Poq Partners with AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making

Marketing analytics and attribution specialist integrates with leading app commerce software platform to help retailers unlock the power of mobile campaign data Native SaaS retail mobile app platform, Poq, announces the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer. The integration is the result of a partnership between the two companies that will enable Poq mobile app clients to rapidly scale their app commerce marketing efforts and drive more effective customer…

Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Amid rapid technological advances, the last decade alone has seen the emergence of novel customer channels and opened the path towards previously inaccessible markets—not only in terms of geography, but also in terms of mediums—be it mobile, web, or social media. Now, we’ve reached the…

Teletrac Navman Granted Reciprocal Authority to Operate, Allowing Any Federal Agency to Use Its Telematics Solution

DIRECTOR becomes only fleet tracking technology with FedRAMP approval and reciprocal USAF Authority to Operate (ATO) Teletrac Navman, a global software-as-a-service provider that leverages location-based technology and services for managing mobile assets, in partnership with its subsidiary, Fleet Management Solutions (FMS), announced its DIRECTOR product platform was granted Authority to Operate (ATO) with the US Air Force (USAF). Teletrac Navman is now the only telematics company to achieve FedRAMP approval and a…

Pseudonymisation High on the Agenda on Day Two of the International CPDP Data Protection and Artificial Intelligence Conference

Establishing controls for lawful secondary data processing when consent alone is not enough An industry led discussion on the implementation of pseudonymisation as a technological safeguard alongside data protection legislation was one of the main highlights of day two of the 13th International CPDP Data Protection and Artificial Intelligence Conference being held in Brussels this week. During an interactive panel session moderated by Gary LaFever, Co-founder, CEO and General Counsel of data privacy and enablement…

UJET Furthers Its Commitment to Securing Its Customers Through Its Latest Data Protection and Privacy Certifications

Enhances its enterprise-grade security with multiple global and industry-specific security and privacy standards and regulations UJET Inc., a leading provider of customer support communications and solutions, announced the completion of its latest round of data protection and privacy certifications. In the final quarter of 2019 and the beginning of 2020, UJET furthered its commitment to securing its customers’ data throughout the communication cycle by achieving numerous security and privacy regulations such as SOC 1 Type…

Anonos CEO will Divulge What the Future Holds for Financial Data Innovation

Increase Lawful Data Value by Removing Roadblocks  Anonos, the data enablement and privacy rights management technology platform provider, announced that its CEO Gary LaFever will speak on What the Future Holds: Key Considerations for Maximizing Lawful Data Use in the Financial Sector at FIMA Europe 2019 - the biggest and most senior meeting of European financial data leaders. Host to the top industry innovators and speakers, FIMA Europe has been helping data managers from…

Prepare for Your First 100 Days as a Marketing Data and Analytics Leader

The big data era made its way to Marketing. According to Gartner’s 2019-2020 CMO Spend Survey, marketing analytics tools get 16% of the total budget. That’s more than content/campaign creation and management, which takes second place at 13.4%. To whom much is given, much is expected. That’s especially true when it comes to analytics. User experience, multi-channel customer and prospect acquisitions, and ad campaigns fall under the marketing analytics umbrella. With such a range of responsibilities, it’s no wonder why…

Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent & Ensures Privacy Compliance

Cuebiq Enables Users, Partners, and Customers to Perform or Request Third-Party Validation of Any Cuebiq Product, as Well as Validate Consent, While Preserving User Anonymity Offline consumer intelligence and measurement company, Cuebiq, announced the launch of its Cuebiq Consent Management and Data Provenance (CMDP) solution, which will enable publishers and advertisers to provide verifiable proof of their compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) in relation to…

Identify3D Deploys Gemalto Solution to Ensure Protection of Its Customers’ IP and Manufacturing Data

Digital Manufacturing Software Provider Expands Its Data Security with SafeNet Data Protection on Demand Cloud-Based HSM Service Gemalto, the world leader in digital security, announced that Identify3D, the most advanced security solution for digital manufacturing supply chains, has deployed Gemalto’s SafeNet Data Protection On Demand to ensure the security of its customers’ intellectual property and quality of their digital manufacturing services in the cloud. “Identify3D provides intellectual property protection,…

OMI Database Cleansing Service Boosts Email Success for Fortune 10 Firm

Email Marketing Data Authority Cleanses 35 Million Records to Improve Email Data Validity and Accuracy by 37% Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, announced its database cleansing, enhancement and maintenance service was successfully used by a leading Fortune 10 firm. OMI’s service, which runs a deep clean on databases to remove and correct inaccurate data, cleansed 35 million records for the company, suppressing 37 percent of the data to provide increased deliverability and…

