New Study by Tealium Reveals Marketers Are Leaning on Customer Data Platforms to Adapt to New Privacy and Data Policies as Martech Budgets…

The report highlights how the pandemic, cookie loss, and data privacy are dictating how marketers will allocate budgets and which tech functionalities they will prioritize in 2021 Marketers turned to customer data platforms more than ever in 2020 as the pandemic prompted more urgency for digital transformations, the death of third-party cookies impacted data strategies, and a slew of data privacy changes provided new rules to address. Tealium, the trusted leader in real-time customer data orchestration,…

Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

Arm Treasure Data Commended by Frost & Sullivan for Excellence in the Customer Data Platforms Market

Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm® Treasure Data™ with the 2019 Global Company of the Year, Award. In 2018, the UK-based, Arm acquired the California-based CDP provider, Treasure Data, and subsequently rebranded as Arm Treasure Data. Its powerful CDP enables marketers to gain insights and provides the foundation for…

Understanding Customer Data Platforms

Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) are the most powerful technologies in any modern marketer's tech stack. In 2017, statistics revealed that marketing technologies have advanced mostly around data management and customer data analytics. Insights from business data are now offered as an amalgamation of a CRM and a DMP that blend into a Customer Data Platform (CDP). What is a CDP?  The CDP…

Oracle and Deloitte Help Brands Realize the Potential of Customer Data Platforms

Collaboration will help brands combine data and decisioning to deliver more personalized and contextual experiences across the customer journey Oracle and Deloitte Digital are teaming up to help brands make every customer interaction matter. By bringing together enterprise-class Customer Data Platform (CDP) capabilities and demonstrated technology and business expertise, Oracle and Deloitte Digital will help brands deliver personalized and contextualized experiences in real time and at scale across the entire customer…

Evergage Named a Strong Performer Among B2B Customer Data Platforms (CDPs) by Independent Research Firm

1-to-1 Personalization and CDP Company Recognized for Enabling Real-Time Data Activation Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage as a Strong Performer in its report "The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019," published today. The Forrester New Wave reports evaluate emerging technologies, based on vendors' offerings, strategies and market presence. This evaluation examines "the 13 providers that matter…

Zylotech Identified as One of the Most Significant Providers in B2B Customer Data Platforms (CDP) Report by Independent Research Firm

Zylotech, the self-learning customer data (CDP) platform company, announced it has been identified as one of the most significant providers in “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report. Forrester profiled the 13 most significant vendors in the emerging CDP market, after extensive research work as explained by Forrester analyst Steve Casey. The report found that the ability to provide third-party data for augmentation and enrichment; develop unified profiles at the account, buying center, and…

New Winterberry Group Research Deconstructs the Confusion Revolving Around Customer Data Platforms

Winterberry Group, a specialist management consultancy that supports growth initiative in advertising, marketing, media, information and technology, released new research: “Deconstructing Customer Data Platforms: Myth vs. Reality.”  Developed over the past four months, the research deconstructs the confusion brands are experiencing with Customer Data Platforms (CDPs) by defining the category, outlining use cases and presenting a long-term outlook for the CDP market. Based on interviews conducted with more than 40 CDP and…

Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms

Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across Sales & Marketing Platforms. Leadspace Recognized as a Leader in Category in 2018 Forrester Analyst Report, Doubles ARR Growth with Key Enterprise Customer Wins Including Iron Mountain, Splunk and 8x8 Leadspace, the leading Customer Data Platform (CDP) for B2B Sales and Marketing, announced record growth in 2018, driven by continued success among enterprise customers. Numerous Leadspace…

SessionM Recognized by Gartner for Customer Data Platforms for Marketing and Mobile Marketing Platforms

SessionM Named in 2018 Gartner Magic Quadrant for Mobile Marketing Platform and Gartner Market Guide for Customer Data Platforms for Marketing SessionM, the leading customer data and engagement platform, announced that it has been cited in Gartner’s July 2018 Magic Quadrant for Mobile Marketing Platforms report as well as Gartner’s Market Guide for Customer Data Platforms for Marketing. .@SessionM recognized by @Gartner_inc for customer data platforms for marketing and mobile marketing platforms SessionM is uniquely…

On Cusp of Apple’s IDFA Changes, iOS App Marketing Interest Soars: Bombora Intent Data Shows Trends

“Roadblocking” was among the most-searched terms recently among brands and agencies, as measured by Bombora Company Surge(R) Brand marketer interest in “iOS app marketing” has grown considerably in recent weeks. As with most things, the pandemic has had an impact on our consumption habits – and that includes the amount of time spent on mobile devices. Much attention has been paid as of late to the upcoming App Tracking Transparency framework, which will compel developers to get express permission to access the Identifier…

