Boston Digital, a leading digital marketing agency, has added two industry veterans to its roster. Bill Carino has joined the firm as Head of Sales and Marketing, and Morgan Wallace has joined as Director of Digital Marketing Boston Digital, a leading digital marketing agency, has added two industry veterans to its roster. Bill Carino has joined the firm as Head of Sales and Marketing, and Morgan Wallace has joined as Director of Digital Marketing. Carino will focus on helping prospective clients across verticals assess…

Seamless integration with Salesforce, and flexibility to expand globally based on dynamic customer needs, elevates Talkdesk over other cloud competitors DMI chose Talkdesk for cloud scalability to support global expansion, strong reputation for reliability and comprehensive integration with Salesforce Talkdesk offers DMI an agile and easy-to-customize platform through a user-friendly “clicks, not code” approach Streamlined configuration and simple, self-service set up offers DMI complete control over contact…

Specialist in Salesforce Marketing Cloud Helps CMOs Gain Insight, Automate and Personalize Customer Engagement to Drive Revenue Cognizant announced it has entered into an agreement to acquire Lev, a privately-held, digital marketing consultancy in the U.S.  Lev helps businesses simplify and modernize their marketing campaigns using Salesforce Marketing Cloud to provide data-driven insight and personalization across the customer journey, and ultimately drive revenue. The acquisition will further expand Cognizant's…

CRM Integration Provides Two Way Sync Giving Advisors the Ability to Easily Send Personalized Marketing Communications Twenty Over Ten, an industry-leading SaaS company, today announced a partnership with Redtail Technology, the leader in web-based client relationship management (CRM) solutions for financial service firms. Through this new integration, Twenty Over Ten's Lead Pilot customers will be able to seamlessly connect with their Redtail account to easily sync and access their contacts. Unveiled at the T3 Advisor…

Dual Certification Program Empowers US Marketers to Enhance and Maintain Digital Skillset, and Enables Organizations to Future-Proof Marketing Teams The American Marketing Association (AMA) and the Digital Marketing Institute (DMI) announced they are joining forces to transform the skills and knowledge of digital professionals in the U.S. Through a new strategic partnership, the two industry powerhouses will deliver a unique dual training and certification program that will help to transform careers and future-proof…

75% of users never scroll past the first page of search results which leaves most websites in the dark. Namely, Google uses more than 200 factors to rank pages, making websites' path to the top 10 positions difficult. An increasing number of businesses are turning to SEO experts to increase visibility and outperform their competition in search. TopMarketingCompanies.com, a B2B marketplace connecting brands with digital marketing experts, identified the top SEO marketing companies that help brands improve their online…

Boulder SEO Marketing, a top-rated Denver digital marketing agency, announced today that its founder & president would speak at the 2020 Innovative Dealer Summit, the biggest two-day event in automotive. Chris Raulf will present a 45-minute session entitled 6 Top Ways to Build A Digital Marketing Strategy That Will Boost Lead Generation and Sales. Marketing Technology News: Spiro Calls Sales Leaders to Join the AI Movement with Proactive Relationship Management This year's Innovative Dealer Summit (IDS) features…

Agency secures strategic investment to accelerate the development of their hybrid model that combines innovative technologies with top-tier creative agency services LocalFresh, a Portland-based digital marketing agency, announced that they have acquired strategic private investors as well as IT and software engineering resources through the partnership. The funding and resources will accelerate the development of their unique, hybrid model that combines innovative technologies with top-tier creative agency services.…

The expanded business to provide scalable, effective solutions for today's CMO Wipro Digital, the digital business unit of Wipro Limited announced that it has acquired Rational Interaction, a full-service digital customer experience (CX) company. The acquisition will scale Wipro Digital's offering for Chief Marketing Officers, connecting Rational Interaction's ability to map and orchestrate the customer journey with Wipro Digital's ability to design and build experiences at global scale. Together, the companies will…

Frequently recognized as the best search engine optimization company in Denver, Boulder SEO Marketing has teamed up with Bubbl, a multichannel and international content marketing agency, to better serve its growing customer base around the globe Boulder SEO Marketing, a full-service digital marketing agency, announced that it has teamed up with Bubbl, a leading provider of integrated and multichannel content marketing solutions, to expand its global reach and to grow its multilingual content development offerings further.…

