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BigID Appoints CMO To Expand Global Presence and Accelerate Demand Gen

Former Automation Anywhere and ServiceNow exec, Scott Mersy, joins BigID to lead global marketing and GTM strategy BigID, the leading data discovery and intelligence platform for privacy, protection, and perspective, announced Scott Mersy as its new Chief Marketing Officer. He brings over two decades of cloud, SaaS and enterprise tech experience in digital marketing, website and product marketing, demand generation and sales development. Marketing Technology News: Zendesk Commended by Frost & Sullivan for Its…

Impartner to Acquire World’s Most Advanced Channel Marketing/Demand Generation Business (TCMA) from TIE Kinetix

Acquisition Joins Together the Channel Management Industry's Two Top Technologies TIE Kinetix's Modern Brand Control and Demand Generation Platform Takes the Work out of Marketing Through Partners Impartner, the world's fastest-growing, most award-winning pure-play Partner Relationship Management (PRM) and channel management platform provider, announced it will acquire the Through Channel Marketing Automation (TCMA) business from partner automation solutions provider, TIE Kinetix. With this acquisition, which includes TIE…

How to Lead Your Prospect to Scheduled Meetings in Days: Learn This With a New Demand Gen Tactic

Company Sets Itself Apart by Adding Pureconversion and Purefunnel to Its Innovative Suite of Solutions to Help Customers Achieve Revenue Goals and Increase Sales and Marketing ROI PureB2B, a pioneer in the B2B marketing industry, has announced its evolution from a lead generation company to a full-funnel demand generation solution provider. Leveraging innovative strategies and tactics developed through years of research and testing, PureB2B now works across its exclusive network of more than 125 million in-market…

Brightcove Launches New Demand Generation Application, Brightcove Campaign

Brightcove Campaign offers engaging, video-driven marketing with insightful analytics to measure performance across industry benchmarks Brightcove Inc., the leading provider of cloud services for video, announced Brightcove Campaign, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall…

How Do You Solve a Problem like EMEA Demand Generation?

Delivering effective demand generation for the EMEA market is far from easy. With 24 languages spoken across the EU alone, translation services are useful, but they can only take you so far. You also need to consider cultural nuances and permitted variations to data and marketing regulations such as GDPR. And for B2B Marketing to be truly effective, you need to prioritize contacts that are in-market for your offering. Unless your team has the skills and capabilities to meet these requirements, you risk a lackluster EMEA…

Demand Gen Demands Data Visualization, Interactivity, and Storytelling

If I told you marketing departments were projected to spend loads of money in 2019, you wouldn’t be surprised. It’s true: Spending is what marketing departments do; it’s what marketing departments have always done. But this year, the allocation looks a lot different than what most of us are used to — and for humble demand gen professionals like me, it’s a very exciting time. According to the 2019 Demand Generation Benchmark Survey Report, marketing spend is going to shift to demand gen initiatives in a big way. Close to…

MarTech Interview with Ryan Grable, Vice President of Global Digital Demand Generation, Genesys

"MarTech stacks need to work together and ensure alignment as accounts and contacts transition from one channel to the next." What inspired you to join Genesys?  Genesys is a global organization that leads in customer experience. I joined with the goal of transforming their global digital demand-generation team and footprint. I am excited to be a part of how Genesys is revolutionizing the Sales and Marketing space by extending its customer engagement portfolio to marketers. Genesys is an innovative and diverse company…

Integrate Acquires Listenloop and Widens Its Demand Generation Offerings

The Acquisition Blends Programmatic ABM with Demand Orchestration for B2B Marketers to Improve the Quality and Quantity of Potential Leads Integrate’s leading demand generation platform will double in strength as it acquires programmatic ABM capabilities of ListenLoop. Immediately after the acquisition, Integrate announced that it has already released a Programmatic Account-Based Marketing Solution for the B2B marketing community. Through this initiative, Integrate wants marketers to increase revenues for their brands by…

Demand Gen: A More Sophisticated Way to Sell

If cold calls are still a key part of your sales strategy, it’s time to change that. A study by the University of North Carolina revealed that 80 percent of B2B decision makers in the United States “absolutely, positively will not buy” as the result of cold calling. It’s not just that they don’t want to be bothered -- in reality, customers today have a wealth of information at their fingertips, and they are often uninterested in discussing a product they know nothing about. That’s why traditional lead generation, in which…

SaleScout Data Solutions and Demand Gen Report Team up on State of Database Quality Report

Study Shows That B2B Organizations Strive to Improve Database Effort, While 83% Rely on Old or Outdated Data SaleScout Data Solutions and Demand Gen Report have released the 2018 State of Database Quality Report, which is compiled using data gathered from Demand Gen Report's2018 Database Strategies & Contact Acquisition Survey. SaleScout Data Solutions is a leading B2B sales and marketing data solutions provider used by enterprise companies to accelerate growth and revenue. Demand Gen Report is an online publication…

Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker

"Technology is going to help us all get more personal. Data, behavioral intent and AI can help us all make the experience more personal for our leads and customers."Tell us a little bit about your role at Looker? I head up the team that fills and optimizes the marketing lead funnel. Our first goal is to feed our sales development team with the highest quality leads possible. Those leads need to turn into happy customers. We spend our time testing and trying all that we can. Then we spend a good bit of time analyzing to…

Interview With Sudeep Misra, Director, Demand Gen and Global Campaigns, Hortonworks

"There is so much tech out there, only passionate and interested people would succeed because they not only help select right tools, they find innovative uses cases out of those toolsets."Tell us about your role at Hortonworks and the automation tools you use for demand-gen campaigns? I lead Global Demand Generation for Hortonworks. For all Global Campaigns, I work with different leaders on identifying the top campaign themes, set specific and measurable goals, identify existing assets, plan new assets, strategize on net…

Interview with Nicolette Cieslak, Director, Demand Generation, Showpad

"As the marketing funnel evolves, it has become increasingly important for them to focus their efforts on the bottom of the funnel and help sales bring the deal across the line."Tell us a little bit about your role at Showpad and the team you handle? I lead the demand generation team globally, which includes digital marketing, programs, marketing automation, field marketing and events. My team of 10 demand marketing all-stars is spread across Europe and the US. What draws you to the Revenue Summit 2018? As a demand…

Predictions Series 2018: The Predictive ‘Buying Center’ in the Middle of B2B Demand Gen Revolution

Triblio CMO, Jason Jue, Narrates How Demand Gen Executives are Smartly and Effectively Switching Strategy  from Leads-Based to 100% Account-Based In the age of rapid B2B marketing disruptions, we are looking at the rise of Account-based marketing as a ubiquitous approach for demand generation. The phenomenal explosion of B2B content and marketing-sales convergence (thanks to underlying intelligence driving both) have enabled demand gen marketers to build integrated campaigns and a unified contact strategy with consistent…

Flexential Announces Next Generation Backup-as-a-Service to Meet Increasing Demand for Data Protection Due to COVID-19

Flexential, a leading provider of data center colocation and hybrid IT solutions, announced its next generation cloud-based Backup-as-a-Service (BaaS) solution is available nationwide. This innovative solution provides more options on a secure, flexible and scalable environment to meet higher demands and more frequent backups needed during the new work from home reality of the COVID-19 pandemic. Marketing Technology News: Eka Unveils New Brand Identity and Corporate Website "Backup-as-a-Service is a need everyone has,…

DemandGen Named Adobe 2020 Marketo Engage Digital Experience Solution Partner of the Year for 2nd Year Running

DemandGen, an Adobe Platinum Regional Partner, today announced it has been recognized as Adobe 2020 Marketo Engage Digital Experience Solution Partner of the Year. The win marks a back-to-back repeat of the agency's prior year achievement of Marketo Digital Services Partner of the Year for 2019. Adobe's Digital Experience partner awards honor companies that have made leading contributions to Adobe's business and have had a significant impact on customer success. Digital Experience solutions partner of the…

Genesys Helps Organizations Manage Increased Customer Service Demands and Establish Remote Workforces During COVID-19 Pandemic

Rapid Response offer gives organizations free cloud contact center solution deployed in 48 hours, plus no premiums for volume spikes and comprehensive training and support As the world adapts to the COVID-19 pandemic, organisations of all sizes are struggling to manage increased demand while working to keep employees safe. To help navigate these challenges, Genesys, the global leader in cloud customer experience and contact center solutions, has launched a new Rapid Response offer to give any organisation free access to…

Simporter Artificial Intelligence Predicts Which Products Face Surging Demand as People Isolate at Home

Combining Covid-19 caseload data with search and sales information to predict which products will become hard to find Artificial intelligence company Simporter launched new software that predicts which products are next in line to see a spike in shopper demand. Called the Epidemic Demand Surge Protector, it makes these predictions so manufacturers and retailers can keep up supply levels for OTC medicine, food, and household items. While toilet paper remains elusive, many other products are hard to find as people…

Espressive Raises $30 Million Series B to Cement Leadership in AI for Enterprise Service Management as Demand for Intelligent Automation…

New Funding Round Led by Insight Partners to Fuel Product Innovation and Accelerate Company Growth Espressive, a pioneer in artificial intelligence (AI) for enterprise service management (ESM), announced $30 million in Series B funding led by global venture capital and private equity firm Insight Partners with participation from Series A investors, General Catalyst, and Wing Venture Capital. Jeff Horing, co-Founder and Managing Director at Insight Partners will also be joining the Espressive Board of Directors. Espressive…

PredictHQ Announces $22M in Funding to Advance Demand Intelligence

Investment Led by Sutter Hill Ventures to Fuel Ongoing Product Development for Uncovering Catalysts Behind Demand PredictHQ, the demand intelligence company, today announced $22 million in Series B funding led by Sutter Hill Ventures and joined by existing investors. “This funding enables us to move more quickly on our mission to bring demand intelligence to the world. In today’s hyper connected world, it just doesn’t make sense for businesses to miss out on factoring the significant impact of real-world events into their…