Integration of The Trade Desk Unified ID Solution into Undertone’s Data Platform Will Propel Undertone’s Industry-Leading Offerings Perion Network Ltd.  announced that Undertone, the developer of Synchronized Digital Branding - which enables the world’s best brands to connect more systemically and relevantly to consumers - and The Trade Desk, a leading technology company that empowers buyers of advertising through a self-service platform, today announced that Undertone has adopted the Unified ID Solution. “Undertone…

Strategic and Accretive Acquisition Creates Synergies Across Perion’s Business Units and Prepares Perion for “Cookie-Less” Future Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video advertising - announced that it has consummated the acquisition of Content IQ (“CIQ”). CIQ is a privately held company founded in 2014, based in New York City with offices in Tel Aviv, and…

Cross-Screen Synchronized Digital Branding Now Possible Through Connection of Alphonso's Video AI-Driven User-Level TV Viewing Data and Undertone's Publisher Platform and Breakthrough Digital Ad Creative Perion Network Ltd. announced that Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands, and Alphonso, the leading TV data company that is relied on by marketers, agencies and broadcasters for mission-critical metrics, are partnering to bring together Undertone’s…

The company formerly known as Sefati Digital has announced new branding—including a new name and a new website. The company, now christened Sefati & Co, has overhauled its online presence, making it easier than ever for customers to interact with the brand. Despite these changes, the company’s core service offerings—including customized digital marketing solutions—will remain the same. “We’re not a traditional agency, but neither are we a DIY consulting firm,” says the company’s founder, Al Sefati. “We’ve never been…

With half a billion new digital applications predicted by 2023*, Rakuten gives sales and marketing the “DX factor” – transforming today’s business challenges into tomorrow’s digital experiences Rakuten, Inc. announced the rebranding of Rakuten Aquafadas as Rakuten DX, expanding its area of expertise to deliver premium digital experience services that transform the way businesses engage audiences. As the industry gears up for a predicted 500 million new digital applications over the next few years, Rakuten DX is perfectly…

Acuant®GO Provides the Fastest Go-To-Market Option with Proven, Secure Technology Acuant, a leading global provider of identity verification solutions, announced the launch of Acuant®GO, a suite of no code solutions. Acuant®GO delivers the power of the Acuant’s Trusted Identity Platform at lightning speed. It is the fastest way to go-to-market and deploy mobile and web identity verification and KYC/AML that meet regulatory, business and customer needs. Marketing Technology News: xTuple Launches ERP-E-Commerce…

Across the board, companies have re-evaluated trade show and in-person event strategies to advance their business in a digital-first world. Seventy percent of professionals have moved their face-to-face events partially or fully to a virtual platform, and many don't see that as a short-term fix. But to be successful, marketers must not only translate their event strategies to digital, but transform both content and experience to ensure these events drive business impact. This year, ON24, a digital experience platform that…

Performance marketing agency reveals new name in support of expanded capabilities with expertise in media, creative and commerce SocialCode, a performance marketing agency, announced the company is changing its name to Code3, reflecting its focus on driving performance for brands through three core elements of digital success: media, creative and commerce. As the first-ever Facebook Ads API partner, SocialCode has been devoted to serving the world's leading brands through data-driven media and creative expertise.  As…

AdAction, a leader in performance-based marketing, recently debuted new branding and launched a website refresh. The company, which is now in its seventh year, has seen substantial growth in the field, working to deliver over 300+ million installs since 2013 for clients like RetailMeNot, Zynga, PerBlue, and Jam City. With such substantial growth, the company was ready to reimagine its branding, including logos and colors, and create a new website that was a representation of the brand’s product offerings and industry…

The challenge of Out of Home has always been to use data effectively when planning their campaigns. With the rapid adoption of Digital Out of Home, technology companies have also developed tools to allow advertisers to treat their OOH campaigns more like performance-driven initiatives rather than long-term branding ones.  Adsquare is solving the challenges of OOH advertising by aggregating spatial data, mobile audience data and movement data and allowing marketers to easily combine these data types for improved campaign…

Dynamic real-time offer messaging brings credit to the forefront of the customer shopping journey Secure application features let customers apply for credit without leaving a brand partner's website Fast, simple integration for brands to get up and running and capitalize on e-commerce growth Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, announced its Card Services business, a provider of market-leading private label, co-brand and commercial credit card…

Images are associated with marketing for good reason. Visual elements are instantly recognizable, stir emotions, and create trust. Brands rely heavily on logos and beautiful imagery for messaging, advertisements, and consumer recognition. Use-cases become more complex as technology advances and new channels pop up. But what about all the other ways companies use digital imagery beyond marketing? Digital imagery is everywhere. As the world continues its march to digital-first communication, imagery is increasingly…

The Movie Studio, Inc. announces it has engaged Digital Talent Studio, Inc. and social media mogul Brian Breach, of Sikey Corp., for social media branding, engagement of influencers, and advertising on key social media platforms preparatory to the upcoming launch of The Movie Studio App. In addition to social media ad placement strategies targeting relevant demographics to promote the Company’s app, high-profile social media influencers will be engaged to participate in distributing the ads in a pay or revenue-sharing…

Digital credentials have surfaced as a useful marketing tool across a variety of industries such as corporate training, career development and certifications, and higher education.

Harte Hanks, a global, behavior-driven customer experience (CX) company, announced that it has named Drew Rayman to the newly created role of Managing Director, eCommerce. Rayman will launch, develop and oversee the new Harte Hanks DTC & eCommerce offering, a set of capabilities including eCommerce and the ability to launch direct-to-consumer brands -- inclusive of branding, data strategy, marketing, fulfillment, and customer service -- for companies large and small. "Drew is a passionate marketer whose ability to…

With experimentation and Amazon Personalize, customers can drive greater customer engagement and revenue Optimizely, the leader in progressive delivery and experimentation, announced the launch of Optimizely for Amazon Personalize, a machine learning (ML) service from Amazon Web Services (AWS) that makes it easy for companies to create personalized recommendations for their customers at every digital touchpoint. The new integration will enable customers to use experimentation to determine the most effective machine…

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that Salesforce consulting partner Xede Consulting Group has chosen Vonage as its preferred partner for contact center opportunities. Leveraging Vonage Contact Center for Salesforce, Xede now has new capabilities to help their clients transform the way they connect and engage with their own customers. Marketing Technology News: Similarweb Adds New Chief Marketing and Technology Officers Xede specializes…

By the sheer volume of audience and growth of subscribers, Spotify leads the market of music streaming and audio advertising. Others in the fray, Amazon Music, Apple Music, Soundcloud, Pandora, Jio Saavn, YouTube Music and others have also witnessed sizeable growth in the number of monthly subscribers and listeners - but Spotify is at a different plane altogether. Spotify has become a ubiquitous platform for music lovers and podcast aficionados to connect with great audio content.  In the last 6 months, a lot has changed…

TechBytes with Amanda Mountain, VP of Marketing Communications at SAP Digital Commerce dives into SAP's “Employee Engagement” initiatives and how it helped boost their marketing department’s productivity.

New service package sets out to take business brands to a digital high The talented MARKETN team is ready to go beyond clients' expectations and rapidly scale business growth with its preferred HubSpot Content Management System. MARKETN, a highly successful New York-based digital marketing agency, has chosen HubSpot CMS as its choice of website management to support its end-to-end marketing services. HubSpot CMS consists of a number of tools that work together under one umbrella and offers everything from helping to…