Ipsos Acquires Intrasonics, Its Longstanding Partner And Authority In Audio Watermarking Technology

Ipsos is pleased to announce the acquisition of Intrasonics, a leading provider of audio recognition technology based in the UK. This is part of Ipsos’ continued strategy to increase its expertise in the field of digital audience measurement and offer new capabilities in the area of Audio, Digital and TV content recognition. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With Virsec Intrasonics has been a key partner in helping to develop Ipsos’ proprietary…

Dathena Inducted Into the Elite Accreditation@SGD Program by Singapore’s Infocomm Media Development Authority (IMDA)

Dathena, a deep-tech company delivering AI-driven data security and privacy solutions for the global modern digital workplace, joins the select list of companies to earn the Accreditation@SGD awarded by Singapore’s Infocomm Media Development Authority (IMDA). The Accreditation@SG Digital (Accreditation@SGD) program was launched in 2014 to accelerate the growth of promising tech companies in Singapore by credentialing them for substantial public- and private-sector projects. To achieve accreditation, companies undergo a…

Poq Partners with AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making

Marketing analytics and attribution specialist integrates with leading app commerce software platform to help retailers unlock the power of mobile campaign data Native SaaS retail mobile app platform, Poq, announces the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer. The integration is the result of a partnership between the two companies that will enable Poq mobile app clients to rapidly scale their app commerce marketing efforts and drive more effective customer…

Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Amid rapid technological advances, the last decade alone has seen the emergence of novel customer channels and opened the path towards previously inaccessible markets—not only in terms of geography, but also in terms of mediums—be it mobile, web, or social media. Now, we’ve reached the…

Teletrac Navman Granted Reciprocal Authority to Operate, Allowing Any Federal Agency to Use Its Telematics Solution

DIRECTOR becomes only fleet tracking technology with FedRAMP approval and reciprocal USAF Authority to Operate (ATO) Teletrac Navman, a global software-as-a-service provider that leverages location-based technology and services for managing mobile assets, in partnership with its subsidiary, Fleet Management Solutions (FMS), announced its DIRECTOR product platform was granted Authority to Operate (ATO) with the US Air Force (USAF). Teletrac Navman is now the only telematics company to achieve FedRAMP approval and a…

Pseudonymisation High on the Agenda on Day Two of the International CPDP Data Protection and Artificial Intelligence Conference

Establishing controls for lawful secondary data processing when consent alone is not enough An industry led discussion on the implementation of pseudonymisation as a technological safeguard alongside data protection legislation was one of the main highlights of day two of the 13th International CPDP Data Protection and Artificial Intelligence Conference being held in Brussels this week. During an interactive panel session moderated by Gary LaFever, Co-founder, CEO and General Counsel of data privacy and enablement…

UJET Furthers Its Commitment to Securing Its Customers Through Its Latest Data Protection and Privacy Certifications

Enhances its enterprise-grade security with multiple global and industry-specific security and privacy standards and regulations UJET Inc., a leading provider of customer support communications and solutions, announced the completion of its latest round of data protection and privacy certifications. In the final quarter of 2019 and the beginning of 2020, UJET furthered its commitment to securing its customers’ data throughout the communication cycle by achieving numerous security and privacy regulations such as SOC 1 Type…

Anonos CEO will Divulge What the Future Holds for Financial Data Innovation

Increase Lawful Data Value by Removing Roadblocks  Anonos, the data enablement and privacy rights management technology platform provider, announced that its CEO Gary LaFever will speak on What the Future Holds: Key Considerations for Maximizing Lawful Data Use in the Financial Sector at FIMA Europe 2019 - the biggest and most senior meeting of European financial data leaders. Host to the top industry innovators and speakers, FIMA Europe has been helping data managers from…

Prepare for Your First 100 Days as a Marketing Data and Analytics Leader

The big data era made its way to Marketing. According to Gartner’s 2019-2020 CMO Spend Survey, marketing analytics tools get 16% of the total budget. That’s more than content/campaign creation and management, which takes second place at 13.4%. To whom much is given, much is expected. That’s especially true when it comes to analytics. User experience, multi-channel customer and prospect acquisitions, and ad campaigns fall under the marketing analytics umbrella. With such a range of responsibilities, it’s no wonder why…

Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent & Ensures Privacy Compliance

Cuebiq Enables Users, Partners, and Customers to Perform or Request Third-Party Validation of Any Cuebiq Product, as Well as Validate Consent, While Preserving User Anonymity Offline consumer intelligence and measurement company, Cuebiq, announced the launch of its Cuebiq Consent Management and Data Provenance (CMDP) solution, which will enable publishers and advertisers to provide verifiable proof of their compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) in relation to…

Identify3D Deploys Gemalto Solution to Ensure Protection of Its Customers’ IP and Manufacturing Data

