Dynata Acquires CrowdLab, Expanding Research & Insights Opportunities for Brands to Connect with Consumers

Dynata, the world's largest first-party data, and insights platform announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends in a multiple award-winning digital platform. The acquisition will expand Dynata's qualitative research capabilities within the Dynata Insights Platform, helping brands develop a more comprehensive picture of their markets and customers by linking specific behaviors with the experiences that drive them. For…

Dynamic New Partnership Between Hall & Partners and Dynata Will Transform the Future of Insights

Hall & Partners, a global strategic brand consultancy, and Dynata, the world's largest data, and insights platform, announced a unique partnership and agreement to accelerate insights to market for greater agility in research and decision-making. Dynata's data capabilities and advanced technology will power The Hub, Hall & Partners' data visualization and storytelling platform, reimagining the conventional data and insight business blueprint. This new model is poised to do away with traditional processes, outdated…

Dynata And Google Join Forces To Deliver Comprehensive Measurement Of YouTube Advertising Effectiveness Across Mobile And Connected TV…

Dynata, the world's largest first-party data, and insights platform announced an integration with Google's Ads Data Hub to deliver greater visibility into advertising and marketing campaigns on YouTube. Dynata can now enable organizations to measure ad effectiveness and campaign performance on YouTube across all screens, devices, and platforms without the use of cookies, ensuring that organizations can retain the capabilities they need for accurate and effective measurement and analytics. Marketing Technology News: Chili…

Dynata Acquires Sharpr to Extend Insights Platform

Acquisition expands data and insights platform capabilities, enabling access, sharing and publishing of research across the organization Dynata, the world’s largest first-party data and insights platform, announced the acquisition of Sharpr, a leading knowledge management, content syndication and publishing platform. With the acquisition, Dynata will integrate Sharpr’s capabilities – recently recognized by Forrester as a leader in Market and Competitive Intelligence Platforms – into its Dynata Insights Platform,…

Dynata Releases 2020 Global Trends Report, Highlighting Changing Consumer Attitudes on Climate Change, Technology Adoption, Privacy and…

Second Annual Look at Consumer Sentiment and Opinion Offers Deeper Dive Into the Global Trends That Drive Attitudes and Behaviors Dynata, the world’s largest first-party data and insights platform, announced its 2020 Global Trends Report, a global study of the opinions, attitudes and behaviors of people driving the cultural, social, economic, and technological trends that impact our daily lives, including climate change, technology adoption, and privacy and trust. Now in its second annual edition, the 2020 Global Trends…

Dynata Launches New Platform to Transform the Future of Insights and Marketing

Dynata Insights Platform Will Integrate Market Research with Advertising Solutions for the First Time Dynata, the world's leading provider of fully-permissioned first-party data, has launched an end-to-end platform to simplify every step in the insights lifecycle, from audience selection, survey creation, to analytics and reporting. The initial launch is part of a two-phase roll-out that will integrate market research, advertising and marketing solutions into one connected platform. Brands and their partners…

Dynata Announces Pattie Qing Pan as New Head of Marketing

Dynata, a global leader in first-party data and data services, announces the appointment of Pattie Qing Pan as Executive Vice President, Marketing. Pan has an extensive background in brand strategy and activation, demand generation, global communications, and public relations. In this role, she will lead Dynata's marketing strategy as it continues to leverage its first-party data solutions across the entire marketing services continuum. Marketing Technology News: BabbleLabs Raises $14 million Series A Financing from Dell…

Dynata Organizes for Future Growth

Newly Created Unit Accelerates Product Innovation and Development of First-Party Data Solutions for Marketing Services, and Operational Realignment Strengthens Customer Experience Dynata, a global leader in first-party data and data services, is pleased to announce that it has aligned the company to provide greater value to customers, partners, and stakeholders. Dynata's recent strategic mergers and acquisitions, new brand identity, and organizational realignment, have established the scale and capabilities necessary to…

Dynata Expands Access to Global Audiences Through Data Partnership with Eyeota

Marketers Can Now Leverage High-Quality First-Party Consumer and B2B Data from Dynata to Create Accurately Targeted Global Audiences for Sought-After Segments Dynata, a global leader in first-party data and data services, is excited to announce its strategic partnership with Eyeota to offer global B2B and consumer audiences at scale. The expanded access to global audience segment creation allows marketers to leverage Dynata's reliable first-party data for coordinated global marketing campaigns, using seed and look-alike…

Dynata Debuts Annual Global Trends Report

Dynata, a global leader in first-party data and data services, has released its first Dynata Global Trends Report, which benchmarks behaviors and sentiments of people worldwide based on environmental, societal and psychological attitudes that affect research outcomes. While many organizations follow global trends, very few hone in on trends that impact survey research participation. With one of the world’s largest collections of data, contributed directly by consumers and business professionals who agree to its…

