ATM.TV Joins FCTI to Roll Out Digital-Out-Of-Home Advertising

ATM.TV, a business specializing in digital content and brand advertising, has entered into an exclusive sales and marketing agreement with FCTI, Inc. to provide exclusive ATM toppers and content for 7-Eleven, Inc. ATM.TV has developed a specialized software and hardware platform that will allow advertisers to target HD screens placed above ATM units. FCTI recently installed digital-out-of-home (DOOH) screen networks above its ATMs at more than 8,500 participating 7-Eleven stores in the U.S. Marketing Technology News: …

Amobee Announces Substantial Enhancements to its Global Digital-Out-of-Home Offering

Collaboration With Vistar Media and Place Exchange Amplifies Convergence of Digital Media Channels Amobee, the global advertising technology company reinventing advertising for the converging world, announced a significant enhancement to its programmatic solution for buying digital-out-of-home (DOOH), providing advertisers with the ability to execute global DOOH campaigns seamlessly alongside digital, TV, and social on a single platform for true cross-channel marketing. This enhancement includes a new self-service…

Mood Media Appoints Seasoned Digital-Out-of-Home (DOOH) Media Industry Veteran, Paul Jankauskas, to Lead Mood Content Platforms

Mood Media, the world’s largest on-premise and connected media solutions company dedicated to elevating the Customer Experience, announced the hiring of Paul Jankauskas as its new Senior Vice President (SVP) of Mood Content Platforms. Bringing more than 20 years of experience in the media industry, including within content development and out-of-home (OOH) sectors, Jankauskas is now responsible for growing Mood Media’s ad sales network, further building out Mood’s world-class sales organization and expanding our retail…

Clinch Secures $10M in Series A Funding Round to Support Accelerated Growth and Increasing Demand for Omnichannel Personalization

Clinch Continues to Invest in its Personalization and Consumer Intelligence Technology, and Global Expansion Clinch, the company that provides AI-driven omnichannel personalization and unique consumer intelligence to the world's leading advertisers, announced today that it raised $10 million in Series A funding, led by investment firm D Squared Capital. The funding will be used to support its accelerated global growth and the upcoming launch of their next generation of data-driven personalization-at-scale solutions, built…

Comscore Expands Into Out-of-Home Measurement

New memberships with leading OOH organizations reinforce Comscore's mission to track consumers across all screens Out-of-home (OOH) advertising remains a vital part of building brand awareness and plays an increasingly important role in advancing the consumer journey. That's why Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that it has joined the DPAA and the Out of Home Advertising Association of America (OAAA). The new alliances with two of the leading…

Vibenomics Collaborates with IRI to Measure Sales Lift from Audio Out-of-Home Advertising

New partnership with the global leader in solutions and services for consumer, retail and media companies showed an average 18.8% lift in four blind case studies Vibenomics, a location-based Audio Out-of-Home (AOOH) advertising and experience company, today announces its partnership with IRI®, a global leader in innovative solutions and services for consumer, retail and media companies. Together, Vibenomics and IRI join forces to measure the direct sales impact of exposure to Audio OOH advertising while offering advertisers…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from OpenWeb, Canopy, Adomni, Mediavine, to Adverty. OpenWeb Partners with Centro for its First DSP Integration Centro, a global provider of advertising technology, announced an integration with premium community engagement platform OpenWeb, to reach millions of engaged users within brand-safe environments across more than 1,000 digital publishers. The partnership is the first of its kind…

6 AdTech Leaders Join Forces to Improve Programmatic DOOH Standards for 2021

The 6 adtech leaders include Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media. They join forces to deliver parameters for defining programmatic DOOH inventory. Ensuring a mutual understanding between the DOOH buyer and seller in the bid-stream and during the media transaction, these standards open up new inventory discovery opportunities, improve targeting, and promote greater knowledge equality within the programmatic DOOH industry. Six leading digital-out-of-home (DOOH) technology platforms -…

Tresorit Receives Gartner Peer Insights Customers’ Choice Distinction

Tresorit, a leading end-to-end encrypted file sharing and content collaboration platform, announces that they have been named a Customers' Choice in the 2020 Gartner Peer Insights 'Voice of the Customer': Content Collaboration Tools. Tresorit is the first ever end-to-end encrypted service receiving this distinction, not only in the Content Collaboration Tools market but in all Gartner markets. Tresorit's zero-knowledge end-to-end encryption ensures that, unlike competitors such as Dropbox or Box, Tresorit can never…

eBay Names Julie Loeger Global Chief Growth Officer

eBay announced the appointment of Julie Loeger as Global Chief Growth Officer (CGO). In a newly created role, as CGO, Julie will lead two critical, global teams that are focused on customer acquisition, retention and service -- Global Marketing and Global Customer Experience. Together, these teams will form eBay's Global Growth organization. Julie will report directly to Jamie Iannone, eBay's Chief Executive Officer and will join the company during the first week of January 2021. Marketing Technology News: Comscore and…

