Outlier Analyzes More Data Sources to Identify Trends in Customer Behavior

New integrations unlock more valuable customer data for richer analysis With its automated business analysis (ABA) platform, Outlier discovers and elevates unexpected changes in consumer behavior, customer demographics and buying patterns. For marketers and business analysts, this means unexpected behavior tied to any campaign, program or customer behavior can be flagged quickly, reviewed and used to adjust strategy accordingly. The Outlier ABA platform enables data storytelling by automatically providing customers with…

Survey Finds Retail and CPG Companies Prioritize Customer Behavior Analysis to Guide Strategy, but Few Understand How to Use It

With unexpected changes in consumer behavior and a “new normal” buying landscape, using data to drive strategic business decisions is more important than ever Four out of five retail and consumer packaged goods (CPG) companies say that customer behavior analytics is a strong priority for their brand today, indicating that it will continue to grow in importance. Yet, most are failing to use it effectively. Organizations have been experimenting with advanced analytics, but now, as erratic buying behaviors are expected to…

PDI Releases New C-Store Shopper Report on Customer Behaviors Crucial to Loyalty Program Success

PDI, a global company with leading enterprise software solutions serving the convenience retail, petroleum wholesale and logistics industries, has released a report that provides insights into c-store shoppers’ behaviors toward loyalty programs and recommends actionable strategies on how c-stores can improve their programs to attract new members and increase foot traffic. “Having a loyalty program is not enough in today’s competitive market. What’s crucial is the program’s ability to keep existing customers returning and…

Jornaya Launches Integrations Hub for “Push Button” Access to Activation of Customer Behaviors

Jornaya, the data intelligence platform that connects major-life purchase marketers with previously inaccessible customer journey behaviors, announced the launch of the Jornaya Integrations Hub. The Integrations Hub gives marketers the ability to automate daily access to Jornaya's data directly within their CRM, CDP, ESP, dialer, or any marketing execution platform desired. It is now easy to quickly activate and optimize campaigns using this data, without the need for technical resource investment. "We're on a mission…

Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence

Zaius, Recently Named 'Best CRM', Is Used by Global Brands to Connect Customer Data, Analyze for Targetted Segmentation, and Orchestrate Customer Interactions Zaius, the architect of Assisted Marketing, unveiled Zam, the data science-powered marketing assistant that supercharges the award-winning Zaius customer relationship management (CRM) platform. Zaius is the only CRM to provide the visibility of a Customer Data Platform, the cross-channel campaign functionality of a next-gen Email Service Provider, and the…

Retailers Tailoring Emails to Customer Behaviors and Product Insights See Increased Sales, Says Bluecore’s New Retail Email Benchmark…

2018 Retail Email Benchmark Report by Bluecore, Establishes Guidelines for Assessing the Performance of Retail Email Campaigns Based on Insights from Over 350 Million Emails Bluecore an AI-driven retail marketing platform that brings together websites, customers and live product insights to match customers with the products they love, released its 2018 Retail Email Benchmark Report. The report, which is based on proprietary insights isolated from a sample set of more than 350 million emails aggregated across more than 400…

How Marketers Can Use Customer Behavior to Drive Revenue

In the past, marketers could get away with segmenting customers using primarily demographic and firmographic traits such as age, gender, income, ethnicity, occupation, industry, company size, geographic location, etc. But in today’s customer-centric world, understanding your customers based on demographics isn’t enough. As Netflix’s VP of Product Innovation, Todd Yellin, said: “It really doesn’t matter if you are a 60-year-old woman or a 20-year-old man because a 20-year-old man can watch ‘Say Yes To The Dress’ and a…

Marchex Partners with Facebook, Launches Omnichannel Analytics Cloud for Industry-First Complete View of Customer Behavior

Marchex, a mobile advertising analytics company, today announced a partnership with Facebook that will integrate across their social analytics solution and into an industry-leading analytics platform, Marchex Omnichannel Analytics Cloud. This integrated technology platform now enables marketers to quickly optimize their marketing spend across all paid media channels based on actionable insight into which channel drove offline interaction by consumers to a brand. A recent study by BIA/Kelsey suggests that phone calls to…

Verint Introduces Digital Behavior Analytics to Understand How Customers Navigate Digital Properties and to Enhance the Quality of Customer…

Organizations Gain Newfound Visibility into Customer Journeys to Speed Issue Resolution and Improve Business Outcomes Verint Systems Inc., The Customer Engagement Company, announced the addition of Digital Behavior Analytics to its Experience Cloud solution, creating a deep, insightful, and comprehensive view of digital customer interactions. The new solution captures and tracks millions of clicks, gestures, taps, and other actions so organizations can see and analyze how customers navigate digital properties, automate how…

Astute Launches Customer Confidence Solution to Gauge Consumer Behavior During COVID-19

Astute, Inc., a leading end-to-end customer engagement platform, announced the release of Customer Confidence, a new Voice of the Customer (VoC) solution designed to measure customer readiness to return to brick-and-mortar locations and help brands understand how to adjust to changes in preferences in the wake of the COVID-19 pandemic. Industries that rely on customers to be physically present, such as restaurants, movie theatres, hotels, airlines, salons, and gyms, have suffered the worst financial losses during the…

