How Retail Brands can Attain Success With Data Management Platforms

“Data is the new oil”. This decade-old metaphor couldn’t be more relevant to present times. In every industry, data is playing a significant role. For retail, the prioritization of data has even crossed price and convenience, which at one time decided loyalty. Nowadays, users generate tons of data from online and offline purchases, loyalty shopper data, social and search data, and data gathered from the website visitors. This growth in the influx of data can be attributed to the proliferation of the internet and smart…

Aarki Announces Integrations With Major Audience Data Management Platforms

Aarki, a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their users, by announcing integrations with major audience management platforms - Adjust, AppsFlyer, mParticle, and Singular. Aarki "These partnerships allow us to offer our clients the most efficient way to reach their audiences," said Nicol Cseko, VP of Product at Aarki. "The fully-automated data transfer process, audience list creation in under seconds, and granular…

Post-Cookie “Re-Think” of Digital Marketing Driving Surge of Innovation in Collaborative Data Solutions, According to New Winterberry Group…

Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, released new research: “Collaborative Data Solutions: Data and Identity in the Era of Permission.” The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a post-cookie world. Brands and media owners are turning to both familiar and evolving data collaboration frameworks to make the…

Straight To View: Nielsen Begins Tracking Premium Theatrical Films Being Distributed On Streaming Platforms

New service gives industry a wide array of consumer data and actionable insights for this new form of distribution accelerated and influenced by COVID-19 Nielsen announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms. Often offered at premium pricing, this rapidly expanding distribution model of film releases was accelerated by COVID-19…

Merkle 2021 Customer Engagement Report Focuses on Data-Driven Conversations in the Cookieless World

Comprehensive survey explores how businesses are preparing for industry changes ahead Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its 2021 Customer Engagement Report (CER) of 2021. The report explores data-driven conversations that focus on how businesses are responding to changes in key aspects of customer engagement, including the death of third-party cookies, new strategies required for data and identity, and digital and offline experiences. Merkle surveyed…

ZW Data Action Technologies Announces Strategic Partnership with Yujun Capital

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it has reached strategic partnership with Yujun Capital and its subsidiary Yujun Digital Technology Co., Ltd. (together, “Yujun Digital”) pursuant to which Yujun Digital will provide online branding and management service to the Company’s merchant clients. Marketing Technology News: Hootsuite Acquires Leading Digital Customer Engagement Platform, Sparkcentral…

Relativity Acquires VerQu, a Data Management Software Company

Together with VerQu, Relativity's SaaS platform will transform how organizations handle collaboration and chat data, and connect directly to archives Relativity, a global legal and compliance technology company, announced that it has acquired VerQu, a data management software company that helps organizations migrate and capture communication data for record retention and compliance purposes. The integration of VerQu into Relativity's SaaS products will transform how organizations handle collaboration and chat data, and…

Dremio Raises $135 Million in Series D Funding to Drive Data Lake Transformation for Global Enterprises

New Funding Led by Sapphire Ventures Brings Dremio’s Valuation to $1 Billion Dremio, the innovation leader in data lake transformation, announced it has raised $135 million in Series D funding, bringing the company’s valuation to $1 billion. This preemptive fundraising occurred just nine months after a $70 million round led by Insight Partners in March 2020. The new fundraising round is led by Sapphire Ventures with participation from existing Dremio investors: Insight Partners, Lightspeed Venture Partners, Norwest Venture…

Sedgwick Names Adam R. Fisher Chief Data Officer

Sedgwick, a leading global provider of technology–enabled risk, benefits and integrated business solutions, appointed Adam R. Fisher to a new company role as chief data officer. Fisher will lead Sedgwick's efforts to securely and strategically leverage claims data to optimize its offerings, better serve customers, and develop new and innovative market solutions. Drawing on his expertise and 20 years of experience in data science and strategy, he will work to accelerate Sedgwick's capabilities in advanced analytics,…

Mobile Ad Platform Mintegral Receives ISO 27001 Certification for Information Security Management

Mintegral, the programmatic advertising platform owned by Mobvista, announced that it has earned the ISO/IEC 27001: 2013 standard certification. By obtaining this certification, Mintegral has exhibited that their information security management and services have met these internationally-recognized standards. ISO 27001 is currently the most authoritative, rigorous and widely used information security management system (ISMS) certification. It performs a full range of assessments from the aspects of organizational…

Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Amid rapid technological advances, the last decade alone has seen the emergence of novel customer channels and opened the path towards previously inaccessible markets—not only in terms of geography, but also in terms of mediums—be it mobile, web, or social media. Now, we’ve reached the…

