"It’s important to remember that AI can’t tell you how to differentiate from your competitors and how to emotionally engage." Tell us about your role and journey into technology. What made you join Dynamic Signal? I have been in technology since 1996. I joined a company that helped people find books that they would enjoy. This company took books you already like and helped you find other books you would like. That technology was used to help drive more book sales. I love the fact that technology can help solve new,…

Suite of New Content Sharing, Publishing and Reporting Tools Designed to Help Employee Advocates Drive Brand Equity Dynamic Signal, the leading Employee Communication and Engagement platform, announced its Brand Equity Builder - an expanded suite of tools that empower employees to become advocates for their organizations. Through new capabilities designed to serve both employees and the organization, Dynamic Signal’s Brand Equity Builder drives employee advocacy results through innovative platform enhancements that improve…

Dynamic Signal’s Microsoft Integration Extends the Reach of SharePoint Content to Employees Dynamic Signal, a leading Employee Communication and Engagement platform, announced the availability of its Microsoft SharePoint integration. This integration extends the benefits of SharePoint and enables targeted content distribution to more employees on more channels through Dynamic Signal. "Today's employees expect real-time information and immediate access to the news and tools they need to feel informed and connected at…

Industry Veterans Join Dynamic Signal to Accelerate Growth and Support Increasing Market Demand for Employee Communication and Engagement Platforms Dynamic Signal, the leading Employee Communication and Engagement Platform, announced two additions to its leadership team. These new hires will support the company’s growth and generate broad awareness for its mobile-first technology platform that allows organizations to modernize, streamline, and measure employee and communication and engagement. Veteran marketing leader,…

Grant Program Makes It Possible to Connect, Engage and Activate Employees, Volunteers and Donors Supporting Nonprofits Dynamic Signal, the leading Employee Communication and Engagement Platform, announced the launch of the DySiCares Grant Program to provide three nonprofit entities with its mobile-first, technology platform to modernize, streamline, and measure employee and volunteer communication and engagement. This new grant is an expansion of Dynamic Signal’s internal Corporate Social Responsibility (CSR) program,…

Dams Street Partners, Cisco Investments, and Microsoft Ventures Invest in the Employee Communication and Engagement Category, as They Recognize the Urgent Business Need to Modernize, Streamline and Measure Employee Communication Dynamic Signal, a leading Employee Communication and Engagement platform, has announced that it has raised $36.5 million in growth financing. The latest funding brings the company’s total funding to $88 million. Participants in this round include Adams Street Partners, Akkadian Ventures, Cisco…

Ribbon's market-leading session border controllers and network-wide licensing model solutions help ensure that LogMeIn can seamlessly manage unprecedented demand for its UCC solutions due to dramatic increase in number of remote workers Ribbon Communications Inc., a global provider of real time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, today announced that LogMeIn , a market leader in remote work, including solutions for unified communications and…

WordPress VIP, the leading provider of enterprise WordPress, has added OneSignal to its prestigious Technology Partnership program. Already used by WordPress VIP clients like Heavy, Global News, and USAToday, OneSignal joins a small group of enterprise technology companies serving VIP clients. The market-leading web customer engagement platform and a leading WordPress plugin for push notifications now include support for WordPress VIP. As the experts in enterprise WordPress, WordPress VIP provides a fully managed…

The Future of Digital Fraud Prevention Is Establishing Real-Time Identity Trust to Deliver Personalized User Experiences While Reducing False Positives and Manual Reviews Kount, the leading AI-driven fraud prevention solution, today unveiled its Identity Trust Global Network, flipping the script on fraud management from just blocking bad transactions to empowering organizations to unlock previously untapped revenue streams through delivering personalized user experiences. Identity Trust is the ability to establish a…

Top Retailers Are Taking Their Names off of Their Store Brands to Create Private-Label Lines That Command Attention on Their Own Terms, Notes Todd Maute in Column for Store Brands Magazine Top retailers are taking their names off of their store brands—and the reason has everything to do with the growing quality and consumer acceptance of product lines created by retail chains, writes Todd Maute, a partner at brand strategy and design agency CBX, in a new column for Store Brands magazine. While highly-regarded retailers…