VoiceBase Helps Avantive Solutions Build Stronger Brands and Improve Customer Experience by Better Understanding Customer and Agent Behavior

Advanced speech analytics platform powers top agent modeling for work-at-home agents to increase campaign performance and revenue VoiceBase, the leading AI-driven voice analytics company, today announced that it has partnered with Avantive Solutions’ global contact center business, to help their clients automatically identify overall agent performance to increase the effectiveness of sales and retention campaigns while providing the best customer experience. “Being able to pinpoint the exact timing and specific verbiage…

Behavioral Signals Partners with Neuraswitch to Advance Customer Experience Analysis Solution

Neuraswitch to leverage Behavioral Signals’ Emotion AI Solution, OliverAPI Behavioral Signals, a Los Angeles-based software company and leading provider in emotion artificial intelligence for speech recognition technology, announces its partnership with Neuraswitch to offer emotion and behavioral call summaries as part of their Customer Experience Analysis Solution. The solution will leverage Behavioral Signals’ OliverAPI and its multitude of metrics to provide an account of both the customers and the CSR/Agent’s emotional…

Neuro-ID Introduces Groundbreaking Source of Real-Time Behavioral Intelligence to Predict Customer Outcomes and Enhance the Digital CX

First-Of-Its-Kind Data Provides a New Dimension of Customer Insight Based on Neuroscience and Advanced Behavioral Analytics Neuro-ID, a leading behavioral analytics provider, introduced next-generation customer intelligence with the launch of its NOW Data suite of services. Through a powerful combination of technology, neuroscience, and prescriptive analytics, Neuro-ID’s NOW Data empowers brands to discover and act on valuable behavioral data in real-time in order to significantly enhance and customize the digital…

Avaya Customer Happiness Index and Behavior Pattern Analytics is Named a 2018 Gold Edison Award Winner

Awards Celebrate 31 Years of Honoring Innovators and Innovation  The Avaya Happiness Index on Blockchain, which securely collects and automatically analyzes customer interaction data from multiple sources across all channels in real time, was voted a Gold Winner for innovation at the April 11th event at The Capitale in New York City. Ahmed Helmy, Director, Advanced Solution Architect International Market (EMEA-APAC), Avaya, joined hundreds of senior executives from some of the world's most recognized companies to…

Global Ecommerce Consumer Survey Compares Shopping Habits, Fraud Worries, Customer Experience Expectations

Sapio Research study conducted by ClearSale shows which consumers are most comfortable with cross-border shopping, most worried about online fraud, and most likely to abandon a merchant after a false decline International fraud protection leader ClearSale is pleased to release an extensive analysis of its five-country study on consumer attitudes commissioned from Sapio Research titled, 2021 Global Ecommerce Consumer Behavior Analysis. The analysis shows merchants how online shoppers in the U.S., U.K., Canada, Mexico and…

Gartner Predicts 80% of Customer Service Organizations Will Abandon Native Mobile Apps in Favor of Messaging by 2025

Gartner Unveils Top Predictions for Customer Service and Support Leaders in 2021 and Beyond By 2025, 80% of customer service organizations will have abandoned native mobile apps in favor of messaging for a better customer experience, according to Gartner, Inc. Digital transformation for service organizations initially focused on websites for desktop users but shifted to enterprise-native mobile app experiences with the proliferation of smartphones and tablets. However, despite significant investment and promotion, most…

Informatica Transforms Customer Experience in a Cloud-First, Cloud-Native World

Company Announces Industry's First "All-In-One" Enterprise Scale Master Data Management SaaS Solution Informatica, the market leader in enterprise cloud data management, announced the industry's first enterprise-scale cloud-native Customer 360 SaaS solution, a game changer for Customer Experience (CX), designed to help enterprises rethink and reimagine how they deliver a CX in a post-pandemic, digital-first, cloud world. "Today's customers demand a digital-first experience that delivers the highest satisfaction," said …

What is Customer Intelligence: Trends and Standards

The way people shop online has changed drastically in modern times. A study from Dimensional Research showed that around 90 percent of people cited that their purchase decision depended highly on positive reviews. While 86 percent of people said negative reviews made them leave the product/service altogether. This shows how much consumers are likely to investigate a service than relying on the words said by a company. Hence, companies must always be on their front lines when it comes to understanding their customers. With…

Raydiant’s New Consumer Behavior Report Highlights the Importance of In-Store Experiences

Digital signage and in-location experience management platform Raydiant has released the findings from its second annual State of Consumer Behavior Report. The report surveyed 1,000 U.S. consumers on Dec. 8, 2020, with a goal of better understanding the evolving habits, preferences, and behaviors of consumers shopping both online and offline. Marketing Technology News: Arc Publishing Integrates Sophi.io, Bringing Content Publishers New Analytics and Automation Option Bobby Marhamat, CEO of Raydiant, said, …

Flight Centre Travel Group Transforms its Customer Experience with K2 Cloud

Nintex, the global standard for process management and automation, announced that Flight Centre Travel Group, one of the world's largest travel agencies, has successfully leveraged K2 Cloud to help improve its operational efficiencies and digitally transform its customer experience. Flight Centre Travel Group, with a vast global sales network, received an overwhelming number of cancellation requests in 2020 as a result of the pandemic. The company needed to find a fast and more efficient way to support its customers…