Lifesight Launches Customer Intelligence Platform

Lifesight, a customer intelligence company, officially launched it's brand new customer intelligence platform globally. With the current crisis affecting millions of businesses globally, there is a huge demand for accurate and fresh consumer data that can help businesses understand customer behavior change and how to market to them in the new normal. With that in mind, Lifesight's newly updated platform aims to help brands and enterprises solve this problem by leveraging identity resolution and data enrichment to power their…

Twilio Banks on Customer Intelligence, Agility and Cloud Contact Center to Meet ‘New-Normal’ Demands

Customer intelligence and cloud contact centers have come together as a novel science in solving major challenges that the marketers face during a pandemic. Leading Cloud communication platform Twilio has made significant enhancements to its modern contact center, bringing new mobile innovation to enable the remote, agile workforce with state-of-the-art customer intelligence. It is an unchallenged fac today that customer intelligence fuels the future of customer engagement across all industries, and this intelligence is…

SANDSIV Announces Customer Intelligence Application, VOC CI

AI-powered add-on integrates BI with industry’s most advanced CXM platform For years, SANDSIV’s pioneering sandsiv+ customer experience management (CXM) platform has helped companies understand their customers. Now it brings that understanding to the heart of business operations with VOC CI, the Customer Intelligence (CI) application available now as an add-on for sandsiv+. Companies have long recognized the central importance of understanding and tracking market trends and changing consumer behaviour to identify both…

Zeotap launches Customer Intelligence Platform and Welcomes Salesforce Veteran as New Global CRO

The platform enables brands to connect and transform their first-party data into actionable customer intelligence zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries. According to a BCG report on the Dividends of Digital Marketing Maturity, conducted with senior marketers of more than 200 global brands last year,…

Vertify Acquires Data Management Tech Company to Accelerate Growth of Customer Intelligence Platform and Better Align Revenue Teams,…

With Fresh Funding, New Executive Hires, and Now the Acquisition of Synthio in Just the Past 6 Months, Vertify Is Positioned for 100% Growth in 2020 Vertify Inc., a customer data intelligence company announced that it has acquired Atlanta-based, Synthio Inc., a data quality and enrichment technology company. The addition of Synthio rapidly advances the Vertify roadmap by adding a data technology asset that is foundational for the Vertify customer intelligence platform (VCIP). The VCIP is built for revenue teams to connect…

Perficient to Demonstrate AI-Powered Customer Intelligence Strategies at MicroStrategy World

Perficient, Inc. , the leading digital transformation consulting firm serving Global 2000 and other large enterprise customers throughout North America, announced that it will demonstrate its business intelligence (BI) expertise at MicroStrategy World 2020, taking place Feb. 4-6 at the Universal Orlando Resort in Orlando, Florida. Today’s consumers are increasingly depending on brands to engage with them directly, challenging businesses to transform their customer relationship strategy from an informative approach to one…

Teradata Unifies IT, Marketing, and Customer Intelligence into Single CDP; Launches Vantage CX

Teradata Pushes the CDP Ecosystem with New ML-based Martech Offerings — Vantage Customer Experience and Vantage Analyst Global provider of Cloud and RDBMS solutions, Teradata has leaped into the vastly disruptive ecosystem of Marketing Technologies. This week, the Cloud analytics company announced the commercial availability of a new customer data platform (CDP) and advanced analytics for the business analysts. The new CDP offerings include Vantage Customer Experience and Vantage Analyst. Known for delivering Pervasive…

Centerfield Launches Customer Intelligence Tool “Insights by Scout” to Supercharge Digital Customer Acquisition

Centerfield, a technology-driven marketing and customer acquisition company, announced the launch of its customer intelligence platform, Insights by Scout. Insights by Scout is the newest component of Dugout, Centerfield’s industry leading platform that automates end-to-end customer acquisition for millions of shopping experiences each year. Insights by Scout surfaces actionable insights from first-party digital shopping experiences so Dugout can better pinpoint a brand’s ideal target customer, optimize audience…

Custora Releases New Customer Intelligence Platform to Drive Consumer Loyalty

Custora announced the release of Custora v10, the latest version of its customer intelligence platform designed to help retailers take control of critical customer challenges like churn, one-time buyer conversion, and promotion reduction. Most retailers recognize that winning lasting customer loyalty is more essential than ever to their long-term survival. However, marketers often find themselves overwhelmed by the number of competing priorities and frustrated by an increasingly complex technology stack. A marketing…

Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud

Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement to acquire Webtrekk, the German leader in marketing analytics and customer intelligence software. Webtrekk's expertise in analytics, customer intelligence, dashboards, machine learning, and AI perfectly complements Mapp's digital marketing platform, Mapp Cloud. The combination of Mapp's deep customer acquisition and engagement capabilities with Webtrekk's customer intelligence will create…

CCG Analytics Launches Customer Intelligence for Retail

Early Adopter Vineyard Vines Realizes 150 Percent Return on Investment in First Year of Utilizing Solution CCG Analytics  has launched Customer Intelligence (CI) for Retail, an analytics platform designed to help mid-market retailers improve customer acquisition and retention, uncover business insights and extend reliable customer data throughout the entire organization. Early adoption of the solution by vineyard vines netted the American clothing and accessory retailer a more than 150 percent return on investment in the…

