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Dun & Bradstreet Introduces Next Generation Account Based Marketing Platform

Empowers Marketers to Activate Always-On Omni Channel Campaigns, Driving 58% Higher Click Through Rates and 3 Times Greater Pipeline Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and…

Velotrade Selects Dun & Bradstreet’s Data and Analytics Tools to Bolster Business Growth in the Face of COVID-19 Crisis

Velotrade, a web-based invoice financing service provider, has turned to Dun & Bradstreet, a global leader in commercial data and analytics, to use its global database to enable comprehensive, real-time analysis of customer finances and support new business generation. Velotrade is utilising D&B Credit and D&B Hoovers to maintain momentum in the challenging business environment and incipient global recession that has been triggered by the Covid-19 virus. “Our role is to provide the trade finance…

Dun & Bradstreet Helps Companies Identify Risk And Opportunity With New COVID-19 Impact Index

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, introduced the COVID-19 Impact Index, a new resource - based on client feedback - that addresses the urgent needs of business leaders to better understand the real-time impacts of the pandemic on companies and their network of suppliers and customers. Following the movement of the virus across the U.S., Dun & Bradstreet concludes that while 90 percent of businesses across the U.S. have been impacted, 43 percent of businesses in…

Dun & Bradstreet Delivers Free Platform, Data And Resources To Lift Public And Private Sectors During The COVID-19 Pandemic

Platform to help governments determine the full impact of the virus on communities Dun & Bradstreet, a leading global provider of business decisioning data and analytics, today launched a trusted data platform for government agencies to inform mission-critical response and relief efforts across state and local communities. The Firm is also making a number of resources available to private and public sector organizations to help mitigate risk and support continued business activity. Marketing Technology News:…

CleverTap and Dun & Bradstreet Lead Mobile Marketing Discussions at Engage to Grow Summit in the Middle East

Engage to Grow Summit United Marketing Thought Leaders to Discuss Customer Retention as a Game Changer for Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, joined with Dun & Bradstreet to host a thought leadership event in Dubai in early March. The Engage to Grow Summit brought Middle East founders, chief product officers, and VPs and SVPs of marketing together to discuss the theme of "User Retention: The New Growth Accelerator," having open and honest discussions about how to…

TechBytes with Adam Leslie, European Sales & Marketing Solutions Leader at Dun & Bradstreet

Journey into Tech  Hi Adam, tell us about your role and the team/technology you handle at Dun & Bradstreet. My role is to identify ways for our clients to use Dun & Bradstreet’s global commercial data and analytics to support decisions and enhance their Sales and Marketing activities. This means helping companies realize the maximum value of their own data to gain commercial advantage rather than ‘just holding it’. In order to achieve that, the right software and solutions are needed to identify and activate…

Dun & Bradstreet Completes The Purchase Of coAction.com Assets To Create An End-To-End Receivables Management Platform

Acquisition expands Dun & Bradstreet's portfolio of finance solutions, helping clients automate credit-to-cash processes and drive improved organizational efficiencies Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced that it purchased the assets of coAction.com LLC, a provider of revenue cycle management software. The acquisition positions Dun & Bradstreet to provide a complete credit-to-cash solution and underscores its efforts to identify new areas in which…

Dun & Bradstreet Launches Proprietary Buyer Intent, Increases ROI for B2B Marketing Teams

Early adopters realize 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies who are in market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy. Marketing…

Dun & Bradstreet Powers New Analytics Studio with Alternative Data Sources

Best-in-class B2B data and state-of-the-art technology deliver agile analytics to clients instantly Dun & Bradstreet, a leading global provider of business decisioning data and analytics, has announced the availability of D&B Analytics Studio, a secure, cloud-based analytics platform that provides clients with a single, integrated solution to seamlessly explore, synthesise and operationalise data and analytics in order to remain competitive in the era of digital transformation. The wide array of development…

Dun & Bradstreet Appoints Gary Kotovets As Chief Data Officer

A Data Industry Veteran, Kotovets Will Identify New Ways to Leverage Dun & Bradstreet's Trusted Global Business Data to Help Organizations Gain a Competitive Edge Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the appointment of Gary Kotovets as its Chief Data Officer. As Chief Data Officer Kotovets will lead the Firm's comprehensive data strategy globally, including how the data collected through Dun & Bradstreet's Data Cloud can be best utilized for new…

Dun & Bradstreet And QOMPLX Join Forces To Provide Defense Contractors With Fast And Reliable Cybersecurity Maturity Model…

Partnership Marries Deep Expertise in Government Contracting and Cybersecurity Dun & Bradstreet, a leading global provider of business decisioning data and analytics, and QOMPLX™, an intelligent decision platform provider, announced a strategic partnership to provide the more than 100,000 Defense Industrial Base (DIB) companies and their subcontractors with fast and reliable assessment and certification as required by the upcoming Cybersecurity Maturity Model Certification (CMMC) framework. The U.S. Department of…

