CENTURY 21 TheOne Joins Forces with Adwerx to Power Digital Advertising for Every Agent

Brokerage steps up its commitment to remain at the forefront of technology by implementing automated online listing ads, retargeting, and streaming TV campaigns CENTURY 21 TheOne launches the Adwerx Enterprise Automated Advertising Platform to power digital advertising for all of its agents. The firm is now automating online ads for newly listed properties, plus custom retargeting campaigns for every agent. Agents also have the ability to run local, personalized streaming TV commercials. As a progressive real estate…

Advertising in Pharma Trends: Specialists Engage More With Digital Advertising Than Generalists

Advertising in Pharma trends has evolved significantly since the infantile days of Native and Programmatic technologies. Today, pharma companies are among the highest bidders of digital advertising inventories. In the pharma industry itself, specialists seem to engage more with Pharmaceutical brand messaging than General Physicians or Consulting Physician. This has been reported as per the latest "100-day Report" of Doceree, the first global network of Physician-only platforms for programmatic marketing. According to the…

AdTheorent Lauded by Frost & Sullivan for Driving the Next Generation of Digital Advertising Strategies

AdTheorent honored due to its advanced machine learning technology and solutions which drive business results for advertisers Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes AdTheorent, Inc. with the 2020 North American Growth Excellence Leadership Award. Notably, AdTheorent is the only company in Frost & Sullivan's 59-year history to become a five-time recipient of this prestigious recognition. AdTheorent's machine learning (ML) platform powers its…

ads4change, First Digital Advertising Platform for Social Enterprises and Non-Profits, Announces Official Launch

With More than $20M Committed in Digital Ads, ads4change Offers Affordable Access to the World’s Top Websites; Helps Cause-Related Organizations Change the World ads4change, the first cause-related digital advertising platform, announced its official launch. Offering access to ad space on the world’s top websites, the company helps social organizations harness the power of digital advertising to broaden their reach and help deliver on their long-term missions of driving change across the world. Created by Mark Levin, chief…

FordDirect Selects Dealer Inspire as a Preferred Digital Advertising Provider

Automotive technology provider to enable Ford dealers with innovative solutions that drive advertising efficiency, profitability and sales Dealer Inspire (DI), a Cars.com Inc. company that provides disruptive technology and digital advertising solutions to the automotive industry, announced a new OEM partnership agreement with FordDirect. The partnership marks DI's 30th certified OEM program to date. DI has been selected by FordDirect as a preferred digital advertising provider for its US-based Ford dealerships, who are…

edatanetworks Inc. Receives Additional Click2Sale Digital Advertising Patent from USTPO

edatanetworks Inc. announced the approval of a digital advertising patent from the United States Patent and Trademark Office (USPTO). edatanetworks' intellectual property rights and portfolio continue to expand with the allowance from the USPTO of patent 14/480,721. This key patent further protects the fundamental methods in measuring online to offline digital commerce and its effectiveness in the advertising space, utilizing connections already in place today with online and offline advertisers, financial institutions,…

Coinstar Announces In-Store Digital Advertising Platform, adPlanet

Coinstar announced adPlanet, a new flexible digital advertising platform that sits atop Coinstar kiosks in grocery stores. The Coinstar adPlanet network delivers powerful reach, dynamic visuals, and tailored message capability by geography, demographics, brand behavior, and interests. Coinstar also announced that Neptune Retail Solutions (NRS), formerly News America Marketing, will exclusively sell adPlanet media to consumer packaged goods (CPG) advertisers in the grocery channel. "Coinstar is excited to introduce the…

Kubient Optimizes The Associated Press Digital Advertising Supply Chain for Major Revenue and Audience Growth

The AP removed half of its vendors after Kubient audit revealed they were redundant Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, unveiled the modernized digital advertising infrastructure and operations for historic news agency, The Associated Press ("AP"). Kubient worked with The AP to evaluate and streamline its internal ad operations and techstack and uplevel its data analysis - ultimately providing the…

Heartland Properties Joins Forces with Adwerx to Power Digital Advertising for Every Agent

Midwest brokerage steps up its commitment to remain at the forefront of technology by implementing automated online listing ads, retargeting, and streaming TV campaigns Heartland Properties, a local real estate firm serving the Council Bluffs and Omaha areas since 1988, launches the Adwerx Enterprise Automation Platform. The firm is now automating online ads for newly listed properties within their office, plus custom retargeting campaigns for every agent, and agents have the ability to run local, personalized streaming TV…

DMS Launches New Digital Advertising Technology To Support Latest Consumer Shopping Trends

