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inMotionNow Rolls Out New Integrations with Brandfolder and Google Drive to Streamline the Creative Marketing Process

Enhancements Poised to Help Large Marketing Shops that Produce a High Volume of Creative Assets and Eliminate Marketing Technology Silos inMotionNow, a leading provider of workflow management solutions for marketing and creative teams, announced a new integration to the digital asset management (DAM) tool Brandfolder. The company is also releasing new enhancements to an existing integration with Google Drive. These integrations link the creative process to storage and asset management, which streamlines workflow and reduces…

Kaon Interactive and Customer Ricoh USA Win Communicator Award Honoring Creative Excellence for Marketing Professionals

Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the organization is the recipient of two Communicator Awards. Kaon and customer Ricoh USA won an Award of Excellence in the Integrated Campaign category for Ricoh's Print Solutions Application. Additionally, Kaon earned an Award of Excellence in the Marketing Effectiveness category based on a digital customer engagement application they developed for the world's leading independent, end-to-end IT…

New Celtra Research Reveals Creative Automation Instrumental to Successful Marketing

Respondents expect automation to have the most powerful impact on marketing over the next five years Celtra announced results from a new creative production study which discovered a multitude of technology and process challenges. According to the results, marketers experience overarching struggles with inefficient and outdated creative production that is limiting their ability to move fast and deliver relevant, channel and audience-specific content without manual and repetitive work. The commissioned study, conducted…

Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form “Known” — A New Breed Of…

ADVANCED ADVERTISING PIONEER KERN SCHIRESON TO LEAD TEAM OF 220 ACROSS SCIENCE, STRATEGY & CREATIVE DIVISIONS IN NEW YORK, LOS ANGELES, BOSTON, AUSTIN, SEATTLE, SAN FRANCISCO Marketing and data strategy firm Schireson Associates announced that it has acquired two leading independent creative and brand strategy agencies, Stun Creative and Blackbird, to form "Known," a new marketing company engineered for the unprecedented challenges and opportunities facing marketers today. The combination of these companies already…

Dawn Adds Sports Marketing Expertise With Playmaker, Bleacher Report’s Creative Agency

Playmaker Brings Authentic Sports Proficiency to The Modern Marketing Portfolio Dawn is adding Bleacher Report's in-house creative agency Playmaker to its portfolio of specialist agencies. The addition of Playmaker expands Dawn's best-in-class marketing services portfolio with a leading voice and expertise in sports marketing, strategy, and content creation. For Playmaker, this partnership will broaden its exposure to a powerful collection of leading brands across endemic and non-endemic brand categories. Bleacher…

Pure Silver Creative Teams Up With Uberall to Bring Online Listings Management & Location Marketing to SMB Customers

Pure Silver clients can maximize revenue for each of their locations Uberall, Inc., the digital platform delivering 'Near Me' Brand Experiences for brick-and-mortar customers, announced that Pure Silver Creative -- a marketing solution for small businesses and franchises -- has signed on with Uberall's channel partners program. With the partnership, Pure Silver will now leverage Uberall's platform, unlocking even greater location marketing opportunities for its clients. "We're excited to extend our capabilities in…

3 Ways Technology Can Improve Creative Briefs and Project Intake to Drive Greater Efficiency in Marketing

Technology won’t make you more creative, but it can give you more space to be creative. It’s a part of the Marketing Technology stack that deserves some focus because Marketing leaders are clearly investing in creative teams and technology can drive greater efficiency. CMOs have been building in-house creative teams for the last 10 years. For example, Forrester Research found that the number of in-house agencies has grown 22% in the last decade. More than half of advertisers (64%) have shifted their creative…

4 Ways Marketing and Creative Teams Can Streamline the Review and Approval Process

Marketing is living in a new age of content. We have more channels and formats to fill than ever before. And yet even as our MarTech machines demand more content, some Marketing organizations haven’t updated the process by which the fuel is created. Previously, I wrote about why and how we should address this by improving the creative briefing process for MarTech Series. Today, I want to address the other end – the review and approval process – because even brilliant creative can’t drive leads and awareness if it’s stuck…

Internet Marketing Agency, fishbat, Shares 4 Creative Tips On Making YouTube Video Content That Showcases Your Brand

YouTube is one of the most highly regarded media platforms on the web. It can be used to host content, network with fellow content creators, and build one's brand. When it comes to brand building, there are many ways that one can leverage YouTube. To help business owners maximize the largest video sharing platform, internet marketing agency, fishbat, shares 4 creative tips on making YouTube video content that showcases your brand. Marketing Technology News: ‘Artificial Impact’: Only 12% of CRM Users Actually Use an…

IntelligenceBank Adds Dynamic Creative Templates to Digital Asset Management & Marketing Operations Software

IntelligenceBank, the leading digital asset management and marketing operations platform, has launched a Dynamic Creative Templates feature aimed at increasing local area marketing efficiencies for companies with physical locations IntelligenceBank, the leading digital asset management and marketing operations platform, has launched a Dynamic Creative Templates feature aimed at increasing local area marketing efficiencies in regulated industries. According to Tessa Court, CEO of IntelligenceBank, "Our clients spend…

