SaaS, financial services, and healthcare expert has rejoined the “Executives-as-a-Service” firm Michael Morrison has returned to his role as a fractional Chief Marketing Officer (CMO) at Chief Outsiders, one of the nation’s fastest-growing management consulting firms. Morrison returns after a triumphant four-year engagement shaping the go-to-market strategies for a healthcare financial services client. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint…

Facebook has launched a Top Providers Initiative, certifying a limited number of companies as trusted partners providing best-in-class marketing and advertising services to real estate agents using the Facebook, Instagram, and Messenger platforms to grow their businesses. Ylopo, the leading provider of digital marketing services to the real estate industry, and one of the few companies in the industry exclusively focused on digital advertising and marketing, is honored to announce their elevated partnership with Facebook.…

It has officially been one year since the world began its battle with COVID-19 and it comes as no surprise that the ongoing pandemic has changed our lives for years to come. The sudden increase of being indoors has led consumers to spend more time online than ever before and for businesses, this requires a different approach to generate customers and remain open. If the pandemic has taught businesses anything in the last year, it's the importance of digital marketing. Prior to the pandemic, it was difficult to…

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

CLPS Incorporation, today announced an upgraded digital marketing solution with technology-powered and data-driven features. CLPS has been committed to promoting digital transformation integrated with secure, smooth, and efficient IT systems. The growing demand for customized and innovative marketing model has pushed CLPS to further enhance its digital marketing solution to achieve client's business goals prompted by improved marketing performance metrics. Marketing Technology News: No-Code Business Intelligence Tool…

Ackroo expands their marketing offering and accelerates warrants Ackroo Inc., a loyalty marketing, payments and point-of-sale technology and services provider, is pleased to announce advancements to its AKR3 marketing platform. The Company is focused on enhancing its platform in e-commerce and digital marketing to further empower its customer base. Specifically, the Company has completed an integration to Shopify which enables Ackroo merchants to redeem their gift cards through Shopify’s online store. The Company has also…

Product Automates Marketing Communications To Stay Connected With Guests Throughout The Guest Journey Agilysys, Inc. , a leading global provider of next-generation cloud-native SaaS and on-premise hospitality software solutions and services, today announced the availability of its innovative new, hospitality marketing solution, Agilysys Digital Marketing. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush “Agilysys Digital Marketing is already live at multiple customer properties and…

elfo extends its expertise in performance-based digital marketing to the members of Common Ground, Malaysia’s largest co-working space, by offering exclusive rates for elfo’s proprietary digital platforms — elfoMAP, a marketing automation platform to optimize email marketing campaigns and elfoAIM, a conversion-based landing page builder. Through this partnership, elfo will help Common Ground members fine-tune their digital advertising and performance marketing initiatives by offering them 20% off of elfoMAP monthly…

The past year has seriously changed the way digital marketing predictions have been made. That is because many of the predictions of what people would see didn't end up happening. The COVID-19 pandemic played a huge part in changing how digital marketing trends emerged. There has been a huge change in the way brands now connect with their audience. Over the past year, consumers are spending more time than ever on social media networks and making more purchases online. This has led Ryan McAweeney, a marketing insider,…

Nexa, a business growth agency with offices in Dubai, Manchester and New York, has recently entered into a strategic alliance with three other leading HubSpot Solutions Partners to form Digital Transformation Group (DXG), one of the largest and most sophisticated HubSpot agencies in the world. Marketing Technology News: Cloud Computing Could Eliminate a Billion Metric Tons of CO2 Emission Over the Next Four Years, and… HubSpot is a leading growth platform that works hand-in-hand with partner experts to grow their…

David Bell is a former Professor of Wharton School of Business and a recognized expert in consumer investing, eCommerce, Branding, Digital Marketing, and Entrepreneurship. Today, he operates as a professional consumer investor in New York City. David Bell has earned a glowing reputation for his thought leadership in multi-channel marketing, digital retail, and the future of digital branding. We sat down with Dr. Bell to hear his thoughts on the future of digital marketing. Here’s what we learned. David Bell, former…

