ResponseCRM Announces Innovative Split URL Testing Capabilities

ResponseCRM, leading direct marketing automation, and e-commerce solution provider, recently released innovative split URL testing capabilities for its powerful ResponseCRM online marketing solution, enabling companies to test up to 9 unique URLs in their email marketing campaigns to help them determine which content is most likely to result in sales. Marketing Technology News: BigID Announces Snowflake Partnership "Now is a great time to start or expand an online business, and we're excited to give companies the…

ECRM Taps Global B2B Marketing Veteran to Lead European Division

ECRM, the global leader in driving long-term, critical business relationships for retail, foodservice, and pharmacy/medical markets, announced it has hired global B2B marketing veteran John van der Valk as CEO of its European business. In his role, Van der Valk will lead ECRM Europe’s expansion, and will further develop the portfolio of products that streamlines the interactions between buyers and sellers. He reports to ECRM CEO Greg Farrar. Marketing Technology News: Mintegral SDK Going Open-Source For Increased…

OnePageCRM Joins Samsung AppStack to Bring Action and Focus to SMB’s Sales

Samsung Electronics America launches AppStack, a new cloud software marketplace designed for SMBs. OnePageCRM is selected by Samsung to be part of its hand-picked collection of 14 highly rated business apps. Through its collaboration with Samsung, OnePageCRM is committed to helping SMBs increase sales efficiency and accelerate their growth. OnePageCRM is offering an easy-to-use and action-focused CRM solution tailored to SMBs as an alternative to cumbersome ‘dead’ databases common for the industry OnePageCRM announces that…

ChildCareCRM Appoints Matt Amoia as New CEO

Amoia's appointment positions the company well for next phase of growth ChildCareCRM, the leading sales and marketing software platform specifically built for the childcare industry, today announced the promotion of Matt Amoia to Chief Executive Officer, effective February 1, 2020. Co-founder Chuck Gibbs will continue to play an integral role in the company’s enterprise sales and overarching vision as Chairman of the Board. Prior to joining ChildCareCRM in October as President, Amoia was Chief Customer Officer at…

SalesAgility’s Disruption of the CRM Market Continues with Announcement of New SuiteCRM 8 Functionality

SuiteCRM 8, SalesAgility's New State-Of-The-Art Solution Will Bring a Modern and Flexible Platform to the CRM Market Whilst Maintaining Our Commitment to Open Source SalesAgility, the authors and maintainers of SuiteCRM, the world’s most popular Open Source Customer Relationship Management (CRM) application, has announced plans for the release of SuiteCRM 8. Currently under advanced development and planned for initial release in Q1 2020, this state-of-the-art solution will bring a modern, powerful, secure and flexible…

Open Source SuiteCRM by SalesAgility Takes Aim at Salesforce With New Cloud Hosting Service

New Hosting Service Means the End of per User Pricing and Paying Extra for Advanced Features SalesAgility, the authors and maintainers of open source SuiteCRM, are pleased to announce the launch of Suite:OnDemand to provide the freedoms of Open Source CRM as a Software as a Service (SaaS) product. Suite:OnDemand is designed to radically change the way hosted CRM is priced and delivered.  Unlike Salesforce and other enterprise CRM vendors, the practice of pricing per user has been abandoned in favour of per-server…

Open Source SuiteCRM by SalesAgilty Takes Aim at Salesforce With New Cloud Hosting Service

New Hosting Service Means the End of per User Pricing and Paying Extra for Advanced Features SalesAgility, the authors and maintainers of open source SuiteCRM, are pleased to announce the launch of Suite:OnDemand to provide the freedoms of Open Source CRM as a Software as a Service (SaaS) product. Suite:OnDemand is designed to radically change the way hosted CRM is priced and delivered.  Unlike Salesforce and other enterprise CRM vendors, the practice of pricing per user has been abandoned in favour of per-server…

Ansira Acquires eCRM Powerhouse BrightWave to Strengthen Customer Experience Management

Ansira Partners Inc. ("Ansira"), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, announced the acquisition of BrightWave, a leading email and eCRM company in the United States. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM Marketing Cloud, as well as fast-growing…

SuiteCRM Announce the Release of SuiteCRM 7.11

SalesAgility is pleased to announce a new release of the world's most popular Open Source CRM - SuiteCRM 7.11. "Thanks to the innovative work of our developers combined with important contributions from our community we continue to advance SuiteCRM's world class capabilities," said Dale Murray CEO of SalesAgility. "As the maintainers of SuiteCRM we remain committed to the guiding principles of Open Source that are valued so highly by our customers and community." Important new 7.11 features In addition to ongoing bug…