Io-Tahoe Unveils Data Discovery Solution To Enable GDPR

Machine Learning-Based Solution By Io-Tahoe Robustly Supports GDPR Requirements With Unique Sensitive Data Discovery and Data Cataloging Capabilities Io-Tahoe LLC, a pioneer in machine learning-driven smart data discovery solutions that span data lakes and relational databases, today unveiled a new offering to enable customers to quickly and comprehensively address requirements for the European Union (EU) General Data Protection Regulation (GDPR). Facets of the GDPR addressed by the new solution include Article 9…

More Than 200 GDPR Fines Issued Totaling €144 Million, New Study by Privacy Affairs Finds

Spanish and Romanian authorities issued over 70 fines, with the UK applying one Over 200 fines have been handed to organisations in Europe under strict data protection laws implemented in 2018, according to research from Privacy Affairs. Using data from official sources, the researchers created an online dashboard to track GDPR fines. A key finding is that different national data protection authorities interpret the rules differently. The largest fine in Romania, €80,000, was a similar offense that has seen other…

Mobile Ad Platform Mintegral Receives ISO 27001 Certification for Information Security Management

Mintegral, the programmatic advertising platform owned by Mobvista, announced that it has earned the ISO/IEC 27001: 2013 standard certification. By obtaining this certification, Mintegral has exhibited that their information security management and services have met these internationally-recognized standards. ISO 27001 is currently the most authoritative, rigorous and widely used information security management system (ISMS) certification. It performs a full range of assessments from the aspects of organizational…

ActiveProspect & Retreaver Announce Partnership

Leading call tracking and analytics platform Retreaver announces it has integrated with the consent-based marketing platform ActiveProspect’s TrustedForm solution, an impartial issuing authority for lead certification. The new integration will help facilitate a higher degree of TCPA compliance within the call space, allowing call buyers to ensure that call transfers are fully compliant with TCPA standards in real time prior to purchase, while publishers can also increase confidence in the calls they sell. Retreaver’s new…

OnePIN Demonstrates Privacy-Forward Approach Through TrustArc GDPR Validation

External Validation Highlights Importance of Data Privacy in Securing Customer Trust TrustArc, the leader in data privacy management and automation, has been selected by OnePIN for GDPR Validation. OnePIN is the world's leading provider of User Engagement services for Mobile Network Operators. The validation provides an independent way to demonstrate GDPR compliance to OnePIN's customers and partners and solidifies its standing as a privacy-forward organization. OnePIN operates in more than 20 countries, where it serves…

Sectigo Acquires Partners SSL247 and Xolphin, Expanding Its Footprint in Europe and LATAM

More Than Doubles International Sales Reach and Support for TLS/SSL Certificates, Web Security Platform, and Digital Identity Management Platform Sectigo, a leading provider of automated digital identity management and web security solutions, has acquired SSL247, the biggest SSL certificate and web security provider in the UK and France, and Xolphin, the largest provider of SSL certificates and digital signatures in the Netherlands. With the two acquisitions, Sectigo significantly extends its sales reach and support for the…

Relativity Achieves FedRAMP Authorization For RelativityOne Government

Relativity Expands Offerings Empowering Federal Agencies to Fully Harness the Value of the Cloud to Securely Manage Their Data Relativity, a global legal and compliance technology company, announced it has achieved Federal Risk and Authorization Management Program (FedRAMP) Authority to Operate (ATO) at the Moderate security impact level for its RelativityOne Government service offering. Relativity achieved this authorization in partnership with its sponsoring agency, the Environmental Protection Agency (EPA),…

Metallic Launches New eDiscovery and GDPR Compliance Features, Adds Support for More Microsoft Workloads

Now GDPR compliant, additions to the enterprise-grade SaaS data protection portfolio include eDiscovery features and support for Microsoft Hyper-V and Azure Blob and File storage Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, announced enhancements to Metallic™, Commvault's enterprise-grade SaaS data protection portfolio. These new features include support for a range of new workloads and compliance needs, including expanded support for…

Weyland Tech Launches Digital Marketing Campaign for CreateApp in Taiwan Following High ROI Pilot Program

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has launched a new digital marketing campaign for its CreateApp mCommerce platform-as-a-service (PaaS) in Taiwan. The launch follows a successful pilot marketing program that has included online seminars hosted by CreateApp’s chief product officer and founder, Eddie Foong. The seminars were attended by potential distributors and resellers interested in remarketing CreateApp as an ideal solution for any…

Tencent Cloud Offers Cloud Conferencing Tool Tencent Meeting in Singapore

Tencent Meeting is listed as one of the digital solutions packages for companies that require a remote working tool on SGTech website during the novel coronavirus outbreak The Ministry of Trade and Industry of Singapore and the Chongqing Municipal People's Government hosted a video conference via Tencent Meeting last week to sign an agreement on the Chongqing Connectivity Initiative, being among the first to experience the tool's seamless conferencing features The features of online audio and video meetings with up…