Jebbit Announces its Declared Data Platform is Now Available on the Salesforce AppExchange

Customers can now collect and activate direct-from-consumer first-party data through interactive digital experiences Jebbit, the world’s first declared data platform, announced it has launched on Salesforce AppExchange, empowering customers to build interactive experiences that capture first-party data directly from consumers to enrich customer profiles, increase retention and drive powerful but simple personalization. Global brands including the National Basketball Association (NBA), Shiseido Group, Live Nation, JCPenney,…

Jebbit Releases Fourth Consumer Data Trust Index Revealing Covid’s Impact on Consumer Trust Increase in World’s Leading Brands

Study Reveals Data Collection is at the Heart of Consumer Trust / Established Technology, Convenience and Home Improvement Brands Score High While Facebook and Direct-to-Consumer Brands Struggle Jebbit, the world’s leading declared data platform, announced the release of their most recent Consumer Data Trust Index, a report surveying consumer trust in 100 of the world’s leading public-facing companies. In past surveys, adult consumers from the United States were asked to rate, on a scale of one to 10, their level of trust…

Live Data Shows Impact Coronavirus Is Having on European Businesses

Purple has billions of presence footfall data, 155 million users in over 185 countries and their expert data scientist team has constructed visual models of the impact that Coronavirus has had in Europe, the Middle East, and Africa. Due to the pandemic, Purple have decided to make their data available to all who wish to see, enabling people, businesses and economists to track the real-time impact COVID-19 are having on all industries across the globe. The enterprise-class analytics and wayfinding business have been working…

Profisee Positioned as a Challenger in the 2020 Gartner Magic Quadrant for Master Data Management Solutions

Profisee, a leading data management software company, announced that Gartner has positioned Profisee as a Challenger for the second time in a row in its 2020 Magic Quadrant for Master Data Management Solutions. According to the report, "The MDM market is showing a significant move from high cost and complexity to license flexibility and implementation agility. Data and analytics leaders can use this Magic Quadrant to help them navigate through a wide choice of enterprise MDM solutions." Profisee VP of Marketing Reed…

GoodFirms Declared Leaders from Varied Digital Marketing Channels for Q2 – 2019

GoodFirms unveiled the list of leaders providing a varied range of digital marketing services to help the businesses reach their advertising goals These days, technology is growing rapidly by bringing new changes in numerous fields including digital marketing. The old methods of putting up the banners, spreading out the flyovers to market have replaced with n number of online marketing techniques. GoodFirms.co has published the reliable and various types of digital marketing service providers such as Voice Search…

TechBytes with Justin Fortier, Principal Data Scientist at ViralGains

Tell us about your role and the team/technology you handle at ViralGains. I joined ViralGains in 2017 as Principal Data Scientist, where I not only create Machine Learning models to help grow the business but also build and lead the Data Science team. Regarding technology, we use Amazon S3 and Snowflake as our primary data warehouses, R and Python to build our models, and Microsoft PowerPoint and Tableau to communicate results, insights and recommendations to the executives. How are AI, NLP and Voice Search transforming…

Jebbit’s Newest Consumer Data Trust Index Indicates Declining Trust in World’s Leading Brands

Recent Survey Shows Broad Support for Data Privacy Legislation as Consumers Remain Leery of Brands Requesting Too Much Information Jebbit, the world’s leading declared data platform, announced the release of their most recent Consumer Data Trust Index, a report surveying consumer trust in 100 of the world’s leading public-facing companies. Adult consumers from the United States were asked to rate, on a scale of one to ten, their level of trust in brands to use their personal data in exchange for more relevant offers,…

SessionM Deploys Capabilities to Help Marketers Maximize the Benefits of Their Data Management Platform

Targeted Digital Advertising and Look-A-Like Acquisition Campaigns Lead to New Customer Acquisition for Brands SessionM, the leading customer engagement and loyalty platform, has announced that it is providing data management platforms (DMPs) with loyalty and engagement data to further strengthen their ability to target known and unknown customers with highly personalized campaigns and advertising across all media channels. By combining the declared, observed and calculated data captured by the SessionM Platform with a…

Dynata Expands Access to Global Audiences Through Data Partnership with Eyeota

Marketers Can Now Leverage High-Quality First-Party Consumer and B2B Data from Dynata to Create Accurately Targeted Global Audiences for Sought-After Segments Dynata, a global leader in first-party data and data services, is excited to announce its strategic partnership with Eyeota to offer global B2B and consumer audiences at scale. The expanded access to global audience segment creation allows marketers to leverage Dynata's reliable first-party data for coordinated global marketing campaigns, using seed and look-alike…

Jebbit Raises $12 Million in Series B Financing to Increase Data Performance and Transparency in the Marketplace

The New Investment Round Was Led by K1, Bringing the Company’s Total Funding to over $20 Million Jebbit, the world’s leading Declared Data Platform, announced the closing of a $12 million Series B financing round. The financing round was led by K1 Investment Management (“K1”), with additional participation from Manifest and Yard Ventures. The new funding will support Jebbit’s growing personnel needs and product investment efforts. The company expects to hire additional talent to support operations at its Boston headquarters…

