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MarTech Interview with Ben Harris, CEO and Co-Founder at Decibel

"C-suites everywhere are making digital customer experience a business priority, because if it’s not perfect, customers are less likely to convert." Hi, Ben. Congratulations on your latest funding. Tell us about your eventful journey through the decade and how you managed to take the company to its recent position. The journey really began for me during the dot com era when I realized my friends, who were starting businesses, were struggling to navigate the fragmented world of Marketing. I had the idea to cut it…

Decibel Raises $17 Million in Series B Funding Round

The Digital Experience Intelligence Leader Has Grown 70% Year-Over-Year Decibel, the leader in digital experience intelligence, has closed its Series B investment round raising $17 million. The round was led by Draper Esprit, one of the most active venture funds in Europe, along with existing Series A investors Eight Road Ventures and John Simon, via his Ventureforgood investment entity, participating. In total, Decibel has raised $26 million over two rounds. The investment will be used to take its experience-focused…

Decibel Names Shane Phair as Chief Marketing Officer

Appointment comes amid continued momentum for Decibel as global brands find value in and increase revenue with digital experience intelligence Decibel, the leader in digital experience intelligence, announced marketing technology veteran Shane Phair has joined the company as Chief Marketing Officer (CMO). Phair joins Decibel after most recently serving as CMO of CM Group, a portfolio of marketing technology companies. Based in Decibel’s Boston office, Phair will be responsible for leading global marketing and…

Decibel Reaches Latest Milestone Being Ranked the U.K.’s 14th Fastest Growing Private Technology Company

Placement in the Sunday Times Hiscox Tech Track 100 Validates Company Momentum, Driven by Customer Growth, Expanded Partner Network and Growing, Global Team Decibel, the leader in digital experience intelligence, continues its impressive momentum by breaking onto The Sunday Times Hiscox Tech Track 100 list at No. 14, a ranking of Britain’s 100 fastest growing private tech companies. The company placed due to its impressive 165% increase in annual sales over the past three years. This latest milestone comes on the heels of…

Decibel Launches Special Program to Support Appsee Customers

Limited-Time Offer Ensures Brands Can Deliver Consistent and Engaging Digital Customer Experiences via Decibel for Apps Decibel, the leader in digital experience intelligence, is offering a special program for Appsee customers to gain high-touch services for optimizing their mobile app experiences. In the wake of ServiceNow’s recent acquisition of Appsee that will leave many brands without a platform for measuring app effectiveness, Decibel will honor the remainder of Appsee customers’ contracts if they commit to moving…

Decibel Builds Integration with Adobe Audience Manager

Marketers Are Now Able to Target Customers Based on Their Digital Experiences Decibel, a leader in digital experience intelligence for enterprise businesses, announced at Adobe Summit EMEA a new integration with the Adobe Experience Cloud. In addition to existing integrations with Adobe Analytics, Adobe Target and Adobe Launch, Decibel has now added an integration with Adobe Audience Manager. The new product integration will allow marketers to activate the metrics from a visitor’s Digital Experience Score (DXS) in…

Decibel Extends its Digital Experience Intelligence to Support Mobile Apps

Decibel, the leading global digital experience intelligence provider, released Decibel for Apps, which extends its innovative behavioral digital intelligence from websites and mobile to native apps. Decibel for Apps identifies problem areas for app customers, uncovering actionable insights for user experience (UX) designers and developers. This is the latest advancement in Decibel’s mission to deliver brands the most comprehensive view of the customer journey across all digital touchpoints. Recent research shows that…

Decibel Adds New Platform Features That Enhance Digital Customer Experience by Revealing Exactly How Customers Progress Through the Online…

With Journeys, Brands Can Visualize Data to Better Understand the Complicated Customer Journey on Websites and Apps Decibel, the leading global digital experience intelligence provider, announced the details of its latest release, Journeys, which provides a robust view of exactly how website and app users experience every step of the online journey. Armed with this comprehensive view, brands can quickly identify areas for investigation and improvement, thus delivering a more engaging digital customer experience and…

Marketers Gain Deep Customer Understanding with BlueConic’s Industry-Leading Customer Profiles Integrated with Decibel’s Proprietary Digital…

New Partnership Helps Marketers Maximize the Value of their Customer and Digital Platform Data to Deliver Smart Campaigns BlueConic, the world’s leading customer data platform (CDP), and Decibel, the global leading digital experience intelligence platform, unveiled its partnership, aimed to empower marketers with even richer data to understand and respond to customer behavior across channels. Adding Decibel’s Digital Experience Score (DXS®), the first digital version of NPS, to the customer profiles built and stored in…

Decibel Expands Senior Leadership to Grow Sales and Strategic Alliances

New Vice Presidents in Sales and Partnerships Will Support Market Demand for the Cool Vendor’s Digital Experience Intelligence Platform and its Unique Digital Experience Score Decibel, the leader in digital experience intelligence innovation for enterprise businesses, announced it has expanded its senior team with two strategic hires. Jim Misuraca and Mike Tumalty have joined the company as Vice President of Strategic Alliances and Vice President of Global Inside Sales, respectively. The team growth is the latest in a…

