The integration will create a seamless experience and drive efficiencies which will lead to higher sales conversion rates CloudShare, the leading software experience platform, today announced a new integration with the Salesforce platform…
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WeGift, the industry leader in digital rewards and incentives, announced a number of significant achievements in the first half of 2022. In the first six months of the year, the WeGift team added more than 120 major, beloved brands to its…
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WeGift, the industry leader in digital rewards and incentives, announced a number of significant achievements in the first half of 2022. In the first six months of the year, the WeGift team added more than 120 major, beloved brands to…
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Survey reveals 52% spend more than half their budget on acquisition, versus 15% who spend more than half on retention A survey of 323 retail marketing executives revealed that 52% allocated more than half their marketing budget to new…
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Personal Narratives enable deeper consumer understanding, customer retention Persado, the Motivation AI platform that generates the language to inspire every individual to engage and act, today announced the release of Personal Narratives,…
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R/GA's latest research report uncovers the six brand attributes that outweigh "surprise and delight" in keeping customers satisfied Published, R/GA's latest Brand Relationship Design report shows that despite marketers' shift to a focus…
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Record growth validates Iterable’s position as the leading customer activation platform and the most trusted solution by marketers to power customer loyalty and connection. Iterable, the leading customer activation platform that helps…
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Confirmation bias is the tendency to interpret information in a way that is always consistent with existing beliefs. Simply, it occurs when someone views information in a positive, affirming light, even though the information could be…
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Quantexa continues its leadership of growing Decision Intelligence category by quickening expansion in North America and APAC and further establishing Fortune 1000 customer base Quantexa 2, the Company's Contextual Decision…
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"Reachdesk for People" streamlines the way companies connect with employees through gifts to show appreciation, celebrate key moments, and boost culture in an automated and measurable way Reachdesk, the only global, data-driven corporate…
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New combined entity to significantly accelerate user engagement and retention capabilities for digital brands globally CleverTap, the world's No.1 retention cloud, announced it has signed definitive agreements to fully acquire San…
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New mParticle feature allows brands to leverage historical user data to create more personalized experiences across the entire customer lifecycle mParticle, the leading customer data infrastructure company, introduced Lifetime Profiles to…
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2nd Annual Study Provides Proprietary Learnings On How To Build Platform Loyalty Including Genre Focus And Beyond-the-Screen Experiences Fandom, the world’s largest fan platform, today unveils the findings from its second annual State of…
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Kanarys, a diversity, equity, and inclusion (DEI) technology company focused on providing the tools organizations need to create long-term systemic change around DEI challenges, announces its DEI Maturity Quiz for leading customer…
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As B2B companies face elevated digital expectations from buyers, Avionos’ new B2B sample order offering is a simple way to get started offering seamless online experiences. Avionos, which designs and implements marketing and commerce…
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VMware delivers a highly scalable blockchain platform, enabling the use of multiple smart contract languages and shorter time to production Based on its recent analysis of the Global Blockchain Services space, Frost & Sullivan…
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Today's Competitive, Equity-Centric Refinance Market to Realize Substantial Value From This Latest Integration of Black Knight Solutions - A new integration of Capture, Black Knight's lead analytics platform, and Surefire, Black Knight's…
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CoEnterprise demonstrated highest Tableau renewal rate and strong customer success program for supply chain and business analytics services CoEnterprise –a data-driven enterprise software and services company solving data…
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Digital marketing is an industry that has exploded in popularity and importance over recent years. Between 2015 and 2020, the industry saw an average growth rate of 69%, totaling a market cap of $260 billion in this latter year.…
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Retail, financial services, media and entertainment were most impacted by poor onboarding experience Applause, the world leader in testing and digital quality, recently surveyed more than 4,200 members of their uTest community,…
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