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How the COVID-19 Upended Sales, Marketing and More

Early on in the coronavirus epidemic, most people held the view that once the pandemic had passed, normalcy would return bursting with pent-up demand and the economy would quickly return to normal. After seven months, we are still in the midst of this pandemic with no real end in sight. One of the most dramatic changes has been the rapid acceleration of the need for and adoption of digital technology in many aspects of life.  Many used e-commerce for the first time in order to secure needed products and services while…

Bravado Launches “Warm Intros,” a Trusted Marketplace to Help Sales Professionals Challenged by COVID-19 Layoffs

New platform represents the future of sales by offering more than $10 million in opportunities to sales professionals hobbled by the pandemic Bravado, the online community for sales professionals, launched "Warm Intros," the first marketplace of its kind for sales professionals to transform their networks of trusted contacts into a new opportunistic revenue stream. Bravado has already identified more than $10,000,000 in potential income-generating opportunities that are available right now on the platform. Sales…

Sisense CMO Ashley Kramer Explains How Analytics & BI Help Companies Innovate Faster during the COVID-19

MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses beyond the crisis. Hi Ashley, please tell us what are some of the unexpected innovations that will outlive COVID-19. At Sisense, we’ve seen the pandemic push brands into using data and analytics to pivot quickly and innovate - much faster than they would have otherwise - to either survive or…

Pega Helps HMRC to Mitigate Risk for UK Government’s COVID-19 Support Initiatives

Pega Intelligent Automation and Robotics solutions support Chancellor's measures designed to help UK businesses and individuals during pandemic Pegasystems Inc.,, the software company empowering digital transformation at the world's leading enterprises, has announced that it has been working with Her Majesty's Revenue and Customs (HMRC) to support the UK government's COVID-19 initiatives by helping it to mitigate against fraud and risk with businesses and individuals applying for support. The government programs aimed…

New Salesforce Research Reveals That Effective Use of Technology Will Help SMBs in India Pivot Through the COVID-19 Pandemic

30% of SMB respondents in India expect business to be as usual post the COVID-19 pandemic Meeting customer expectations and financial management and growth are the top challenges for Indian business growth currently and in the future Salesforce, the global leader in CRM, released its fourth edition of Small & Medium Business Trends Report capturing insights from Small and Medium Business owners and leaders worldwide. This research was conducted by The Harris Poll in two parts, with a study in March 2020 and a…

Invoca Study Finds Increased Role of Website Experience and Customer Service in Big-Ticket Purchases During COVID-19

8 in 10 consumers felt more confident making high-stakes purchases online when given a clear option to speak with a live agent; 1 in 3 will find a new brand when they run into website trouble There's no denying that the COVID-19 pandemic has impacted our lives: it is changing the way we work, how we interact with family and friends, and the way we shop. A new report from Invoca, "High-Stakes Purchases and Consumer Confidence in the COVID Era," highlights data from a survey of 500 U.S. adults to understand specifically how…

Volkswagen Group of America Deploys Appian Workforce Safety Solution to Support the Phased Return of its Workforce during COVID-19

Mobile-ready low-code solution supports health and safety for automaker's offices across the U.S. Appian announced that Volkswagen Group of America, Inc. is using Appian's Workforce Safety solution to automate the process of helping manage the safe and healthy return of the majority of its U.S. workforce to the workplace in phases, and in accordance with local health conditions. The solution, built on the Appian Low-code Automation Platform, enables Volkswagen to manage the complexities of the workplace return, including…

Blackbaud Announces New Data Intelligence Capabilities and CSR Initiatives to Thwart COVID-19 Crisis

Reimagined conference guides global audience on rethinking change with thought-provoking speakers Blackbaud, the world's leading cloud software company powering social good, concluded its 21st annual tech conference for a better world, which took place October 6-8, as a free, virtual event. This year, the event welcomed over 38,000 registrants from over 70 countries, far and away a record for the conference, which was previously held in-person. This year's bbcon addressed the challenges and opportunities social good…

SDL Research: COVID-19 Forces More Than Half of Asset Management Firms to Accelerate Adoption of Digital Marketing Technology

Despite Ambitious Digital Strategies, a Third of Firms Struggle to Implement New Digital Technology, According to SDL Report A research report commissioned by SDL, the intelligent language and content company, reveals that more than half (52%) of European asset management firms have implemented client engagement, and digital marketing and communications technology, sooner than anticipated due to the COVID-19 pandemic. The pan-European research, conducted by WBR Insights, also discovered that almost a third (32%) of…

