OAAA Releases Digital Video Out Of Home Buyers’ Guide

Provides Play-by-Play Guidance for Advertisers on Planning and Buying VOOH The Out of Home Advertising Association of America (OAAA), today released its first "OAAA Digital Video Out of Home (VOOH) Buyers' Guide" to help advertisers navigate the VOOH landscape and take advantage of the medium's benefits. With the country emerging out of the pandemic – alongside the fact that top digital video networks surpass cable and broadcast against critical audience demographics – VOOH has the potential to be a "must" for…

JW Player Acquires VUALTO to Strengthen Its Comprehensive Video Platform for Success in the Digital Video Economy

JW Player, the leading video software and data insights platform, announced it is acquiring VUALTO, a leading provider of live and on-demand video streaming and Digital Rights Management (DRM) solutions. The acquisition deepens JW Player’s already robust offering to global broadcasters and further accelerates its vision to empower customers with independence and control in today’s Digital Video Economy by offering easy-to-use, scalable video technology. Marketing Technology News: Vericast Survey: How Deals Play a Role…

Connected TV is the Driving Force in 2020 Digital Video Advertising Spend

Outlook for Digital Video Ad Spend Expected to Outpace Linear TV in 2021 Digital video advertising growth continues, and is expected to represent more than half (56%) of total video spend projected in 2021. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down, according to IAB's "Video Ad Spend 2020 and Outlook for 2021" report, released at the IAB 2021 NewFronts. CTV saw its highest gains to date in ad spend in 2020: 22% growth year-over-year Marketing Technology News: Shifting…

Xandr Platform Spend Soars 75% in Digital Video and 235% in CTV for Q1 2021

Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, shared results of premium video and connected TV (CTV) spend on its platform for Q1 2021, which saw significant increases. Product advancements across video and CTV buying and selling spurred the significant growth, as well as tools and partnerships in support of the bespoke needs of marketers across verticals like pharma and CPG. With analysts predicting digital video and CTV spend to grow 14.8%1 and 34.8%2 in 2021 respectively, Q1…

FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently piloting tech to deliver addressable, cross-platform, deduplicated reach to advertisers across linear TV and digital. FreeWheel, a Comcast Company, announced a significant milestone in digital and linear TV convergence: the rollout of a new technology that allows sellers to deliver video…

Verve Group Acquires Digital Video Ad Platform From Nexstar Inc.

Verve Group Is Solidifying Its Position as a Leading Global Advertising Technology Platform Verve Group, a global brand performance ad platform, announced the acquisition of Nexstar Inc.’s digital video advertising technology platform, formerly known as LKQD. The digital video platform reaches over 200 million unique monthly users in the US across desktop, mobile, in-app, and connected TV devices and provides Verve Group with sophisticated video advertising capabilities as it continues to scale its business following other…

GroupM Taps SpotX as Primary Programmatic Partner for Digital Video and OTT

Leading global SSP will also develop specific programmatic solutions to help GroupM clients achieve maximum ROI for video advertising SpotX, the leading global video advertising platform, today announced it has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and over-the-top (OTT) inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the agreement, SpotX will…

Despite Global Pandemic, Digital Video Ad Spend Remains Relatively Stable YoY, According to IAB Report

Connected TV Shows Tremendous Resilience During Pandemic and Takes Share from Traditional TV Budgets 2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and cancelled campaigns, digital video remains a bright spot, according to "IAB U.S. 2020 Digital Video Advertising Spend Report: Putting COVID in Context" released at IAB NewFronts. Connected TV (CTV) is largely responsible for the sector's resilience and was least impacted by…

OpenSlate Launches Universal SlateScore Metric for Digital Video

Industry Standard Metric Redesigned to Deliver Marketers a Consistent Lens on Content Quality Across All Online Video OpenSlate, the leading provider of content ratings across the world’s largest digital platforms, announced the launch of a new universal SlateScore for digital video content. The re-engineered SlateScore is applied across nearly 4MM channels and pages on YouTube and Facebook and is designed for use across the open web. The content quality standard, which has been in place since OpenSlate launched in 2012,…

Viewbix Partners with Doctorpedia to Enable Accelerated Patient Journey Through Digital Video

Trailblazer in Data-Driven Video Engagement Strategy Enhances Digital Video Content for Improved Business Performance for Leading Health Media Network Viewbix Inc., a leading provider of state-of-the-art video analytics and engagement platforms used by prominent brands, agencies and networks around the world, announced it has partnered with Doctorpedia, a health media network of condition-specific medical websites delivering credible and engaging video and written content powered by real doctors. Doctorpedia is working with…

VidMob Partners With Meredith Corporation’s REAL SIMPLE To Produce & Distribute Original Digital Video Campaign To Benefit NYC…