5 Ways Marketing and Sales Can Use Creative E-learning to Boost Lead Generation

Forbes has estimated by 2025 e-learning could be worth a staggering $325 billion. With the rise in popularity and content, businesses are cashing in on the e-learning market and are becoming more creative with concepts to capture new audiences. The CPD Standards Office is a body that offers cpd accreditation in the UK and recently launched a campaign to uncover the top 10 most unusual e-learning courses on Udemy. The findings showed an acceleration in demand for unique and inventive courses, from zombie apocalypse…

22 Creative Real Estate Marketing Tactics To Inspire You

Sean Clancy SEO director Edge Online With the number of licensed real estate agents in the country continuously growing, a real estate professional like you needs to bring your A-game to your marketing strategies to stand out among the competition! Fortunately, the digital space has allowed more marketing methods to emerge. Couple this with a little creativity and your properties will be selling like hotcakes! Ready to level up your marketing game? Check out these 22 creative real estate marketing tactics! Have a…

inMotionNow Adds Marketing Campaign Management to Creative Workflow Software

Highly Requested Software Enhancement Promises to Improve Collaboration Between In-House Creative Agencies and Marketing Departments inMotionNow, a leading provider of workflow management solutions for marketing and creative teams announced, it has added Campaign Management to its all-new creative workflow management platform called inMotion ignite.  Campaign Management provides a way to organize and manage the many individual creative projects that often comprise strategic marketing initiatives. The new feature has been…

From Creative Brief to Campaign Launch – Introducing Asana for Marketing and Creative Teams

New Suite of Features and Integrations with Adobe, Litmus, Dropbox and Slack Give Marketing and Creative Teams the Clarity to Create Asana, a leading work management platform for teams, announced the introduction of Asana for Marketing and Creative Teams, an end-to-end solution for teams to manage their entire marketing and design process from start to finish. The suite of new features and integrations are now available in Asana’s recently launched product offering, Asana Business. According to a 2018 survey by the…

SmartBug Media Hires Award-Winning Advertising and Marketing Executive Damon Yerian as VP of Creative

SmartBug Media – a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations – announced the addition of Damon Yerian as Vice President of Creative. In this role, Yerian will lead the in-house creative team; working to yield award-winning work while driving leads for the sales teams. Yerian previously served as the VP of Creative Services for…

RevJet’s New FlightDeck 2.0 UI Provides Unparalleled Visibility into Marketing Creative Performance

New Addition to RevJet's AppXChange Gives Marketers Unprecedented Insight to Deliver Meaningful, Personalized Advertising Experiences RevJet, the first smart marketing creative platform, announced the latest addition to its AppXChange ecosystem: FlightDeck 2.0. With RevJet, marketers can unify all of their creative use-cases into one comprehensive, apps-based platform, now with a holistic view of real-time creative performance with FlightDeck 2.0. "It's tough to be a marketer today because now you're…

Pinterest Expands Pinterest Marketing Partners Program With Creative Specialty

Pinterest's Creative PMPs Now Allow Pinterest Advertisers To Engage With Seven New Ad Platforms Pinterest recently announced the addition of the fifth specialty to its Pinterest Marketing Partners (PMP) program – Creative PMP – an addition to its list of Marketing Partner specialties which include Advertising, Content Marketing, Measurement, and Audiences. These Creative PMPs will enable businesses to scale how they create Pinterest content. Advertisers can now work with seven new Creative PMPs - Popular Pays, …

Elite SEM Acquires Email Aptitude, Completes Full Digital Offering With CRM, Email Marketing, & Creative Services

Expert-Only Approach to Integrated Digital Marketing Delivers Performance and Sales for Top Brands Award-winning digital marketing agency Elite SEM Inc. announced that it has acquired Email Aptitude, an eight-year-old independent CRM & Email Marketing agency. This marks Elite SEM's second acquisition since partnering with Mountaingate Capital in 2017, with continued growth expected throughout the year. Elite SEM now offers Paid Search, SEO, Shopping & Feed, Paid Social (expanded via the OrionCKB acquisition),…

Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

It’s Not the Buyer Journey, It’s the Customer Journey. This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content. Marketing has been at the forefront of this change - first in creating digital experiences with the content on the web and email and eventually tying those digital channels together using Marketing Automation. Marketers are…

Creative Ways to Foster Brand Loyalty in E-commerce

While some brands may have a dedicated brand loyalty team, you must find unique ways to rethink the initiative and bring back customers again and again. Consumers today have an abundance of choices. New opportunities to purchase from brands for which consumers have an affinity, such as their commitment to sustainability, or how to purchase, like 2-hour delivery or recurring subscriptions, are reshaping the modern buying process. While consumers may enjoy the variety, e-commerce companies must compete for brand loyalty in…