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Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

Arm Treasure Data Commended by Frost & Sullivan for Excellence in the Customer Data Platforms Market

Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm® Treasure Data™ with the 2019 Global Company of the Year, Award. In 2018, the UK-based, Arm acquired the California-based CDP provider, Treasure Data, and subsequently rebranded as Arm Treasure Data. Its powerful CDP enables marketers to gain insights and provides the foundation for…

Understanding Customer Data Platforms

Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) are the most powerful technologies in any modern marketer's tech stack. In 2017, statistics revealed that marketing technologies have advanced mostly around data management and customer data analytics. Insights from business data are now offered as an amalgamation of a CRM and a DMP that blend into a Customer Data Platform (CDP). What is a CDP?  The CDP…

Oracle and Deloitte Help Brands Realize the Potential of Customer Data Platforms

Collaboration will help brands combine data and decisioning to deliver more personalized and contextual experiences across the customer journey Oracle and Deloitte Digital are teaming up to help brands make every customer interaction matter. By bringing together enterprise-class Customer Data Platform (CDP) capabilities and demonstrated technology and business expertise, Oracle and Deloitte Digital will help brands deliver personalized and contextualized experiences in real time and at scale across the entire customer…

Evergage Named a Strong Performer Among B2B Customer Data Platforms (CDPs) by Independent Research Firm

1-to-1 Personalization and CDP Company Recognized for Enabling Real-Time Data Activation Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage as a Strong Performer in its report "The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019," published today. The Forrester New Wave reports evaluate emerging technologies, based on vendors' offerings, strategies and market presence. This evaluation examines "the 13 providers that matter…

Zylotech Identified as One of the Most Significant Providers in B2B Customer Data Platforms (CDP) Report by Independent Research Firm

Zylotech, the self-learning customer data (CDP) platform company, announced it has been identified as one of the most significant providers in “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report. Forrester profiled the 13 most significant vendors in the emerging CDP market, after extensive research work as explained by Forrester analyst Steve Casey. The report found that the ability to provide third-party data for augmentation and enrichment; develop unified profiles at the account, buying center, and…

New Winterberry Group Research Deconstructs the Confusion Revolving Around Customer Data Platforms

Winterberry Group, a specialist management consultancy that supports growth initiative in advertising, marketing, media, information and technology, released new research: “Deconstructing Customer Data Platforms: Myth vs. Reality.”  Developed over the past four months, the research deconstructs the confusion brands are experiencing with Customer Data Platforms (CDPs) by defining the category, outlining use cases and presenting a long-term outlook for the CDP market. Based on interviews conducted with more than 40 CDP and…

Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms

Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across Sales & Marketing Platforms. Leadspace Recognized as a Leader in Category in 2018 Forrester Analyst Report, Doubles ARR Growth with Key Enterprise Customer Wins Including Iron Mountain, Splunk and 8x8 Leadspace, the leading Customer Data Platform (CDP) for B2B Sales and Marketing, announced record growth in 2018, driven by continued success among enterprise customers. Numerous Leadspace…

SessionM Recognized by Gartner for Customer Data Platforms for Marketing and Mobile Marketing Platforms

SessionM Named in 2018 Gartner Magic Quadrant for Mobile Marketing Platform and Gartner Market Guide for Customer Data Platforms for Marketing SessionM, the leading customer data and engagement platform, announced that it has been cited in Gartner’s July 2018 Magic Quadrant for Mobile Marketing Platforms report as well as Gartner’s Market Guide for Customer Data Platforms for Marketing. .@SessionM recognized by @Gartner_inc for customer data platforms for marketing and mobile marketing platforms SessionM is uniquely…

Creatio Named Market Leader Among Low-Code Development Platforms According To The Summer 2020 Customer Success Report

Creatio, a global software company that provides a leading low-code platform for process management and CRM, announced that it has been named a Market Leader in the Low-Code Development Platforms category in the Summer 2020 Customer Success Report published by FeaturedCustomers. FeaturedCustomers is the leading customer success content marketing platform for B2B business software and services. Marketing Technology News: Sectigo Releases Quantum-Safe Kit for Enterprises to Test New Quantum-Resistant Crypto…

ActiveCampaign vs Mailchimp (2020) Top Email Marketing Platforms Reviewed by Instructify

