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Machine Learning is Your Secret Weapon for Customer Acquisition

Chad Ruff, Chief Technology Officer at Swiftpage If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply…

Alder Home Security Selects PX to Centralize Customer Acquisition Efforts

PX Private Marketplaces seen as key to long-term customer acquisition growth strategy PX, the leading platform for customer acquisition, today announced an agreement with Alder Holdings, LLC to centralize Alder’s customer acquisition activity and online publisher relationships through the PX platform. Alder will utilize PX Private Marketplaces to purchase leads and calls, to create efficiencies, and strategically grow their customer base. Under the agreement, PX Private Marketplaces will allow Alder to maintain its…

Information Builders Shows Strong Momentum Driven by Cloud Growth and New Customer Acquisition Entering 2020

Performance Underpinned by Leadership Vision, Product Innovation, and Industry Recognition Information Builders, Inc., the leading data and analytics company, today announced significant performance in 2019, including continued growth in annual recurring revenue (ARR), quadrupling ARR from its cloud offering, earning multiple new logo wins across industries, and maintaining strong customer retention rates based on trusted relationships. These positive financial indicators  are bolstered by widespread industry recognition…

Deloitte Launches Lift Acceleration Program Focused on Helping Businesses Improve Customer Acquisition, Growth and Profitability

Deloitte Digital builds on Adobe Experience Platform and Adobe Experience Cloud to empower companies with a single, real-time view of the customer Deloitte Digital launched a first-of-its-kind joint global strategic program, created to bring together customer and audience data in real-time, activate smart customer decisions and deliver personalized moments across a customer's experience with an organization. Lift Acceleration Program combines the power of Hux by Deloitte Digital with Adobe Experience Platform and Adobe…

Augmented Analytics Is Vital to Modern Customer Acquisition

Nothing is more exciting in the arena of Data Analytics than the possibilities of Augmented Analytics. Also referred to as “AI-driven analytics,” their potential to be a game-changing Customer Acquisition tool is remarkable, offering unprecedented insight into untapped potential audiences that marketers can then target and begin validating as a viable segment. According to leading research and advisory firm Gartner, “By 2020, AI-driven analytics will be a dominant driver of new purchases of analytics platforms.”…

White Ops ‘Marketing Integrity’ Product Enables Marketing Leaders To Protect Brand Websites And Their Customer Acquisition Efforts

New offering detects and prevents sophisticated bots from negatively impacting the performance and ROI of digital marketing campaigns White Ops, the global leader in bot mitigation, announced Marketing Integrity, a new offering designed to protect marketers’ websites and customer acquisition efforts from sophisticated bot attacks. Marketing Integrity is the first product to protect marketers’ digital lead acquisition efforts, ensuring they are engaging with real humans—not sophisticated bots—maximizing the effectiveness…

Centerfield Launches Customer Intelligence Tool “Insights by Scout” to Supercharge Digital Customer Acquisition

Centerfield, a technology-driven marketing and customer acquisition company, announced the launch of its customer intelligence platform, Insights by Scout. Insights by Scout is the newest component of Dugout, Centerfield’s industry leading platform that automates end-to-end customer acquisition for millions of shopping experiences each year. Insights by Scout surfaces actionable insights from first-party digital shopping experiences so Dugout can better pinpoint a brand’s ideal target customer, optimize audience…

Marketing Analytics Is the Key to Revolutionize Your Customer Acquisition Strategy | Quantzig’s Latest Article

Quantzig, a leading analytics advisory firm that offers customized marketing analytics solutions, has announced the completion of their new article on benefits of marketing analytics. Companies that gather and store big data in silos struggle with fragmented data that does not reveal a complete or accurate picture of consumers. Without a comprehensive, atomic-level view of customers, it’s difficult to personalize service and deliver optimized experiences. Companies who leverage marketing analytics solutions gain actionable…

PX Sales Data Integration Tool Completes End-to-End Analytics for Customer Acquisition Marketers

Internal Sales Data Analysis Offers Complete Visibility into the Funnel to Enhance Campaign Optimization PX the leading marketing technology platform to automate and manage customer acquisition, announced that customers now have the ability to integrate their internal sales data into the PX platform to provide marketers with a complete 360o view of their customer acquisition campaigns and sales funnel. “Successful customer acquisition programs are heavily dependent on two things – transparency into where leads are coming…

In a Performance-Driven Economy, Customer Acquisition Takes Center Stage

It’s getting harder and harder to relate to John Wanamaker’s famed quote regarding the ROI of advertising. For more than 100 years, marketers enthusiastically nodded along to the notion of, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” But these days, the notion of blind investment in customer acquisition initiatives has become a foreign concept to most. Today’s marketers, particularly on the media-buying side, have access to powerful tools that have shed greater light on the…

PX Launches Four New Features For Industry’s First Transparent Customer Acquisition Platform