Medallia Named a Leader in Gartner Magic Quadrant for Voice of the Customer

Medallia, Inc., the global leader in experience management and engagement, announced that it has been named a Leader in Gartner’s first Magic Quadrant for Voice of the Customer (VoC). Of the 15 vendors evaluated, Medallia received the highest placement for completeness of vision. Marketing Technology News: Comscore and MediaMath Announce Partnership The report noted key strengths about the company: “Medallia pioneered the use of closed-loop action-taking based on customer feedback. It has the highest percentage of…

Solodev Achieves AWS Public Safety & Disaster Response Competency Status

Solodev, the Digital Customer Experience platform built for Amazon Web Services (AWS), announced that it has achieved the AWS Public Safety & Disaster Response (PSDR) Competency status. This designation recognizes that Solodev provides both a proven cloud technology and human expertise in helping customers leverage the power of AWS to protect the public and prepare, respond, and recover from natural or man-made emergencies and disasters. Achieving the AWS PSDR Competency further differentiates Solodev as an AWS…

Tumblr Launches LOUDR

Tumblr — the social platform for Gen Z creators, curators and fans — this Giving Tuesday launches LOUDR, a new program which pledges 10 percent of its top advertising unit to amplify the voices of advocacy-focused nonprofit organizations. With a focus on Black, indigenous and people of color, LGBTQ+ communities, and mental health advocacy groups, the initiative launched with two prominent nonprofits: Black Lives Matter Global Network Foundation and the National Alliance for Media Literacy Education (NAMLE). Marketing…

Minute Media and Protected Media Collaborate

Minute Media, a leading global technology and digital publishing platform, and Protected Media, an anti-fraud innovator, are announcing a wide-reaching collaboration to ensure validated high-quality traffic for advertisers across the company's publishing assets and technology users. Protected Media's cybersecurity-based ad fraud solution enables Minute Media to create transparency and trust between advertisers and publishers that use its rich video content and platform. Straddling both the supply and demand sides of the…

fuboTV Acquires Balto Sports as First Step Into Online Sports Wagering Market

fuboTV Inc., the leading sports-first live TV streaming platform, has acquired Balto Sports, marking the company’s first move into the online sports wagering market. Balto Sports is a Y Combinator company that develops tools for users to organize and play fantasy sports games. fuboTV intends to leverage its own proprietary technology along with Balto’s contest automation software to launch a free to play gaming offering. Marketing Technology News: Comscore and MediaMath Announce Partnership In connection with the…

ReachTV Declares The People Platform

ReachTV, the live streaming entertainment network that shares authentic stories with tastemakers of the world announced that the company has selected The People Platform to deliver its audience estimates and connect directly with ReachTV viewers. This decision is significant, as ReachTV is a leader in the digital out of home space, delivering linear video content to 1,700 55-75" television screens in more than 91 airports, representing interactions with 128 million travelers around the globe. The use of always-on mobile,…

Gubagoo Releases Revolutionary Automotive Digital Retailing Platform

Gubagoo – the leading provider of digital retailing, conversational commerce, chat, and messaging solutions for Automotive Dealerships – announced a powerful new release of its industry-leading Virtual Retailing platform. With online car sales soaring across the nation, there has never been a more compelling time for automotive dealers to embrace digital retailing. The industry is quickly moving from early adopters to the tipping point of wide adoption, with the pandemic having accelerated dealerships' demand for online…

Matterkind Expands Affiliate Business, Delivers Better Marketing Intelligence for Clients

Matterkind, the activation intelligence company that connects people to what matters, announced that its expanded affiliate business will help organizations deliver better marketing intelligence and measurable business results. This upgraded, more advanced service, which falls under the Outcome-Based Marketing practice, aligns with Matterkind’s addressable strategy by embracing a unique people first, data-driven approach. This same approach is now possible through affiliate programs that enable brands to become smarter and…

Hyperlink InfoSystem Becomes Official Salesforce Partner

Salesforce is a Customer Relationship Management (CRM) platform that brings clients & companies together. It's a single integrated CRM solution that offers all your departments, including sales, marketing, service, and commerce - one shared view of every client. It delivers a personalized experience to your clients using the integrated CRM solutions referred to as Salesforce Customer 360 Platform. Marketing Technology News: Comscore and MediaMath Announce Partnership Salesforce can be helpful to your business in…

Loya Insurance Group Selects 8×8 Open Communications Platform

8x8, Inc., a leading integrated cloud communications platform provider, announced that the Loya Insurance Group, a leading auto insurance company, has deployed the 8x8 Open Communications Platform to transform all communications, collaboration, and customer engagement onto a single cloud platform for its more than 3,500 employees across over 700 offices in the US. Starting from a single store front in El Paso, Texas in 1974, the Loya Insurance Group has grown to be one of the largest Hispanic owned and operated companies…