Planet Home Lending Humanizes Marketing and Customer Engagement with Total Expert

Planet Home Lending, a national mortgage lender and servicer, announced implementation of Total Expert’s purpose-built CRM and customer engagement platform to increase loan officer productivity, transform marketing and engagement efforts, and improve customer experiences. Planet Home Lending will use the Total Experience Platform to access a single, 360-degree view of customer profiles, anticipate the financial needs of each customer, and engage them with the right message, at the right time. Marketing Technology News:…

Prevail Bank Partners with Total Expert to Deliver Personalized Customer Engagement at Scale

Total Expert, the customer experience platform purpose-built for modern financial institutions, announced a partnership with Prevail Bank, a Wisconsin-based federally chartered savings bank. Prevail Bank will leverage Total Expert’s Total Experience Platform to execute its strategic, omnichannel strategy to drive customer engagement and ultimately grow relationships. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising For more than 85…

Fuze Announces Partnership With Verint To Power Customer Engagement For The Global Enterprise

Fuze Contact Center with Verint Workforce Management enhances integrations to streamline contact center scheduling and forecasting' Fuze, the leading cloud-based communications provider for the modern global enterprise, today announced a new partnership with Verint® (NASDAQ: VRNT), The Customer Engagement Company™, to provide global enterprises with a seamless communications and collaboration experience through integrated cloud workforce management and contact center solutions. Fuze Contact Center customers will now…

Precisely Delivers Industry’s First Unified SaaS Platform for Customer Engagement

Precisely, the global leader in data integrity software, announced EngageOne Communicate, a unified, digital engagement platform that simplifies the complexities of customer communications. EngageOne Communicate enables companies to create personalized, meaningful and interactive digital engagements with their customers via video, chatbots, email, SMS and PDF in a single, user-friendly environment. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite “Worldwide Spending on Digital…

Netcore Cloud’s Customer Engagement Platform Helps Vietnam E-commerce Major, Sendo, Boost Web And Mobile App Transactions By Over 51%

Netcore Cloud, the leading global full-stack martech company announced that Sendo, one of the leading e-commerce brands in Vietnam, has increased sales on their website and mobile app by over 51%, with its AI-led multi-channel customer engagement platform. Sendo is the largest home-grown Vietnamese e-commerce retailer and one of the top-10 online commerce platforms in Southeast Asia, connecting over 30 million buyers and 500,000 sellers nationwide. Marketing Technology News: AtScale Delivers “Live” Connection…

CleverTap Engage and IBM Executive Discuss Importance of Personalized Customer Engagement

"CleverTap Engage," a new video interview series featuring the globe's most respected CEOs and executives, released a powerful and insightful interview with Sheri Bachstein, CEO of The Weather Company, an IBM Business, and GM of IBM Watson Advertising, which discusses re-engineering customer engagement and predicting user behavior to help products be engaging and valuable. Co-hosted by Peggy Anne Salz, a top 30 mobile marketing influencer, veteran Forbes writer, nine-time author, influencer, chief…

National Retail Solutions & Koupon Expand Partnership to Offer CPG Brands Integrated, End-to End Customer Engagement Solutions at…

National Retail Solutions (NRS), a subsidiary of IDT Corporationand operator of the leading nationwide point-of-sale (POS) network for independent convenience and liquor stores, today announced the expansion of its partnership with Koupon, a leading provider of shopper engagement services, to significantly extend the reach of consumer packaged goods (CPG) brands through independent C-stores. NRS and Koupon previously partnered to enable the 2+ million members of IDT’s popular BR Club shopper loyalty program to receive…

Platform Housing Group Elevates Employee And Customer Engagement With 8×8 XCaaS

One of the UK’s Largest Housing Associations Extends 8x8 XCaaS Integrated Cloud Communications and Contact Centre Using Video Interaction to Deliver Real-time Property Repair 8x8, Inc. (NYSE: EGHT), a leading integrated cloud communications platform provider, today announced that Platform Housing Group, one of the UK’s largest housing associations, will extend their 8x8 Experience Communications as a Service (XCaaS) deployment by adding 8x8’s Communications Platform as a Service (CPaaS) Video Interaction for…

Punchh Announces 2021 Spring Release For Loyalty, Offers, And Customer Engagement Platform

New innovation includes expanded analytics and engagement capabilities for Punchh clients Punchh, the leader in customer loyalty, offers, and engagement for restaurants, convenience stores, and other physical retailers, today announced its Spring 2021 product and innovation release. Punchh powers loyalty and offers for over 200 global enterprise brands, helping turn anonymous buyers into brand superfans through 1:1 personalization and data-driven, omnichannel engagement. The Spring 2021 release focuses on extended…

Algonomy Announces Spring 21 Release for Retailers and Brands to Accelerate Post-Pandemic Digital-First Customer Engagement

Algonomy, the leader in Algorithmic Customer Engagement (ACE) solutions, announced an array of new and enhanced capabilities in their latest Spring '21 Release. The new release is specifically designed for Retailers and Brands who are in a post-pandemic recovery cycle, with a unified platform for digital customer engagement that integrates data from supply to demand across the value chain with algorithmic decisioning and omnichannel orchestration. The release features numerous powerful capabilities like composite AI…