DAX, the digital audio advertising platform created by Global, the Media & Entertainment group, has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s US advertisers and network of premier publishers. Digital audio advertising platform @thisisdax has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s…

Advanced Infrastructure Automation and Intelligence Capabilities Offer Seamless Identity Performance at Incredible Scale for the World’s Largest Sites and Apps Okta, Inc., the leading independent provider of identity for the enterprise, at Okta Showcase announced DynamicScale, a new high capacity customer identity offering that enables transformative scale for the largest businesses and the most highly-trafficked apps and sites on the internet, supporting traffic bursts and extended use of up to 500,000 authentications…

SignalFx, the leader in real-time monitoring and observability for cloud infrastructure and microservices, announced a series of platform updates to SignalFx Microservices APM™ that provide AI-driven problem detection and alerting on trace latency and error metrics. The new enhancements enable DevOps and site reliability engineering (SRE) teams to use SignalFx’s Microservices APM to not only troubleshoot, but also monitor microservices through distributed tracing in a single solution. Combined with Spunk’s market-leading log…

New Module Provides On-Demand, Scheduled and Automated CRM Data Refresh and Enrichment so Revenue Teams Always Have Fresh and Accurate Lead, Contact and Account Data in Salesforce DealSignal, the leading on-demand B2B marketing data provider, announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and GDPR-compliant data. Rather than comparing dirty CRM data against other…

B2B Marketing can now reach exclusive SMB audiences with breakthrough targeting solution LiveRamp, the trusted platform for accessible and meaningful data, announced a jointly developed solution with Bombora, providing business-to-business (B2B) marketers with a data solution to more accurately connect with small- to medium-sized businesses (SMBs), an audience that is notoriously hard to identify and target. Leveraging account-based marketing strategies, Bombora and LiveRamp have developed tools to define and target SMB…

New Module Helps B2B Marketing & Sales Teams Drive Higher Conversion Rates by Prioritizing In-Market Buyers and Engaging Them in a Highly Personalized Way DealSignal, the leading on-demand B2B marketing data provider, released a new module to help marketing and sales teams automatically enrich their inbound leads with verified contact, account, and third-party intent data, and refresh them on a scheduled basis, to ensure that data quality is maintained. Intent-based Inbound Lead Enrichment delivers the rich data and…

In early 2018, Dupuis Langen contacted Purely CRM for a functional and technical assessment of a previously implemented Microsoft Dynamics CRM on-premise solution. By conducting a 30-day Discovery engagement, Purely CRM assessed the extent to which Dupuis Langen’s key business requirements and data capture needs were represented in the solution. Purely CRM implements Microsoft Dynamics 365 Solution for Dupuis Langen The challenges reported with the existing CRM solution included issues such as poor shared User Experience,…

Signal, the leading provider of real-time customer data onboarding and identity resolution, and Flashtalking, a global independent ad serving and ad management platform, announced a strategic integration that extends Signal’s Customer Identity Solution to Flashtalking’s independent ad serving and creative analytics capabilities. The partnership brings together leading providers of independent advertising and marketing technology, giving brands a comprehensive mechanism for delivering personalized dynamic creative…

ContentSquare, an AI-powered digital experience insights platform, and Dynamic Yield, the AI-powered omnichannel personalization engine, announced a strategic partnership that will allow brands to better illuminate customer intent for more informed personalization decisions. ContentSquare is a user experience (UX) analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile, and websites. With this partnership, marketers can leverage ContentSquare’s visual…

Rob Weedn Founder and CEO, DealSignal Marketing and sales machines run on data. Data is the oil that keeps the operations smooth and effective. To better understand the power of data and its role in analytics and marketing performance, we spoke to Rob Weedn, Founder and CEO at DealSignal.Tell us about your journey into the marketing technology industry. My background is a mix of executive roles in product management, marketing, and sales at SaaS software companies in CRM and Big Data/analytics and I’ve served as an…