Ansira Hosts EiQ, An Event Focused on Email Marketing, Customer Experience and Loyalty

Ansira Partners, Inc., an independent global marketing technology and services firm, announced programming details for EiQ, a virtual experience taking place April 21-22, 2021. The annual event was founded in 2017 by BrightWave, a leading email and eCRM company which was acquired by Ansira in 2019. The email thought leadership and innovation focus from previous years has now expanded to include customer experience (CX) and loyalty. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen…

Datastrong Plays Important Role In Advancing Vaccines

Datastrong, a Smartronix company and a leading provider in Data Science and Advanced Analytics solutions, has announced that it has partnered with a major pharmaceutical firm to provide expertise in Digital Transformation, Data Accessibility, and Analytics. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With Virsec Datastrong assists big pharma with bringing vaccines to market. Given how critical vaccine manufacturing and testing is today, Datastrong is…

Onfido Receives ‘Outstanding in Biometric Data Analysis’ Distinction In KuppingerCole Market Compass For Providers Of Verified Identity

Onfido receives positive ratings for Security, Interoperability, Usability, Deployment and Market Standing for the Verified Identity platforms market. Onfido, the global identity verification and authentication company, today announced that it has received the ‘Notable Vendor’ distinction for ‘Outstanding in Biometric Data Analysis’ in the KuppingerCole Market Compass for Providers of Verified Identity. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership…

Privitar Launches New, Seamless Native Pattern to Protect Sensitive Data on AWS

Privitar, the leading data privacy platform provider, announced the launch of a new seamless, native pattern designed to protect sensitive data for use on Amazon Web Services (AWS). The release is an entirely new end-to-end deployment and usage pattern of the Privitar Data Privacy PlatformTM for AWS that enables customers to protect their sensitive data in the cloud easily and with minimal infrastructure setup and maintenance. By bringing deployment automation to AWS, Privitar is helping customers enable serverless policy…

Dataiku Named to the 2021 CB Insights AI 100 List of Most Innovative Artificial Intelligence Startups

Dataiku honored as a leading Data Science Platform in the AI Deployment category CB Insights today named Dataiku, the world's most advanced Enterprise AI platform, to the fifth annual AI 100 ranking, showcasing the 100 most promising private artificial intelligence companies in the world. Marketing Technology News: Hootsuite Partners with Pride At Work Canada to Advance LGBTQ2+ Inclusion “This is the fifth year CB Insights has recognized the most promising private artificial intelligence companies with…

NTT DATA Becomes a Gold Partner in the Adobe Solution Partner Programme

NTT DATA UK, a world leader in consulting and IT services, today announced that it is now a Gold Partner in the Adobe Solution Partner Programme, a global digital marketing ecosystem for Adobe partners. The new status follows four years of close collaboration between Adobe and NTT DATA UK, working together to deliver innovative and repeatable solutions to solve customer problems. The new Gold Partner status for NTT DATA UK recognises its commitment to generating revenue and building skills and capabilities alongside Adobe –…

Workday Accelerates Customer Time-to-Value With New Workday Extend Capabilities

Workday Inc., a leader in enterprise cloud applications for finance and human resources, announced new capabilities in Workday Extend—a solution that helps customers and partners seamlessly extend beyond core Workday applications to meet their unique business needs. New orchestration, data, and logic capabilities within Workday Extend will help organizations advance their digital acceleration efforts and unlock new business value, improve employee engagement, and increase organizational agility. Increase Organizational…

Clarifai Expands Its AI Product Portfolio To Serve Its Growing Base Of Enterprise And Public Sector Customers

Clarifai, a leading AI lifecycle platform provider for managing unstructured image, video, text and audio data expands its product offerings in Q1 2021. Over the last three months, Clarifai has significantly advanced its portfolio of AI products and services. The portfolio works seamlessly together on its end-to-end platform to help its customers use AI to increase revenue, decrease expenses and minimize risk. "We have seen accelerated growth in Q1 as more and more enterprise and public sector organizations adopt AI,"…

Alteryx Global Inspire 2021 Conference to Showcase New Products and Innovations in Analytics and Data Science

Luminary Thought Leaders Fareed Zakaria, will.i.am, Billy Beane and DJ Patil Join Alteryx Executives to Headline Inspire 2021 Alteryx, Inc., a leader in analytic process automation (APA™) that automates analytics, data science and processes to accelerate business outcomes, today announced its annual conference, Inspire, will take place May 18-21 and will be broadcasted across the U.S., EMEA and APAC. Virtual Global Inspire 2021, centered around the theme United We Solve, includes participation from thousands of citizen…