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6 Hot Retail Trends for 2020

Nowadays, consumers expect to access and buy products and services at anytime and anywhere. They switch easily from smartphone to tablet to desktop multiple times in a day, engaging with brands through emails, social media, online chat and customer service. Staying up on consumer behaviors and current trends is a must for today’s marketer. Here are six trends you should know about to help you develop and evolve a winning strategy: Subscription Model A 2016 Hitwise Retail 500 study reported that visits to subscription…

How D2C Companies Can Move Successfully into Brand-Building

Just two and a half years after its launch, Brandless stopped taking orders and laid off over 70 staff. Once on track to disrupt the high-quality organic produce market that the likes of Whole Foods dominates, the company blames the crowded e-commerce market for its downfall. The disrupter became disrupted. Brandless is not the only Direct to Consumer (D2C) brand experiencing the negative effects of oversaturated markets. In the past, D2C brands relied heavily on Performance Marketing, with 98% of such brands believing that…

Retina Announces $5 Million in Total Funding to Stem the Tide of Wasteful Marketing Spending to Acquire and Serve their Worst Customers

Growth round led by Crosscut Ventures, one of the largest early stage investors in Los Angeles Retina, the customer data science company that predicts future lifetime value and customer behavior, announced it has raised $5 million. The raise supports the company’s fast growth and was anchored by a former investor, Crosscut Ventures, which partners with early-stage founders to build extraordinary high-growth tech companies. Retina’s goal is to serve any business that has repeat customer purchases-- including e-commerce,…

Namogoo Announces Integration With Salesforce Commerce Cloud to Prevent Customer Journey Hijacking

Integration allows the easy deployment of Namogoo's leading Customer Hijacking Prevention solutions to enhance the online customer experience Namogoo, a company pioneering Customer Hijacking Prevention and protecting user privacy for online enterprises, announced its certified integration with Salesforce Commerce Cloud to protect online businesses from the widespread problem of client-side ad injections that cut into their bottom lines. The integration allows customers to easily implement Namogoo's solution to protect…

CBX Branding Veteran: New Crop of Store-Brand Names Signals Strength of Private Label

Top Retailers Are Taking Their Names off of Their Store Brands to Create Private-Label Lines That Command Attention on Their Own Terms, Notes Todd Maute in Column for Store Brands Magazine Top retailers are taking their names off of their store brands—and the reason has everything to do with the growing quality and consumer acceptance of product lines created by retail chains, writes Todd Maute, a partner at brand strategy and design agency CBX, in a new column for Store Brands magazine. While highly-regarded retailers…

Namogoo Raises $40 Million to Prevent Customer Journey Hijacking and Protect User Privacy

Led by Oak HC/FT, Series C will Enable Namogoo to Expand its Client-Side Platform into New Markets and Launch its New Customer Privacy Protection Solution Namogoo, the company pioneering Customer Journey Hijacking prevention and protecting user privacy for online enterprises, announced a $40 million Series C funding round led by Oak HC/FT. Matt Streisfeld, Partner at Oak HC/FT, will join Namogoo’s Board of Directors. Existing investors GreatPoint Ventures, Blumberg Capital, and Hanaco Ventures also participated in the…

Nativo Hires Industry Veteran Yasmeen Coning as New Senior Vice President of Marketing

Coning Brings Nearly Two Decades of Experience Helping Tech Companies Grow Revenue and Mind Share in Increasingly Noisy Markets Nativo, the leading unified publisher technology platform for in-feed and branded content advertising, announced marketing veteran Yasmeen Coning joins the company as its new Senior Vice President of Marketing, and will be based out of Nativo's expanding New York office. Coning comes to Nativo with nearly 20 years of experience in developing and implementing successful marketing strategies for…

How Consumer Insights Can Satisfy a Marketer’s Need for Agility, Innovation, and Disruption

The key to driving business success is by understanding consumers. Consumer trends are changing more rapidly than ever before. All too often, competitive pressures compel marketers to meet this demand by launching products, or creative at rapid-fire. This can turn out poorly in a very public setting, with the social media era putting brand reputation, product design, campaign messaging, and product launches under the microscope. But costly Marketing mistakes can be avoided by involving consumers themselves. Using consumer…

Digital Marketing Pioneer eROI Rebrands as Thesis

The Portland-Based Agency Unveils New Website, Logo, and Innovation Lab eROI, a fast-growing innovator in digital marketing, announced it has rebranded and changed its name to Thesis. The award-winning digital marketing agency introduced the rebrand to better align with the company’s growth, purpose, values, and market direction. Digital marketing pioneer eROI rebrands as Thesis, unveiling a new logo, website, and innovation lab. A pioneer in email marketing, eROI was founded in 2002 and has since evolved to become a…

MarTech Interview with David Kilimnik, CEO at Hero Digital

"AI and Machine Learning will be indefensible for algorithmic decision making, but these technologies will never craft a business strategy or replace creativity." Tell us about your role and journey into Technology. What inspired you to start at Hero Digital? I have been working in Silicon Valley for 20 years and got my start on the software side of the business. In the late 90s, Silicon Valley was a great playground for learning, since there was a massive rush of young, energetic people with no experience in the space. My…

