Adtelligent Announces the Launch of its New Demand Side Platform DSP Simplified

Adtelligent has recently announced the official launch of DSP Simplified, its demand-side platform that can be used by direct advertisers, agencies, marketers, affiliates, and others as a fully self-serve advertising platform. In relentless efforts to expand its service portfolio, Adtelligent has just introduced its new demand-side platform: DSP Simplified. With a holistic approach to supply and demand management, this ad tech company is dedicated to delivering efficient solutions that offer better campaign management for…

Amazon Advertising Demand Side Platform DSP UK Based Business Clear Ads Launches Podcast

The Amazon advertising demand-side platform DSP business, Clear Ads, is bringing its expertise to its podcast show "Highway to Sell." With new episodes every two weeks, the show is focused on helping sellers and e-commerce businesses navigate Amazon advertising. Clear Ads, the UK's pre-eminent Amazon advertising demand side platform (DSP) business, has recently announced the launch of its podcast, "Highway to Sell." The show has already covered topics of interest, including recommending a strategy for bidding and keyword…

Digital Turbine Announces Acquisition of Triapodi Ltd., a Programmatic Demand Side Platform Company

The Appreciate DSP Runs 60 Billion Daily Auctions to Transparently Drive Higher Mobile Advertiser Conversion and ROI The Integration of Appreciate Is Expected to Accelerate Single-Tap Scaling and Add Additional Revenue Synergies with AdColony's Platform Digital Turbine, Inc., announced today that it has acquired all of the capital stock of Triapodi Ltd. (d/b/a Appreciate), a programmatic mobile advertising DSP company headquartered in Israel. Appreciate's platform collaborates closely with mobile measurement partners…

Why Do we Need CTV Demand Side Platform (DSP)?

55.1 million users are expected to cut cords by 2022 which opens new doors for advertisers. According to Steelhouse's forecasts, ad spend on CTV will hit $20 billion this year. Now, the task for advertisers is to start a conversation with viewers on CTV. But how? The answer lies in three letters: DSP. An Ideal DSP for CTV A demand-side platform is arguably one of the most complete solutions to buy traffic on CTV for both direct advertisers and agencies for its safety, transparency, and reliability. The trick is to choose…

Amazon Advertising Demand Side Platform Agency Clear Ads Dominates DSP Business UK

George Meressa is a leading paid-advertising expert and founder of Clear Ads, an Amazon Advertising Demand Side Platform (DSP) agency currently dominating DSP business in the UK. Specializing in the field since 2009, Clear Ads has extensive knowledge in diverse industries, bringing an unmatched skillset to Amazon Advertising Management. As part of an extensive rebrand, Amazon brought together its advertising capabilities (inclusive of AMS, AAP, and AMG) under the new umbrella term, Amazon Advertising. Amazon Advertising…

Basis by Centro Dominates Demand Side Platforms by Securing No. 1 Ranking on G2 Crowd Winter 2019 Software Report

Users of Basis Propel Its Ascendance Among Top Programmatic Ad Platforms; Basis Offers Media Tech Convergence by Integrating Dsp with Workflow and Business Intelligence Centro , a global provider of advertising technology, announced that Basis by Centro has secured the No. 1 rank on the G2 Crowd Demand-Side Platform (DSP) Grid report for the 7th quarter in a row. G2 Crowd scores products and vendors based on reviews gathered from its user community (collected through November 21, 2018), as well as data aggregated from…

G2 Crowd’s Spring 2018 Software Report Names Centro as the Best Demand Side Platform

Centro’s Basis is the Highest-Rated Programmatic Ad Platform on G2 Crowd for Second Straight Quarter Centro, a provider of enterprise-class software for digital advertising, announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report for Spring 2018. This is the second straight quarter that Basis, Centro’s programmatic ad platform, has been the best-reviewed software in this category on G2 Crowd. A leading business software review platform, G2 Crowd regularly evaluates…

MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales performances. In 1994, the first banner ad appeared on Hotwired.com and thus, the emergence of Digital Advertising. With the introduction of Google AdWords (in 2000), Google AdSense (in 2003), and Facebook ads (in 2007), digital advertising further evolved by leaps and bounds.  Digital Advertising today involves understanding customer behaviors and thus introduces the need for a transition to Advertising Technology (AdTech). In…

Samsung Ads Launches Samsung Demand-Side Platform

Samsung Ads, the advanced TV advertising unit of the TV set manufacturer, is launching Samsung DSP, a self-serve demand-side platform. The Samsung DSP (a demand-side platform) will give programmatic buyers access to exclusive CTV inventory, as well as offering targeted audiences and data from across 45 million households. Advertisers can manage the campaign reach and frequency of linear TV, connected TV (CTV), and mobile and desktop. Marketing Technology News: Seismic Earns the #1 Spot in the G2 Grid Report for…

CANOPY Management Approved as Official Amazon Demand-Side Platform Provider

CANOPY Management announced it was selected as one of Amazon's preferred Demand-Side Platform (DSP) agencies. CANOPY was one of the few independent agencies approved to use the service. This allows CANOPY Partners to sidestep the e-commerce giant's significant monthly spending minimums yet still leverage the powerful DSP retargeting service at a lower buy in—all while under the umbrella of CANOPY's other highly-success seller optimization services. Marketing Technology News: Nielsen Advances Shopper Research With…

