Cendyn Announces Next-Generation Customer Data Platform, Starling

Starling unites your data to keep guests at the heart of what you do Cendyn announces Starling, Cendyn's next-generation customer data platform (CDP). Starling unites, transforms, cleanses, and enriches millions of data points from all your technology solutions, giving you the ability to take control of your data and keep guests at the heart of what you do. Marketing Technology News: Marketers Now Able to Pinpoint Why Visitors Aren’t Engaging in their Digital Experience As a CDP, Starling integrates your systems, so…

Delivering Better Customer Experience Using Customer Data Management

If there is one thing that has strengthened during the COVID-19 pandemic is our reliance on technology. Even more so, smart technology, also referred to as SmartTech in the modern business parlance. In the business world, the pandemic brought limitations in the form of a reduced workforce and resources. The year 2020 also tightened the corporate world’s take on smart decision-making in relevance to objectives and functionality. Right from the front, the decisions have been well calculated, well carried out, and in the…

The 3 Best Practices for Customer Data Management

The COVID-19 crisis is creating a new kind of consumer—one with ever-changing preferences and new shopping behaviors. For marketers to continue engaging consumers in an efficient and effective manner, it’s vital to have a real-time view of every single prospect and customer. Obtaining this view means adhering to the best practices for customer data management...but what exactly are those best practices? That’s the question we’ll answer in this article. #1 — Don’t settle for siloed data Almost every enterprise brand…

Zeta Launches Customer Data Platform, CDP+, to Help Marketers Provide an Elevated Customer Experience

Zeta, a data-driven marketing technology company, announced the launch of CDP+, a new customer data platform designed to help marketers across industries deliver an elevated, omnichannel customer experience. CDP+ provides marketers with a customer view enriched with Zeta’s proprietary live-signal data and predictive AI scoring to determine the best marketing personalization strategy. As a result, CDP+ is able to obtain an accurate, actionable view of every single customer in its network, allowing marketers to achieve…

Melissa Automates Clean Data Processes with Intuitive Customer Data Validation Platform

Unison reduces strain on SQL developers by empowering data stewards to manage operations – no programming expertise required Melissa, a leading provider of global data quality and address management solutions, announced its Unison customer data verification platform as an easy-to-deploy solution for data stewards to maintain impeccable customer data. Unison brings together all of Melissa’s data quality API capabilities including global address, name, phone, email verification, geocoding, and data matching, into a flagship…

ActionIQ Launches InfiniteCompute: Next Generation Customer Data Platform Technology To Outperform Marketing Clouds

Forrester Study of ActionIQ with InfiniteCompute Confirms 'Best-in-Breed' Capabilities & Shows Over 500 Percent Return on Investment ActionIQ, the leading Enterprise Customer Data Platform (CDP), announced general availability of InfiniteCompute – its proprietary, highly scalable customer database technology. The release from closed beta reflects a continued rise in large enterprises' demand for customer data management within a CDP. ActionIQ invested more than 3 years of R&D to develop and release…

RudderStack Launches RudderStack Cloud – Customer Data Platform Built for Developers Offers Key Integrations Including Snowflake and DBT

Popular open source CDP also offers new entry-level pricing tiers starting at just $750/month RudderStack, which provides a Customer Data Platform (CDP) designed specifically for developers, launched the next generation of its SaaS offering - RudderStack Cloud, the most efficient, affordable and sophisticated customer data product for developers. Offering integrations with platforms such as Snowflake and DBT, RudderStack Cloud solves the data silo problem by enabling data engineers to unify their data and add CDP…

Phunware Launches MaaS Customer Data Platform

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data, and services for brands worldwide, announced the launch of its Multiscreen-as-a-Service (MaaS) Customer Data Platform (CDP). The global CDP market is expected to grow at a Compound Annual Growth Rate (CAGR) of 34% to more than $10.3 billion by 2025. This worldwide market is being fueled and accelerated by the ongoing COVID-19 pandemic as businesses from retailers to healthcare providers are increasingly relying…

SAP Launches SAP Customer Data Platform to Enable Enterprises to Meet the Customer in the Moment

SAP SE announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organizations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October 14–15. As customer experience becomes an increasingly important differentiator of brands around the globe, many are turning to CDPs to help power unique, personalized experiences for a…

