Cyara Appoints New Head of Customer Experience Amidst 41% YoY Growth

Cyara, provider of the leading Automated Customer Experience (CX) Assurance Platform, proved the success of its innovative approach to contact center test automation strategies and CX assurance by closing its 2020 fiscal year with 41% year-over-year SaaS bookings growth, an 40% increase in year-over-year renewal bookings, and with 95% customer retention. This is a testament to Cyara’s innovative approach to contact center strategies and CX assurance, which led to significant new customer acquisitions across healthcare,…

Cyara Partners with Twilio to Accelerate Contact Center Cloud Migrations with Automated Quality Assurance for Twilio Flex

New integration enables Cyara to test Twilio Flex agent routing and data passing functionality – reducing project timelines and risk while improving CX quality Cyara, provider of the award-winning Automated CX Assurance Platform announced a partnership with Twilio, the leading cloud communications platform, that addresses contact centers’ need to quickly migrate operations to the cloud while not only maintaining but improving the quality of the customer experience (CX). Cyara joins the coveted ranks of Twilio’s partner…

Cyara Automated CX Assurance Platform Reduces Time to Value for Genesys Cloud Customers

Cyara ranked top revenue-generating app in the Genesys Professional Services Expert Apps program Cyara, provider of the award-winning Automated CX Assurance Platform, has reached a new milestone in its partnership with Genesys, the global leader in cloud customer experience and contact center solutions. Cyara’s platform was ranked as the top revenue-generating Expert App* in 2019 on the Genesys AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions. The accolade reflects the trend…

Cyara Automated CX Assurance Platform Recognized with Cloud Computing Excellence Award

Cyara’s cloud-based approach enables enterprises to automate the testing and accelerate the development of innovative customer journeys that delight customers Cyara announced that TMC, a global integrated media company, has named the Cyara CX Assurance Platform a 2019 Cloud Computing Excellence Award winner, presented by Cloud Computing magazine. The award recognizes companies that have most effectively leveraged cloud computing in their efforts to bring new, differentiated services and solutions to market. “Recognizing…

Cyara CX Assurance Platform Delivers 283 Percent ROI Within Three Years

Contact Centers That Implement Cyara CX Assurance Platform Can Experience Significant Value: Dramatically Reduced sev1 Errors, Recapturing 80 Percent of Abandoned Callers, and Recaptured Value From Repurposing 10 Percent of Agents Cyara, provider of the leading Automated CX Assurance platform, has released the findings of Forrester’s Total Economic Impact™ (TEI) of Cyara, a commissioned study conducted by Forrester Consulting on behalf of Cyara. The study revealed that organizations using the Cyara CX Assurance Platform…

Cyara Launches Cloud Contact Center Migration Solution for Genesys PureCloud

Cyara has launched Cyara Accelerator for Genesys PureCloud to automate and simplify the migration of contact centers to Genesys PureCloud. The new offering is a platform-specific version of the Cyara Accelerator for Cloud Migration and is now available on Genesys AppFoundry, a dedicated online marketplace focused on customer experience solutions. Cyara is highlighting the ease at which businesses can use its new offering at Genesys G-Summit Europe. Hosted by Genesys, the global leader in omnichannel customer experience and…

Cyara Empowers Contact Centers to Deliver Personalized Customer Journeys

Cyara 7.3 Validates Critical Cx Connections Between the Self-Service and Agent Segments of a Journey, Ensuring Effective Service and High Customer Satisfaction With its latest update, Cyara is taking aim at one of the biggest customer-service frustrations: the loss of data when customers move from self-service to agent-assisted service, or from one channel to another. To earn customer loyalty and satisfaction, leading global enterprises know they must deliver consistent and personalized customer experiences across all…

Interview with Alok Kulkarni, CEO, Cyara

"Voice experience management is going to become a core competency for any marketer and represents an exciting opportunity to develop in the digital economy. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a customer experience assurance platform? I had been working in the contact center industry for over 15 years and what I loved about it was how critical customer experience was for the success for any business and how passionate our customers were about it. However,…

Cyara Honoured with Frost & Sullivan Excellence Award

Cyara Selected as Global Customer Experience Testing Platform Vendor of the Year Cyara, provider of the leading customer experience (CX) assurance platform, announced that it has been selected as a Frost & Sullivan Excellence Award recipient. The Frost & Sullivan Excellence Awards recognize companies around the globe that have risen above the competition and demonstrate outstanding performance. “Frost & Sullivan recognizes best-in-class companies and Cyara is a standout in the rapidly growing CX market…

