By James Bayhack, Sub-Saharan Africa Director at www.CM.com In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology allows the tracking of online activity, giving businesses access to more customer insights. So, how can businesses manage all the data at their disposal? Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its…

“Data is the new oil”. This decade-old metaphor couldn’t be more relevant to present times. In every industry, data is playing a significant role. For retail, the prioritization of data has even crossed price and convenience, which at one time decided loyalty. Nowadays, users generate tons of data from online and offline purchases, loyalty shopper data, social and search data, and data gathered from the website visitors. This growth in the influx of data can be attributed to the proliferation of the internet and smart…

Aarki, a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their users, by announcing integrations with major audience management platforms - Adjust, AppsFlyer, mParticle, and Singular. Aarki "These partnerships allow us to offer our clients the most efficient way to reach their audiences," said Nicol Cseko, VP of Product at Aarki. "The fully-automated data transfer process, audience list creation in under seconds, and granular…

Rubrik Cloud Data Management Platform to be on NetApp’s Global Price List; Companies to Offer Deeper Product Integrations  Rubrik, the Cloud Data Management Company, today announced it is extending its partnership with NetApp, a global cloud-led, data-centric software company, to offer closer product integration for their customers and partners. With this deepened collaboration and Rubrik’s leading Cloud Data Management Platform to be available on NetApp’s Global Price List (GPL), the two market-leading companies will…

Laserfiche — the leading SaaS provider of intelligent content management and business process automation — has been named a Customers' Choice in the April 2021 Gartner Peer Insights 'Voice of the Customer': Content Services Platforms report. Gartner defines content services platforms (CSPs) as integrated platforms that provide content-focused services, repositories, APIs, solutions and business processing tools to support digital business and transformation. In this market, Laserfiche was one of only two vendors recognized…

BIO-key International, Inc., an innovative provider of identity and access management (IAM) solutions powered by biometrics, announced that Barstow Community College and Southeastern Illinois College selected the PortalGuard® IDaaS Platform, further demonstrating continued strong growth in customer adoption for the company’s cloud-based IAM solution. PortalGuard IDaaS provides enhanced IAM security while empowering workforces and institutions to access enterprise applications across any device and work or educational…

Redis offers the only real-time data platform capable of delivering performance––enhanced with artificial intelligence––to give companies a digital competitive advantage RedisConf 2021, Redis Labs unveiled the future of Redis as a real-time data platform, transforming the way applications are built, deployed, and run to allow companies to reimagine the digital experiences they deliver to their customers. The company is bringing to Redis strong consistency, integrated data models, low sub-millisecond latency for a…

17a-4’s DataParser software now supports Cisco Webex. DataParser allows Cisco’s Webex Message clients to bring their chats and shared files into any compliance archive. 17a-4, LLC has released Cisco Webex DataParser into general availability. DataParser is the leading independent compliance solution to bring third-party data into any archive. Cisco’s Webex Message application is a chat and collaboration platform keeping teams connected through messaging, file sharing, whiteboarding and calling. The Cisco…

The free-to-deploy, real-time Community Edition sets the foundation for GoodData’s leadership in DaaS category. GoodData, a leading global analytics company, today launched their new cloud-native analytics platform offering, GoodData.CloudNative (GoodData.CN). The platform represents step one in the definition and implementation of the new Data as a Service (DaaS) category and ecosystem. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk The analytics…

Three sessions focus on pivotal trends shaping the digital landscape Dentsu (www.dentsu.com) and Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, will be presenting several sessions during the upcoming virtual Adobe Summit—The Digital Experience Conference 2021 on April 27 and 28. With multiple specializations across Adobe Experience Cloud applications, dentsu and Merkle will impart their deep knowledge and expertise in audience and insights…

Partnership enables broad business listing distribution across local search directories, navigation applications, and virtual assistants Data Axle, the leading provider of data and real-time intelligence solutions, announced today a partnership with PUBLITECH, a leader in developing web marketing platforms and solutions for small and large businesses which includes managing business listings in leading online search directories. This partnership offers PUBLITECH access to Data Axle’s Local Listings platform, where the…

Pure IP, a leading global provider of enterprise voice communications, is delighted to announce the launch of Number Connect, their new phone number management solution for enterprises. Number Connect provides businesses with a single interface for the management of their organization-wide telephone numbers, regardless of the platform or provider used for those numbers. The solution consolidates data from different sources into a single view with intuitive dashboards and advanced drilldown capabilities, and is accessible…

Now available, Alluxio 2.5 focuses on POSIX and S3 interface access to improve performance and compatibility with popular interfaces for analytics and Machine Learning data pipelines Alluxio, the developer of open source cloud data orchestration software, today announced the immediate availability of version 2.5 of its Data Orchestration Platform featuring access via POSIX and S3 interfaces enabling data platform teams to accelerate data pipelines for both business intelligence and model training using frameworks such as…

Powered by the RIMES Managed Data Services Cloud Platform, Lean Data Management solves the issues of traditional operating models and unlocks higher efficiency across financial data sets Today, RIMES, a strategic data partner for financial institutions, launches Lean Data Management, powered by RIMES Managed Data Services (MDS). Lean Data Management is a flexible, cloud-based, service-led approach that redefines data operations for the financial services sector. The lean approach resolves the longstanding…

Artificial Intelligence is engulfing marketing and advertising at every level, right from automatic ad creation, ad buying to audience targeting. Not to mention that most of the major ad platforms are powered by AI, and these platforms are capable of creating impactful advertisements without a lot of human involvement anymore. Artificial Intelligence has already disrupted marketing and advertising. It is normal to wonder  - what 2021 bring for AdTech? This makeshift from conventional to online has been a blessing to…

Informatica, the enterprise cloud data management leader, announced integrated cloud-native data governance and catalog as-a-service, specifically designed to empower data consumers with trusted data. First launching on Amazon Web Services (AWS) in preview, the comprehensive solution brings together data cataloging, quality, and governance with unified metadata-driven intelligence natively in the cloud. Informatica Cloud Data Governance & Catalog will enable companies to democratize their data, reimagine and modernize…

DMI, a global digital transformation company, played a vital role in building the infrastructure for state of Maryland COVID-19 vaccination support center, which allows citizens to preregister for the state's mass vaccination sites, schedule their vaccine appointments, modify their existing appointment and communicate with a support center agent with any COVID-19 related questions. DMI partnered with two industry leaders for executing communication with residents—Atento, one of the world's top five providers of…

Informatica World 2021, the enterprise cloud data management leader announced the availability of Informatica's Cloud Data Integration Elastic (CDI-E) on Google Cloud. This opens a new paradigm for organizations, enabling them to reach higher levels of productivity and scale as they manage high volumes of enterprise data in the cloud. The company also announced new enhancements to Cloud Mass Ingestion, and API Management on Google Cloud as it unveils the new Intelligent Data Management Cloud at its annual conference. The…

Leading enterprise software provider releases first-of-its-kind solution to manage data standards and achieve data integrity across enterprise tech stacks Claravine, a leader in Data Integrity, today announces The Data Standards Cloud™ allowing data owners and data engineers to finally be able to deliver on enterprise data standards. No longer do teams need to rely solely on their data pipelines to be responsible for making sense of data. Now, organizations can leverage Claravine to manage their data standards and create…

Identiv, Inc., a global leader in digital identification and security, announced the launch of Velocity Vision, a unified, open-platform video management system (VMS) built to provide a data-enabled security solution delivering intelligence in a single-pane-of-glass view. The significant product release collects more intelligent security and business data to support complex security strategies, reduces the gap between siloed systems and data capture, and makes it easier to connect external systems and data for…