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Centro Integrates with Deep Root Analytics for Political Ad Targeting

Empowers Political Marketers to Reach Voter Audience Segments Centro, a global provider of advertising technology, announced an integration with Deep Root Analytics, an audience-powered analytics company. The combined solution elevates advertisers’ targeting capabilities by further allowing them to activate against Deep Root’s proprietary audiences across the video advertising ecosystem. Deep Root’s audiences are leveraged across multiple verticals including, corporate reputation, public affairs, issue advocacy, and…

Tru Optik and Deep Root Analytics Enter Agreement to Enhance Audience-Based Targeting Capabilities Within Tru Optik’s Political Data Cloud

Integration Offers Access to Political Audience-Based Segments Across OTT/CTV Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), announced an agreement with Deep Root Analytics, an audience-powered analytics company, to integrate Deep Root’s proprietary audience-based segments – political, public affairs and corporate advocacy – to Tru Optik’s Political Data CloudTM. Through this integration, media companies and political advertisers will be able to leverage Deep Root’s audience segments with rich…

Deep Root Analytics Announces Key Staff Promotions

Deep Root Analytics, a leading media analytics company that partners with advertising and communications professionals to more effectively reach and track target audiences across paid and earned media platforms, announced three key team member promotions. David Seawright will serve as the company's Chief Revenue Officer.  David has served in multiple capacities from helping manage product development to servicing clients during his five-year tenure at Deep Root Analytics.  "I'm excited David has agreed to take on this…

Topbox Enterprise CX Analytics Unveils Alternative to NPS

Brand Experience Score measures organizational performance by analyzing everyday customer interactions Topbox, makers of enterprise customer experience analytics software, today announced Brand Experience Score (BXS)™, a new customer experience management metric that provides executives with enterprise-level visibility into the performance of customer-impacting areas of their business. BXS leverages Topbox’s core capabilities of aggregating and analyzing all voice and digital customer interactions to generate rolling,…

Bringing the Heat: How Independents Compete With Legacy Agencies Through Data and Analytics

In today’s highly segmented and overly saturated market, creativity and innovation are critical in driving success for brands, and the advertising experts that help guide their efforts can ultimately make or break the bottom line. This kind of expertise has been especially important when it comes to collecting, understanding, and actioning against the exorbitant amount of consumer data available, which continues to overwhelm many marketers lacking the right tools. Holding and big-name agencies and consulting firms at one…

AWS Announces New Analytics Capabilities to Help Customers Embrace Data at Scale

Amazon Redshift RA3 Instances Let Customers Scale Compute and Storage Separately and Deliver 3x Better Performance Than Other Cloud Data Warehouse Providers (Available Today) Today at AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com company, announced significant new analytics capabilities that help customers embrace data at today and tomorrow’s scale. AWS introduced several new Redshift capabilities that bring more than an order of magnitude better query performance and deliver greater flexibility for…

LLamasoft Acquires Opex Analytics Forming Applied AI Powerhouse

Combined Company to Transform Enterprise Decision Making by Applying the Power of AI LLamasoft, the leading provider of enterprise supply chain design and decision-making solutions, announced it acquired Opex Analytics LLC, a Chicago-based provider of artificial intelligence (AI) solutions to Fortune 500 companies. The acquisition, backed by TPG Capital, Goldman Sachs, and MK Capital, creates a combined company that will offer productized applications and innovative solutions to global organizations to accelerate adoption…

Content Armor, Streamroot, VideoLab and IDVIU Join to Create the Union of Video Specialists Consortium

Streamroot, Content Armor, VideoLab and IDVIU announced that they are teaming up to launch the Union of Video Specialists (UVIS.IO), a consortium of technologies and solutions for broadcasters, operators, studios and hospitality groups to manage and deploy consumer video infrastructure. With established customers and deployments, the four companies bring their technologies and expertise together under the UVIS.IO umbrella with robust, flexible integrations that allow customers to seamlessly deploy complex systems.…

Infutor Acquires Ruf Strategic Solutions Accelerating Its Consumer Identity, Analytics and Intelligence Market Position

Strategic Acquisition Expands Infutor’s Intelligence and Segmentation Capabilities, Enabling Marketers to Use Identities, Attributes and Analytics for Consumer Acquisition, Retention and Optimization Consumer identity management expert Infutor announced that it has acquired Ruf Strategic Solutions, a Kansas City-based marketing intelligence and automation provider. Integrating Ruf’s extensive suite of consumer analytics, featuring thousands of consumer lifestyles and unique audience segments, with Infutor’s real-time…

RootsRated Media Rebrands to Matcha and Broadens Vision to Unleash the Power of Content for Small Businesses

Matcha Empowers Lean Marketing Teams with the First Comprehensive Content Marketing Solution Built for Direct-To-Consumer Brands RootsRated Media, the leading content marketing platform for lean marketing teams, unveiled its new brand identity today. Now known as Matcha, the company has rolled out an entirely new logo, color scheme and website. The new brand aligns with their vision to give lean marketing teams the power of data-driven content marketing, as well as their aim to kick off a broader conversation about what…

NetBase 2018 Consumer Experience Analytics Report Finds Businesses Are Ignoring Essential Insights and Channels

