Institutional Investors Have Committed $100 million Cash in Private Placement to Close Concurrently with Transaction Digital Media Solutions Holdings, LLCand Leo Holdings Corp., a publicly traded special purpose acquisition company, announced today that Leo and DMS have entered into a definitive business combination agreement (the “Business Combination Agreement”). DMS is a martech-enabled business capitalizing on the secular shift of advertising dollars from traditional offline channels to online digital channels by…

Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance Companies Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's…

Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's largest insurers and their respective agent pools.Insurance is a leading advertising vertical in the…

Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced it is strengthening its leadership team with the appointment of Joey Liner as Chief Revenue Officer. Liner brings a wealth of experience to DMS, and will be responsible for overseeing sales and business development enterprise-wide.  Liner, who was most recently Co-Founder and CEO of DoublePositive, has a proven track record of growing revenue with digital advertisers. “We are incredibly excited to have…

Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced it acquired Fosina Marketing Group, Inc. Fosina is an innovative and data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients including Harper Collins Publishing, Save The Children, National Wildlife Federation, Amora Coffee, Meredith Corp. and Highlights for Children. According to reports, last year business-to-consumer subscription firms attracted more than 11…

Acquisition Brings Extensive Online Ad Distribution Strength to Clients with W4's Broad Reach and Proprietary Technology Stack Digital Media Solutions, LLC (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth, announced that it has acquired W4 Performance Ad Market (W4). W4 helps advertisers acquire new customers while enabling digital media publishers to monetize traffic on a results-based,…

Now With Customized Email Programs and Expertise In-House, DMS Extends the Value of its First-Party Data Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals, announced it acquired Mocade Media LLC, an email marketing firm that delivers engaging content and increases return on investment of email programs. Mocade's sophisticated email optimization platform helps companies across…

Havas Media, under Havas Group, one of the largest communication groups in the world, has recently researched and released a report titled ‘The impact of missing third party cookies on digital marketing and future plan of solutions’ with Fancy Digital. Given that several top browser providers have announced to gradually phase-out support of third-party cookies over the next two years, the report illustrates the potential future impacts on digital marketing in China as well as on the globe and recommends third party…

Eurofins Signs Exclusive, Global Licensing Agreement with the Institut für Rundfunktechnik (IRT) to Develop new IMF Solutions Built on IRT's Proven Technology Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing services, announced it will offer software solutions to help studios, post-production companies, broadcasters and distributors adopt the Interoperable Mastering Format (IMF), aimed at streamlining associated workflows and reducing costs. IMF is a Society of Motion Picture…

In today's digital world, buyers are more informed and have high expectations when they interact with a company.  It's critical for enterprises to maximize that customer touchpoint with an experience that feels custom and differentiated. iFOLIO is recognized with the Global Excellence Award "Best in Personalized Digital Marketing Solutions – 2019" by AI Global Media for innovation, growth, and delivering results through an enterprise digital portfolio platform. Digital portfolios are…

Merger allows customers to bridge the gap between online and offline content Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has acquired Media Distribution Solutions (MDS), a leader in low-cost, on-demand video creation based in Plano, Texas. The acquisition builds upon Spectrio’s marketing technology suite, further accelerating the Company’s capability to provide content at scale across avenues both online and on-site. Today,…

The partnership hopes to boost brand awareness, and deliver effective communication channels for clients and audiences in the business-to- business marketplace Infogroup Data Solutions, the leading provider of business and consumer media management solutions, has been selected as the digital and media management service provider for Scranton Gillette Communications (SGC)/SGC Horizon, a business-to-business (B2B) media company. Infogroup is one of the leading providers of innovative business data, and marketing…

Cloudinary, the media experience platform for many of the world’s top brands, has been named to the Constellation ShortList for Digital Asset Management (DAM) for Digital Experiences for the third year in a row. Constellation Research evaluated more than 50 solutions in this category and recognized Cloudinary as one of eight solutions to know in the DAM world. Marketing Technology News: How to Start Creating the Change Advertising Needs As visual assets of all types play an increasingly important role in the way…

Industry Working Group Supports Best Practice Solution for Ensuring Shareholders can Easily Participate in Any Virtual Meeting; API is Ready in Time for 2021 Proxy Season Mediant, a leading provider of investor communications technology and technology-enabled solutions to banks, brokers, corporations, and funds, has developed an application programming interface (API) simplifying access to, and voting in, virtual annual meetings. The API establishes a digital legal proxy that replicates a traditional legal proxy, making it…

MXLive! Offers Dedicated Strategy Helping Concerts, Events, Travel & Tourism Boards Relaunch Live and Experiential Events MediaCrossing, an agile digital marketing firm, today announced it has launched MXLive!, a new practice dedicated to helping concerts, live events, state and city travel & tourism commissions activate and engage with their core audiences to drive sales. MXLive! will leverage MediaCrossing’s vast expertise in deploying digital marketing and advertising campaigns throughout the country on behalf of…

Growth and diversification of company’s creative offerings unlock new opportunities for advertisers to harness the combined power of data and creative to optimize their CTV and video campaigns Tremor International, a global leader in advertising technologies, today announced its expanded creative studio, Tr.ly (pronounced Truly). This newly expanded creative services team at Tremor Video is the result of strong collaboration between Tremor Video’s proven CTV and all-screen video creative pedigree and Unruly’s…

Bitmovin, a world leader in online video technology, announced today, it will host a live, virtual event to bring awareness to workplace diversity and highlight the exciting opportunities for women in the streaming media industry. The free virtual event, to be held March 8, will bring together several media tech panelists to celebrate International Women's Day and discuss the state of diversity within the industry. While women are working in a variety of roles at companies delivering solutions such as encoding,…

HCL Technologies (HCL), a leading global technology company, and Google Cloud today announced the expansion of their strategic partnership to bring HCL Software’s Digital Experience (DX) and Unica Marketing cloud-native platforms to Google Cloud. The announcement follows the success of the initial Google and HCL Software Commerce partnership announced in June 2020. Marketing Technology News: Terminus Secures $90 Million Series C Led By Great Hill Partners “With the launch of HCL Digital Experience and Unica on…

Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a strategic partnership with The Trade Desk, a global demand-side technology platform for advertisers. Aurora Mobile and The Trade Desk will jointly provide advertisers with premium big data solutions leveraging Aurora Mobile’s powerful artificial intelligence (“AI”) and advanced analysis technology, helping advertisers improve the reach, scale and effectiveness of their advertising campaigns. Marketing…

MediaMath, the acclaimed independent advertising technology company for brands and agencies, and LiveIntent, the people-based marketing platform powered by the email address, today announced the full integration of LiveIntent's nonID into MediaMath's SOURCE digital media ecosystem. Marketing Technology News:Vertex Welcomes Sal Visca as Chief Technology Officer With the integration of LiveIntent into SOURCE, MediaMath will enable brands to deliver personalized advertising without third-party cookies within LiveIntent's…