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AMC Networks, Disney, and WarnerMedia Join Xandr in Powering the Future of TV Advertising

Xandr Invest’s Advanced Technology to Enable Advertisers to Reach A Single Audience Across Multiple, Premium Content Providers Xandr, AT&T’s advanced advertising company, is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for a better consumer experience. Xandr today announced the next evolution of Xandr Invest, a strategic buying platform built for the future of advertising. For…

Whip Media Group Partners with BB to Provide Industry’s Most Comprehensive View

New Global Partnership Enables Viewers to Better Discover Streaming Video Titles and for Media Companies to More Strategically Distribute Their Content Whip Media Group, which offers the leading data-driven content value management platform powering the world's largest entertainment organizations, announced a strategic global partnership with BB, a leading media intelligence and content distribution researcher. As part of the exclusive partnership, the companies will provide a real-time streaming availability for more…

Disney+ Surges from Last to First in Offline Conversation Amid Pandemic

Nivea and Colgate, Also Gain Offline; H-E-B and Publix Gain in Social Media; HGTV Gains Online and Offline The impact of the 2020 pandemic is being strongly felt in online and offline consumer conversations as consumer priorities and interests have shifted. Entertainment, and particularly streaming services, are among brands benefiting the most, consistent with earlier reports from Engagement Labs. The TotalSocial rankings are based on a combination of metrics including how much conversation brands earn, how positive,…

Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID, Eureka, CA, Binghamton, NY, and Alexandria, LA. Additionally, the agreement extends TV measurement in Yuma, AZ, Medford, WA, Yakima, WA and Greenwood, MS. Marketing Technology News: AT&T Selects Salesforce to Accelerate its Customer Experience Vision Cox Media Group will be using…

Backlite Media Partners With Admobilize to Offer Clients Measurable Insight Into Cinema Advertising at Novo and Roxy Cinemas

BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company powering digital-out-of-home (DOOH) networks with real time, fully-anonymous AI, have announced a partnership to provide cinema advertisers with audience analytics for OOH inventory. Backlite Media and AdMobilize are working within BackLite’s cinema network, incorporating Novo cinemas in the UAE and Bahrain as well as Roxy Cinemas in the UAE - with over 135 screens in 15…

Local Media Consortium, Local Media Association, Google Launch “Support Local News” Ad Campaign

$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise The Local Media Consortium and Local Media Association today announced the launch of a major ad campaign, "Support Local News," in partnership with the Google News Initiative. Backed by $15 million in funding from Google, the campaign will raise awareness of the need and importance of funding newsrooms through subscriptions, donations and advertising. As communities across the nation grapple with the coronavirus pandemic…

Synamedia and AWS Join Forces to Accelerate End-To-End Cloud TV Deployments

Astro and E-Vision are already running Synamedia's Infinite TV platform on AWS Synamedia, the world's largest independent video software provider, announced its collaboration with Amazon Web Services (AWS). By combining AWS's public cloud expertise with Synamedia's video software expertise, the two firms aim to accelerate the adoption of cloud TV services worldwide. Video service providers get to create and monetize compelling multi-screen video experiences using Synamedia's Infinite cloud TV platform and realize the…

Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market

Market Snapshot highlights initial impact of Disney+ and Apple TV+ in OTT market Parks Associates released research from a recently fielded consumer survey showing new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the “Big 3” Netflix, Amazon Prime Video, and Hulu. The research firm’s Market Snapshot: Disney+ and Apple TV+ highlights the impact of the entry of Disney+ and Apple TV+ in OTT market, including insights into the factors…

Disney Joins Nielsen Addressable TV Beta Program

Collaboration Offers Disney Increased Flexibility for Its 'Addressable First' Approach Nielsen announced that Disney Media Networks is the latest U.S. programmer to join in the company's Addressable TV beta program. By participating in the program, Disney will be able to test, evaluate and experience Nielsen's addressable TV advertising capabilities and technology first-hand and prepare for its commercial launch. This collaboration is part of Disney's approach to being 'Addressable First' and offering advertisers…

Engine Media Rapidly Advances Business; Unveils Key Product and Programming Initiatives

Launches UMG TV on Apple providing consumers with a new streaming service with esports news, competitions and play-along gaming Engine Media Holdings, Inc., a newly formed company that brings together the power and popularity of esports, news, gaming, interactivity and engagement for consumers, has launched its app UMG TV on the Apple iOS and Apple TV platform, which showcases the latest esports content from UMG Gaming – offering access to news, gaming competitions and  interactive, play along opportunities with esports…