EZ Texting Selected for COVID-19 National Daily Health Survey

SMS messaging providing daily, direct reminder for COVID-19 self-assessment EZ Texting has been selected by Stanford Medicine to support its National Daily Health Survey (NDHS) to learn and predict which geographic areas in the United States will be most impacted by COVID-19. Text reminders are being delivered by EZ Texting to prompt thousands of participants to complete the NDHS survey. The survey tracks the occurrence of possible COVID-19 symptoms in communities, collecting data that could flag an uptick in COVID-19…

New Research Details How B2B Content Marketers are Responding to COVID-19

Content Marketing Institute Releases New Research on B2B Content Marketing in North America Content Marketing Institute (CMI) just released its 11th annual B2B content marketing research report which includes insights into how content marketers have adapted since the pandemic hit. The 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 report is produced by CMI along with our friends at MarketingProfs, and sponsored by ON24. Marketing Technology News: Momentum Expands Insight Strength…

5 Steps Marketing, Sales and IT Leaders Need to Take Together to Create a Strong and Profitable Post-COVID-19 CX Strategy

A strong customer engagement model is a way of differentiating your organization and creating stronger customer loyalty, while potentially reducing costs. As the COVID-19 pandemic spread across the world, entire industries had to rapidly rethink this model as a means of explicitly remaining in business. Satya Nadella of Microsoft had perhaps the most famous quote on this pace of change, saying that Microsoft saw “two years of digital transformation in two months.” In our own customer base, we saw that often the resources…

How to Utilize Data and Insights to Maintain Strong Customer Loyalty During COVID-19 and Beyond

As the country comes out the other side of the COVID-19 global pandemic, a top priority for businesses within every industry is to learn and implement the ‘new normal’ for their company. In order to do this effectively, it’s essential for brands to be fully in tune with their customers’ needs, as these are likely to have changed significantly throughout the course of lockdown. Whether it’s personal financial situations, or a new expectation for certain brand values, businesses need to ensure they’re positioned in a way…

What will Stop the Dip in Retail Sales During the COVID-19 Pandemic?

Even fast-food is not selling like it used to in the Pre-COVID days -- that's the kind of challenge we are witnessing in retail sales.  It’s been an extraordinarily daunting year for the retail industry so far. With global consumers switching to online commerce platforms, retailers already had a tight noose around their existence. With COVID-19, things have only become much clearer as to where the future of retail actually lies. With every retailer scrambling to adapt to the daily changes in the pandemic conditions forcing…

ZineOne’s Speed to Sense Supercharges Online Shopping During COVID-19

ZineOne, whose Intelligent Customer Engagement (ICE) platform provides enterprise brands the power to offer consumers superior online shopping experiences, announced Speed to Sense, a new predictive hyper-personalization technology. Developed by ZineOne in partnership with global financial services firms and retailers, Speed to Sense uses short term data analytics to help major retailers boost conversion rates up to 50% while maintaining a 90+% predictive accuracy. Compared to the pre-COVID-19 conversion rates of 3%, these…

Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers Value Most

Many pandemic-induced behaviors are here to stay, presenting digital transformation opportunities, according to a study conducted by Sinch. A new global study, commissioned by Sinch, finds COVID-19-induced behaviors such as avoiding crowds, flying, and dining out are here to stay, even in a post-pandemic world. According to the study from Sinch, a global leader in cloud communications for mobile customer engagement, even when the pandemic is over, 58% of people will continue to avoid crowds, 52% will avoid unnecessary…

Inuvo’s IntentKey Uncovers Changing Home Renovation Audience Behaviors in Midst of COVID-19 for National Home Improvement Retailer Client

The IntentKey Discovers Audiences Willing to Travel Two Hours for Home Renovation Supplies Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announces how the IntentKey artificial intelligence (AI) technology has built strong brand awareness with new audiences for a national home improvement retailer client by uncovering changing audience behaviors in the midst of COVID-19. The pandemic has created a boom in home remodeling, as more time at…

How Local TV Is Driving Performance Metrics in COVID-19 Era

As states move in and out of COVID-19 restrictions, flexibility is more important than ever for TV advertisers — and so is a sharper state-level focus. Brands and agencies can no longer assume that what works in Illinois will translate to audiences across California and, as a result, TV ad success now depends on an up-to-date understanding of both state-level guidelines and audience response; something brands have been quick to recognize. Leading the way in swapping to impression-based media, advertisers focused on the…

Interacting with Customers in the “New Now” Amid COVID-19

Interacting with customers has always been a tricky proposition. The COVID-19 pandemic has more than unquestionably changed our world.  As companies look to regain lost momentum, sustain existing business activity, and return to growth, what can we learn from how the pandemic changed the way companies and customers communicate? To answer this question, we’ve been conducting biweekly rounds of consumer research and in-depth company interviews since April to get a pulse on how interactions have changed between customers and…