Cyara Velocity Speeds CX Development By 70 Percent

Velocity Links Design to Testing, Enabling Innovation and Flawless CX Cyara, provider of the leading customer experience (CX) assurance platform, announced the launch of Velocity, the first solution to combine CX design and testing. With Velocity, the Cyara Platform is now the first to seamlessly span CX design, testing, and monitoring, enabling pilot customers to achieve 40 to 70 percent faster time-to-market, while also achieving more comprehensive testing and maximum quality. Because CX testing has historically…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Terminus (ABM), Unica (Marketing Automation), Zeal (Content Management), Cyara (Customer experience), and Tencent Cloud (Video). Chat + ABM: Terminus Buys B2B Conversation Chat Platform Ramble to Sync Sales & Chat Data ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence…

For Excellent CX, Sync Your Business and IT Teams

Back in 2016, Gartner predicted that CMOs would soon outspend CIOs on technology. As Gartner Research VP Jake Sorofman stated, “This is an important finding. It suggests that Marketing Technology, once a relatively narrow and specialized adjunct to enterprise IT, is now garnering investment nearly equivalent to the core systems that run the business. Customer preferences and behaviors have changed, and buying journeys are increasingly self-directed and digitally led.” Chief Marketing Officers, along with Customer…

The Hackett Group: Digital Transformation Can Enable Typical Procurement Organizations to Reduce Cost by 45% As They Deliver Greater Value,…

Through full deployment of digital tools, typical procurement organizations can reduce operational costs by up to 45%, achieving efficiency levels below those of today’s world-class procurement organizations while at the same time enabling them to improve effectiveness and customer experience, according to new research from The Hackett Group, Inc. “In response to the pressures of rising demand, disruptive tech, and intensified competition, procurement is turning to digital transformation. And as our research shows, the…

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success

New ZoomInfo Powered by DiscoverOrg Platform Combines a Robust Suite of Software Tools with Advanced Machine Learning and Human Research to Enable Sales and Marketing Teams to Hit Their Growth Numbers DiscoverOrg announced that it is launching a new flagship Go-To-Market (GTM) platform and changing its name to ZoomInfo. The new platform will be known as ZoomInfo powered by DiscoverOrg and combines the strengths and benefits of the DiscoverOrg platform with those of the ZoomInfo platform, which it acquired in February 2019.…

Discovery, Inc. and 605 Partner to Expand TV Attribution Capabilities

The Companies Are Leveraging 605’s Combined Dataset (The Nation’s Largest) to Measure TV’s Impact on Both Branding and Sales Discovery, Inc. announced that it is partnering with 605, a next- generation television measurement firm, to take full-funnel attribution to census scale for the very first time. The companies will leverage data aggregated from multiple MVPD and ACR viewership sources totaling nearly 40 million households, the largest ever utilized for a TV attribution study. Both 605 and Discovery believe that…

March Networks Introduces New Customization and Search Capabilities in Searchlight Business Intelligence Software

March Networks, a global video security and video-based business intelligence leader, is pleased to introduce new capabilities available in its powerful Searchlight software. Used by leading banks and retail organizations worldwide to extract valuable information on customer service, merchandising, operations, compliance and more, March Networks Searchlight™ helps businesses improve performance and profitability. Integrating clear surveillance video, relevant business data and highly accurate analytics, the software also…

Zilliant Appoints New Chief Marketing Officer

Lindsay Duran Brings Thorough Understanding of B2B Pricing and Sales Challenges  Zilliant, an industry leader in AI-driven pricing and sales growth solutions, announced that the company has appointed Lindsay Duran as its chief marketing officer. As the leader of Zilliant's marketing organization, Lindsay is responsible for accelerating growth strategies, demand generation, product marketing, corporate communications, sales enablement, and market positioning. Duran has more than seven years of experience at Zilliant,…

Zendesk Introduces WhatsApp for Zendesk in Asia

Integration with WhatsApp Business API Delivers on Zendesk’s Vision to Connect Customer Conversations Across Web, Mobile, and Messaging Zendesk, Inc. announced WhatsApp for Zendesk is now available across Asia Pacific (APAC). The new WhatsApp Business API connector, which was first announced at the company’s Showcase in Sao Paulo last month, will allow businesses to quickly and easily reach and respond to their customers using WhatsApp across the region. Zendesk offers the only trusted messaging solution that pulls in all…