Dynata Adds Data Strategy As a Key Area of Focus; Names Melanie Courtright to Lead the New Function

Dynata, a global leader in first-party data and data services, has created the new functional area of Data Strategy, expanding the scope of its existing Research Science group. Melanie Courtright, currently EVP of Global Research Science, will continue to lead the group in an expanded role as EVP, Research Science and Data Strategy. Having one of the world's largest collections of data, contributed directly by consumers and business professionals who agree to its permissioned use, Dynata is committed to providing the most…

Dynata Granted US Patent for Innovative Graphing System to Support More Accurate, Current Profile Data

Innovative Graphing Solution Spans Multiple Systems in a Complex Network to Improve Accuracy of Thousands of Attributes for Millions of Individuals Dynata, a global leader in first-party data and data services, has received a United States patent for a powerful automated graphing system that operates across the company's proprietary routing, delivery and profiling network. The patented solution ensures high-quality data in the profiles of tens of millions of individuals who have opted in to participate in research studies…

Dynata Introduces Research-To-Marketing Audience Expansion Through Strategic Alliance with TruSignal

Innovative Solution Allows Highly Accurate Scaling of Survey Segments to Marketing-Sized Audiences Using Offline, People-Based Data Dynata, a global leader in first-party data and data services, now enables brands to directly expand their first-party research data into targetable audiences through a strategic alliance with TruSignal, Inc., a leading predictive scoring and people-based marketing business. The joint solution allows brands to drive more precisely targeted and efficient marketing campaigns, reaching more…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Ortery Technologies (E-Commerce), Amperity (Customer Data Platform), AdDaptive Intelligence (Account-Based Marketing), MessageMedia (Mobile Marketing), and SAP SE (Customer Experience). eCommerce Product Photography Industry Adopts Automation Ortery Technologies, Inc. stated that as “no contact shopping” becomes the new norm, spiking online sales are accelerating the eCommerce…

Study: Consumers Expect Control, Omnichannel Experiences and Personalized Customer Service this Holiday Season

More than two-thirds of U.S. consumers expect to do their holiday shopping online this year, while 60% also anticipate hitting brick-and-mortar stores, reflecting a preference to use multiple retail channels, according to an SAP SE sponsored survey by online market research firm Dynata. Consumers Want the Freedom to Control Their Own Brand Experiences With the rise of digital channels and self-service options, shopping has become more complex, and consumers have increasingly taken charge of their experiences with brands.…

How to Make Consumers’ “Nice List” This Holiday Season

During the holiday season, shoppers often find themselves overwhelmed with brand marketing messages. The retail industry is undergoing transformational change in 2020. An increasingly digital-first customer journey became accelerated when retail outlets were forced to close their doors – at least temporarily, and several iconic retail brands filed for bankruptcy protection, with J. Crew, Brooks Brothers, Neiman Marcus, JC Penney and Pier 1 Imports among them. Approaching the tail end of 2020, many retailers are pinning…

Adform FLOW Unveiled: Adform’s New Platform for Effortless Modern Marketing

Gartner adtech leader creates world´s first independent and fully integrated tech platform, seeking to amplify business results for advertisers and agencies Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle,  introduced its new product suite: Adform FLOW. Intuitively designed to make it easier for marketers to plan, buy and activate media, Adform FLOW has everything they need in one easy-to-use platform: DSP, DMP, SSP, DCO and ad server. Through exceptional…

ChannelAdvisor Announces New Consumer Survey Results

Responses from over 1,000 consumers in the US offer insights into new online and in-store purchase trends, including anticipated holiday shopping behavior ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, released results from a new consumer survey of more than one thousand active shoppers in the US. The nationwide survey, fielded by Dynata on August 24, 2020, indicates significant shifts in online shopping behavior among…

Adform FLOW Unveiled

Adform´s New Platform for Effortless Modern Marketing Gartner adtech leader creates world´s first independent and fully integrated tech platform, seeking to amplify business results for advertisers and agencies. Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today introduced its new product suite: Adform FLOW. Intuitively designed to make it easier for marketers to plan, buy and activate media, Adform FLOW has everything they need in one…

70 Percent of Consumers say They Will Exclusively Shop with Brands that Personally Understand Them this Holiday Season

On Consumers’ Holiday Wishlist Again This Year: Stop Receiving Irrelevant Shopping Offers Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, announced new research revealing consumer opinions about the upcoming holiday season. Conducted by Dynata, the survey of more than 1,000 U.S. consumers finds that major changes in shopping are already underway, with 62 percent saying they would shop exclusively online this year. “The commerce habits of…