Digital Media Solutions Announces New $275 Million Senior Secured Credit Facility

Digital Media Solutions, Inc. , a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced that its operating subsidiary, Digital Media Solutions, LLC, has entered into a new $275 million five-year senior secured credit facility, which consists of term loans in an aggregate principal amount of $225 million and a $50 million revolving credit facility. Proceeds from the term loans were used to repay and terminate the previous $220 million senior secured…

Digital Media Solutions Holdings, LLC and Leo Holdings Corp. Announce Execution of Business Combination Agreement

Institutional Investors Have Committed $100 million Cash in Private Placement to Close Concurrently with Transaction Digital Media Solutions Holdings, LLCand Leo Holdings Corp., a publicly traded special purpose acquisition company, announced today that Leo and DMS have entered into a definitive business combination agreement (the “Business Combination Agreement”). DMS is a martech-enabled business capitalizing on the secular shift of advertising dollars from traditional offline channels to online digital channels by…

Digital Media Solutions Acquires Insurtech Company UE.co

Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance Companies Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's…

Digital Media Solutions Acquires Insurtech Company UE.co Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance…

Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's largest insurers and their respective agent pools.Insurance is a leading advertising vertical in the…

DoublePositive CEO Joey Liner Joins Digital Media Solutions Executive Team as Chief Revenue Officer

Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced it is strengthening its leadership team with the appointment of Joey Liner as Chief Revenue Officer. Liner brings a wealth of experience to DMS, and will be responsible for overseeing sales and business development enterprise-wide.  Liner, who was most recently Co-Founder and CEO of DoublePositive, has a proven track record of growing revenue with digital advertisers. “We are incredibly excited to have…

Digital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group

Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced it acquired Fosina Marketing Group, Inc. Fosina is an innovative and data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients including Harper Collins Publishing, Save The Children, National Wildlife Federation, Amora Coffee, Meredith Corp. and Highlights for Children. According to reports, last year business-to-consumer subscription firms attracted more than 11…

Digital Media Solutions Acquires Digital Performance Advertising Network W4

Acquisition Brings Extensive Online Ad Distribution Strength to Clients with W4's Broad Reach and Proprietary Technology Stack Digital Media Solutions, LLC (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth, announced that it has acquired W4 Performance Ad Market (W4). W4 helps advertisers acquire new customers while enabling digital media publishers to monetize traffic on a results-based,…

Digital Media Solutions Acquires Email Powerhouse Mocade Media, LLC

Now With Customized Email Programs and Expertise In-House, DMS Extends the Value of its First-Party Data Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals, announced it acquired Mocade Media LLC, an email marketing firm that delivers engaging content and increases return on investment of email programs. Mocade's sophisticated email optimization platform helps companies across…

Monaker Group Receives Formal Approval to Acquire 57.6% Stake in International Financial Enterprise Bank, Planning Fintech Solutions for…

Monaker Group, a technology solutions company building a digital business ecosystem for digital advertisers, consumers, video gamers and travelers, reported today that it has received the required formal regulatory approval from the Office of the Commissioner of Financial Institutions of Puerto Rico (OCIF) to proceed with its previously announced acquisition of 57.6 percent of International Financial Enterprise Bank (IFEB), a global financial institution headquartered in San Juan, Puerto Rico. Marketing Technology News:…

Havas Media, Releases ‘the Impact of Missing Third Party Cookies on Digital Marketing and Future Plan of Solutions’

Havas Media, under Havas Group, one of the largest communication groups in the world, has recently researched and released a report titled ‘The impact of missing third party cookies on digital marketing and future plan of solutions’ with Fancy Digital. Given that several top browser providers have announced to gradually phase-out support of third-party cookies over the next two years, the report illustrates the potential future impacts on digital marketing in China as well as on the globe and recommends third party…

Eurofins Digital Testing to Provide IMF Analysis Solutions for the Digital Media Industry

Eurofins Signs Exclusive, Global Licensing Agreement with the Institut für Rundfunktechnik (IRT) to Develop new IMF Solutions Built on IRT's Proven Technology Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing services, announced it will offer software solutions to help studios, post-production companies, broadcasters and distributors adopt the Interoperable Mastering Format (IMF), aimed at streamlining associated workflows and reducing costs. IMF is a Society of Motion Picture…

iFOLIO Honored with Global Excellence Award, Best in Personalized Digital Marketing Solutions – 2019 by AI Global Media

