Conversational Marketing Trends: Chatbots Are Still Missing the Human Element of Conversation

Latest Conversational Marketing Analytics Trends State that Customers’ Emotions Have Significant Influence on Their Satisfaction with a Service Chatbot Strategy Analytics – The development of conversational agents or chatbots that can engage in empathetic conversation with ‘real people’ has long been a goal of artificial intelligence (AI). But the majority of current mainstream chatbots used to increase customer engagement and reduce costs, are inflexible, prescriptive and unable to work outside of their scope. The…

Massively Brings Conversational Marketing To The Next Level With The Launch Of MAT By Massively

Businesses can now easily build their own AI-powered conversations Massively.ai is thrilled to announce the launch of the newest product built off Massively’s patented Conversational Marketing platform – MAT by Massively, which aims to empower businesses to build and instantly deploy custom AI Chatbot solutions without coding. The new product launches with a bot-development toolkit open to all users, including those with no programming experience. “Since 2014, we have continuously broken new ground enabling businesses…

Drift Expands Beyond Conversational Marketing

Market leader launches Revenue Acceleration category to help companies grow revenue and increase customer lifetime value faster Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on serving marketing, Revenue Acceleration powers an organization, uniting sales and marketing and touching all stages of the customer journey, from the moment someone first interacts with your business to the…

SPLICE Software Named “Best Overall Conversational Marketing Company” in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World SPLICE Software, which specializes in using big and small data and voice technologies to drive customer engagement, announced that it is the winner of the "Best Overall Conversational Marketing Company" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.…

Meet AdLingo, a New Conversational Marketing Platform that Connects Consumers to Branded Conversational Assistants

Founded Inside Area 120, Google’s Incubator for Experimental Projects, AdLingo Helps Brands Engage Customers in Real-Time Conversations Directly Within Display Ads AdLingo, a new platform built within Area 120, Google’s incubator for experimental projects, is using the power of display advertising to help brands deliver their conversational assistants to their customers at scale. Meet AdLingo (@weareadlingo): a new conversational marketing platform from Area 120, @Google’s experimental lab. AdLingo makes it easier…

Conversational Marketing Platform Drift Acquires Email Marketing Automatikon Tool Siftrock

Drift, the world’s leading conversational marketing and sales platform, introduced new products and partnerships built to connect businesses with customers now, not later, at HYPERGROWTH 2018. The company announced Conversational Advertising, Drift Assistant, the acquisition of Siftrock and partnerships with Marketo, Demandbase and Outreach. “The last decade in B2B sales and marketing was all about the business following up later,” said David Cancel, Drift Founder & CEO. “But today, B2B sales and marketing has to be…

Drift Named a “Cool Vendor” in Conversational Marketing by Gartner

Drift Enables Marketers to Cut out Traditional, Tedious Sales and Marketing Processes Using the Power of a Conversation Drift, the world’s first conversational marketing and sales platform, has been named a “Cool Vendor” in Gartner’s new report, Cool Vendors in Conversational Marketing. Gartner conducts annual evaluations of emerging technology companies that are changing the market by addressing a wide array of industry issues and trends. For the Cool Vendors in Conversational Marketing report, Gartner identified…

Leanplum Acquires Connecto to Penetrate Deeper into AI-Powered Conversational Marketing

New Acquisition Deepens Investment in AI and Conversational Marketing to Transform the Way Brands Engage with Customers Today, Leanplum announced the acquisition of Connecto. Connecto is a provider of AI-powered conversational marketing. With this acquisition, Leanplum is taking the next step forward in transforming the relationship between brands and their customers. By bringing together Connecto's AI-driven automation with Leanplum's mobile engagement platform, brands will be able to engage their customers in real-time…

The New Disruptor-Conversational Marketing and its Practices

Would You Like To Understand What Customers Really Want And How To Give It To Them? Then Start Conversations! Conversational Marketing Is The Latest Buzzword In Marketing Conversational marketing is a unique and emerging marketing methodology through which brands use one-to-one conversations that are personalized in order to learn and remember customer interests through automated technology. In short, conversational marketing is a distinctive interaction of ‘You tell me and I’ll listen’ instead of I’ll tell you and you…

