Time Conversations Directly Within Display Ads AdLingo, a new platform built within Area 120, Google’s incubator for experimental projects, is using the power of display advertising to help brands deliver their conversational assistants to their customers at scale. Meet AdLingo (@weareadlingo): a new conversational marketing platform from Area 120, @Google’s experimental lab. AdLingo makes it easier…

Drift, the world’s leading conversational marketing and sales platform, introduced new products and partnerships built to connect businesses with customers now, not later, at HYPERGROWTH 2018. The company announced Conversational Advertising, Drift Assistant, the acquisition of Siftrock and partnerships with Marketo, Demandbase and Outreach. “The last decade in B2B sales and marketing was all about the business following up later,” said David Cancel, Drift Founder & CEO. “But today, B2B sales and marketing has to be…

Drift Enables Marketers to Cut out Traditional, Tedious Sales and Marketing Processes Using the Power of a Conversation Drift, the world’s first conversational marketing and sales platform, has been named a “Cool Vendor” in Gartner’s new report, Cool Vendors in Conversational Marketing. Gartner conducts annual evaluations of emerging technology companies that are changing the market by addressing a wide array of industry issues and trends. For the Cool Vendors in Conversational Marketing report, Gartner identified…

New Acquisition Deepens Investment in AI and Conversational Marketing to Transform the Way Brands Engage with Customers Today, Leanplum announced the acquisition of Connecto. Connecto is a provider of AI-powered conversational marketing. With this acquisition, Leanplum is taking the next step forward in transforming the relationship between brands and their customers. By bringing together Connecto's AI-driven automation with Leanplum's mobile engagement platform, brands will be able to engage their customers in real-time…

Would You Like To Understand What Customers Really Want And How To Give It To Them? Then Start Conversations! Conversational Marketing Is The Latest Buzzword In Marketing Conversational marketing is a unique and emerging marketing methodology through which brands use one-to-one conversations that are personalized in order to learn and remember customer interests through automated technology. In short, conversational marketing is a distinctive interaction of ‘You tell me and I’ll listen’ instead of I’ll tell you and you…

Creative Virtual, a world leader in customer and employee engagement solutions, today announced a commercial partnership with Spitch AG, the leading developer of enterprise speech solutions in Switzerland. The collaboration will utilise the best-of-breed technologies of both companies to provide their customers with innovative self-service solutions. The integration of Creative Virtual’s V-Person natural language chatbots and virtual agents and Spitch’s voice technologies brings an industry-leading voicebot offering to the…

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced that it is partnering with Blue Prism as part of the company's Technology Alliance Program (TAP) to enable enterprises to easily add advanced conversational interfaces to their business automations. Blue Prism's Robotic Process Automation (RPA) technology is revolutionizing the corporate digital transformation journey by allowing enterprises to be more agile and cost effective using autonomous Digital Workers (software robots)…

New Partnership Enables Organizations to Better Engage With Customers in Real Time by Unifying Inbound Call Analytics Data, Conversational Insights, and Rich Customer Profiles Tealium, the trusted leader in real-time customer data orchestration, and Invoca, the leading enterprise provider of AI-powered call tracking and conversational analytics, announced a strategic partnership that enables organizations to combine customer data and conversational analytics insights in real time to better inform contact center interactions…

Sairam Vedam Joins as Chief Marketing Officer to Accelerate the Company’s Rapid Global Growth Innominds, a specialist provider of Digital Transformation and software product engineering services for leading enterprises and global software product companies, announced it has appointed a global marketing leader Sairam Vedam as its Chief Marketing Officer. “Our vision to help next-generation businesses unlock the true value of Digital, leveraging our proven expertise across Devices, Apps and Analytics backed by AI, ML, IoT,…

A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise. According to a 2019 survey by B2B International, delivering excellent customer experiences and connecting with customers emotionally represent two of the top challenges among today's B2B marketers. Only 29 percent of those B2B marketers believe their organization makes a significant impact on the customer experience. Meanwhile, only 36 percent believe their organization…

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they're tracking are often not well-aligned with their overall goals. Why should you be a part of the struggling herd? Artificial Intelligence can help you pace up and stay on top of your game. Here are some AI tools that can play a game-changing role for content marketers looking to…

A majority of Marketing leaders agree that the delivery of contextual customer experience remains the top priority for them. However, even after delivering customer experience, Marketing campaigns fail to truly appreciate customer acquisition, loyalty, and retention. In a highly-competitive subscription-based economy, we can see customer experience becoming the new-age currency of every B2C and B2B relationship. A moderate increase in Customer Experience generates an average revenue increase of $823 million over three years…

It’s a question being increasingly explored in classrooms, newsrooms, boardrooms and living rooms. How will Artificial Intelligence impact the future of work and commerce? There is certainly no shortage of statistics or speculation on the subject. But perhaps someone should ask Alexa. Smart speakers and intelligent virtual assistants have already had a significant impact on consumer culture, driving a preference for screenless, more natural interactions with brands. The latest research shows that Voice-driven self-service…

Digital Marketing is not as easy as it reads. It is facing numerous challenges. With everyday growing websites, and everyone competing to rank on the first pages of SERPs, the competition has become tougher than ever. However, the rising of challenges has also given the birth of rising of new technologies. Nowadays, terms like Blockchain, Artificial Intelligence, Internet-of-Things, Machine Learning, Data Science, etc. have found their strong places in human minds across various industries at a global level. These latest…

Vendors Are Selected for Innovation Awards Based on the Core Innovation of Their Product or Service Chorus.ai, the leading Conversation Intelligence Platform for high-growth sales teams, has been named a winner of the 2019 Aragon Research Innovation Award for Conversational AI. Built to help revenue teams exceed their goals, new hires to ramp faster, leaders to become better coaches, and everyone in the organization to collaborate around the voice of the customer, Chorus.ai enables informed strategic decisions that help…

This article is co-authored by Sverre P. Jonassen Meeting the expectations of consumers in today’s on-demand world is by no means an easy task. They often have sky-high expectations and expect the brands they interact with to be ready to assist their every need 24/7 with instant, helpful and personalized service. This goes doubly so for the telecommunications industry where reducing customer churn is critical and the small differentiations in products and services make it difficult for inexperienced buyers to spot. This…

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced that Scania, a major manufacturers of trucks and buses, will be using Teneo® to build a variety of intelligent conversational applications. Teneo will be used by a central team within Scania to create highly intelligent conversational interfaces throughout the entire organization. Strong collaboration features within Teneo that support enterprise wide development will allow Scania's developers and business users alike to build…

London-Based Startup AIMS to Democratize E-Commerce with the World's First Digital Marketing Employee Starting an e-commerce business is easy. Making it a success is hard. The days of cheap digital advertising are over and merchants need experienced marketing teams and big budgets to compete. Unfortunately, this tips the scales in favor of the enterprise and makes it difficult for the current generation of entrepreneurs to compete. That's where Pathfinder comes in. Pathfinder helps small merchants get ahead by…

CDP and Marketing Guidance Will Help Deepen Customer Relationships Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced that infusion device manufacturer MagicalButter has chosen the company to accelerate its data-centric marketing strategy. MagicalButter produces the first countertop Botanical Extractor™, which combines an immersion blender, a digital thermostat and a heating unit primarily for making cannabis-infused butter, oils and tinctures. With the global legal…