Crystalead Teams Up with Purchase Guard

As a measure to ensure the highest level of client satisfaction with its state-of-the-art advertising platform, digital marketing company Crystalead has joined hands with Purchase Guard and has become a participant in its proprietary mechanism. Marketing Technology News: MindTickle Announces $100 Million Funding This means that all of Crystalead’s users now gain complete transparency regarding acquisitions as well as the assurance that all measures are taken to meet their satisfaction level. “This is a joyous day for us,”…

Crystalead Introduces Live Training Sessions for Online Marketing

Amidst financial instability in the field of online marketing, Crystalead is introducing a new training and guidance session for its new and veteran users, in order to ensure they have the tools necessary for digital advertising in the new reality. The session will be delivered live by the company’s professionals and are on an ‘on-demand’ format, available all throughout the company’s working hours. In this manner, Crystalead becomes one of the few campaign platforms offering just-in-time aid and assistance to client – a…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adapex, Adelphic, Crystalead, Catalina, Spaceback, to Doceree. Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity-based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application…

Tact.ai Named a Sample Vendor in Gartner’s Hype Cycle for Life Sciences Commercial Operations, 2020

Tact.ai was also recognized as a Sample Vendor in three categories in Gartner's Hype Cycle for CRM Sales Technology, 2020 Tact.ai, the human-friendly CRM company, announced it has been named as a Voice Driven Sales App Sample Vendor in Gartner's Hype Cycle for Life Sciences Commercial Operations, 2020. Tact.ai was also named as a Sample Vendor for three up and coming technologies – Voice-Driven Sales Apps, Sales Bots, and Mobile Sales Productivity – in Gartner's Hype Cycle for CRM Sales Technology, 2020. Marketing…

FordDirect Selects Dealer Inspire as a Preferred Digital Advertising Provider

Automotive technology provider to enable Ford dealers with innovative solutions that drive advertising efficiency, profitability and sales Dealer Inspire (DI), a Cars.com Inc. company that provides disruptive technology and digital advertising solutions to the automotive industry, announced a new OEM partnership agreement with FordDirect. The partnership marks DI's 30th certified OEM program to date. DI has been selected by FordDirect as a preferred digital advertising provider for its US-based Ford dealerships, who are…

Mood Media Launches New Client Support Portal, with Robust Self-Service Tools & Resources Now Available

Offering clients a more efficient, effective one-stop-shop for managing account-related needs & services Mood Media, the world’s leading on-premise media solutions company dedicated to elevating the Customer Experience, announced the launch of its Mood Client Support Portal. As a part of the Mood Reimagined initiative, the new online portal provides clients with a simple, 24/7 support system that enables them to directly manage more account-related needs, including technical support and troubleshooting, open service…

Aceyus to Support Verizon’s Unified Communication and Customer Experience Platform, Custom Built for the Social Security…

New alliance between Aceyus and Verizon allows both SSA employees and the public to benefit from a streamlined, all-encompassing UC/CX platform Aceyus Inc., a leading provider of customer experience solutions specializing in enterprise-level data management and reporting, is proud to announce the integration of its technology and consulting services with Verizon to support the telecommunication leader's Unified Communication (UC)/Customer Experience (CX) platform for the Social Security Administration (SSA). Introduced as…

Informatica Launches Comprehensive Data Governance Support for Snowflake Data Cloud

New Capabilities Enable Enterprise Customers to Efficiently Manage their Data in the Cloud Informatica, the enterprise cloud data management leader, announced the launch of the most comprehensive data governance solution for customers looking to govern data into the Snowflake Data Cloud, as well as new capabilities for Snowflake. As Snowflake's Data Lake Partner of the Year, Informatica supports all of Snowflake's core workloads – Data Engineering, Data Warehouse, Data Lakes, Data Science, Data Applications and Data…

Rebel Gail Communications Released Results from the Pandemic Social & Shopping Impact Study

Rebel Gail Communications, a leading health, beauty and lifestyle communications agency released the results from their Pandemic Social & Shopping Impact Study. The nationwide survey by 360 Market Reach was conducted online within the U.S. among 500 consumers ages 18 and over between September 10 and September 23, 2020. A second wave of the survey was conducted between September 24 and October 7, 2020 again among 500 consumers ages 18 and over. The study reveals that social and online shopping trends aren't as clear cut…

As Enthusiasm for Black Friday Continues to Fade, COVID-19 May Bring an End to Big Shopping Holidays

This year, 77% of PNW shoppers intend to skip in-store shopping on Black Friday, and 65% report disinterest in the well-known shopping holiday Holiday shopping won't revolve around big shopping events this year with less support and interest in both Black Friday and Cyber Monday, according to a report from Washington State University's Carson College of Business (CCB). Marketing Technology News: Vonage Partners with MODRON The college's fourth annual Holiday Retail Report finds an overwhelming majority of PNW shoppers…