Twilio to Acquire Segment, the Market-leading Customer Data Platform

Accelerates Twilio’s Journey to Build the World’s Leading Customer Engagement Platform Trusted by Developers and Companies Globally Data Platform Provides Businesses a Unified Customer View to Better Understand Customers and Engage More Effectively Expands and Strengthens Use Cases Across Customer Service, Marketing, Sales, Product and Analytics Twilio announced that it has entered into a definitive agreement to acquire Segment for approximately $3.2 billion in Twilio Class A common stock, on a fully diluted and…

Vya Acquires Customer Data Management and Analytics Firm Direct Options

Vya, a leading provider of simplified marketing execution for distributed organizations, announced it has acquired Direct Options, a leading customer data and analytics firm. This acquisition expands Vya’s marketing resource management solution set with the addition of marketing data management and analysis, and provides opportunities to introduce Direct Options’ capabilities to new industry segments. Since its launch in 1993 as a wholesale provider of copy services to the printing trade, Vya has successfully navigated a…

Oracle Helps Marketers Simplify the Management and Activation of Customer Data

To help marketers simplify the delivery of personalized marketing programs that increase sales, improve customer satisfaction, and grow customer lifetime value, Oracle announced a series of new innovations within its customer data platform (CDP). The latest updates to Oracle Unity enable B2B and B2C marketers to eliminate costly and complex customer data integration projects by providing a single platform that unifies all customer data and enables it to be quickly and easily activated within existing business processes.…

BlueConic Wins Back-to-Back “Best Customer Data Platform” Awards

CDP honored with MarTech BreakThrough Award win for second straight year BlueConic, the world’s leading pure-play customer data platform (CDP), announced that it has been named “Best Customer Data Platform” in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today. It’s the second consecutive year the company has…

Amperity 3.0 Launches: First and Only CDP to Solve the End-to-End Customer Data Challenges of the Enterprise

Amperity launched the third generation of its Customer Data Platform (CDP), unveiling a new platform purpose-built to solve the spectrum of customer data challenges facing enterprise brands. While the CDP category has grown significantly in the past few years, most vendors have focused on point solutions, some serving IT or Analytics to organize web or mobile data, while others serving Marketers with a focus on data activation and personalization. In many instances, brands are cobbling together multiple CDPs to take control…

Aislelabs Announces Shopify App Integration Bridging Online and Offline Customer Data

Unify offline customer data captured at brick and mortar spaces with Shopify’s online ecommerce shopping platform in a single CDP Aislelabs announces a new integration app for Shopify, expanding its Customer Data Platform (CDP) capabilities. With this new integration, businesses can capture customer data regardless of whether it was obtained via a guest WiFi opt-in, a mobile app, newsletter sign-ups, or by shopping or browsing at a business’ Shopify site. Using the Aislelabs platform, Shopify profiles and transactions…

RudderStack Launches New SaaS Version of its Customer Data Platform

New SaaS option makes RudderStack a fit for any size enterprise RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the first open source CDP vendor to offer multiple hosting options. Customers can choose RudderStack’s SaaS offering without compromising on their security and privacy requirements, as it can run inside the customer's  Virtual Private Cloud (VPC) or RudderStack’s VPC. They…

OneSignal Customer Data Shows Push Notifications Drive Significant Customer Engagement

Customers Report Greater Improvement in ROI over Email OneSignal, the market leader in customer engagement messaging, announced a survey of companies who actively use web and mobile push notifications shows Push Notifications have equal or greater return on investment than email marketing or digital advertising. In surveying over 300 customers with audience sizes exceeding 30,000, 82% reported that push notifications helped them meet or exceed their business goals.  When comparing push notifications against email, 72%…

RudderStack Launches New SaaS Version Of Its Customer Data Platform

RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the first open source CDP vendor to offer multiple hosting options. Customers can choose RudderStack’s SaaS offering without compromising on their security and privacy requirements, as it can run inside the customer’s  Virtual Private Cloud (VPC) or RudderStack’s VPC. They can also choose to run RudderStack’s free open source version or…

Acxiom Announces Customer Data Platform Solutions and Services

New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. Acxiom's fifty years of proven expertise managing customer data ensures brands can enjoy accelerated results on their CDP investment…

Acxiom Announces Customer Data Platform Solutions & Services

New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. “Enterprise marketers rely on our next-generation Customer Data and Experience Platform to drive revenue, improve loyalty and increase…