Deck Commerce Launches Order Management Extension for Magento to Empower DTC Retailers

Deck Commerce announced an all-encompassing order management integration with Magento, enabling retailers to process and service direct-to-consumer orders more efficiently without patching several different OMS extensions together.  The integration includes smart fulfillment routing, inventory management, and other features critical for keeping consumers happy without draining technology resources. Marketing Technology News: Searchlight Capital Partners and ForgeLight Complete Acquisition of Majority Stake in Univision…

TechBytes with Ben Howell, Director, Product Management at Veritone

Please tell us about your experience as a Product Management leader through the COVID-19 crisis.  I’ve been with Veritone through an acquisition of my previous company, Wazee Digital, for almost a decade. For the last two and half years, I’ve led product management for Digital Media Hub, a cloud-native, AI-enabled media management platform, specifically designed for content owners to help them organize and monetize their content. The last nine months has been an interesting yet creatively-challenging experience. The…

If Time Is Money, Then It’s Time to Hand Your Marketing Data Over to the Robots

The explosion of digital marketing has accelerated at an even faster rate than we could have imagined as the COVID-19 pandemic, for a period of time, forced us all to step away from the real world and onto the screens found in our homes, in our pockets, and even on our wrists!  For marketers, the ability to cope with such a rapid change in consumer’s digital behavior is no new thing. In fact, the martech landscape has grown at a rate of 5,233% between 2011 and 2020, according to chiefmartec.com, showing that digital…

Martech 2021: The Data Checklist for Marketers in the New Year

What comes to mind when you hear Martech 2021? Before you say it… Yes, I know that every trend or prediction piece you read around this time last year probably fell quickly by the wayside when the COVID-19 threw the whole world upside down in March. But before you give up and choose not to read on, let’s remember that the recent vaccine arrival has given us all a reason to be optimistic about the months ahead. When we actually think back to the annual promise that each year will be “the year of digital transformation”,…

Attendify Releases MeetNow to Smoothen Event Experience Management

Attendify, the leading platform provider of virtual and hybrid event applications and event data management tools, announced its new MeetNow feature. MeetNow empowers virtual event attendees to instantly interact one-on-one with sponsors and exhibitors, via its built-in, live video conferencing capabilities. MeetNow was created to further provide tangible value and increased ROI for sponsors and exhibitors, which has become a more prevalent challenge for virtual events. Recommended: ON24 Launches RevNEXT Marketplace…

Digimind Adds Qualtrics, Microsoft Teams, and Google Data Studio Apps to the Digimind Marketplace

Digimind announces the availability of integrations with Qualtrics, Microsoft Teams, and Google Data Studio, as well as 2,000+ other apps in the Digimind Marketplace, thanks to its new Zapier connector. Digimind is the only global social listening and market intelligence platform offering this level of integration choices to its customers. In 2018, Digimind launched its Marketplace with 25 out-of-the-box integrations, including Salesforce CRM, Microsoft SharePoint, Jive, and Tableau Software. Today, the Digimind…

Numerator Acquires Information Machine LLC To Expand Consumer-Sourced Data

Secures Richer Loyalty Card Data, Mobile App Purchase Data & Media Data Numerator, a data and tech company serving the market research space, announced the acquisition of Information Machine LLC to further enhance its consumer purchase data. The acquisition of Information Machine will allow Numerator to add high volumes of additional purchase data to consumer panelist profiles, creating another step-change in its core consumer panel quality. Information Machine’s proprietary APIs accelerate the collection of…

IDC’s Latest Report Confirms Quadient’s Leadership in the Customer Communications Management Software Market

IDC’s Latest Report Confirms Quadient's Leadership in the Customer Communications Management Software Market Quadient (Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections through digital and physical channels, announces a newly released report by market research and consulting firm IDC on the Customer Communications Management (CCM) software market shows Quadient rapidly closing the gap on the top position. Quadient’s offering in the CCM market encompasses software solutions in both…

Teradata Extends Hybrid Multi-Cloud Capabilities as Customers Move More Workloads to the Cloud

Teradata QueryGrid Expands Access to Data with Broad Ecosystem Connectivity Enabling Customers to Leverage Data as their Greatest Asset Teradata, the cloud data analytics platform company, announced it is extending the hybrid multi-cloud capability of Vantage, enabling customers to access data and analytics across heterogeneous technologies and public cloud providers with new cloud-native capabilities. With the latest release of Teradata QueryGrid, Teradata customers can connect to a vast array of new data sources…