H2R Market Research, Infutor Partner to Power Research for Post-COVID Marketing Strategy

Infutor’s Connex Intelligence and H2R’s Custom Research Shed Light on Consumer Behavior and Predict Behavior Changes During and Post-Pandemic Consumer identity data expert Infutor announced that H2R Market Research, a premier marketing research firm, has selected Infutor to help enable end-to-end market analysis for industries adapting to the current and post-covid marketing landscape. By combining Infutor’s Connex predictive intelligence with H2R’s powerful ability to predict marketing outcomes and successes, travel and…

Elastic Path Reinvents Vendor Marketplace to Unlock Benefits of Composable Commerce Movement

Built for brands driving unique digital commerce strategies, the Composable Commerce Hub provides the first and only open exchange of business solutions powered by an ecosystem of leading digital commerce providers Elastic Path, the leading Headless Commerce provider for digitally-driven brands, today launched a next generation marketplace called the Composable Commerce Hub. The Composable Commerce Hub is the first and only open exchange of business solutions powered by an ecosystem of leading digital commerce providers.…

Silverbullet Accelerates Network 10’s Monetisation Capabilities Through Trusted Partnership

Silverbullet helps accelerate the Australian commercial TV network's data rollout to better serve its advertisers and audiences, while helping solidify its in-house capabilities Part of ViacomCBS, Network 10 is one of Australia’s major commercial television networks. 10 Play is its broadcast video on demand (BVOD) platform and features shows such as the highly successful MasterChef Australia series and Bachelor franchise as well as exclusive content supporting 10’s shows. 10 Play’s audience continues to grow with the…

Key Additions to Matrix Team Positions them for Accelerated, Strategic Growth

New roles and expanded skill sets will drive new solutions and industry growth Matrix, the only global ad sales platform built for media, continues its growth trajectory by adding key roles and new hires across various departments. This internal growth strengthens Matrix’s ongoing global expansion, extending their customer footprint into all media sectors, and bolstering the product portfolio suite. Matrix is positioned to accelerate development and deployment efforts, specifically with the Matrix Sales Gateway.…

Data Security Leader, Appsian, Announces Security and Compliance Analytics Platform for Oracle E-Business Suite

Appsian's analytics platform, Appsian360, is designed to provide Oracle EBS customers with granular insight into data access in-service to maintaining data security and compliance Appsian, the global leader in Enterprise Resource Planning (ERP) data security and compliance, announced their security and compliance analytics platform, Appsian360, will feature support for Oracle E-Business Suite (Oracle EBS). Appsian360 will provide Oracle EBS customers with the ability to gain deep insight into who is accessing business data…

Auth0 Selected as Identity Vendor of Choice for Salesforce Customer 360 Identity

Salesforce’s Next Generation Identity demands the scalability, agility, and connected digital experiences that Auth0 offers Auth0, the identity platform for application teams, announced it has been selected as the identity provider to power authentication for Salesforce Customer 360 Identity, its best-in-class consumer identity and access management (CIAM) technology, providing a single, trusted identity for more streamlined user management. Salesforce Customer 360 Identity will go into a pilot phase at the end of the year…

Dropbox Goes All in on Remote Work: Unveils New Features and Tools for Distributed Teams

Dropbox, Inc. unveiled the next iteration of its collaborative workspace—Dropbox Spaces—in addition to several new features that help teams get organized, collaborate, and keep work moving securely from anywhere. The news comes on the heels of the company’s recent Virtual First announcement, and demonstrates a holistic approach to leading the remote work revolution as more businesses embrace this long-term shift. The sudden move to distributed work has introduced a unique set of challenges for teams. In a recent Economist…

yellowHEAD Releases Ad Creative Benchmark Report for Social Casino Games

Using the proprietary Alison platform, the performance marketing company analyzed 300M+ impressions to find the most effective ad creative strategies Use purple boxes for calls to action, capture viewer attention in the first three seconds of a video ad, and don’t wait until the end of the video to display your logo. Those were among the recommendations for app marketers in a new data-driven report published by yellowHEAD, the AI-powered performance marketing company. Titled “Ad Creative Benchmark Report: Social Casino,”…

VIZIO Taps Nielsen To Measure Advanced TV Campaigns

Expansion of Nielsen Measurement Empowers Marketers to Measure Performance Across VIZIO Premium and Addressable Campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on VIZIO that utilize the open…

VERB Adds Shaklee to Growing Roster of verbCRM and verbLEARN Clients

Leading global direct-selling company for natural nutrition and green cleaning products launches VERB sales enablement platform VERB Technology Company, Inc., a leader in interactive video-based sales enablement applications, including interactive livestream ecommerce, webinar, CRM and marketing applications for entrepreneurs and enterprises, announced that Shaklee Corporation (“Shaklee”), a leading global provider of natural nutrition, personal care and environmentally friendly home care products, has adopted verbCRM,…