Merkle’s 2021 Loyalty Barometer Report Reveals the Power of Rewards Programs in Building Strong Customer Relationships

Report highlights key drivers of loyalty including personalization and recognition, and discusses the impact of the events in 2020 Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released its 2021 Loyalty Barometer Report. This fourth annual report analyzes how consumers feel about loyalty and rewards programs and where brands should pivot to accommodate fluctuations in consumer preferences as a result of the events of 2020. Marketing Technology News: Craftsman+…

First Financial Bank Partners with 360 View to Elevate Customer Relationships

360 View, a trusted provider of customer relationship management software designed specifically for banks and credits unions, announced that First Financial Bank will be implementing its CRM growth platform in efforts to bring customer interactions to a new level. Marketing Technology News: 1WorldSync Acquires Snap36 First Financial selected 360 View for its base CRM in collaboration with its Marketing Automation module and customer-specific messaging feature, SmartPops, to support the bank’s long-standing commitment…

Shaw Business Launches SmartTarget to Help Business Owners Build Customer Relationships and Increase In-Store Traffic

SmartTarget gives companies access to a full Customer Relationship Management (CRM) system that enables them to create customized offers to help drive traffic to brick-and-mortar locations Shaw Communications Inc. announced the launch of SmartTarget for Shaw Business customers — an all-in-one digital marketing and advanced insights solution that leverages the combined power of Shaw’s SmartWiFi service and new technology to give business owners a deeper understanding of who their customers are, what they want, and the…

maaiiconnect Enhances Data Security and Protection Capabilities to Empower Organisations with Secure and Compliant Customer Relationships

Leading customer engagement and team collaboration platform, maaiiconnect, empowers organizations to build secure and compliant customer relationships with new security features. Two-factor Authentication, Advanced Password Policies, Access Controls, Data Retention, and more have strengthened maaiiconnect's state-of-the-art security capabilities. Security is top of mind for most organizations and consumers, and increasing in importance considerably. In the first half of 2020, the number of data breaches and security…

Creatio Named Best Customer Relationship Management Software of 2020 by Digital.com

Creatio (formerly bpm’online), a global software company that provides a leading low-code platform for process management and CRM, announced it was named one of the best customer relationship management software (CRM) of 2020 by Digital.com. Digital.com is a leading independent review website for business tools, products, and services.  Marketing Technology News: Creatio Recognized as One of the Best Software Companies to Work for in 2020, According to Glassdoor  Digital.com’s research team conducted a 40-hour…

Cengage Wins Customer Relationship Management Institute’s “Top Customer Support” Award for Third Consecutive Year

Award Measures Customer Satisfaction on a Five-Point Scale; Cengage Received nearly 94% Customer Satisfaction Rating For the third consecutive year, Cengage has won the Customer Relationship Management Institute's NorthFace ScoreBoard Award for top customer support. The award is based on feedback from customers—students, instructors and administrators—as measured by CRMI LLC, a recognized expert in developing and implementing customer and employee experience management strategy programs. "We're honored to again receive…

Survey: Two-Thirds of Respondents Say Technology is Not Delivering Stronger Customer Relationships

65% of respondents say automation technologies only “somewhat effective” in providing all the data and context employees need Appian announced the results of its “Business Automation Technologies and the Customer Experience” survey. The objective of the survey, conducted by IDG, was to understand employee attitudes at large organizations across the United States and Europe with respect to business automation technologies and the “humanization” of business-to-customer relationships. In the midst of the COVID-19 pandemic,…

Survey: B2B Leaders Burdened by Bad Customer Relationships, Bullish About Digital Experience Budgets Despite COVID-19 Crisis

Episerver Launches Its Second-Annual Global B2B Digital Experience Survey Facing market uncertainty brought on by the global pandemic, B2B organizations must adapt to changes in how they connect with customers as 54% of leaders in IT, marketing and ecommerce roles define their company's customer relationships as strained, developing or non-existent according to a new survey from Episerver, the customer-centric digital experience company. In turn, delivering relevant, personalized digital experiences has emerged as a top…

Amdocs Partners with Orange Spain to Transform Time-to-Market and Customer Relationships Across its Multiple Brands

Orange Spain Chooses amdocsONE For Faster Innovation and Agile Operations Amdocs, a leading provider of software and services to communications and media companies, announced that Orange Spain has chosen Amdocs’ digital portfolio to drive new services and revenue in the digital economy. The project encompasses a large-scale IT and business transformation, including a multi-year contract with managed services, the managed upgrade of tens of legacy systems, and technology provided by multiple partners. Amdocs’ open and…

Ameriprise Financial’s New Customer Relationship Management System Helps Advisors Deliver Best-in-Class Service

Ameriprise Financial, Inc. released details on how its new Customer Relationship Management (CRM) system further enables the firm’s approximately 10,000 financial advisors to deliver its award-winning customer service to clients and grow their practices. The new system, Ameriprise CRM, built on top of Salesforce Financial Services Cloud, makes it easier for advisors to provide a consistent, referable and advice-based experience to every client. “With Ameriprise CRM, we’re empowering our advisors to deliver that experience…