For young entrepreneurs out there, no thought is scarier than that of trying to scale your business up and continue to grow it without moving too fast and finding yourself in the red. Jon Zacharias, co-founder of GR0 and long-time digital marketing expert, is opting to share some of his personal tips for how to successfully scale your agency, and how to do it with Covid-19 in mind. These include his own learnings from recent ventures, and have helped him to grow his agency to over 30 employees and achieve one million new…

Survey of 1,000 companies in UK, Germany and Italy identifies 2021 marketing priorities and trends Almost half of UK eCommerce companies surveyed have increased their sales in the past year 65% of marketers have accelerated digital and technology innovation more than they had planned due to the pandemic 61% report that their customer engagement platform has contributed significantly to growth in 2020 63% struggle with having unconnected data sets and only a partial view of customer behavior…

Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a partnership agreement with SAIC-GM-Wuling to collaborate in driving digital marketing transformation across the automotive industry with a particular focus on intelligent mobility services and solutions. Marketing Technology News: How to Start Creating the Change Advertising Needs SAIC-GM-Wuling embraces the enterprise spirit of "hard work and self-reliance" and strives to provide customers with higher…

Corum announces that their client, Belgium-based Woorank, has been acquired by Bridgeline Digital. Woorank is a pioneer in the SEO and digital marketing field and provides technologies that help companies increase their online traffic, leads, and sales. Using an artificial intelligence system, Woorank analyzes a company's website and monitors its competitor's SEO strategy to optimize online sales and marketing. Marketing Technology News: How to Start Creating the Change Advertising Needs "I am honored to have had the…

In the digital world, and now more than ever, the need for guidance and expertise to develop a digital footprint is vital. As more and more businesses take their services online, many less tech-savvy owners and entrepreneurs are either finding themselves left in the dust of their competitors, or falling victim to old, outdated websites that do not meet current standards. Today, having a website is simply not enough. Brands need to ensure that their website is optimized, user-friendly, branded, cohesive in copy and tone,…

The 5th edition of the largest annual affiliate marketing report has today been launched by the global affiliate network Awin, with this edition exclusively available online for the first time. Now in its 5th edition, the Awin Report 2021 captures important figures, learnings and consumer behaviours from 2020 for 12 of the markets Awin operates in, including the United Kingdom. The report shares an overview of 2020 from an affiliate and ecommerce perspective, including insight from thought leaders and case studies, as well…

RankWorks, a digital marketing agency and industry leader in web design and digital marketing, is pleased to announce that it will officially be accepting Bitcoin payments from clients in order to run digital marketing campaigns.  This will make RankWorks™ one of the first digital marketing agencies to accept Bitcoin payments to fund Google Ads campaigns in the US and Canada. With the number of Blockchain wallet users worldwide increasing at a significant rate, Bitcoin leads in value and market size compared to other…

VNM USA, the future-obsessed advertising agency specializing in nontraditional marketing strategies, announced that it has reached an agreement to be acquired by ONE Entertainment Group, a Los Angeles based multinational entertainment firm. The move will give ONE Entertainment more ways to offer its clients marketing services with a future focus and further increase the firm's ability to serve existing clients and to expand its client base into emerging markets and underserved new types of tech companies. Marketing…

Eluvio Content Fabric used to support MGM sales with film and TV pre-releases, virtual premieres, screenings, marketing, and licensing of MGM's vast library Eluvio announced a multi-year agreement with Metro Goldwyn Mayer (MGM) to extend use of the Eluvio Content Fabric to power MGM.com and MGM ROAR, their enhanced B2B platform which provides MGM licensing partners the ability to experience new content, screenings, and marketing materials for the studio's vast library of films, TV shows, and digital assets. The effort…