Faraday Brings Advanced Customer Analytics Capabilities to the Shopify App Store

Faraday announced the release of its new Shopify app, Faraday Personas & Insights, which brings advanced customer analytics capabilities to thousands of online retailers across the U.S. This is just the latest example of Faraday's investments in Shopify. The company already supports dozens of fast-growing brands using the Shopify ecosystem to power their online stores, making it an ideal platform for Faraday's embedded solutions. Marketing Technology News: Neustar Announces Acquisition of Verisign’s Public DNS…

SAS Ranked A Leader In Customer Analytics Technologies

Report states that SAS provides a deep bench of capabilities to help brands deliver the next best experience According to The Forrester Wave: Customer Analytics Solutions, Q3 2020 “… vendors now serve multiple enterprise personas, and, most importantly, the focus has shifted from merely generating insights to identifying and delivering the next best experience. Enterprises that invest in these leading customer analytics technologies to drive intelligent, optimized interactions with their customers will stand to benefit…

Quantzig’s Customer Analytics Solutions Helped an American Bank to Improve Customer Acquisition

Quantzig, premier analytics solutions provider, has announced the completion of its latest success story that illustrates how customer analytics solutions helped a US based bank to improve customer acquisition rates by 17%. Quantzig’s customer analytics solutions can help you to understand your customers’ preferences.  The shift from product-centricity to customer-centricity in the banking sector is almost tangible, however, the challenge still lies in engaging with the customer effectively when they sign up or even…

Fusionex Extends Collaboration with International Energy Giant to Further Enhance AI and Customer Analytics Platform

Leading multi-award-winning data technology specialist Fusionex has been awarded an initiative to drive customer engagement for an internationally-renowned energy conglomerate through the utilization of Artificial Intelligence (AI) and Customer Analytics, in a multi-year extended deal. A key oil refining and marketing company with a strong 30-year record, the client has over 20,000 employees and more than 1,000 service stations across the region and offers gasoline, diesel and kerosene to power industries and fuel…

Bidgely Enterprise Analytics Succeeds in Transforming Smart Meter Data into Customer Analytics and Grid Edge Intelligence, and Utility…

Artificial intelligence and personalization drives intelligent demand side management program planning and customer targeting, reduces churn, improves call center operations and more Bidgely has successfully equipped its global utility and energy retailer partners with new tools to create value from untapped customer data through its artificial intelligence-powered Enterprise Analytics Solution. Bidgely has partnered closely with global customers like TEPCO, NV Energy, Duke Energy, VSE and others to extract data insights…

Merkle Combines Digital and Customer Analytics Under Ben Gott

Integrated team to help clients navigate the increasingly sophisticated and fast changing data and tech landscape Merkle, a leading technology-enabled, data-driven performance marketing agency, has promoted Ben Gott to lead its rapidly expanding analytics practice across EMEA. Merkle's mission is to enable orchestrated and valuable customer interactions across all marketing and service touchpoints. This can only be achieved through mastery of data, analytics and the customer identity. This in turn requires a mingling…

cClearly Named a 2019 Cool Vendor in Artificial Intelligence for Customer Analytics by Gartner

Vendors Selected for the Cool Vendor Report Are Interesting, New and Innovative cClearly, the leading provider of audience optimization solutions for search, social and programmatic and the first to offer a marketing optimization platform based on third party, real-world signals, announced that it has been selected as a Cool Vendor in the May 2019 "Cool Vendors in Artificial Intelligence for Customer Analytics" report by Gartner, Inc (report available to Gartner subscribers). In its report, Gartner states: "CX…

Adoreboard Recognised as a 2019 Gartner ‘Cool Vendor ‘in Artificial Intelligence for Customer Analytics

Adoreboard, a pioneer in Emotion AI for measuring Human Experience (HX) across enterprises, has been designated by Gartner as a 2019 'Cool Vendor' in Artificial Intelligence for Customer Analytics. Adoreboard unites customer and employee experience through its Human Experience (HX) measurement platform Emotics. The system automatically links the emotional intensity expressed in any unstructured text with the themes that matter most to enable executives to prioritise decisions to drive better business outcomes.…

Fractal Analytics Named a Leader Among Customer Analytics Service Providers by an Independent Research Firm

Companies Looking for Large-Scale Opportunities to Transform Their Business With Analytics Should Consider Fractal Fractal Analytics, a global leader in artificial intelligence and analytics powering decision-making in Fortune 500 companies, announced that it has been named a leader among Customer Analytics Service Providers (CASPs) in the recent  The Forrester Wave™: Customer Analytics Service Providers, Q2 2019 report, published by an independent market research company, Forrester Research. "We're delighted that we…

Cerebri AI named a 2019 Cool Vendor in Artificial Intelligence for Customer Analytics by Gartner

Cerebri AI, announced that it has been selected by Gartner, Inc. as a ‘2019 Cool Vendor for Artificial Intelligence for Customer Analytics’, a new category created by Gartner this year that recognizes the explosive impact AI can have in understanding customers at scale. Cerebri AI, an enterprise software start-up that uses patented AI to measure a customer’s commitment to a brand, that for first time can be used directly to drive financial results via a recommended series of action(s) tailored to each customer. Examining …

