Infusing Customer Insights Into Your Business: A Look At Customer Relationship Management Systems (CRMs), Customer Data Platforms (CDPs),…
By James Bayhack, Sub-Saharan Africa Director at www.CM.com
In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology allows the tracking of online activity, giving businesses access to more customer insights. So, how can businesses manage all the data at their disposal?
Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its…