Whip Media Group Introduces Strategic Supply Chain Partnership Program

Launch Partners Include Bitmax, Giant Interactive, ODMedia Group, Pixelogic, Prime Focus United Group and Wyvern Media Solutions Whip Media Group, the leading integrated cloud platform that empowers the world's largest entertainment organizations to intelligently acquire, distribute and monetize video content, announced a new Strategic Supply Chain Partnership program that will dramatically simplify and optimize media fulfillment. The first group of digital content management companies joining the program include industry…

Disney+ has Lockdown Bonanza in Europe

As Disney announces a record 54 million subscribers for its streaming service Disney+ mobile traffic soars, according to network data from Enea From just over a month since its European debut, mobile video traffic from new streaming service Disney+ has reached 7 Exabytes per month according to data from Enea. On Tuesday May 5th Disney confirmed that it has secured 54 million subscribers within days - providing relief to parents with children off from school - and creating headaches for mobile operators who have to juggle…

Levels Beyond Appoints Ralf Jacob, President, Verizon Digital Media Services to its Board of Directors

Levels Beyond announced that it has named media technology pioneer, innovator, and former President of Verizon Digital Media Services, Ralf Jacob, to its Board of Directors. This appointment is effective immediately and supports the continued growth of Levels Beyond by enhancing its visionary leadership facilities. Jacob further strengthens the marked expansion of the Levels Beyond Board, joining recent appointee Skarpi Hedinnson, formerly of Disney Digital and current CTO of SoFi Stadium and the Los Angeles Rams.…

Response Media Receives Leading Atlanta Digital Agency Recognition

"During this difficult and sad time as our country fights COVID-19, it is hard to find positive news to share about the future.  Consumers and businesses have been and will continue to be hit hard.  Response Media is currently helping our clients respond, reset, and reimagine their brands, business models, and digital marketing.  When things begin to return to a 'new' normal, we will be helping our clients rebound and recover.  We have learned during this time how important data-led strategy and messaging can be -- speaking…

Inpixon and OmniExperience Partner for Walt Disney World Swan and Dolphin Resort Indoor Mapping Experience

Inpixon, a leading indoor data company that specializes in delivering indoor intelligence, announced it is collaborating with OmniExperience, a digital experience solution provider, to fulfill a contract for indoor mapping and interactive wayfinding solutions for Walt Disney World Swan and Dolphin Resort. OmniExperience provides tools to manage dynamic content across all digital marketing channels. Their omnichannel focus provides consistent visitor, guest and customer communication across devices including mobile…

Cats Is a Perfect Example of Why Studios Should Plan Media Strategies Post-Trailer Drop

Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s themes and its stars, who the likely fans are and the best channels to reach and engage them? But I think that strategy misses the boat. Studios have a major event - the trailer drop - that can provide them with a ton of insight into who the actual audiences for their movies will be. If they take the time to listen to that data, they’ll have what they need to create…

Response Media Achieves Top Marketing Agency Recognition

Atlanta's Response Media has been named to Agency Spotter's Top Marketing Agencies list for 2020.  For the third consecutive year, Response Media ranked in the top tier of 3,400 marketing agencies worldwide.  Agency Spotter, the ratings and review authority, takes a look at marketing agencies across marketing strategy, experiential marketing, promotions, shopper marketing, influencer marketing, multi-cultural marketing, word of mouth marketing, events, direct marketing, content marketing, search (SEO and SEM), and marketing…

Project OAR Rolls Out Technologies in Market as Media Companies Gear up to Showcase Dynamic Ad Insertion at CES

With Consensus on Technical and Measurement Specifications, Software Updates Are Heading for VIZIO’s Smart TV Footprint, Major Ad Engine Integrations Have Started    Project OAR, the consortium working to recommend standard protocols for TV programmers and platforms to easily manage, sell and deliver more relevant advertising experiences within linear and on-demand formats on smart TVs, announced a series of updates that put it on track to complete the first critical stages of its mission. Ad Engine Integration: The…

NovaSight Leverages Netflix and Disney to Cure Vision Disorders

Company To Present Its AI-Driven Eye Tracking Solutions for Vision Care at CES 2020 NovaSight, a leading provider of digital healthcare platforms, announced that the company will be presenting its AI-driven eye tracking solutions for vision care at the upcoming CES 2020 event in Las Vegas. Traditional vision assessments are manual, subjective and time consuming, which often lead to inaccurate results and treatments, especially for children who do not always understand examiner instructions and cannot properly…

33% of Future Disney+ Users Plan to Unsubscribe from Netflix

New report finds a high level of anticipation for Disney+ in the US, with thousands of consumers planning to cancel existing streaming subscriptions in favour of the service Disney+ only went live yesterday but 40% of US consumers planning to sign-up are already considering canceling their subscriptions to other streaming services. Of these, one third (33%) are considering canceling their Netflix subscription in favor of Disney+ according to a new report from the technology-based market research company AudienceProject,…