Dun & Bradstreet Acquires Orb Intelligence

Acquisition Expands Dun & Bradstreet's Portfolio of Digital Solutions and Enriches the World's Most Comprehensive Commercial Database to Integrate Offline and Online Data Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the acquisition of Orb Intelligence, a prominent digital business identity and firmographic data provider. The acquisition, in combination with the July 2019 acquisition of Lattice Engines, furthers the commitment and investment Dun & Bradstreet…

Dun & Bradstreet Launches Always-On Lattice Campaigns App for Social Platforms

Customers achieve 42% increase in click-throughs and 54% lower cost per lead Dun & Bradstreet has announced that it has launched the Lattice Campaigns App for LinkedIn. The new app uniquely enables customers of D&B Lattice to improve campaign performance by creating and activating always-on AI-based audiences for LinkedIn Ads. This announcement comes only 90 days after the commercial data and analytics provider acquired Lattice Engines, the world's first B2B Customer Data Platform (CDP). "When Dun &…

Data Remains Critical Barrier to B2B Customer Experience According to Annual Dun & Bradstreet Report

One in three marketers cites activating data as biggest hurdle Dun & Bradstreet released its fifth annual Data-Driven Marketing and Advertising Outlook, which shows a strong focus on customer experience (CX) and personalized marketing approaches, as B2B businesses try to keep pace with B2C practices. The study confirms that, though B2B Marketers overwhelmingly think they should be as focused on the customer experience as their B2C counterparts (88%), a quarter of respondents feel they are still lagging behind their…

Acxiom, Dun & Bradstreet Partner to Enable Marketers to Better Understand Where Consumers’ Business and Personal Data Intersect

State-of-the-Art Work-Life Audiences provides unprecedented customer insights and expanded data points across accounts and devices Acxiom, the data and technology foundation for the world’s best marketers, and Dun & Bradstreet (D&B), the global leader in commercial data and analytics, announced Work-Life Audiences, an innovative, omnichannel solution that addresses marketers’ desire to reach and engage people in more personalized ways. Unveiled at Advertising Week New York, this innovative offering provides…

Dun & Bradstreet Releases Study on the Automation Transformation in Finance

Reliable Data Identified as Top Need for Successful Finance Automation Dun & Bradstreet announced the findings of a multi-national study on how responding finance and credit leaders are adopting automation in their departments and the challenges they face in implementing automation. The informal study found that while 87% of respondents believe automation will improve the respective function's efficiency in the next three years, most organizations are not leveraging automation to their fullest potential yet.…

Dun & Bradstreet Completes Acquisition of Lattice Engines

Dun & Bradstreet announced the completion of the acquisition of Lattice Engines, positioning the company as a leading provider of integrated data and analytics solutions for B2B marketing and sales professionals. "We see immense value in the acquisition of Lattice Engines for both our customers and the market," said Michael Bird, Executive Vice President and General Manager of Sales and Marketing Solutions at Dun & Bradstreet. "Through the delivery of the AI-powered targeting, segmentation and analysis platform…

Dun & Bradstreet Survey Reveals One in Five Businesses Loses Revenue and Customers Due to Incomplete Data

A new report from Dun & Bradstreet reveals businesses are missing revenue opportunities and losing customers due to bad data practices. Almost 20 percent of businesses have lost a customer due to using incomplete or inaccurate information about them, with a further 15 percent saying they failed to sign a new contract with a customer for the same reason.  Nearly a quarter (22 percent) said their financial forecasts have been inaccurate, while 17 percent of organizations offered too much credit to a customer due to a…

Dun & Bradstreet Named A Strong Performer Among B2B Customer Data Platform Providers

Company Believes Pending Acquisition of Lattice Engines Will Position It as a Leading Provider in the CDP Space Dun & Bradstreet was cited as a Strong Performer in The Forrester New Wave=: B2B Customer Data Platforms, Q2 2019. Customer Data Platforms (CDPs) have become one of the fastest growing segments within the sales and marketing information landscape. In the report, Dun & Bradstreet received a differentiated rating in the data sources and types, data management, activation, product vision, and product…

Dun & Bradstreet Enters Into Agreement to Acquire Lattice Engines To Become Leading Customer Data Platform Provider

Dun & Bradstreet announced that it has entered into a definitive agreement to acquire Lattice Engines, the leading AI-powered customer data platform (CDP), enabling B2B organisations to scale their account-based marketing and sales programs across every channel. The transaction will position Dun & Bradstreet as a leading provider of integrated data and analytics solutions for sales and marketing professionals.  Lattice Engines adds a best-in-class CDP to the depth and breadth of global commercial data in the Dun…