Insider, a platform for delivering individualized, cross-channel customer experiences, helps 1200+ leading enterprise brands and high-growth startups including Samsung, GAP, Santander, Vodafone, Clarins, Madeira Madeira, Marks &…
Read More...

In this first Agile Brand Guide, Customer Data Platforms are explored and demystified. The Agile Brand Guide to Customer Data Platforms: Evaluating, Buying, and Implementing a CDP for Marketers by Greg Kihlström is now available in print as…
Read More...

AIQ is one of top 10 CDP companies for second year in a row ActionIQ, the leader in customer experience (CX) solutions, announced that it was named to the Constellation ShortList™ for CDPs in Q3 2022, the second year in a row that AIQ has…
Read More...

Teradata’s connected multi-cloud data platform, Vantage, helps brands gain a deep understanding of their customers & drives optimal customer experience (CX) through real-time decisioning Teradata announced it has been named a…
Read More...

The report by the leading global market intelligence firm highlights Optimove's ability to drive personalization at scale through multichannel, AI-led customer journeys  Optimove, the leading CRM Marketing Platform, was recognized as a…
Read More...

Insider, a single platform for delivering individualized, cross-channel customer experiences, helps 1000+ leading enterprise brands and high growth startups, including Samsung, GAP Marks & Spencer, Virgin, IKEA, Burger King, Toyota,…
Read More...

Lytics’ customer data platform gives real-time, behavioral insights to create unique brand experiences for customers Lytics, a customer data platform (CDP), announces that it has been positioned as a “Major Player” in the IDC…
Read More...

Redpoint Global Inc. has been positioned as a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-2022 . The document evaluates the functional capabilities and go-to-market strategies of 12…
Read More...

Sitecore, the global leader in digital experience management software, has been positioned as a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office users 2021-2022 Vendor Assessment (doc #US47524621,…
Read More...

ActionIQ, the most trusted Customer Data Platform (CDP) for enterprises, announced that it has been named a Strong Performer in "The Forrester New WaveTM: B2B Standalone CDPs, Q4 2021" report. Forrester evaluated the 14 most significant…
Read More...

Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave™: B2B Customer Data Platforms, Q4 2021. Leadspace, the…
Read More...

In the past decade, first-party data has exploded. Marketers now have more first-party customer data than ever before, and it's spread across more systems than ever before too. And expectations to deliver highly personalised experiences…
Read More...

Report by independent research firms cites Terminus as the only late stage vendor in both embedded and standalone CDP functionality segments Terminus, the only account-based engagement platform built to deliver more pipeline and revenue…
Read More...

The grocery industry was in the middle of a long contemplation of change when the pandemic hit, and all the slow and steady plans for technology adoption were suddenly outpaced by the need to adapt to the new circumstance. As more customers…
Read More...

Simon Data, the market-leading platform provider that delivers the next generation of personalized customer experiences for customer-obsessed brands, today announced their advancement to the top "Leader" ranking in the G2 Spring 2021 Report…
Read More...

By James Bayhack, Sub-Saharan Africa Director at www.CM.com In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while…
Read More...

The report highlights how the pandemic, cookie loss, and data privacy are dictating how marketers will allocate budgets and which tech functionalities they will prioritize in 2021 Marketers turned to customer data platforms…
Read More...

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its…
Read More...

Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes …
Read More...

Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) are the most powerful technologies in any modern marketer's tech stack. In…
Read More...