Clarity Insights Recognized as a Leader in Customer Analytics Report by Independent Research Firm

Achieved the Highest Score in the Current Offering Category in the Report Clarity Insights, a strategic partner to the nation's leading data-driven brands, announced it is cited as a Leader in The Forrester Wave: Customer Analytics Service Providers, Q2 2019 Report. We believe this placement confirms the company's status as an industry leader across the entire data and analytics ecosystem. The Current Offering category includes the following criteria: Data management and preparation Customer analytics techniques…

Lattice Engines Ranked a Leader in B2B Customer Analytics by Independent Research Firm

Lattice Engines, the world's first AI-powered B2B Customer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester Wave: B2B Customer Analytics, Q1 2019 authored by analyst Allison Snow. Lattice Engines continues to be a leader recognized not only by independent analysts but by customers as well for helping B2B marketers improve productivity throughout the campaign process and deliver greater engagement in their account-based marketing (ABM) programs. "Now more than ever, B2B…

6sense Named A Leader in B2B Customer Analytics Report

Account Based Orchestration Platform Recognized for Uncovering In-Market Signals and Progress Toward Making Next-Best-Action Recommendations a Reality 6sense, the leading Account Based Orchestration Platform, powered by AI, announces its rating as a leader in Forrester Research’s The Forrester Wave: B2B Customer Analytics, Q1 2019 report. 6sense developed its Account Based Orchestration Platform with the goal of helping revenue teams win in the age of Account Based Sales and Marketing by putting the power of AI, big data,…

Cerebri AI Partners with Microsoft on Prescriptive Customer Analytics for Fortune 500

M12-Backed Enterprise Software Startup Earns Coveted "Co-Sell Ready" Status Accelerating Joint Go-To-Market Activities Globally Cerebri AI, an enterprise software startup using proprietary artificial intelligence technology to generate next best actions that increase revenue and reduce operating costs, announced the company has achieved "co-sell ready" status with Microsoft's exclusive One Commercial Partner (OCP) program. "Earning co-sell ready status with Microsoft is a tremendous opportunity for Cerebri AI as our…

ContentSquare Launches Augmented Reality Tool for Brands Seeking Instant Digital Customer Analytics

CS Live Allows Companies to Glean Instant Best Practices Insights in the Time it Takes to Browse Their Site Continuing to provide marketers and brands with deeper analytics and insights into how and why online users do what they do, ContentSquare, a digital experience insights platform, announced a new solution – CS Live – that delivers customer experience (CX) information in real-time with one click. "Because digital is a mission critical channel today, we want to make sure that, for companies we support, key…

NICE and Mattersight Unite to Herald a New Era in Customer Analytics

NICE Announces Closing of Mattersight Acquisition to Bring Together Behavioral and Cloud Analytics Innovators to Provide Smarter Connections Between Customers and Organizations NICE has announced the completion of its acquisition of Mattersight Corporation. The finalization of this deal brings together the market’s leading behavioral analytics and cloud innovators, empowering organizations to provide exceptional customer experience through a deep understanding of the customer persona. For the first time, organizations can…

Customer Analytics Can ‘Significantly’ Improve Bottom Line, but Most Brands Still Fall Short of Applying It in Real Time, per…

Harvard Business Review Analytic Services Study Provides Insight into Leading Analytical Strategies from H&R Block and TelefóNica Chile With the convergence of digital technologies, such as artificial intelligence (AI) and the internet of things (IoT), opportunities are surging for brands to use advanced analytics to learn – and deliver on – what their customers expect in any given moment and place. A new study, conducted by Harvard Business Review Analytic Services and sponsored by SAS, Intel and Accenture Applied…

Adobe Named a Leader in Customer Analytics by Independent Research Firm

Adobe Received the Highest Scores Possible in the Product Vision, Product Roadmap, Performance and Partner Ecosystem Criteria Adobe announced it was recognized as a Leader in “The Forrester Wave: Customer Analytics Solutions, Q2 2018” report by Forrester Research, Inc. Adobe received the highest scores possible in the product vision, product roadmap, performance, partner ecosystem, action, customer analytics solution revenue and number of customers criteria. Adobe is one of three leaders in the report, based on evaluations…

Sitel Group is Recognized as Leader in AI, Analytics, Automation and More in Information Services Group’s Annual Provider Lens Contact…

Sitel Group is honored as the leading provider for automation, digital and customer experience services in ISG's Archetype Report and a leader for AI & analytics and digital operations in ISG's global report Sitel Group, a global leader in end-to-end customer experience (CX) products and solutions, announced it was recognized as a leader in both the Information Services Group (ISG) Provider Lens™ Contact Center - Customer Experience Services Archetype Report and global report. The Archetype Report measured the…

New Google Analytics Brings in Customer-centric Measurement, YouTube Conversions Reports and Much More

The world's most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking capabilities. These ML-based website analytics features would help millions of Google Marketing Cloud users who use Google Analytics to track, analyze and plan their content marketing and mobile marketing strategies. By enabling superior customer behavior analysis and creating suitable customer experiences across all platforms, Google is transforming…