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PTC named SiriusDecisions Program of the Year Winner for its ROI Engine in Partnership with 6sense, People.ai, and Drift

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions PTC  has been recognized as a SiriusDecisions Program of the Year winner for the company's Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. As part of a…

MarTech Interview with Tricia Gellman, CMO at Drift

"The successful marketers of the future are going to be the ones who are able to balance both the creative and empathetic emotional side of marketing with the more scientific, analytical side." Hi Tricia, from Salesforce to becoming a CMO- How did you plan your transition through the Dotcom era to the modern AI era? When I started my career, the computer was just becoming a thing people had on their desks, Windows was a new thing. I had the choice to be a designer at a top firm in Boston or NYC but they weren’t using…

Drift Launches Audiences to Instantly Turn Your Digital Marketing Efforts into a Revenue Machine

New product unifies sales and marketing data so you can engage in real-time conversations now, not later Drift, the leading conversational marketing platform, announced the launch of Drift Audiences. This is the first solution that unifies your sales and marketing data silos to reveal who is on your website and where, so you can engage in real-time conversations and unlock new revenue. “There are a lot of tools that can tell you who is on your website, and a lot of others that can give you a report that you can act on…

6sense to Power Company Insights for Drift Intel to Personalize Conversations

Partnership More Accurately Identifies Hidden, High-Value Prospects for Drift Customers 6sense, the leading Account Based Orchestration Platform, powered by AI, announced at HYPERGROWTH that it has partnered with Drift to provide account identification capabilities to customers using the company’s Drift Intel feature. The integration between 6sense’s Company Graph and Drift provides curated company-level data of website visitors to Drift Intel customers. Account Based Orchestration Platform, @6senseInc, to power company…

Bottomline Announces AI Enabled In-Product Support Powered by Drift

Bottomline Technologies, a leading provider of financial technology that helps make complex business payments simple, smart and secure, announced that it has added AI-enabled chat inside its payment solutions to make signing up and accessing support even easier for its Paymode-X and PTX customers. By leveraging capabilities from Drift, an innovative conversational marketing platform, Bottomline is assisting its Paymode-X and PTX customers intelligently and in real-time. In North America, AI-enabled chat will be used to…

LeadMD & Drift Reveal Surprising Findings with Sales & Marketing Alignment Report

Joint Research Gives Business Leaders Actionable Insights into Alignment Creation and Performance Impact LeadMD, the world’s leading performance marketing consultancy, announces the results of its Sales & Marketing Alignment Report (SMAR). The report was conducted in partnership with the leading conversational marketing platform Drift and leveraged hundreds of executives’ feedback in order to produce a study focused on quantifying the term “sales and marketing alignment” and distilling the concept down into actionable…

Drift Announces Acquisition of Giant Otter & Launch of Drift Automation

Conversational Marketing leader unveils first marketing automation product built for the customer era at HYPERGROWTH 2019 Drift, the leading conversational marketing platform, announced the acquisition of Giant Otter and the launch of Drift Automation. Giant Otter was led by Jeff Orkin, Ph.D., who has been developing AI systems to understand human behavior and language for the past 20 years. As CEO of Giant Otter, Dr. Orkin built on research he conducted at the MIT Media Lab. Prior to MIT, Dr. Orkin spent a decade…

Drift Launches the First Enterprise-Ready Video Platform Built to Start Conversations and Make Buying Easy

Conversational Marketing Leader Unveils Drift Video at HYPERGROWTH London Drift, the world's leading conversational marketing platform, announced the launch of Drift Video, the first enterprise-ready video platform built to start conversations and make B2B buying easy. "Since starting Drift, we've said there are two mega-trends that would shape the future of B2B sales and marketing: messaging and video," said David Cancel, founder and CEO of Drift. "Over the last few years we've built an industry-leading messaging…

PathFactory And Drift Integrate To Create Better On-Demand B2B Marketing Experiences For Buyers

The New Integration Makes It Easy for Marketers to Give Buyers the Personalized, Real-Time Experiences They Now Expect from B2B Brands PathFactory and Drift announced an integration that brings exciting new capabilities to B2B buyer enablement, and helps marketers and salespeople better understand the role content and chatbots play in the buying process. The seamless integration between PathFactory’s Content Insight and Activation Platform and Drift’s conversational marketing and sales platform adds chatbots and…

Josh Allen Joins Drift as Company’s First Chief Revenue Officer

Conversational Marketing Leader Adds Former CarGurus and LogMeIn Sales Leader to Executive Team Drift, the world’s leading conversational marketing and sales platform, announced that Josh Allen has been appointed the company’s first Chief Revenue Officer. Josh Allen Joins Drift as Company’s First Chief Revenue Officer As CRO, Allen will be responsible for building and executing Drift's long term go-to-market sales strategy as the company strives to transform businesses’ sales and marketing into the now. He joins…

Conversational Marketing Platform Drift Acquires Email Marketing Automatikon Tool Siftrock

