Night Market, Horizon’s recently launched eCommerce data intelligence company, announced it has hired Kimberly Chulis, Ph.D., as VP of Data Science. The move is effective immediately and Chulis will report directly to Randy Browning, President of Night Market. Night Market is designed to provide brands with unique insights into consumer purchase behavior within the walled gardens of Amazon, Google, and Facebook, thus giving brands unprecedented control of the consumer e-purchase journey. The role of VP of Data Science…

Iguazio, the data science platform built for production and real-time machine learning applications, announced it has been deployed by mobile software company PadSquad, to improve the relevance and performance of the digital campaigns they run for their customers worldwide. PadSquad is revolutionizing traditional media with interactive features and innovative technologies that transform the audiences’ experience and engagement with ad creatives. Iguazio was deployed by PadSquad to use AI to improve ad performance and…

Understanding consumer data science is very important in the current context. In today’s marketplace, brands, agencies and organizations must have fast, streamlined access to complex consumer-based data in order to stay competitive. Meanwhile, sensitivity around data collection, responsible use, and legislation has changed the climate in which we operate. External pressures from the global pandemic, widespread natural disasters and societal upheaval are also causing the need for consumer insights to speed up, as people…

GTB, a global, industry-leading marketing, and communications agency announced that Marc Sanford has been named global chief data science officer, overseeing a data and analytics team that spans 6 continents and over 50 offices worldwide. Marketing Technology News: Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy Sanford brings 20 years of data, analytics, and technology experience to the role. Prior to this appointment, Sanford was SVP of consumer insights and analytics at…

When conducting an evaluation of markets, competitors, trends and opportunities, strategic business planners have relied heavily on a set of long-established financial measures like “top down” market sizing and trend analysis as a basic component in their market models. This briefing will make the case that traditional analytical methods and tools are missing a level of depth that is critical to understanding today’s complex buyer and competitive environments in a meaningful and actionable way. By the end of this…

Hi Eyal, from Tealium to Sisense - What inspired you to make the transition?  Helping an organization to harness the power of data to drive business improvement and optimize outcomes has always been a passion of mine. Tealium’s focus was on Customer Data Platforms, which have significant potential for organizations that want to revolutionize the customer experience. It’s an incredibly innovative space, and it was a pleasure to be part of such a growing team. Sisense to me was the next logical step, as it widens the…

Integration highlights strengthening of partnership and growing customer momentum Zepl, the data science platform built for your cloud data warehouse, announced that it has deepened its technical integration with Snowflake by utilizing Snowflake's 2.6 Spark Connector in Zepl's SaaS product. This new integration dramatically improves performance when accessing data for analysis and minimizes costs. Marketing Technology News: Talkdesk Propels Palmer Johnson Power Systems Customer Service With Cloud Contact Center…

As Abraham Maslow—he of the eponymous hierarchy of needs—said in 1966, "I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail." To a fledgling Data Scientist (say, a college sophomore) who has just found out about the wonders of Machine Learning (ML), nothing beats the adrenaline rush of discovering their hammer: the ability to sign up on Kaggle, install xgboost, fire up a Jupyter notebook and, within 10 minutes, submit their first Machine Learning model in a competition. …

The investment bank accelerates its AI journey with self-service analytics to drive data collaboration Dataiku, one of the world's most advanced Enterprise AI and machine learning platforms, announces a partnership with NatWest Markets, which offers risk management, trading solutions and debt financing to customers of NatWest Group. Under the agreement, Dataiku will provide NatWest Markets with self-service analytics and automated machine learning to join up its technical and front office users. The partnership will improve…

Mobile advertising company brings on app UA industry experts Pawel Pawlak and Pawel Godula, brilliant data science and artificial intelligence leaders, to power innovation for AI-powered advertising and monetization solutions AdColony, the mobile performance marketplace, today announced the addition of two user-acquisition technology veterans to the team-- Pawel Pawlak as the Director of User Acquisition (UA) Intelligence and Pawel Godula as the Director of Data Science. The new hires’ primary focus is to lead and develop…