Digital Media Solutions (DMS) Inc., an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the "new normal" for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands that provide the products and services they need.…

AdCellerant Announces New Streaming TV Digital Advertising Product

AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows advertisers to reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV provides advertisers an opportunity to incorporate TV as part of their digital marketing strategy in a targeted and cost-effective way. AdCellerant's new offering, Streaming TV, simplifies the complexity of buying connected TV, over-the-top,…

Triller Partners With Digital Advertising Platform Consumable, Giving Triller Access To Its 250 Million Users

This partnership will increase Triller's profitability, giving brands and businesses alike the opportunity to create engaging short-form digital ads to be inserted between Triller content Triller announced its partnership with digital advertising company Consumable. This will further monetize the Triller platform, by inserting programmatic advertising between Triller's short-form video content units. Marketing Technology News: SAP To Acquire Omnichannel Customer Engagement Leader Emarsys Included in this year's Inc…

AdLedger Announces CryptoRTB Protocol For Digital Advertising

MadHive Donates Open Source Cryptographic Toolset For OpenRTB To Consortium AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced its CryptoRTB protocol to address widespread industry problems. The open-source technology injects cryptographic tools such as digital signatures into OpenRTB protocol to identify illegitimate ad supply, create a verifiable chain of custody, and create mechanisms for data access and validation for the digital…

Adverty Completes Integration With US-Based Digital Advertising Technology Platform Smaato

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale. Marketing Technology News: NAB Show Launches NAB Amplify, Serving Global Media and Entertainment Community Adverty, the…

Digital Remedy Launches AdReady+, a Groundbreaking Digital Advertising Management Platform

Digital Remedy announced the launch of AdReady+, an industry-changing self-service platform designed to support independent agency success in navigating digital advertising management, from campaign planning, RFPs, media execution, to insightful reporting. AdReady+ offers a single source of truth for agencies seeking to balance demands of the marketplace with the pressure to provide clients with real-time, intelligent campaign performance reports. Built with media planning and execution in mind, Digital Remedy—a leader in…

Evolution of Transparency in Digital Advertising

When it comes to true transparency in digital advertising, it appears that the industry can’t afford its own morals. All parties, from brands and agencies to tech and platform vendors themselves say that transparency into brand suitable placements and fees are key values, but their actions render these sentiments somewhat toothless. From a brand’s perspective, the idea of Transparency in digital advertising couldn’t be more straightforward: tell me where my ads appeared and how much I paid for those placements, and how…

The Prescription for Pharma Industry? More Digital Advertising

The first Bayer ad for aspirin in 1893 advertised the drug as “instant relief! You’ll feel better fast! Relax as your pain goes away!” For brands in the pharma industry, the same can be said about digital advertising. Pharma ad spend continues to climb around the world, with WARC (World Advertising Research Center) predicting an uptick of 4.9% globally in 2021. The biggest shift in the sector? The move towards digital. When it comes to advertising, the pharma industry has always been the more cautious member of the…

ADYOULIKE Digital Advertising Barometer Reveals V-Shaped Recovery Over Q2

Analysis from the UK's largest native advertising platform, ADYOULIKE, for the period before, during and after the initial stages of lockdown reveals key ad spend trends. The second barometer report, following an initial report looking at the early period of lockdown, clearly shows a V-Shaped impact of COVID-19 on the overall digital advertising ecosystem. ADYOULIKE, which integrates directly with the UK's leading news publishers, including titles such as The Guardian, The Independent, The Mirror, The Sun, Daily Mail,…

Berkshire Hathaway HomeServices Automated Digital Advertising Program Powered by Adwerx

Popular program has delivered strong ROI for the leading franchisor, who will build on proven success by expanding its use of the Adwerx Enterprise Automation Platform In May of 2019, the Berkshire Hathaway HomeServices Automated Advertising Program powered by Adwerx Enterprise launched to the franchise system’s nationwide network of over 50,000 real estate agents, giving every network member access to a suite of digital advertising services as part of a system-wide initiative to build the Berkshire Hathaway HomeServices …

HomeServe USA Acquires Vincodo, A Leading Digital Advertising Agency

Acquisition Will Significantly Enhance HomeServe Digital Marketing Capabilities HomeServe USA, a leading provider of home repair solutions serving more than 4.4 million customers across the US and Canada, today announced the acquisition of Vincodo, a Langhorne, Pennsylvania-based digital advertising agency. Vincodo will enhance HomeServe’s in-house digital marketing and Search Engine Marketing (SEM) capabilities to better reach potential customers. Vincodo was founded in 2010 by Internet marketing industry veterans with…