Better Advertising Experiences Start with Data Transparency

In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all their media-buying plans in house as of last year. As programmatic becomes further ingrained as the predominant ad placement solution, advertisers are in-housing this technology to gain greater control and management of data, targeting, performance, and ad spend – to name a few benefits. Programmatic currently accounts for more than 80% of digital ad spend, but to drive meaningful engagement and…

DATA: US Marketers Increasingly Targeting Animal Lovers & Hispanic Audiences; Parents No Longer a Top Target

New Data from Lotame Releases the Top Audience Data Segments from 2018 Lotame, a real-time data solutions company that empowers clients to turn data into actionable audience insights and positive ROI, released statistics looking at what prepackaged data audience segments US marketers purchased from January to October 2018 compared to the previous year. The findings are based on spend across the Lotame Data Exchange (LDX) - the world’s largest data exchange for advertisers, representing what the industry as a whole is…

Janrain Survey Shows Consumers Still Trust Brands but Want More Control over Data

US Public Surprisingly Forgiving Despite Data Breaches and Controversies as Long as Companies Demonstrate Good Faith; Consumers Welcome Consent-Based Marketing Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced during Cybersecurity Awareness Month the results of its latest Consumer Attitudes Toward Data Privacy and Security Survey, which show US consumers still generally trust brands but welcome consent-based relationships following the recent spate of breaches and…

Sandi Lin Declared One of 2018’s Top Women Leaders in the SaaS Domain

The SaaS Report (TSR) Chose 50 Women Leaders Exclusively in the SaaS Sphere for the Recognition. Leaders Were Chosen out of 3,500 Nominations Received by TSR Skilljar was quick to announce that Sandi Lin, the company’s CEO & Co-Founder, has been recognized as a top woman leader in SaaS. The company is one of the leaders in Enterprise Customer Training Platforms. Out of the 3,500 nominees, the top 50 were chosen based on a number of factors. The assessment was carried out on key qualities such as integrity,…

GDPR Deadline Will Open the Door for Data Transparency

GDPR Noncompliance and Failure to Manage Data Transparency Poses a Real Threat to a Brand’s Credibility The topic of GDPR has been buzzing in boardrooms and in the back of minds for more than two years, but the May 25 deadline won’t silence the noise. It will only cause it to grow louder, as noncompliant companies are whacked by hefty fines – up to four percent of annual global turnover or 20 million Euros (whichever is greater). Beyond that, noncompliance poses a real threat to a brand’s credibility. According to the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Banzai (Marketing automation), Blippar (Augmented Reality), Box (Content management), Mastercard (B2B Commerce), and Jebbit (CDP). Banzai Announces New Independent Board Director Kevin Riegelsberger Banzai, a leading provider of SaaS marketing automation for events, announced the addition of Kevin Riegelsberger as an independent director effective July 16, 2020. Kevin is a 40 year…

Fluent Partners with Zendesk to Enhance Consumer Experience

Fluent, Inc., a leading performance marketing company, today announced it has partnered with Zendesk, Inc. a service-first customer relationship management (CRM) company, to enhance its customer support services. This move further signifies Fluent’s dedication to creating seamless digital experiences that empower consumers to engage with the products and services that enrich their lives. Collecting first-party, self-declared data across its proprietary media properties, Fluent helps advertisers deliver relevant offers to…

Unmetric Integrates SoulMates Earned Media Value Index into its Social Analytics Platform

New capabilities enable digital marketers to ascertain the value of paid or organic social and influencer engagement Unmetric, an enterprise solution for branded content analysis and discovery, today announced it has integrated Social Index into its Analyze platform to provide digital marketers a greater understanding of the effectiveness of their campaigns and content. The integration will be available to all users of Unmetric Analyze for branded content published on Facebook, Twitter, YouTube, and Instagram. As…

MarTech Interview with Jonathan Lacoste, Co-Founder and CEO at Jebbit

" When consumers are offered something of value in return for their information, they are more willing to share their data with marketers. " What is Jebbit and how does it help marketers better understand people’s needs? Jebbit is a new type of Marketing Technology, called a Declared Data platform. Given how important relevant or personalized experiences are to consumers, yet the apprehension they have around brands collecting any and all data on them, the Jebbit platform gives consumers the ability to share the data they…

Fluent, Inc. Announces Signing of Definitive Agreement to Acquire AdParlor

The acquisition will expand Fluent’s Managed Media Buying, Creative Services, and Campaign Execution Platform Fluent, Inc., a leading data-driven performance marketing company announced the signing of a definitive agreement to acquire substantially all of the assets of AdParlor Holdings, Inc. and certain of its subsidiaries (collectively, “AdParlor”), a digital advertising solution for social media buying. “I am thrilled to welcome Evan Conway and the AdParlor team,” said Ryan Schulke, CEO of Fluent. “The combination of…