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New Customer Segmentation Technology Allows Multi-Unit Brands to Build Stores with Greater Accuracy

SiteZeus introduces brand new solution for retailers powered by geosocial and mobile location data Accurately predicting future sales is the key to surviving and thriving in today's highly competitive, rapidly-changing retail marketplace. But who exactly is your target customer and what drives his or her buying decisions? That is a common question that keeps many decision makers up at night.  For the first time ever, SiteZeus has introduced a solution that provides tangible answers with greater insight into consumer…

New Customer Segmentation Technology Allows Multi-Unit Brands to Build Stores with Greater Accuracy

SiteZeus introduces Brand New Solution for Retailers Powered by Geosocial and Mobile Location Data Accurately predicting future sales is the key to surviving and thriving in today's highly competitive, rapidly-changing retail marketplace. But who exactly is your target customer and what drives his or her buying decisions? That is a common question that keeps many decision makers up at night.  For the first time ever, SiteZeus has introduced a solution that provides tangible answers with greater insight into consumer…

Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface

Zaius Introduced the New CRM Capabilities Help Marketers Drive More Revenues with Repeat Purchases Across Channels Leading B2C CRM maker, Zaius announced advanced customer segmentation functionality to drive more interaction-based revenue across channels. Zaius Segment Builder 2.0 carries new segmentation capabilities for creating relevant customized segments for advanced analytics and better audience targeting. A cutting-edge CRM technology, Segment Builder 2.0 showcases the fine balance of simplicity and powerful…

Fandango LATAM Leverages CleverTap’s Intent Based Segmentation To Transform Customer Experience

Fandango Latin America, the region's leading online movie ticketing service, today announced that it is leveraging CleverTap's Intent Based Segmentation (IBS) capability to improve marketing results and accurately predict campaign ROI. IBS helps the Fandango team optimize purchase experience, increase retention rates and improve outcomes for undecided users with personalized content. IBS is a segmentation technique that uses CleverTap's Coeus Data-Science Engine to segment an audience based on how high (or low) their…

Barilliance Launches Retention Marketing: New 360 Customer Profiles & Hyper Segmentation

Retention Marketing Software Empowers Brands to Segment Customers Across Purchase History, Demographics, Website Behavior, and Custom Attributes Barilliance, the leading personalization software for retailers, launched Retention, the newest addition to Barilliance’s personalization suite. Barilliance Retention creates 360 customer profiles, which combine a customer’s onsite behavior such as products viewed or the number of sessions across all devices, online and offline purchase history, demographic data including…

Equifax Deepens Weekly Consumer Credit Trends Data With Industry Specific FICO Score Segmentation

Integration Makes Equifax First to Offer Weekly, Industry-Specific FICO Score Segmentation Reports Equifax Inc. continues to help businesses of all sizes navigate this period of economic uncertainty. The company has announced the addition of industry-specific FICO® Score segmentation data to Equifax weekly U.S. National Consumer Credit Trends reports. With this integration, Equifax is the first organization to offer weekly, industry-specific FICO® Score segmentation reports—enabling businesses across industries to better…

LeadAngel Releases ABM Segmentation and Targeting for Marketo

LeadAngel announces the release of its ABM Segmentation for Marketo, where leads can be segmented based on various factors such as pipeline stages, sales territory, target account list in CRM or outside CRM. With LeadAngel's Account-Based Marketing Segmentation, businesses can engage in ABM targeting in near real-time, with utmost efficiency and accuracy. Check out LeadAngel's official website for more information. Tech-savvy, B2B enterprises are increasingly adopting technology for sales and marketing. As Marketing…

Acquia And Kibo Partner To Deliver Frictionless Commerce To Customers

New integration enables retailers to deliver personalized customer experiences at scale Acquia, the digital experience company, and Kibo, a leader in cloud commerce, announced a strategic partnership to deliver frictionless commerce to retailers. Together, the two companies will empower brands to easily create robust headless ecommerce experiences using a unified customer view, and scalably optimize engagement across the customer journey with shoppable content. Acquia’s open digital experience platform helps companies…

Omniconvert Is Launching REVEAL, the First Customer Value Optimization Software Available to Shopify Merchants

Shopify Merchants Can Now Become Customer-Centric: REVEAL, by Omniconvert, is now available in the Shopify AppStore According to the Harvard Business Review, "Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Increasing customer retention rates by 5% mean an increase in profits by 25% to 95%." REVEAL is a Customer Value Optimization (CVO) tool that serves as a unique source of truth about the customers of online retailers. They can understand their best and worst…

Ascent360 To Enable Smart Segmentation At Grouse Mountain

CDP Will Enhance Customer Visibility by Unifying Disparate Data Ascent360, a leading customer database platform (CDP) provider for resorts and outdoor-recreation facilities, has been chosen by Grouse Mountain Resort to boost its digital marketing efforts during this challenging time. Grouse Mountain is a four season resort located 15 minutes from downtown Vancouver, British Columbia in Canada. Known as "the Peak of Vancouver" for its focus on snow sports, Grouse Mountain also features unique activities for guests of…