Decibel Named a “Cool Vendor” by Gartner

Digital Experience Intelligence Platform Selected for Its Innovation, Impact and Intrigue Decibel, the leader in digital experience intelligence innovation for enterprise businesses, announced that it has been included on the list of Cool Vendors in Personalization report by Gartner Inc. The report evaluates interesting, new and innovative vendors in digital marketing and commerce that are making personalization a vital component of their products and services, as customer experience is core to competitive relevance.…

Decibel Launches New Digital Experience Intelligence Scoring Capability

Digital Experience Intelligence Platform Offers Unique Capability to Quantify Multiple Facets of Online Experience Decibel, the leader in digital experience intelligence innovation for enterprise businesses, has announced the launch of its Digital Experience Intelligence platform at this week’s Adobe Summit. The platform uses a new dataset and machine learning to automatically score the quality of digital customer experience. This intelligence is designed to help marketers further maximize opportunities to improve…

Interview with Ben Harris, CEO, Decibel Insight

"This decade will be seen as the rise of the impatient customer. The power is finally in the hands of the buyer, literally."Tell us about your role and how you got here? What inspired you to start a digital customer experience analytics company? I come from a long line of entrepreneurs, so my aspirations to start a business began at a young age. Upon graduating with a business degree from The University of West England, I worked for a few years in business development (then known as Price Waterhouse) and at digital…

Decibel Insight Appoints Even Walser as Chief Revenue Officer

Even Walser's Hire Comes Amid Momentum as Leading Brands Increasingly Turn to Decibel Insight’s Digital Experience Analytics to Understand, Optimize and Measure Their Customer Experiences Decibel Insight, a leader in digital experience analytics for enterprise businesses, announced that it has appointed Even Walser as Chief Revenue Officer. Walser joins the company as brands are increasingly investing in solutions to better understand and improve the digital experience, particularly in the US market where the company…

Decibel Insight Delivers Impressive Growth, Tangible Customer ROI on the Heels of Series A Funding

Leading Brands Turn To Decibel Insight’s Digital Experience Analytics To Understand, Optimize And Measure Their Customer Experiences Decibel Insight, a leader in digital experience analytics for enterprise businesses, announced that it has increased revenue by 250 percent and its customer base by 100 percent year-over-year. To support this rapid business growth, the company doubled its employee headcount across its London, Boston and Denver offices. This momentum comes on the heels of the completion of Decibel Insight's…

Herow Announces $18.6 Million Series B

Brings Total Funding to $19.7 Million Through past Investors Herow, a leader in mobile engagement and user context, announced the closing of its $18.6 million Series B from its historical investors Xerys Fund, Siparex and Calao Finance. Funds will be used to accelerate the deployment of the company's new contextual engagement SaaS solution for mobile applications, beyond existing markets in Europe and the United States. Herow - formerly known as Connecthings - raised its Series B to finance its expansion to the United…

Rakuten TV Launches its AVOD Service in Europe

The First Pan-European VOD Platform Providing Ad-Supported Channels That Offer Hollywood, Local and Exclusive Content for Free Rakuten TV, one of the leading video-on-demand platforms in Europe, announced the launch of its first AVOD - ad-supported video-on-demand - channels within the platform. This new business model will allow viewers to watch a wide range of content for free. The free section of Rakuten TV will launch with an initial offer including Hollywood and local content to be expanded to additionally include…

Thales Named a Market Leader in KuppingerCole Analysts Leadership Compass for Identity-as-a-Service Access Management

Thales announced that it has been positioned as a Market Leader in the 2019 KuppingerCole Leadership Compass for Identity-as-a-Service (IDaaS) Access Management. “wide range of authentication factors combined with broad support for contextual attributes to deliver risk adaptive authentication along with some access management functions targeted at B2B, B2E and G2C market segments.” The report recognized Thales, through its SafeNet Trusted Access offer, as a market leader in terms of the number of customers, partner…

Comcast Announces Appointment Of Dennis Mathew As Senior Vice President Of Western New England Region

Comcast announced that Dennis Mathew has been named Senior Vice President of the company's Western New England Region, which employs more than 1,600 people and encompasses 300 communities in Connecticut, western Massachusetts, Vermont, western New Hampshire and New York. In this role, Mathew is the top executive responsible for all aspects of the business including sales, marketing, operations, financial performance and the customer experience. "I'm thrilled Dennis has accepted this role and I am…

Valassis Promotes Cali Tran to CEO, Leading Next Phase of Growth

Proven Leader to Accelerate Data-Driven and Digital Marketing Solutions that Connect Businesses with Consumers Valassis, the leader in marketing technology and consumer engagement, announced the promotion of Cali Tran to president and CEO. Tran will lead Valassis’ growth strategy and go-to-market execution to transform the ways brands connect with consumers and drive the company’s continued success in digital media and marketing. “Valassis is a proven leader in marketing technology and services that is trusted by Fortune…