Drift, the world’s leading conversational marketing and sales platform, introduced new products and partnerships built to connect businesses with customers now, not later, at HYPERGROWTH 2018. The company announced Conversational Advertising, Drift Assistant, the acquisition of Siftrock and partnerships with Marketo, Demandbase and Outreach. “The last decade in B2B sales and marketing was all about the business following up later,” said David Cancel, Drift Founder & CEO. “But today, B2B sales and marketing has to be…

Drift Launches Intel to Eliminate Friction for B2B Buyers

Conversational Marketing Leader Unveils New Technology That Gives Businesses All of the Information They Need to Provide a World-Class Buying Experience to Every Website Visitor -- Without Relying on Lead Forms Drift, the world’s leading conversational marketing and sales platform, brings B2B marketers one step closer to a world without forms with the launch of Drift Intel. This powerful new feature -- included in the latest update to the Drift platform -- changes the game for B2B buyers who are looking to provide a…

Drift Named a “Cool Vendor” in Conversational Marketing by Gartner

Drift Enables Marketers to Cut out Traditional, Tedious Sales and Marketing Processes Using the Power of a Conversation Drift, the world’s first conversational marketing and sales platform, has been named a “Cool Vendor” in Gartner’s new report, Cool Vendors in Conversational Marketing. Gartner conducts annual evaluations of emerging technology companies that are changing the market by addressing a wide array of industry issues and trends. For the Cool Vendors in Conversational Marketing report, Gartner identified…

Drift Picks Six & Flow as First UK Partner to Expand Global Reach

Drift has selected Six & Flow as first UK agency to join its international Partner Program. Six & Flow is a UK-based inbound marketing agency. US-headquartered Drift is the world's leading conversational marketing and sales platform. It is choosing specialist firms around the globe to generate a modern buying experience for potential customers, encourage more qualified leads and dramatically accelerate the sales cycle. Six & Flow is a Hubspot Platinum certified Agency Partner. At the time of this…

Drift Introduces Sequences: Email That Helps Customers Buy

Conversational Marketing and Sales Platform Sets Out To Kill Spammy Sales Email Once And For All; Announces New Email Platform That Will Put The Buyer Experience First Drift, the world’s first and only conversational marketing and sales platform, announced the launch of Drift Sequences, a revolutionary new way for sales reps and prospects to communicate. With context of conversations happening outside of email, Machine Learning to manage unsubscribes automatically, and the ability to send personalized messages to each…

MarTech Interview with Jen Grant, CEO at Turbo Systems

"We believe that great people can live anywhere in the world. So we have made it a part of our DNA to hire in multiple parts of the world." Hi Jen, tell us about your journey into technology and how you arrived at Turbo Systems. I spent the last 20 years building Enterprise Software companies from the ground-up and taking multiple companies to over a billion-dollar valuation. As CMO, I led Looker’s Marketing until the $2.6B acquisition by Google in 2019, led the rebrand of Elastic and built the team that took the…

Uberflip Launches Marketplace to Unify the Martech Stack and Help Marketers Orchestrate the Buyer Journey

Uberflip, the leading cloud-based content experience platform, today announced the launch of the Uberflip Marketplace, an ecosystem of apps and integrations dedicated to helping marketers connect Uberflip with their martech stack to seamlessly orchestrate the buyer journey. Today’s marketers rely heavily on technology to interact with buyers across the entire journey. They must be able to unify these technologies to unlock valuable data and enhance product capabilities. The ability to accomplish this allows them to design…

Informatica Unveils Data 4.0 and AI-powered Innovations at the CLAIREview Virtual Intelligent Data Summit Premiere

Informatica CEO Amit Walia to Outline Vision for Next Phase of Digital Transformation and New Capabilities for Intelligence and Automation Informatica, the enterprise cloud data management leader, announced updates to its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE™ engine. The updates are part of the company's vision for Data 4.0, which CEO Amit Walia will address in today's keynote at its Intelligent Data Summit, the first of a series of free CLAIREview events taking place this summer. "The…

Cloudera Delivers Open Standards Based MLOps Empowering Enterprises to Industrialize AI

New MLOps features and Cloudera SDX extended to models removes the barriers of deploying and scaling ML use cases to power AI-driven businesses Cloudera, the enterprise data cloud company, announced an expanded set of production machine learning capabilities for MLOps is now available in Cloudera Machine Learning (CML). Organizations can manage and secure the ML lifecycle for production machine learning with CML's new MLOps features and Cloudera SDX for models. Data scientists, machine learning engineers, and operators…

Data Science Tropes: Cowboys and Sirens

As Abraham Maslow—he of the eponymous hierarchy of needs—said in 1966, "I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail." To a fledgling Data Scientist (say, a college sophomore) who has just found out about the wonders of Machine Learning (ML), nothing beats the adrenaline rush of discovering their hammer: the ability to sign up on Kaggle, install xgboost, fire up a Jupyter notebook and, within 10 minutes, submit their first Machine Learning model in a competition. …