Email marketing specialists at Instructify compare ActiveCampaign and Mailchimp, two of the industry’s biggest platforms in 2020 Marketing advice website Instructify has published an article for those looking for a clear comparison of email marketing platforms in 2020. In this specific review, Instructify focuses on two trusted names in the market: ActiveCampaign and Mailchimp. The full ActiveCampaign vs Mailchimp article looked under the hood and compared the two services’ ease of use, list management capabilities,…

MindTickle Recognized in Gartner’s 2020 Market Guide for Sales Enablement Platforms as a Representative Vendor

MindTickle meets all eight top use cases for sales enablement platforms defined within the report MindTickle, the leader in Sales Readiness technology, announced that it has been recognized as a Representative Vendor in Gartner's 2020 Market Guide for Sales Enablement Platforms. According to the report, "Gartner defines sales enablement platforms as tools that unite sales enablement functions with customer-facing sales execution. They predominantly support native content, sales training delivery and reinforcement, and…

Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising

Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable,…

Ada Deepens Integrations with Salesforce to Deliver Scalable Automation-First Customer Experience

Ada’s expanded integration strategy with Salesforce brings the power of accessible AI to the broader market and organizations seeking a best-in-class, automation-first approach to CX Ada, the market leader in Automated Customer Experience (ACX), announced deeper integrations with Salesforce to help organizations benefit from an automation-first digital strategy that makes it easy to create personalized customer experiences at scale. Ada’s automation capabilities now synchronize with Salesforce Live Agent, Service Cloud,…

Tableau 2020.3 Adds External Write to Database, Enhanced Administrator Tools

New capabilities enhance data preparation, extend data source connectivity, and improve scalability while maintaining strict data governance Tableau Software, the leading analytics platform, announced the general availability of Tableau 2020.3, which delivers the ability for customers to output to and update external databases directly from Tableau Prep Builder, expanding the Tableau platform to serve a broader set of data preparation needs. The latest release also includes new tools for Tableau administrators to simplify…

Verint AI and Analytics Solutions Receive the Highest Customer Satisfaction Scores in New Interaction Analytics Report

Company Recognized for Largest Global Customer Base and Greatest Increase in Number of Customers Verint Systems Inc., The Customer Engagement Company, announced its AI and analytics solutions achieved the highest customer rating for overall vendor satisfaction and top customer satisfaction scores on 25 vendor, product capability and product effectiveness criteria surveyed in DMG Consulting LLC’s new 2020 Interaction Analytics Product and Market Report*. In addition, Verint represents the largest market share by number of…

Established Zilliant Sales IQ Customer Digi-Key Announces Price IQ, Price Manager and IQ Anywhere are Now Deployed

Electronic components distributor is poised for real-time pricing and quoting response to customers in an increasingly digital marketplace Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, announced that established Sales IQ customer Digi-Key, has deployed Price IQ, Price Manager, and IQ Anywhere in its business. This marks a significant expansion in the long-standing partnership; Digi-Key has been a Sales IQ customer since 2012. With this expanded…

Vela and IPC Expand Market Data Partnership

Vela's SuperFeed normalized market data now available via IPC's Connexus Cloud and Connexus Labs Vela, a leading independent provider of trading and market access technology for global multi-asset electronic trading, announced the expansion of its strategic partnership with IPC, a leading global provider of secure, compliant communications and networking solutions for the global financial markets. The partnership will provide IPC customers with access to Vela's award-winning market data solution, SuperFeed, via …

Cox Communications Connects Customers to Official Answers with Yext

Shortly after implementing Yext's revolutionary site search product, Yext Answers, the telecommunications company saw customers convert at a 51% higher rate compared to its legacy site search tool Yext, Inc., the Search Experience Cloud company, and Cox Communications, the largest private telecommunications company in the United States, announced their work to deliver customers official answers to their questions on the Cox website through Yext's innovative site search product, Yext Answers. Yext Answers uses…

Salesforce and CVS Health Combine COVID-19 Return to Work and Campus Solutions to Help Customers Responsibly Reopen

Offerings bring together Salesforce Work.com's Workplace Command Center--including wellness monitoring and manual contact tracing--with the CVS Health Return Ready(SM) flexible COVID-19 testing solution Salesforce, the global leader in CRM, announced a strategic relationship with CVS Health that will allow customers to use each company's COVID-19 return to work and campus solutions together, as they transition employees and students back to worksite and campus locations. The offering will enable customers to use…