Power Digital Marketing, Inc., an award-winning, tech-enabled digital marketing agency that helps brands expand their online presence and scale revenue, is thrilled to announce the addition of Jeff Mason as President. Mason spent the last 10 years as the Senior Vice President of Sales at MRC Smart Technology Solutions, A Xerox Company. Under Mason's leadership, MRC scaled from $43 million to $224 million+ in 10 years. Jeff has been widely recognized as a rising star within Xerox Corporation and was credited with building one…

OneTouchPoint's acquisition of Bluewater adds a suite of digital marketing capabilities, amping up its ability to elevate brands, increase margins, and speed time-to-market with centralized management of customer engagement programs and brand materials in the franchise and multi-unit industries OneTouchPoint, a leading managed marketing services company, has purchased Bluewater, a digital marketing services agency headquartered in Bloomington, Minn., accelerating its ability to offer seamless, online and offline brand and…

Oatey Co., a leading manufacturer in the plumbing industry since 1916, announced the promotion of Katherine Lehtinen to Vice President, Brand and Digital Marketing. “I am confident that she will further drive Oatey’s growth through market-leading brand and digital strategies.” Lehtinen joined Oatey in 2017 as Director of Marketing, bringing nearly 20 years of experience in sales, marketing and brand management. As Oatey continues to expand its family of brands and product offerings, Lehtinen will be accountable for…

Proven Digital Content Producer And Creative Strategist to Lead Social Media And Marketing Practice Area For Fast-Growing Independent Marketing Agency Wise Public Relations, Inc., the integrated marketing agency, announced that three-time SURVIVOR player and digital content guru, Aubry Bracco, has been named Vice President, Social Media & Digital Marketing. In this role, Bracco will lead the agency’s growing social media and digital marketing division to deliver strategic brand content and community management,…

The 2020 results are in and SocialSEO has now emerged as the #1 Digital Marketing Firm in America. Once a year, the UpCity National Excellence Awards are presented to the top United States digital marketing firms. This year, SocialSEO moved to the top of UpCity's list as the #1 digital marketing firm in the nation. Marketing Technology News: ManifestSeven Acquires The People’s Kush, Further Expanding Retail Reach The awards celebrate highest customer satisfaction and brand integrity based on their UpCity rating, a…

With increasing demand from clients for training on how to incorporate video into their sales processes, 10 leading digital marketing and sales agencies have now completed the certification Vidyard, the leading video platform provider for business, has just expanded its Agency Partner Program to include an industry-first Video Selling certification. This certification was built to help digital marketing and sales agencies expand their services while helping their clients grow their revenue. The first cohort of agency…

Report Highlights 63% YoY Growth of Amazon Sponsored Products Ads, Contributing to a 106% Rise in Sales Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a quarterly benchmark report that analyzes and highlights key metrics and trends for both paid and organic search, social, and display. The report looks to identify key drivers in ad spend shifts for Amazon, Google, Facebook, and Microsoft. Merkle will also be presenting a webinar on…

True Influence Marketing Cloud is a combination of data, platform technology and the company's intent-based solutions to increase brand performance and improve ROI True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced the True Influence Marketing Cloud. The True Influence Marketing Cloud is a digital marketing platform that connects data and customer experiences, as well as helps marketing and sales understand, acquire, and retain customers with connected data and…

The Roadshow, Beginning February, Will Expand on Falcon.io's Recently Released Digital Marketing Trends Handbook Falcon.io, a Cision company, announced the dates for its inaugural Digital Marketing Trends Roadshow. The 2020 Roadshow meetups will take place in selected cities in North America, Europe and Australia, beginning this February and ending in April. The Roadshow is based on Falcon.io's recently released 2020 Digital Marketing Trends Handbook, an annual report by Falcon.io now in…

Marvel Marketers, an award-winning marketing agency with offices in San Mateo, CA, Austin, TX, and Belfast, Northern Ireland, is continuing to expand its footprint in EMEA with a new strategic partnership with Ulster University. The agency will use the framework from its training arm, Professor M’s Academy, to bring hands-on marketing automation training to Ulster’s undergraduate and graduate marketing students and staff. With coursework in Marketo, Pardot, Eloqua, and HubSpot, along with the digital marketing best…