New Tapp Networks and TechSoup Digital Benchmark Report Highlights Chances and Challenges The results of the 2020-2021 Nonprofit Digital Marketing Benchmark Report, conducted by TechSoup and Tapp Networks, unveil the disruptive effects of the COVID-19 pandemic. The report  details how nonprofits are struggling to refocus their outreach efforts to the new digital normal of website automation, social media, online advertising, and content marketing. Marketing Technology News: aMVG and Anzu Announce Partnership to Bring…

Croud welcomes Andrew Sandoval as VP Biddable Media as client demand for biddable media continues to grow Global digital marketing agency Croud announces the appointment of Andrew Sandoval into the role of VP Biddable Media. Based in New York, Sandoval will be tasked with leading search, social and programmatic across the Americas as the agency reaches a pivotal time of expansion. Founded in 2011, Croud provides digital marketing services to some of the world’s leading brands, including Skillshare, NewYork-Presbyterian,…

Even as digital marketers ourselves, not even we could have predicted just how important digital marketing would become in 2020. When COVID-19 took its grip on the world in March, suddenly digital marketing became one of the only ways to do business. All of the sudden the plans to increase and amplify a digital presence went from a can perpetually kicked down the road to being imperative number one. For some industries, this was a smooth transition; for many, it was crippling and even devastating - they simply weren’t…

Qorus and Digital Marketing Content OnDemand (DMC) have partnered to create a single, integrated experience through the Go-To-Market with Microsoft program, which is available to all members of the Microsoft Partner Network Qorus is a sales enablement platform that allows partners to quickly find, customize, and share the marketing and sales content and campaigns they regularly create to amplify their marketing presence to prospective clients, track customer engagement with documents, and gain insight into how customers…

Androvett expands digital marketing capabilities with new role Androvett Legal Media & Marketing, with offices in Dallas and Houston, is expanding its digital marketing and media capabilities with the promotion of Bria Burk to Director of Digital Marketing. In her new role, Ms. Burk will oversee the firm's digital marketing capabilities for law firms, professional services firms and businesses. That includes working proactively to reinforce competitive positions, expand offerings, develop new business and enter into…

In the modern digital world, every business whether big or small needs digital marketing. Without it, there would be no growth, no customers, and no brand image. However, having adequate knowledge of digital marketing is not enough. Marketers need to re-evaluate and recalibrate the perfectness of their strategies regularly. That is why they need to stay abreast of the latest trends and happenings in digital marketing to set up their ‘A’ game and stay ahead of the competition. And for 2020, the main focus of marketers went on…

Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, released new research: “Collaborative Data Solutions: Data and Identity in the Era of Permission.” The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a post-cookie world. Brands and media owners are turning to both familiar and evolving data collaboration frameworks to make the…

Learners to get free voucher for the Facebook Certified Digital Marketing Associate exam Masterclasses conducted by Facebook trainers Simplilearn, world's number one online bootcamp for digital economy skills training, announced its collaboration with Facebook to integrate the Facebook Blueprint Digital Marketing Associate Certification into its Digital Marketing courses. As part of this collaboration, Simplilearn will make a Facebook Blueprint certification exam voucher available to graduates of  Simplilearn’s Digital…

Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, has continued to focus on innovation this year, harnessing patented technologies and designing new dashboards for its Digital Source Tracker product to empower digital marketers with the Full Circle Method. The company remains focused on helping customers succeed in a transformed economic climate. In April, Full Circle Insights was granted U.S. Patent 10,599,620 entitled "Method and System for Object Synchronization…

What's the best you can do to delight your digital marketing customers? Do it now. Because, now is the time to build a relationship throughout the new customer’s journey with your company, engaging them with relevant information at each stage. Digital marketers rarely put enough effort into nurturing their one-time customers, focusing much of their energy and ingenuity on winning new ones. But this is a big mistake – those new visitors to your site are hugely valuable in your digital marketing strategy. The second…

SocialPubli, the leading global micro-influencer marketing platform, announced the release of the 2020 Influencer Marketing Report: A Marketer's Perspective. The report highlights the trends, goals, and attitudes of marketers working with influencers to enhance brand visibility. In this study, SocialPubli polled 200 marketing professionals from 15 countries worldwide to gain insights on: Influencer communication strategies, platforms and ROI The effects of the COVID-19 pandemic on their influencer partnerships…

SimilarWeb, the world's leading digital intelligence company, announced the next generation of SimilarWeb's Digital Marketing Intelligence and Research Intelligence solutions, built to empower decision-makers to improve digital strategy and execution at every level of the organization. SimilarWeb introduced dedicated solutions for marketers and researchers early last year, and with today's product updates, is transforming the entire process of surfacing digital insights with a use-case-first model. Marketing Technology…

Western business owners have long struggled to tap into the Asian-Pacific marketplace. The APAC region offers a variety of challenges to business owners from the west due to language, cultural, and other unseen barriers. In spite of these challenges, many businesses have attempted unsuccessfully to reach audiences in the APAC region. What these companies lacked was insight, advice, and tools to develop their brands within APAC countries. InterAd, Inc. works with western companies enabling them to achieve their sales goals…

Program graduates to receive Purdue University Alumni Association membership Program delivered through a highly interactive online bootcamp model and masterclasses with top Purdue instructors Simplilearn, the world's number one online bootcamp for digital economy skills, in partnership with Purdue University, launched its Post Graduate Program in Digital Marketing. This comprehensive program offers learners the benefit of Purdue’s academic excellence and Simplilearn’s award-winning curriculum, to develop a set of in-demand…

Channable, a leading global e-commerce platform provider for digital marketers, brands, and online retailers, announced its North American expansion accelerating international e-commerce for U.S.-based clients and partners. A spike in international e-commerce fueled by the pandemic prompted Channable to focus on the U.S. market. Channable is already working with Philips, Maison MRKT, Upper Quadrant, Carbon and others internationally and in the U.S. Marketing Technology News: Stoneshot Offers Email Marketing Benchmarking…

Sharecare, the digital health company that helps people manage all their health in one place, announced enhancements to its suite of solutions to increase engagement among U.S. consumers. Designed in response to Sharecare’s research on health and well-being needs across condition-specific populations, the latest additions to the digital health company’s portfolio support patients by fostering awareness and education to improve their health. “At Sharecare, we understand every person’s health and condition journey is…

Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions, and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social. For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and…

Kleveno will lead addressable audience team to advance targeting and measurement Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, has appointed Kolin Kleveno as its first senior vice president, Addressable Audiences. In the newly created role, Kleveno will oversee the innovation, integration and synergy for the Addressable Audience division; comprised of nearly 100 people across the programmatic display and paid social media teams. He will report to Tinuiti’s…

Despite Ambitious Digital Strategies, a Third of Firms Struggle to Implement New Digital Technology, According to SDL Report A research report commissioned by SDL, the intelligent language and content company, reveals that more than half (52%) of European asset management firms have implemented client engagement, and digital marketing and communications technology, sooner than anticipated due to the COVID-19 pandemic. The pan-European research, conducted by WBR Insights, also discovered that almost a third (32%) of…

Newly revamped technology ecosystem uses AWS DevOps Automation to increase time-to-market and improve the consumer's online shopping experience What's the News: EPAM and Bacardi partner to revamp their digital marketing technology ecosystem, using DevOps automation—to improve brand consistency, speed up time-to-market and deliver significant operational cost savings. Why it's important: As consumer buying behaviors continue to shift online, Bacardi needed to put their customer at the heart of the commerce…