In today's digital world, buyers are more informed and have high expectations when they interact with a company.  It's critical for enterprises to maximize that customer touchpoint with an experience that feels custom and differentiated. iFOLIO is recognized with the Global Excellence Award "Best in Personalized Digital Marketing Solutions – 2019" by AI Global Media for innovation, growth, and delivering results through an enterprise digital portfolio platform. Digital portfolios are…

Spectrio Acquires Media Distribution Solutions, Adding On-Demand Video Production and an Online Video Marketing Platform to its Suite of…

Merger allows customers to bridge the gap between online and offline content Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has acquired Media Distribution Solutions (MDS), a leader in low-cost, on-demand video creation based in Plano, Texas. The acquisition builds upon Spectrio’s marketing technology suite, further accelerating the Company’s capability to provide content at scale across avenues both online and on-site. Today,…

Infogroup Data Solutions Selected as Digital and Media Management Service Provider by Scranton Gillette Communications

The partnership hopes to boost brand awareness, and deliver effective communication channels for clients and audiences in the business-to- business marketplace Infogroup Data Solutions, the leading provider of business and consumer media management solutions, has been selected as the digital and media management service provider for Scranton Gillette Communications (SGC)/SGC Horizon, a business-to-business (B2B) media company. Infogroup is one of the leading providers of innovative business data, and marketing…

Digital Remedy Promotes David Zapletal to Chief Operating Officer

Digital Remedy, the leader in data-powered technology and services for marketers, announced that David Zapletal has been promoted to Chief Operating Officer. In this new role, Zapletal will realign and connect internal resources in order to steer the company's swift product innovation and execution to better serve client needs. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software A 15-year Digital Remedy veteran, Zapletal most recently served as Chief…

BCG’s Digital Acceleration Index (DAI) Study Finds That Digitally Mature Companies Saw Valuations of 23%, on Average, Above Precrisis…

- The Digital Acceleration Index (DAI) study found that digitally mature companies outperformed their peers across nine performance indicators, including revenue growth and enterprise value. - Digitally mature (bionic) companies grew despite pandemic headwinds; they saw less of a decline in market capitalization at the start of the pandemic than did their less digitally mature peers, and then recovered faster. - The hallmarks of successful, bionic companies across regions include investing significantly in technology,…

The Power Of Single-Market Media Buying

The chaos of the past year and a half has shifted a great deal of focus away from the national to the local market. These days, given the deafening noise happening at the national level in any given industry, many advertisers are finding their best opportunities to break through with their audiences happening at the local level. Given the vast differences among local markets, savvy brands recognize the need to use the latest available qualitative and quantitative market data and research to tailor their campaigns to a…

Ignite2Lead Announces Innovative Marketing-Solutions To Support Smaller Companies

Ignite2Lead has announced the launch of their next marketing solutions-based scheme which aims to provide innovative and customised solutions to the prolific number of companies within the U.S. that were stiffly affected by the direct and indirect aftermath of the unprecedented COVID-19 pandemic. According to Ignite2Lead, the marketerial strategies that worked for corporations before the COVID-19 pandemic are no longer applicable; brand image and strategy have been irrevocably changed within the landscape of marketing and…

Brand Interest Piques for ‘Networked Digital Signage,’ ‘Social Business’: Bombora Company Surge(R), Merkle’s…

“Social business” is experiencing a dramatic rise in interest, particularly among brands, according to intent data measured by Bombora Company Surge(R) With each passing day we enter a new stage of our "next normal." It’s been remarkable to watch how marketing has evolved over the past few months to meet new habits and demands of consumers in a hybrid world – one that takes omnichannel strategies to the next level. Marketing Technology News: MarTech Interview with Anda Gansca, Co-Founder and CEO of Knotch After a…

Survey Shows Multi-Media Pros Working from Home Struggle with Version Control

97% of respondents say working from home would be more manageable if the latest version of every embedded asset was easily identifiable While 92% of digital media pros report general productivity has improved while working from home, over half (63%) say transferring files has become more difficult, according to a new study commissioned by Santa Cruz Software that surveyed over 500 design professionals. In addition to work-from-home trends, the survey asks questions about version control and asset management challenges among…