First-Ever Collaboration Between Creative Tech Platform & Iconic Publishing Brand Will Raise Awareness and Drive Donations for Nonprofit's Holiday Gift Drive VidMob, a first-of-its-kind full stack creative technology platform, announced its first-ever partnership between its non-profit arm VidMob Gives and Meredith Corporation's REAL SIMPLE, to launch a digital video campaign on behalf of Win, the largest provider of shelter and safe, supportive housing for families in New York City. The campaign—donated in full by…

Bloomberg Media Rebrands TicToc to QuickTake by Bloomberg; Creates Expanded Digital Video Studio in Preparation for OTT Launch

Global Video News Network for the Next Generation to Deliver More Robust Digital Video Offering Tailored for Social and Streaming Bloomberg Media announced that it is rebranding TicToc, its social video news network, to QuickTake by Bloomberg. This is a key step for the brand as it evolves into a premium global news network that seamlessly connects the world of social and streaming. In preparation for the launch of a streaming news channel in 2020, QuickTake by Bloomberg will merge with Bloomberg's existing digital video…

Dealer.com and Cartender Introduce New Digital Video Advertising Services to Dealers

Dealer.com, a Cox Automotive brand, recently teamed up with Cartender, a provider of digital marketing technology, to announce a new opportunity for dealers to leverage video advertising to more effectively communicate and engage their car shoppers. With the growing shift away from television toward smartphones and tablets, Dealer.com and Cartender deliver high quality video advertisements to an engaged audience at scale for dealers across these digital platforms. Video advertising is a consistently undervalued channel,…

TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms

 Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising TVSquared, the global leader in TV attribution, announced its partnership with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The TVSquared and Extreme Reach integration tags every single ad, delivering massive simplification for advertisers, while giving them the ability to track performance at scale across all digital TV content.…

IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video

IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video Delving into how consumers watch digital video—beyond dayparts, demos and/or perceived personas—IAB released research that highlights how consumers motivations and mindsets inform their receptivity to advertising. The study presented at the 2019 IAB Digital Content NewFronts, entitled "A Day in the Life of Video Viewers," shows that consumers watch video on different screens throughout the day—and…

Mirriad Adds Niteen Crawford-Prajapati as Chief Technology Officer to Accelerate AI-Powered Platform for the Linear TV and Digital Video…

Platform Has Reinvented the Way Brands Place Ads Within Linear TV and Digital Video Computer vision and AI-powered platform company Mirriad announced the appointment of global solutions architect and product developer Niteen Crawford-Prajapati, as Chief Technology Officer. Prajapati will be accelerating Mirriad’s cloud strategy for vast integrations with global broadcasters and the digital video ecosystem, allowing for seamless ad insertions in linear and digital content at scale. With over ten years of experience in the…

FreeWheel Research Finds Line Between Linear TV and Premium Digital Video is Increasingly Disappearing

In 2018, Ad Views Delivered via Connected Tvs Grew 53% and Live Content Ad Views Rose 86%, Demonstrating This Convergence Trend, Report Finds FreeWheel, A Comcast Company, announces the launch of its fourth quarter VMR. Formerly known as the Video Monetization Report (VMR), this signature research report that is published four times a year will now be known as the Video Marketplace Report beginning with this installment. “using this device to watch whatever they want in the comfort of their living rooms” The new name…

DoubleVerify Acquires Digital Video Technology Company, Zentrick

DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Zentrick, a digital video technology company that provides middleware solutions to drive the seamless execution and performance of online video advertising for the world’s largest brands, platforms and publishers. The Zentrick engineering teams will continue to operate from offices in Ghent, Belgium. The transaction was completed as an all cash, all stock offer on February 15, 2019. Video…

New Exponential – Powered Digital Video Product Integrates Content from Motor Trend Group, Increases User Interaction with Mazda…

Mazda Is the First Advertiser to Use Exponential’s Video-Driven Experience (VDX) Content Amplifier, Which Delivers High Engagement and Favorable Brand Perception During Digital Promotion for Mazda CX-5 Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, today announced the results from its Garage Team Mazda video campaign to increase brand awareness for the Mazda CX-5. The campaign eclipsed engagement benchmarks, delivering more than double…

Now Playing on an Uber Near You: Digital Video

Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads to feature provocative headlines and direct response ads to try to direct us to do something. We also expect outdoor ads not to move, but that’s changing. Digital out-of-home (DOOH) advertising is expected to be a $4.5 billion market in the U.S. next year, up from $1.2 billion in 2016. Such ads -- often featuring video or animation -- are also showing up in new places. We now see video ads on Uber and Lyft…