Marchex Launches Marketing Edge, AI-Fueled Conversational Analytics Solution

Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads  Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating conversations back to the specific marketing campaigns that generated them. Marketing Edge captures conversational data across multiple…

Socialbakers Adds Conversational AI Chatbots to Its Marketing Platform

AI chatbot technology automatically identifies and answers frequently asked queries, it provides seamless escalation to customer care agents and increases both customer satisfaction and agent productivity Socialbakers, the leading AI-powered social media marketing platform, announced that it has integrated conversational AI chatbot technology into the Socialbakers Suite. The addition of conversational AI chatbots enables marketers to automatically identify unanswered questions and instantly respond to frequently asked…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Vamp (Influencer Marketing), Firstlight Media (Entertainment), SocialSurvey (Customer Experience Management), Blu Digital Group (Entertainment), Discuss.io (Video Platforms). Vamp Kicks off 2021 With New TikTok Marketing Partnership Influencer marketing and social content platform, Vamp, has become an official Creative Marketing Partner of TikTok. This exciting partnership will…

Top Digital Marketing Trends that Prevailed in 2020

In the modern digital world, every business whether big or small needs digital marketing. Without it, there would be no growth, no customers, and no brand image. However, having adequate knowledge of digital marketing is not enough. Marketers need to re-evaluate and recalibrate the perfectness of their strategies regularly. That is why they need to stay abreast of the latest trends and happenings in digital marketing to set up their ‘A’ game and stay ahead of the competition. And for 2020, the main focus of marketers went on…

Haptik Introduces Conversational IVR Solution to Enable Omnichannel Virtual Assistants

Haptik's Conversational IVR solution leverages the company's core AI platform to power virtual agents to naturally interact with customers via voice The solution has been built in partnership with Audiocodes, one of the world's leading voice gateway contact center providers This solution will reduce customer support call wait times and help businesses create better overall customer experience at scale Jio Haptik Technologies Limited, one of the world's largest conversational AI companies and a subsidiary of Reliance Jio…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Medallia (Customer Experience), Jornaya (Behavioral data), RingCentral (Unified Communications), YouMail (Customer Service), and SproutLoud (Marketing Automation). Bluevine Capital Chooses Medallia For Experience Management Medallia, Inc., the global leader in experience management, announced that Bluevine Capital has selected Medallia as its experience management platform of choice.…

RingCentral Acquires DeepAffects Conversational Intelligence Pioneer

RingCentral, Inc., a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact center solutions, announced that it has acquired DeepAffects, a leading conversational intelligence pioneer that uses artificial intelligence (AI) to analyze business conversations and extract meaningful insights. The acquisition is part of RingCentral’s rapid innovation to create smarter video meetings. DeepAffects brings powerful AI capabilities that will enable RingCentral to deliver enhanced…

Cognigy and Telekom Partner on Conversational AI

Cognigy, a global leader in Conversational AI, and Telekom, a leading telecommunications provider, announced a new partnership aimed at improving the customer journey through greater automation in customer service. With its Conversational AI Suite, Telekom offers artificial intelligence (AI) solutions individually tailored to customer concerns in collaboration with leading technology partners. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities “Our AI solutions support the customer…

Exceed.ai Raises $4 Million Seed Round for AI Assistant that Automatically Qualifies Marketing Leads

Exceed.ai has raised $4 million in funding for its AI-powered assistant that helps companies scale their marketing and sales operations by automatically qualifying leads through email, webchat, and SMS. Investors include Glilot Capital and West Fountain Global Fund in participation with angel investors like Alex Pinchev, former President of Red Hat and Gur Shomron, the Chairman of WalkMe. Exceed.ai is gaining traction in the conversational marketing space, which is projected to grow to $13.9 billion by 2025. The…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Uniphore (Customer Experience), Chorus.ai (CRM), Shutterstock (Content), Indicative (Customer Analytics), and ThirdChannel. Uniphore and Tech Mahindra Announce Partnership Uniphore, an early leader in Conversational Service Automation (CSA), announced that it has entered into a multi-year, multi-million dollar strategic agreement with Tech Mahindra, a leading provider of digital…