Survey Finds Companies That Effectively Bring All Information Together Have a Significant Advantage over Competitors NetBase, a global leader in enterprise social analytics, unveiled the 2018 Consumer Experience Analytics Report, which found many businesses are taking the short-term view of customer satisfaction and are ignoring essential channels. The majority of customer experience professionals are not fully leveraging or prioritizing – data from call centers, forums, employee feedback, or online reviews. Many are also…

Gumgum Selects Sumo Logic as Its Machine Data Analytics Platform of Choice to Support Massive AWS-Hosted Deep-Learning Environment

Leader in AI-driven Computer Vision Unifies and Simplifies Operational Management of its Sophisticated Architecture to Deliver Breakthrough In-Image Advertising to Customers Sumo Logic, the leading cloud-native, machine data analytics platform that delivers continuous intelligence, announced GumGum, an artificial intelligence company with deep expertise in computer vision, has chosen Sumo Logic to manage, monitor and troubleshoot its 100 percent cloud-based infrastructure and modern application stack for a real-time view…

How Deep is the Permeation of Artificial Intelligence?

AI and ML Are Being Shaped into the New-Generation High-Tech Atmospheres That Are Slowly but Surely, Taking over the World Artificial Intelligence or AI has sunk its roots deep into the world of technology. We’d read sci-fi novels implementing ghost tech that is surreal. Today, a lot of that sci-fi technologies are realistically possible (or inching closer to reality), since we’ve reached that platform of intelligence and ability. AI has powered numerous platforms with revolutionized content. AI-driven technology…

ClickFox and Barclays Renew their Strategic Partnership on Customer Journey Analytics

The Partnership Renewal Allows Barclays To Expand Its Enterprise-Wide Customer Journey Analytics Software Solution, Putting Customer Experience Central To Their Strategy And Day-To-Day Business Decisions ClickFox, Inc announces the contract renewal with Barclays UK for its Customer Journey Analytics platform, entering into a fifth year for the partnership of the two companies. The partnership renewal allows Barclays to expand its enterprise-wide customer journey analytics software solution, putting customer experience…

TechBytes with Chris Wareham, Senior Director, Product Management, Adobe Analytics

Chris Wareham Senior Director, Product Management, Adobe Analytics Data, data, and more data… modern marketers in 2017 are surrounded by more data types than previously known to the business group. Smart moves for data-driven marketing requires a clear distinction between audience data, customer data and B2B data… and of course, the impact they have on building intelligent automation. Rather than guessing with on-off data, top CMOs recommend marketers to rely on data management and analytics platform that provide a…

Cognizant to Acquire Netcentric to Expand Deeper into European Market and Grow Adobe Experience Cloud Expertise

Cognizant Will Leverage Netcenric’s Industry-Valued Credibility In Bridging The Gap Between Marketing And Technology And Maximize Digital Marketing Performance The leading business and technology services provider, Cognizant, has announced that it has entered into an agreement to acquire Netcentric. Netcentic is a leading provider of digital experience and marketing solutions for some of the world's most recognised brands, and a leading independent Adobe partner in Europe. With this acquisition, Cognizant will leverage…

[24]7.ai Unveils Engagement Cloud – Industry’s First Fully Integrated Conversational AI Platform

7.ai, Inc., a recognized global leader in Conversational AI, announced the 7.ai Engagement Cloud, the industry's first integrated suite of conversational AI services designed to power both voice and digital interactions. With the release of Engagement Cloud, IT and CX leaders and their teams can rapidly diagnose customer intents and build, automate, monitor, and optimize customer service and sales journeys through intuitive, self-serve interfaces and tools that empower both experts and non-technical users. Consumers today…

Merkle, Dentsu’s Flagship CXM Brand, Appoints Pete Stein as Global Lead for Experience & Commerce

Strategic new executive role spearheads growth and development of Merkle’s global Experience and Commerce capabilities Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has announced the appointment of Pete Stein as the new global lead for Experience & Commerce. This strategic new role is responsible for developing, growing, and leading Merkle’s global Experience and Commerce capabilities, which will play an important role in delivering superior CXM services and integrated…

Decibel Hires Felix von Kunhardt as Chief Product Officer

With decades of experience, von Kunhardt will drive product innovation and growth Decibel, the leader in digital experience analytics, announced that Felix von Kunhardt joined the company as Chief Product Officer (CPO), based in London. He brings more than two decades of expertise in product management for digital brands like AOL and eBay to Decibel’s team. As CPO, von Kunhardt will build off Decibel’s already successful digital experience analytics platform and drive new innovations that meet the growing, customer-driven…

CLA Launches New Shopify App That Stirs Customer Excitement with Instantly-Redeemable Loyalty Rewards

Customer Loyalty Accelerator (CLA) proudly announces the launch of a powerful new app for Shopify merchants that quickly increases revenues– while also building customer value – without the costly downsides that come with price discounting. Customer Loyalty Accelerator is a groundbreaking "instantly-redeemable rewards" loyalty app now available on the Shopify App Store. CLA seamlessly integrates with Shopify E-Commerce, Shopify POS, and legacy loyalty programs. Some CLA merchants have seen sales to returning customers…