Retina Powers Up Mid-Market E-tailers with AI and Machine Learning Free Trial

Retina Go! is first self-serve data analytics to predict Customer Lifetime Value Retina, which uses AI and predictive analytics to determine the lifetime value of online customers, launched Retina Go!, a free service for small to middle-market e-commerce businesses, providing individual customer intelligence that guarantees a lower cost per acquisition (CPA) by up to 20-30%. The predictive analytics report is delivered within 24 hours. Businesses that implement Retina’s customer intelligence platform typically double the…

AnsweriQ Unveils New Single-Click Automation for Customer Service Teams

AnsweriQ’s Robo Assist Enables Freshly to Reduce Customer Service Response Times by 90% Utilizing Artificial Intelligence (AI) and Robotic Process Automation (RPA) AnsweriQ, a leading provider of intelligent automation for customer service, announced the availability of its product, Robo Assist, which enables single-click automation for agents – a new offering that uses AI and RPA to resolve cases. Single-click automation empowers the agent to automate mundane and repetitive scenarios like refund processing, account…

Local DTC Brands Top Glossier, Harry’s & Casper, Converting a Quarter of Consumers

SimplyCook, Made.Com, Abel & Cole and Birchbox Lead the UK ‘Direct to Consumer’ Movement Research into consumer awareness of ‘direct to consumer’ (DTC) brands by Rakuten Marketing reveals four of the top five names are local, UK businesses, putting them ahead of global brands Glossier, Harry’s and Casper. Conducted among 2,000 UK consumers and a further 2,000 in France and Germany, the study proves that despite recent headlines, the top global DTC brands are lesser known than SimplyCook, Made.com, Abel & Cole…

Batterii Unveils New Co-Creation App to Eliminate All Traditional Focus Groups

Startup Debuts App to Make Qualitative Research Faster & Easier Batterii debuted a mobile app to replace traditional consumer research. The new app gives major corporations an intimate look into the lives of consumers, helping brands to internally disrupt instead of being disrupted by competition. This breakthrough app features include: deploying TV copy to consumers via mobile for reactions, capturing photos as inspiration, and quick survey tools. Consumers record video responses to company questions, and respond…

TechBytes with Chemi Katz, Co-Founder and CEO, Namogoo

Tell us about your role and the team/technology you handle. I am Co-Founder and CEO of Namogoo, the company leading the fight against Online Journey Hijacking — a rapidly growing challenge facing e-commerce brands. We have 100 employees across our offices in Israel, Boston and London. To date, we’ve raised $29 million in investments and are working with over 100 of the world’s largest online brands by protecting their digital investments. Amongst our customers, you can find Asics, Tumi, Dollar Shave Club, Argos, Office…

How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology

Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the MarTech Fitness Drill Is Key to Customer Experience and Success Strategies At the ongoing Adobe Summit, the leading Analytics and Customer Experience technology provider announced key updates to its offerings and services. These announcements are largely focused on accelerating the adoption and scaling of Customer Experience initiatives that have been long-pending due to lack of insights, data…

How Marketing-Savvy DTC Brands Supercharge Their Ad Performance

Dollar Shave Club. Warby Parker. Casper. These and other upstart direct-to-consumer (DTC) brands are a disruptive force. In eliminating the middle person, they offer consumers an appealing alternative to established brands in terms of price and experience. DTC brands have a major advantage over competitors: They convert on their website, so it’s much easier for them to know which media channels are working. That’s why these brands are rewriting the marketing playbook. For such brands, it’s not about choosing digital media…

Salesforce Adds Muscle to Its Sales & Marketing Cloud, Acquires Rebel

Rebel Is a Start-Up That Develops Interactive Email Services for Enterprises. Salesforce Intends to Leverage Rebel’s Technological Capabilities so That Its Customers Can Do a Lot More with Promotional Emails Marketing and Commerce Clouds are perhaps the smallest departments of Salesforce. This fact is possibly the biggest driver in Salesforce acquiring Rebel, which is known to bolster direct email campaigns that brands initiate. This acquisition will permit email recipients to do a lot more with promotional emails. The…

Unmasking the State of Influence in Men’s Grooming

Friday, August 17 this year was National Men’s Grooming Day - a day when men can focus on their appearance and when salons, hairdressers and beauty parlors can cater to men with various offers. What better time to look behind the beard, if you will, to understand the brands that are favorites in men’s grooming among influencers, and how marketers can learn from these brands to scale their own influencer marketing programs. Traackr gathered data from the top beauty influencers to find out which men’s grooming brands were…

Interview with Allison Stern, Co-Founder and CSO, Tubular

"Data is one thing, but insights are the key to the recommendations on what people really want. Nobody wants data on its own."Tell us about your role at Tubular Labs and how you got here. What galvanized you to co-found Tubular Labs? I founded Tubular Labs six years ago. I was always passionate about media, wanted to be in the media industry. When I was in college, I ran the TV station, then went out to Los Angeles and had an internship at 20th Century Fox. There, I realized that my passion was actually for the business…