Informatica Launches Industry-first Data Management Innovations: AI-driven Catalog of Catalogs, Data Marketplace, and Data Quality Cloud

New Solutions Enable Enterprises to Discover All Their Data; One-Stop-Shop for Accessing Enterprise Data; and Intelligent, Scalable Data Quality Via iPaaS Informatica, the enterprise cloud data management leader, announced extensive updates across its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE engine, enabling enterprises with leading data management solutions. The industry-first innovations include the launch of Informatica's Catalog of Catalogs, Data Marketplace, and the industry's first Data…

It’s Time for AdTech to Get Serious About Data Quality

Everyone in tech is talking about Big Data. Recent decades have seen an enormous shift from data scarcity to overabundance, in which data sets have become impossibly large for humans alone to make sense. We often said that data is the new oil - the most valuable commodity in the world. While that’s true, it fails to bring home an important point – many data sets are useless. Other data might be potentially useful but can’t do much in its raw form. Weak data leads to bad decisions. If we draw upon the wrong data points for…

Melissa Adds Simplified Matching to Unison Enterprise Data Quality Platform

Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, announced several enhancements to Unison, its customer data verification platform. Unison brings together all of Melissa’s data quality API capabilities including address, name, phone, email verification, geocoding and data matching, into a flagship UI that is fast, scalable, and requires no programming. New features include a wizard-based matching interface, fuzzy match scoring and robust reporting, making Unison one of…

Ataccama Included in the Gartner Peer Insights ‘Voice of the Customer’: Data Quality Tools Report

Ataccama—a leading provider of AI-powered data curation solutions—has been included in the July 2019 Gartner Peer Insights ‘Voice of the Customer’: Data Quality Tools report. Ataccama ONE integrates Data Discovery & Profiling, Data Catalog & Business Glossary, Data Quality Management, Big Data Processing & Data Integration, and Master & Reference Data Management. It gives you the option to start with what you need and seamlessly extend as your business requires. Marketing Technology News: Brex Launches…

How Data Quality Affects Good Marketing Decisions

As marketers, we get disappointed and frustrated whenever we launch a campaign that does not really succeed. Most of the time we get emails bouncing back into our inboxes, or worst, we get direct emails being sent back. Having our marketing campaigns backfire is sadly a common occurrence. We all go through this. However, it does not have to be this way. We can now invest all our time, funds and efforts, to high-quality data. Most of us spend years investing in bad quality data. We never really knew how quality data could…

New Syncsort Trillium Software Delivers Data Quality at Scale

Helps Organizations Advance Trusted Data to the Cloud for Strategic AI, Machine Learning and Compliance Initiatives Syncsort, the global leader in Big Iron to Big Data software, unveiled Trillium DQ for Big Data, providing best-in-class data profiling and data quality capabilities in a single solution, designed to work natively with distributed architectures. Using Trillium DQ for Big Data, organizations can apply data quality to large volumes of enterprise data on-premises or in the cloud, delivering trusted data for…

Survey: 96% of Enterprises Encounter Training Data Quality and Labeling Challenges in Machine Learning Projects

Research Finds Artificial Intelligence Is Still Emerging, Driving Training Data Issues for AI and Machine Learning Initiatives IDC predicts worldwide spending on artificial intelligence (AI)  systems will reach $35.8 billion in 2019, and 84% of enterprises believe investing in AI will lead to greater competitive advantages (Statista). However, nearly eight out of 10 enterprise organizations currently engaged in AI and machine learning (ML) report that projects have stalled, and 96% of these companies have run into…

Validity Launches Validity Trust Assessments, a Revolutionary New Approach to Managing Customer Data Quality

Unique Solution Provides Data Trust Score, Details on Business Impact, and Actionable Playbook for Data Quality Improvement Validity, the most trusted name in customer data quality, unveiled Validity Trust Assessments, a first-of-its-kind solution for evaluating and managing customer data. Validity Trust Assessments is an on-demand software solution that produces real-time reports that show an organization’s Data Trust Score, high-level metrics, comparative industry benchmarks and a detailed remediation plan for…

Informatica Recognized as a Leader in Gartner’s 2019 Magic Quadrant for Data Quality Tools for the Twelfth Time

Informatica Places Furthest on the Completeness of Vision and Highest on the Ability to Execute Axes Informatica, the enterprise cloud data management leader, announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica as a Leader in its 2019 Magic Quadrant for Data Quality Tools based on completeness of vision and ability to execute for the twelfth time. The complete report, including the Magic Quadrant graphic, is available complimentary. The 2019 Magic Quadrant for Data…

Ataccama Positioned as a Visionary in the 2019 Gartner Magic Quadrant for Data Quality Tools for the 8th Year

Ataccama—a leading provider of AI-powered data curation solutions—has been positioned in the Gartner 2019 Magic Quadrant for Data Quality Tools. The Ataccama ONE platform integrates Data Discovery & Profiling, Data Catalog & Business Glossary, Data Quality Management, Big Data Processing & Data Integration, and Master & Reference Data Management. It gives you the option to start with what you need and seamlessly extend as your business requires. Marketing Technology News: Brex Launches Ecommerce…