IgnitionOne Introduces Industry-First Creative Capabilities for the Market-Leading Customer Intelligence Platform

The Latest Addition to the Customer Intelligence Platform Increases Campaign Effectiveness for Marketers IgnitionOne, a global marketing technology and services leader, announced the latest innovation offered within its Customer Intelligence Platform: predictive analysis on ad creative. This industry-first capability further empowers marketers with data-driven decisions, allowing them to define the success of a campaign before results are gathered. This new capability leverages artificial intelligence and deep learning…

IgnitionOne Partners With Serenata CRM to Provide Customer Intelligence to Hospitality Marketers

Leading CRM Provider to Leverage IgnitionOne’s Customer Intelligence Platform for Real-Time Data and Personalized Marketing IgnitionOne, a leading global marketing technology and data analytics provider, announced a partnership with Serenata CRM, a leading provider of CRM solutions for hoteliers. Through this partnership, Serenata CRM will leverage IgnitionOne’s real-time customer scoring technology to enhance its existing solution that ties together all touchpoints of the guests’ journey into one central experience…

TechBytes with Wilson Raj, Global Director, Customer Intelligence, SAS

Wilson Raj Global Director, Customer Intelligence, SAS Advanced Analytics are influencing the adoption of automation technologies for marketing and sales. AI and machine learning applications play a pivotal role in making these analytics relevant and powerful for decision-making. Wilson Raj, Global Director, Customer Intelligence at SAS, about their platform and how it delivers Enterprise success.Tell us about your role at SAS and the team/technology you handle. I’m the product marketing leader and global evangelist…

Adobe Unveils New Advanced Analytics Products for Faster, Better Customer Intelligence

New Capabilities Within Adobe Analytics Would Enable High-Growth Brands To Derive Meaningful Insights Faster, And With More Precision In its recent annual 2017 Digital Marketing Study, Adobe reported that most brands are taking significant strides towards digital maturity. Almost a quarter of these brands have actually self-reported themselves to be at the cusp of “advanced” maturity level. Taking a cue from the study’s findings, Adobe Analytics debuted a series of innovations which arm teams and workers with intelligence…

InsideView Launches Browser Extension and Consolidates Sales Intelligence Solutions, Enabling Customers to Sell Smarter Across CRM Platforms

The New InsideView Insights Includes Expanded List-Building Capabilities and 100+ Million Contacts for Better Demand Generation InsideView, the leader in B2B data and intelligence, announced that it launched a new browser extension that gives sellers easy access to direct phone numbers and email addresses directly in their prospecting workflows. InsideView has also consolidated its two market-leading sales intelligence solutions, InsideView Sales and InsideView Insights, historically differentiated by CRM, into a single…

Businesses Are Increasing Investment in Digital Channels and Artificial Intelligence for Enhanced Customer Experiences

NICE inContact, a NICE business, announced the findings of a global research study detailing the growing role of digital-first omnichannel experiences in fostering customer loyalty and advocacy. The 2020 NICE inContact Customer Experience (CX) Transformation Benchmark, Business Wave surveyed over 1,000 global contact center decision-makers and found a trend among businesses moving towards self-service vs. agent-assisted channels — now 43 percent of businesses prefer to offer self-service channels, a 15 percentage point…

Invoca Announces Three New Conversation Intelligence Solutions for Sales, eCommerce, and Customer Experience Teams

At its 6th annual conference, Invoca announced three new solutions that extend its AI-powered conversation intelligence platform beyond the marketing organization to also serve sales, eCommerce, and customer experience teams. The new solutions will allow all revenue teams at business-to-consumer (B2C) brands to create better buying experiences, drive more leads, and increase revenue. By helping brands understand conversation data and activate it across their technology stack, Invoca's Active Conversation Intelligence…

Kustomer Acquires Automation Technology Company Reply.ai, Accelerating Kustomer IQ’s Intelligence Platform To Help Companies…

Reply is the first acquisition for Kustomer, reinforcing Kustomer's commitment to AI and machine learning capabilities throughout the customer journey. With Reply, Kustomer will now offer enhanced chatbot and deflection capabilities through its customer service platform Kustomer, the omnichannel SaaS platform reimagining enterprise customer service to deliver standout experiences, announced today it has signed an agreement to acquire Reply.ai, a customer service automation company founded in 2016 that helps companies…

Whatfix Named a Finalist for Business Intelligence Group’s 2020 Excellence in Customer Service Award

Leading Digital Adoption Solution recognized as a finalist under the 'Organization of the Year' category Whatfix, the leader in Digital Adoption Solutions ("DAS"), announced it has been named a finalist of Business Intelligence Group's 2020 Excellence in Customer Service Award as Organization of the Year. "We are thrilled to be recognized as a finalist by the BIG Excellence in Customer Service Awards for our endless efforts to provide the best customer support," said Khadim Batti, CEO and co-founder of Whatfix. "Our…