Digital Manufacturing Software Provider Expands Its Data Security with SafeNet Data Protection on Demand Cloud-Based HSM Service Gemalto, the world leader in digital security, announced that Identify3D, the most advanced security solution for digital manufacturing supply chains, has deployed Gemalto’s SafeNet Data Protection On Demand to ensure the security of its customers’ intellectual property and quality of their digital manufacturing services in the cloud. “Identify3D provides intellectual property protection,…

OMI Database Cleansing Service Boosts Email Success for Fortune 10 Firm

Email Marketing Data Authority Cleanses 35 Million Records to Improve Email Data Validity and Accuracy by 37% Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, announced its database cleansing, enhancement and maintenance service was successfully used by a leading Fortune 10 firm. OMI’s service, which runs a deep clean on databases to remove and correct inaccurate data, cleansed 35 million records for the company, suppressing 37 percent of the data to provide increased deliverability and…

Io-Tahoe Unveils Data Discovery Solution To Enable GDPR

Machine Learning-Based Solution By Io-Tahoe Robustly Supports GDPR Requirements With Unique Sensitive Data Discovery and Data Cataloging Capabilities Io-Tahoe LLC, a pioneer in machine learning-driven smart data discovery solutions that span data lakes and relational databases, today unveiled a new offering to enable customers to quickly and comprehensively address requirements for the European Union (EU) General Data Protection Regulation (GDPR). Facets of the GDPR addressed by the new solution include Article 9…

More Than 200 GDPR Fines Issued Totaling €144 Million, New Study by Privacy Affairs Finds

Spanish and Romanian authorities issued over 70 fines, with the UK applying one Over 200 fines have been handed to organisations in Europe under strict data protection laws implemented in 2018, according to research from Privacy Affairs. Using data from official sources, the researchers created an online dashboard to track GDPR fines. A key finding is that different national data protection authorities interpret the rules differently. The largest fine in Romania, €80,000, was a similar offense that has seen other…

Futurex Partners With Google to Deliver Google Workspace Client-Side Encryption

Customer-controlled encryption keys for data stored in Google Workspace gives organizations control; Futurex addresses broader data protection and privacy concerns Futurex, a leader in hardened, enterprise-class data security solutions, announced its availability as a provider of Client-side encryption (coming soon to beta) solutions for Google's newly announced Google Workspace Client-side encryption. Enterprise users of Google Workspace — including Drive, Docs, Sheets, and Slides — will be able to manage the encryption…

Avast Partners With Generali Global Assistance

Avast , a global leader in digital security and privacy, announced a partnership with assistance and insurance provider, Generali Global Assistance, which will provide its award-winning identity protection service to Avast's user base. The service will be initially available within the United States with further geographic expansion planned later this year. The service provides affordable and immediate assistance for Avast users affected by identity theft and fraud. Marketing Technology News: OneTrust is…

Contify Announces Rebrand, New Logo and Tagline to Reinforce Its Core Value Proposition

Contify, the AI-enabled market and competitive intelligence platform, unveiled its new corporate brand identity and redesigned logo with a new tagline ‘Make Informed Decisions’. Changes were made to their earlier logo and branding to signify Contify’s growth, core value proposition, as well as incessant dedication to their customers. Contify just completed its 12 years as an organization, and thus, the decision to rejuvenate its brand was well-timed. One of the pioneers in the frontier of market intelligence, Contify…

Great Place To Work® And Fortune Name Acxiom One Of The 2021 Best Workplaces In Technology™

Great Place to Work® has honored Acxiom® as one of the 2021 Fortune Best Workplaces in Technology™. This is Acxiom’s second time being named to this prestigious list. Earning a spot means that Acxiom is one of the best companies to work for in the country. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With Virsec “We’re proud to be recognized, especially after a year working mostly remotely due to the pandemic. It confirms we are focused on the things that…

Syniverse and Hitachi Collaborate to Improve Enterprises’ Mobile Communications Experience

Syniverse, the world’s most connected company, announced they are working together with Hitachi America, Ltd. to empower its digital solution with Syniverse CPaaS Concierge. Syniverse and Hitachi are collaborating to offer a real-time messaging and passenger journey optimization solution to the Capital Area Transit System (CATS), the regional transit authority for the Baton Rouge, La. metropolitan area. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With…

SIP Forum Names Chris Drake of iconectiv and Christopher Oatway of Verizon as New Members of Board of Directors, and Announces Re-Election…

The SIP Forum announced the recent election of Chris Drake, Chief Technology Officer at iconectiv; and Christopher Oatway, Associate General Counsel at Verizon, to the SIP Forum Board of Directors. Additionally, the Forum Full Membership re-elected Martin Dolly, Lead Member of the Technical Staff at AT&T; Phil Linse, Director of Public Policy at Lumen; Chris Wendt, Director of Technical R&D for Comcast IP Communications platform services; and Clark Whitten, Principal Engineer at Cox Communications, to new terms…