Smart AdServer Acquires Demand-Side Platform LiquidM

As a Leading Independent Ad Monetization Platform, Smart AdServer aims to Align Supply and Demand to Deliver Financial and Operational Efficiency to Advertisers and Digital Publishers Smart AdServer, the leading independent ad monetization platform, announced its acquisition of LiquidM, the Bertelsmann-owned, global Demand Side Platform (DSP) based in Berlin. LiquidM's technology will be integrated into Smart's technology stack to offer digital advertisers, agencies and trading desks enhanced access to premium publishers'…

Two Ways Brand Safety is Affecting Demand-Side Platforms

According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation has been tarnished by the accidental placement of ads alongside controversial content. In the wake of recent brand safety worries, transparency has become a major issue for advertisers. Now, we’re witnessing the effect these concerns have on how advertisers buy and the demand-side platforms they use. To take a closer look at this phenomenon, my company, MediaRadar,…

SRAX Acquires OpenDSP’s Demand-Side Platform

Technology Acquisition Complements And Strengthens SRAX Platform's Capabilities For Digital Marketers And Content Owners To Reach Valuable Audiences SRAX announced the acquisition of Demand Side Platform (DSP) technology from OpenDSP, a privately-held company. The technology focuses on marketing experimentation, intelligence and optimization for brands and agencies. "OpenDSP has developed a unique DSP with exciting Real-Time Bidding (RTB) and targeting capabilities that will fit perfectly into the SRAX…

Taptica Acquires Tremor Video’s Demand-Side Platform for $50 Million

Tremor Video DSP will operate as an independent division of Taptica, and will be led by Lauren Wiener, who has served as Tremor Video’s president of buyer platforms for nearly five years. Taptica, a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available, today announced the acquisition of Tremor Video’s demand-side platform (DSP), an industry-leading technology stack built for video optimization and attribution, for…

MediaMath Tops Forrester Omnichannel Demand-Side Platform Report

MediaMath scores the highest according to the report in current offering and strategy MediaMath, a company that combines data, omnichannel, media and machine learning on a single unified programmatic platform for marketers said that it had scored the highest points in its current solution category in The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017” report. The Forrester Wave report classifies and appraises omnichannel demand-side platform providers in the field of programmatic ad technology. The…

iBASEt Appoints Chief Marketing Officer And Vice President Of Human Resources To Support Accelerated Growth

Tom Hennessey promoted to CMO to lead business growth strategy; Jennifer Martinez promoted to VP Human Resources to support growth in hiring and staff development to support the expansion iBASEt, the company that simplifies how complex products are built and maintained, today announced a further expansion of its leadership team as the company positions itself for continued expansion. Tom Hennessey was promoted to Chief Marketing Officer and Jennifer Martinez to Vice President of Human Resources. "We are thrilled to…

Engine Media Further Enhances Data and Media Solutions Business with the Acquisition of Sideqik

Engine Media Holdings, Inc, a company focused on developing premium consumer experiences, as well as, technology and content solutions for partners in the esports, news and gaming sectors, today announced a definitive agreement to acquire Sideqik, Inc., an Atlanta, Georgia-based influencer marketing platform that offers brands, direct marketers, and agencies tools to discover, connect and execute marketing campaigns with content-creating influencers. As consideration for the transaction, at closing, Engine has agreed to…

AppsFlyer Appoints Chad L. Greenleaf as Senior Vice President, Client Success

AppsFlyer, the global marketing measurement leader, announced the appointment of Chad L. Greenleaf as Senior Vice President, Client Success, to expand the North America client success organization across the entire customer journey, including solution architecture and sales assistance, customer onboarding, as well as ongoing customer success and support. Greenleaf has more than 20 years of pre-sales, digital marketing and customer success experience and a proven track record at public SaaS companies building and leading…

InsideView Integrates Buyer Intent Data from Bombora to Give Sellers and Marketers a Head Start on Closing Deals

Customers Can Now Access Intent Data Alongside the Best B2B Firmographic and Demographic Data in One Platform to Easily and Precisely Target Ideal Prospects Who are “In Market”  InsideView, a Demandbase company, announced today that it is integrating industry-leading intent data from Bombora into the InsideView B2B data and intelligence platform. Bombora’s Company Surge® intent data allows sellers and marketers to focus on buyers who are “in market,” i.e., showing signs of significantly elevated online research related to…

Demand For Marketing Soars As The Global Economy Recovers, Experts Say

Marketing Agencies Can Lead the Post-COVID Economic Rebuilding: Manish Nepal, Founder of Marketing Impact A year and a half since the onslaught of the COVID-19 pandemic, the news waves finally have some good news to deliver to the world. The global economy is projected to accelerate by 5.6% in 2021, steered mostly by the strength of economies such as the United States and China. The data, published by The World Bank in June, points out that the global economic recovery of 2021 is the strongest rebound in the last 80…