Atos, a global leader in digital transformation, announced its acquisition of Miner & Kasch, an artificial intelligence (AI) and data science consulting firm headquartered in Elkridge, Maryland that specializes in building intelligent end-to-end, data-driven solutions. With this acquisition, Atos will enhance its big data and AI consulting practice of zData experts to accelerate its Data Science-as-a-Service offering and to deploy edge and next generation data science platforms for industry solutions at a global scale.…

How did you plan your transition through the Dotcom era to the modern AI era? I’ve been strangely fortunate in the sense that my career has coincided with many emerging technologies that now come together under the banner of AI. I started as a Software Engineer connecting medical equipment to medical software; that led to working in diagnostics, decision sciences and analysis of that data once it landed in patient management systems. From there, I started building predictive models in SAS and Matlab. I was one of the…

Utah Business celebrates Levi Roberts as one of the state’s most influential business professionals InMoment, the leading provider of Experience Intelligence (XI), announces Levi Roberts, InMoment’s VP of Data Science, has been included in Utah Business’ 2020 Forty Under Forty. Forty Under Forty honors professionals aiming to help progress Utah’s reaching business impact. For nearly five years, Levi Roberts has worked at InMoment, beginning as Special Projects Manager. Roberts was promoted in rapid succession to a…

Placement marks Dataiku's fourth consecutive year of inclusion in the report and the first year in the Leaders quadrant Dataiku, one of the world's most advanced Enterprise AI platforms, was named a Leader in the Gartner 2020 Magic Quadrant for Data Science and Machine-Learning Platforms. Dataiku credits its placement to its completeness of vision and ability to execute. This marks the fourth consecutive year of Dataiku's inclusion in the report and the first year in the Leaders quadrant.…

Recognition Acknowledges Databricks’ Ability to Execute and Completeness of Vision for Third Year in a Row Databricks, the leader in unified data analytics, has been named by Gartner as a Leader in the 2020 Magic Quadrant for Data Science and Machine Learning Platforms. Databricks’ Unified Data Analytics Platform allows organizations access to all of their big data and traditional data for business intelligence and machine learning on one platform. On its journey to help data teams solve the world’s toughest problems,…

Company Recognized in Seventh Consecutive Report Alteryx, Inc., revolutionizing business through data science and analytics, announced that it was once again named a Leader in Gartner's 2020 Magic Quadrant for Data Science and Machine-Learning Platforms1. Gartner also recognizes Alteryx as the leader with the highest ability to execute on its vision. Alteryx's fast growth is the result of its innovative, easy-to-use solutions that address the needs of a wide range of problem solvers, from citizen data scientists to…

Gartner has recognized SAS as a Leader in its 2020 Magic Quadrant for Data Science and Machine Learning Platforms. The report evaluated SAS for its completeness of vision and ability to execute. This is the seventh consecutive year for SAS to be recognized as a Leader in this Magic Quadrant. Marketing Technology News: Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth "Machine learning, and more broadly artificial intelligence, is the new standard for businesses to make profitable…

New Service Makes It Quick and Easy for Data Science Teams to Collaboratively Build and Deploy Powerful Machine Learning Models Oracle announced the availability of the Oracle Cloud Data Science Platform. At the core is Oracle Cloud Infrastructure Data Science, helping enterprises to collaboratively build, train, manage and deploy machine learning models to increase the success of data science projects. Unlike other data science products that focus on individual data scientists, Oracle Cloud Infrastructure Data Science…

ADVANCED ADVERTISING PIONEER KERN SCHIRESON TO LEAD TEAM OF 220 ACROSS SCIENCE, STRATEGY & CREATIVE DIVISIONS IN NEW YORK, LOS ANGELES, BOSTON, AUSTIN, SEATTLE, SAN FRANCISCO Marketing and data strategy firm Schireson Associates announced that it has acquired two leading independent creative and brand strategy agencies, Stun Creative and Blackbird, to form "Known," a new marketing company engineered for the unprecedented challenges and opportunities facing marketers today. The combination of these companies already…

Dataiku, one of the world's leading Enterprise AI and machine learning platforms, announced the launch of the Dataiku Community, a collaborative resource for Dataiku users and those working to democratize data science. Created as the go-to place for all data professionals, the Dataiku Community centralizes resources and encourages members to engage on broad data science topics as well as to expand their knowledge and skillsets (both within and outside of Dataiku). The Dataiku Community features a knowledge section that…