TouchstoneCRM Is Now Xpedition

Xpedition: Guiding Your Path to Growth TouchstoneCRM, a wholly owned subsidiary of the Touchstone Group, announced that it has changed its name from TouchstoneCRM to Xpedition. A Microsoft Gold Partner for over 15 years, TouchstoneCRM has engaged with clients on hundreds of projects, historically delivering Microsoft Dynamics CRM. The renaming to Xpedition signifies another step in a period of growth and evolution, as the business moves beyond CRM. Every organization's business or digital transformation represents…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Episerver (Customer experience),  Shutterstock (Content), Marchex (Conversational Analytics), ResponseCRM (Marketing Automation), and Uber (E-commerce). Smartling Integrates with Episerver to Localize Digital Experiences Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with the digital experience leader (DXP), Episerver.…

Eddie Bauer Selects BrightWave as Email Agency of Record

Leading Retailer & Email Agency Partner to Deliver Superior Customer Experience BrightWave, an Ansira company, and the leading email and eCRM agency, has partnered with Eddie Bauer to become the retailer’s email agency of record, effective immediately. BrightWave has been tasked with full-service email channel management, strategy, and technology implementation — ensuring that the Eddie Bauer inbox experience compliments and enhances other cross-channel efforts. Marketing Technology News: SnapLogic Appoints George…

Martech Veteran Katie Bullard Joins E-Learning Platform for Cloud Computing, A Cloud Guru

Former President of DiscoverOrg, Katie Bullard is now the President of e-learning platform, A Cloud Guru. A Cloud Guru (ACG) provides extensive training to quickly scale Cloud adoption and intelligent reporting. In her new role, Katie Bullard will lead A Cloud Guru team to accelerate growth and scale the operations in the Cloud Migration business. Katie is joining the ACG team that includes CEO and co-founder Sam Kroonenburg, and Ryan Kroonenburg. In her previous role as the Chief Growth Officer and President of…

Letting Simplicity Drive Product Development

Albert Einstein is often quoted as saying, “Everything should be made as simple as possible, but not simpler.” This philosophy can and should be taken to the software world. If you are going to develop technology to be used by a business, strive to make it as simple as possible, but not simpler. If you’ve made it simpler you’ve lost something important. So how do you apply this approach to software development? First, you need to recognize that simple does not equal less powerful. This stems back to the Pareto Principle,…

Drip Ecommerce CRM Makes Debut in Shopify App Store

Drip, the first-of-its-kind Ecommerce Customer Relationship Management platform, announced today that it's live in Shopify's app store. By combining deep customer insight with robust automation capabilities, Drip ECRM enables Shopify merchants to deliver the hyper-personalized digital journeys consumers expect while shopping online. Drip has helped increase profits for ecommerce merchants by up to 40 percent, bringing huge opportunities for stores when it comes to building customer loyalty and hitting their growth goals.…

How to Succeed in Marketing to the Connected Consumer

From demographic to social and transactional, Connected Consumers are happy to offer personal data in exchange for a more personal service and experience. Relationships between brands and consumers have changed. The way we consume products, services – and even marketing messages – is not the same as it once was. The proliferation of smartphones and tablets, along with the rise in value of the subscription economy is leading this change. Consumers are now hyper-connected in ways that never existed before. Digital…

Delivering a Single View of Customer Data Via G-Cloud – Altcom’s Atonal Customer Data Platform

Altcom, a UK software development company have made their Atonal Customer Data Platform available via the UK government's G-Cloud procurement service. Atonal is able to deliver a single customer view of all data from multiple sources so now organisations can have an integrated view of customer data within a short time frame and with low opex expenditure. Altcom's Atonal solution reduces the time spent on data management and integration while providing tailored business reporting and outputs to eCRM systems through…

Silverline and Ringlead Join Forces to Drive Better Business Outcomes for Customers

Silverline, a Salesforce Platinum Partner with expertise in the Financial Services and Healthcare industries, announced a strategic partnership with RingLead, a market leader in end-to-end data management. The partnership enables Silverline and RingLead to drive greater results for customers by ensuring implementations are complemented with high-quality customer data necessary to drive business results. Marketing Technology News: BitGo Appoints Pete Najarian as Chief Revenue Officer The partnership stems from a shared…

MarTech Interview with Duncan Stockdill, Co-Founder and CEO at Capsule

"Marketing Automation and Technology is undoubtedly powerful, but keep in mind that there’s a human behind the numbers, and also, I think we’re all getting a little tired of dealing with bots!" Tell us about your role and journey into technology. What inspired you to co-start Capsule? I started my career 20 years ago with a technology company that was building bespoke Customer Management solutions for financial services companies such as banks and financial advisors. These were long-running projects that would take years…

Liz Taylor Named Chief Creative Officer of Leo Burnett Worldwide

New Position Includes Creative Leadership Across Publicis Communications North America Award-winning creative leader Liz Taylor will join Leo Burnett Worldwide as chief creative officer. Starting July 8, she will sit at the agency's Chicago headquarters leading the creative direction of the global agency network. Taylor will work alongside the network's creative leadership team to help build the agency's offering and culture for the future. Taylor will take on a hybrid role as North American creative lead of…