Marketing Evolution Scoops $26.1 Million Funding; Sets the Bar for Marketing Data Quality & Measurement

Continuing to Set the Bar for Data Quality, Measurement and Optimization in Marketing, Company Will Extend into New Geographies and Energy Markets Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced $26.1 million in growth financing. The round was led by Energy Impact Partners (EIP), a leading utility-backed energy investment and innovation firm, with continued participation from existing investors Insight Venture Partners and Zetta Venture Partners. This round brings the…

Marketing Evolution Announces New Industry Standard for Data Quality Assurance

New Automated Data Pipeline Process Drives Better Result for Marketers Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced enhancements to its Marketing Measurement and Attribution Platform, empowering marketers with an automated data pipeline. The new, first-of-its-kind data assurance process addresses the growing issue of bad data quality in marketing, a leading contributor to wasted media spend and overall marketing budget. Marketing Evolution is the first marketing…

Melissa Sponsors PASS Summit Session on Optimizing Your Data Quality Business

Free Lunch and Learn Session Guides Data Quality Pros in Applying Tools, Accelerating Analytics, and Monetizing Data Cleansing Melissa, a leading provider of global contact data quality and identity verification solutions, announced its PASS Summit session, “Data Quality: What’s in it For Me?” This free lunch and learn session is geared to industry professionals such as Microsoft MVPs and other credentialed industry experts and community leaders, and will help them uncover techniques for applying the right data quality…

Only 1 in 2 B2B Professionals Confident in Data Quality, According to Annual Dun & Bradstreet Report

Still, 89 Percent Believe Data Quality Drives Sales and Marketing Dun & Bradstreet released the company's annual B2B Marketing Data Report, which finds that half of B2B professionals express a lack of confidence in the quality of their data, amid growing consensus that data is increasingly critical to the success of sales and marketing programs. The study surveyed 250 B2B sales and marketing professionals with titles at the Director level and above. The percentage of those stating that data quality is important to…

Email Verifier ZeroBounce Raises the Standards for Email Data Quality

Premier email verifier ZeroBounce raises the standards for email data quality with its new email scoring system. ZeroBounce A.I. determines the quality of an email address and makes a significant difference in customers’ email list management. Driven by artificial intelligence, ZeroBounce A.I. is an extension of the classic email verification system, offering users a more detailed analysis of their email quality. The software scans each address in an email list and provides a score to describe activity levels, potential…

Lytics Tops Award Count, Receives Highest Scores In Data Quality And Insights In Customer Data Platform Buyer’s Guide

The Leading CDP for Marketers Was Also Recognized for Highest Customer Satisfaction Scores in This First CDP Buyer's Guide from the Relevancy Group Lytics, the leading CDP for marketers, announced its exceptional performance in industry research firm The Relevancy Group's (TRG) CDP Buyer's Guide for 2018. Lytics had the highest scores in five categories related to customer data quality and insights, and the highest overall scores in customer satisfaction. Lytics also won the most awards among the six vendors in the…

Study Reveals that Company and Third-Party Data Quality is Key to Improving Marketing Effectiveness

Integrating Quality Data Sets Is Critical for Accurate Customer Views and Optimizing Media Mix Research Now SSI, the global leader in digital market research data and data services, has released a report with Econsultancy highlighting survey results which indicate that the need for internal and external data to be of high quality is top-of-mind for marketers.  The report, "Data: The New Oil," explores perceptions and use of integrated data by companies, agencies, technology vendors, and independent marketing…

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed the ecosystem growing to 5300+ companies. In a way, if it’s marketing, it’s has be digital, and more specifically personalized, real, and optimized to meet contemporary standards of Customer Marketing. According to Chief Martech, 2017 fetched us 40% more martech solutions compared to the…

Figure Eight Workflows Streamlines Multi-Step Automation for High-Quality AI Training Data

Workflows Empowers Society6 to Build and Deploy Complex Annotation Tasks Quickly Figure Eight, an Appen company, announced Workflows, a new feature that automates the creation of complex data annotation jobs at scale. Workflows makes it possible for non-technical users to create granular, plug-and-play, multi-step annotation projects, removing bottlenecks and lowering the cost of data annotation across the board. Workflows helps customers, including Society6, employ complex data-annotation tasks at scale to improve their…

Alliance Data Included In 2020 Bloomberg Gender-Equality Index For Second Consecutive Year

Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced that it is one of 325 companies across 50 industries included in the 2020 Bloomberg Gender-Equality Index (GEI). The GEI expanded in 2020 to represent 42 countries and regions, including firms headquartered in the Czech Republic, New Zealand, Norway, Philippines, Poland, and Russia for the first time. Companies range from a variety of industries, including automotive, banking, consumer…