New Business Models Require a New View on Customer Relationships, Flexera Software Study Finds

Subscription and Consumption Models Require More Insight and Transparency Flexera, a demonstrated leader in software installation, open source software scanning, and software monetization, today released a research report on evolving trends with customer relationships. The report will help product and customer executives at software and device manufacturers better understand the relationship between monetization and customer relationships. Marketing Technology News: Marketo Engage Users Can Now Automate Sales…

Appy Pie Launches Chatbot Builder for Banks to Help Them Strengthen Their Customer Relationships

Appy Pie has introduced the perfect chatbot builder for banks to help them improve their support services and connect with the customers in a better way. Appy Pie's chatbot builder allows users to create chatbots that don't need any coding. They work continuously and remain available for their users round the clock. Appy Pie's Chatbot Builder lets you build chatbots without coding, with various effective features including customized chats and designs, live agent transfer, appointment booking system and many more. Appy…

DecisionLink Delivers World’s First Customer Value Management Platform – ValueCloud – to take Customer Relationships to the Next…

The ValueCloud garners new industry category – Customer Value Management DecisionLink announced that the DecisionLink ValueCloud has been named and certified by Vendor Neutral in a brand new category: customer value management. Customer value management (CVM) uses metrics to ensure high levels of value are delivered to every customer based on their needs throughout the life of the relationship. Managing customer value as a practice and with an enabling application allows enterprises to treat customer value as a strategic…

Hiya Announces New Product to Help Businesses Improve Customer Relationships and Drive Higher Contact Rates

Hiya, the global leader in bringing trust and identity into the mobile call, announced a new product that allows businesses to provide meaningful context into their calls to mobile customers. Featuring business name, logo, location and reason for the call, the newly launched Hiya Connect helps companies improve contact rates and increase the quality of conversations with their customers. “The relationship between legitimate businesses and their customers has been jeopardized due to the rising number of fraud and nuisance…

Global SaaS Customer Relationship Management (CRM) Market 2019-2023| Integration of Analytics to Boost Growth| Technavio

The global SaaS customer relationship management (CRM) market is expected to post a CAGR of more than 14% during the period 2019-2023, according to the latest market research report by Technavio. However, the growth momentum of the market will decelerate in the coming years because of the decrease in year-over-year growth. The global SaaS #customerrelationshipmanagement (CRM) market is expected to post a CAGR of more than 14% during the period 2019-2023, according to the latest #marketresearch report by @Technavio. SaaS…

Atento Opens a New Customer Relationship Center in Madrid

The new facilities, located in the Rivas Vaciamadrid 521HUB business park, cover an area of 5,000 square meters with the capacity to accommodate up to 1,000 employees Atento S.A., the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of the top five providers worldwide, opened its new customer relationship center in Madrid, located in the  Rivas Vaciamadrid 521HUB business park. These new facilities have an area of 5,000 square meters and…

Segment Raises $175 Million Series D to Liberate Customer Data from CRM and Usher in a New Era of Customer Relationships

Funding Will Be Used to Introduce Customer Data Infrastructure (CDI) to New Markets and Deliver Customer Experiences That Respect Preferences and Privacy Segment, the customer data infrastructure company, announced a $175 million round of new funding. The Series D round was co-led by existing investors Accel, GV, and new investor Meritech Capital. Thrive Capital, Y Combinator Continuity, and eVentures also participated in the round, as well as new investor Sapphire Ventures. For years, companies have relied on Customer…

C3 Metrics and Havas Helia Bring Attribution To Customer Relationship Management (CRM)

Product Will Be the First to Enable Attribution Measurement of CRM Platforms Such as Email, Digital Media, OTT, Household Addressable TV and Direct Mail C3 Metrics, the global leader in cross-channel advertising measurement attribution and accountability, and Havas Helia, the data and digital CRM agency of the HAVAS network, announced a partnership to develop the industry’s first customer relationship management (CRM) attribution product. The product, which has been in development over the past months, will enable…

Redefining the Customer Relationship Through Social Media

Insight by Brian Lindley, Business Development Director, HGS Europe It's only been over the past few years that brands have started to pay close attention to customer activity on social media. It took a combination of the smart phone and a few popular social networks, such as Facebook and Twitter, for brands to notice that customers might be talking about their products and services online. However, although it may be a recent change in customer behavior, it is now an important connection between the customer and brand.…

Accenture Interactive Acquires Swedish Customer Relationship Management Firm Kaplan

Kaplan Strengthens Accenture Interactive’s Customer Experience Offerings and Data-Driven Marketing Capabilities in the Nordics Accenture has acquired Stockholm-based Kaplan, a provider of data-driven customer relationship management services, that transforms customer experiences through strategic, analytical, technology, and creative solutions. The acquisition strengthens Accenture Interactive’s ability to provide customers with end-to-end experience transformation services in the Nordics. “Accenture Interactive…