MarTech Interview with Scott Logie, Customer Engagement Director at REaD Group 

Scott Logie, Customer Engagement Director at REaD Group joins us to talk about the blurring lines between research and insights in today’s marketing world while sharing a few top of mind marketing tips to draw on: _______ Welcome to this martech chat Scott, tell us more about REaD Group and your role? REaD Group is the UK’s most trusted data and insight businesses.  We help our clients make the most of the data they hold on their end customers and provide the information and understanding to recruit cost effectively…

Huawei Mobile Services Partners with Swrve to Bring Leading Customer Engagement to Huawei Users

The Swrve SDK integrated with Huawei Push Service is now available for Swrve customers and worldwide developers. Huawei, the leading global technology company, has partnered with Swrve, a leading marketing and customer experience platform, enabling global enterprises to engage with Huawei mobile users through Huawei Push Service which is integrated within the Swrve SDK. Marketing Technology News: Captivate Launches The Small Business Spotlight And Donates Up To $1 Million In Advertising "We are excited to extend our…

Factoreal Introduces SMS Marketing Channel to Its Customer Engagement Platform

With this addition, Factoreal is enabling markters to centrally manage SMS, Email, Social Media (FB, Linkedin, Twitter), Social Ads (FB, Instagram), Landing Pages, Website Tracking, Automation Workflows with fewer touchpoints and more control, all from their Factoreal centralized marketing automation hub. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals SMS Marketing is the process of using text messages to communicate with customers about valuable information concerning your business.…

Ignite Sales Accelerates Adoption of its Customer Engagement Platform through Alliance with Vericast

Ignite Sales, Inc., the leader in retail banking customer engagement and retention technology, and Vericast, a and leading marketing solutions company, together with its Harland Clarke line of customer experience solutions, announced a strategic alliance that will expand Ignite Sales’ distribution channel to further its growth. The alliance will allow Vericast to sell Ignite Sales’ powerful technology as part of its line of account acquisition solutions and will be branded Account Advisor - powered by Ignite Sales.…

Zammo.ai Revolutionizes Customer Engagement for Businesses with the Introduction of the World’s First No-Code, Cross-Platform…

Zammo.ai, the company accelerating the transition to the voice economy, announced the world's only no-code, conversational AI platform. The Zammo conversational AI platform allows businesses to engage and transact with customers on voice assistants, interactive voice response (IVR)/telephony, and popular chatbot channels. The platform eliminates time-consuming and cost prohibitive service contracts that until now, have prevented businesses from embracing conversational AI technology. Marketing Technology News: OneTrust…

Sales Boomerang and Insellerate Combine Real-Time Borrower Intelligence and Marketing Automation to Supercharge Mortgage Customer Engagement

Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, has expanded its integration with leading mortgage customer experience platform Insellerate. By combining loan opportunity alerts from Sales Boomerang with Insellerate’s automated, multi-channel marketing that spans phone, text, email, direct mail, social media and website retargeting, the technologies’ seamless API integration enhances every stage of the borrower journey to help lenders increase customer retention and convert…

Braze Announces Shopify Integration To Help Brands Navigate Customer Engagement In ‘Next Normal’

Customer Engagement Platform Reveals Updates to its Predictive Suite, Enhanced Performance Measurement Solutions, and Flexible Customer Journey Tools Braze, the comprehensive customer engagement platform, today announced new product features and a new integration that help brands navigate the "next normal" in customer engagement. Over the past year, brands have had to adapt rapidly and frequently due to constantly changing conditions. With the world evolving to a new post pandemic business landscape, Braze's new offerings…

dotdigital Partners With Adobe To Power Enhanced Customer Engagement Across All Touchpoints

dotdigital, the leading marketing automation and customer engagement platform, announced the renewal of its status as a Premier Partner in the Adobe Exchange Partner Program, building on a long-standing relationship. As a marketing automation partner for Adobe, dotdigital will continue to invest in Magento Commerce. The collaboration between dotdigital and Adobe underpins a joint commitment to enhancing omnichannel customer engagement throughout the online buying journey. Marketing Technology News: MarTech…

Effective Digital Customer Engagement is Mission Critical but also Challenging to Achieve, Concludes New Industry Report listing Evolving…

A newly released industry report, Technology , published by Loyalty360, concludes that, while vital to long-term success, customer engagement in the digital age remains an embryonic challenge for many companies in different verticals. The report lists Evolving Systems, Inc. , which specializes in real-time digital engagement solutions and services, among suppliers of solutions that tackle the challenge of creating effective digital customer engagement. Loyalty360’s analysis concludes that creating engaging experiences…

Braze Forms Third Annual Global Customer Advisory Board to Shape the Future of Customer Engagement

Leading Customer Engagement Platform Adds Asia-Pacific Customer Advisory Board to Better Serve the Region Braze, a comprehensive customer engagement platform, today announced its 2021 Global Customer Advisory Board (CAB). In its third year, the Braze CAB now spans the globe, with members representing North America, Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC). The addition of the APAC CAB comes after Braze has made increased investments in the region, most recently opening an office in Tokyo, Japan, as the…