Deepening Customer Connections Through the Power of Data

While this year’s pandemic presents many challenges to marketers, it also presents many more opportunities, particularly as consumer activity rapidly moves online. In this article, we explore how marketers who have created a data-driven link between marketing activity and the commercial impact of that activity on brand they support through analytics, are the ones best placed to grow from change. Increased digital consumer activity means a wealth of new data on consumer behaviour is being uncovered every day, not to…

ActiveCampaign Crosses 100,000 Customers & $100 Million Annual Recurring Revenue

The major milestones follow closely after the announcement of a $100 million Series B funding round to further accelerate the Customer Experience Automation (CXA) category ActiveCampaign, the leader in Customer Experience Automation (CXA), announced that it has surpassed 100,000 active customers and crossed $100 million annual recurring revenue (ARR) on its CXA platform. This follows only months after announcing a $100 million Series B funding round. ActiveCampaign has been focused on improving customer experience for…

Stuck on Service: 76% of Business Decision Leaders Say It Will Be Difficult to Achieve Customer Satisfaction Without Raising Costs

Independent study commissioned by Ada in March 2020 underscores customer satisfaction as top business priority; Ada launches CSAT Pro to better understand and optimize chat interactions Ada, the leader in Automated Customer Experience (ACX), announced new findings from a commissioned study conducted by Forrester Consulting on behalf of Ada in March 2020 which found that many business leaders say that customer satisfaction is their top goal but three out of four (76%) expect difficulty in achieving this without raising…

Qualtrics Announces Instant Customer Feedback, a New Amazon Business Prime Benefit, Powered by Delighted

Collaboration between Delighted, a Qualtrics company, and Amazon Business empowers organizations of all sizes to listen, understand, and act on customer feedback in real-time Qualtrics, the leader in customer experience and creator of the experience management category, today announced a collaboration between Delighted, a Qualtrics company, and Amazon Business. Powered by Delighted, Instant Customer Feedback is a free, new benefit for Amazon Business customers with an eligible Business Prime membership. Organizations can…

Gerber Partners with 3DLOOK to Offer Unique Digital Customer Experience

Offer the ultimate experience of the end-to-end supply chain remotely Gerber Technology and 3DLOOK, The Body Data Platform are proud to announce their partnership and integration to offer a fully-connected, digital remote supply chain experience. In a retail world in which fit is essential and working remotely due to the COVID-19 situation is the new normal, this partnership will facilitate consumers receiving personalized, high-quality garments by leveraging a fully connected, on-demand workflow. To support demand…

Netcore Stands Together With the Community & Customers

Launches COVID-19 Email Relief Program granting complimentary access to its premium AI-Powered Email platform enabling US-headquartered companies in need to send unlimited emails until September 2020 to ensure Business Continuity at zero cost during these uncertain times Netcore Solutions Inc., a global leader and trusted email partner for 3000+ brands, is committed to ensuring uninterrupted email communication during COVID-19 and has launched an Email Relief Program to support affected businesses in the United States.…

Extensive Mapp Cloud Product Update: Improved Insight-led Customer Engagement

Mapp, the international provider of insight-led customer engagement, today released a comprehensive range of product updates for its digital marketing platform Mapp Cloud. The Spring Update package includes 13 innovations, integrations, and add-ons that further expand Mapp's leadership in customer intelligence, marketing analytics, and cross-channel marketing. The new applications will help marketers to work smarter and more efficiently, and are available immediately to customers. Michael Diestelberg, VP Product…

Understanding Your Customers and Prospect During Uncertain Times

Everybody’s dealing with the effects of the COVID-19 outbreak. This public health pandemic is having a critical impact on supply and demand. It’s times like these that marketers need to be even more aware and sensitive to the expectations of their customers and prospects. Shopping for major-life purchases (MLPs)—such as a car, loan, insurance, or degree—involves a lot of research, investigation, and comparison. These are big-ticket items that can often get delayed—or even escalated—during uncertain times. Consumers, who…

Choosing and Implementing the Right Customer Data Platform

If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved inter-departmental communication in the long run. But now you want to know which one of the many CDP vendors out there is best for your business, and how to then implement the platform successfully. 1. Assess Your Business Needs Do not skip this step or you will regret it dearly! Be honest in…

UJET Wins 2020 STEVIE Award for Sales and Customer Service

New product features and updates key to UJET’s recognition in the Contact Center - New Version category UJET Inc., a leading provider of customer support communications and solutions, announced it has been named a winner in the 14th annual Stevie Awards for Sales and Customer Service. With the addition of new product features, enhancements, and integrations, UJET received a bronze award in the Contact Center - New Version category. The award marks UJET’s second Stevie Award, having previously won for Tech Startup of the…