PX, the leading marketing technology platform to automate and manage customer acquisition, announced the launch of a comprehensive suite of new features to the company’s open marketplace. With these enhancements, marketers will gain greater financial control over their customer acquisition campaigns and benefit from a new level of transparency that is lacking throughout the industry. “When we introduced our open marketplace in the fall, clients were thrilled at the newfound level of transparency into their leads and calls…

Amazon’s Customer Acquisition Metrics — Pros and Cons

Brief Insights for Marketers to Assess Pros and Cons of the Newly Launched Amazon Customer Acquisition Metrics Recently, Amazon launched extensive metrics for marketers to gauge the number of new customers that purchased products due to advertisement campaigns. Amazon has included video, display and sponsored brands ads in their ‘new-to-brand’ customer metrics. Here are few pointers for marketers jotting down the pros and cons. Pros Amazon is now ranked third, only behind Facebook and Google when it comes to its advertising…

CARTO Reports Record Customer Acquisition Growth; Appoints George Mathew to Board

George Mathew Joins CARTO's Board of Directors; CARTO Demonstrates Growth Among Enterprise Customers CARTO, the leader in location intelligence, announced at the first US-based CARTO Locations conference, held in New York City, that it has appointed George Mathew to its board of directors. Mathew brings more than 20 years of experience in developing technology leaders and brings to the board his depth of knowledge and experience developing applications for location data. Currently, Mathew serves as CEO and Chairman of…

MRP Partners With Symphony Marketing To Bring AI-Powered Customer Acquisition To Japan

Symphony Marketing to sell MRP's Prelytix platform MRP, the leading global provider of AI-powered customer acquisition software and services, announced a partnership with Japan-based Symphony Marketing allowing Symphony to resell the MRP Prelytix platform in Japan. "B2B sales and marketing teams that use AI-driven technology are better equipped to acquire and serve clients," said Kevin Cunningham, CEO of MRP. "Our partnership with Symphony Marketing creates an opportunity for us to continue to transform sales and…

Mapp Digital Reaps Benefit of Combining the World of Ad-Tech and Online Customer Acquisition

Mapp Digital Reports Record Q1 in New Customer Growth Pegged on the Company's Best-In-Class Marketing Software Cloud Makes Significant Strides in the Industry That Increased Customer Sales by 51% Mapp Digital, a global marketing software technology provider, has announced significant growth in its sales for Q1 of 2018 – up by 51% from the previous year's quarter. The success factor -- the capability Mapp offers to customers by consistently answering the question of how to combine the world of ad-tech and online customer…

DemandJump Secures $6 Million Series A Funding To Fuel Customer Acquisition Platform

 Customer Acquisition Platform DemandJump Gains, Revolution's Rise of the Rest Seed Fund, Flyover Capital and Cultivation Capital as Strategic Investors DemandJump, the leading marketing Customer Acquisition Platform, announced the completion of a $6 million Series A financing round. Strategic investors include Revolution’s Rise of the Rest Seed Fund, Flyover Capital, Cultivation Capital, 4G Ventures, Bob Davoli and Hyde Park Venture Partners. The funding will be invested in sales, marketing, and product innovation…

Conversica Wins 2018 Awards for Applying Conversational AI to Automotive Customer Acquisition and Retention

Company Recognized with Two AWA Awards for Its Artificial Intelligence-Powered Automotive Sales and Service Assistants Conversica, the leader in conversational AI for business and the only provider of AI-based lead engagement software for automotive dealers, was recognized with two Automotive Website Awards (AWAs), for automating sales processes and delivering an exceptional fixed operations solution, by industry research firm PCG at the 2018 National Automotive Dealers Association (NADA) Show. In recognizing…

Vungle Announces Self-Serve Platform for Mobile Advertisers, With Creative Automation to Scale High Quality Customer Acquisition

New Offering Provides Access to Premium Publisher Inventory and Advanced Campaign Creation and Targeting Tools to Advertisers of All Sizes  Vungle, the leading performance marketing platform for in-app video ads, announced its new Self-Serve platform for advertisers. The Vungle Self-Serve platform enables anyone to set up campaigns and automatically create videos and manage assets and targeting. The global in-app advertising market is expected to grow dramatically in the coming years to $201 billion …

Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy

Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy Google Trends shows how Influencer marketing has steadily climbed the charts to displace print advertising. Sneaking close to video advertising, influencer marketing industry is on a trailblazer mode, bringing together the various cogs of the social media and branded content within the ‘sales’ flywheel. Influencers are ruling the roost for brands across online channels. Dwarfing the company’s owned social media campaigns, influencer…

Sonata Software Makes Strategic Acquisition of GBW, a Leading Global Player in the Exciting Customer Experience Space

Sonata Software announced signing of definitive agreements to acquire GAPbusters Limited (GBW), the Melbourne headquartered company that has been amongst pioneers in the CX domain, serving renowned brands globally for nearly thirty years. As companies are increasingly focusing on measuring and managing customer experience to stoke their growth, CX solutions are playing a significant part in most organizations' digital transformation initiatives. As per Fortune Business insights, "The demand for customer experience…