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Email Marketing Generated $42 for Every $1 Spent in 2019

Latest ActivePipe report shows email marketing generates best ROI for real estate agents ActivePipe, the leading email marketing solution for real estate companies, released a new report titled Digital Marketing in Real Estate: A Guide to Better ROI. The report outlines various digital marketing strategies to show how and where real estate agents should be investing to see the highest ROI. The report investigates the ROI for pay-per-click advertising, social media marketing, and email marketing. Data revealed in Digital…

Playable Launches Stock Video Library for Small Business Email Marketing in Mailchimp’s All-in-One Platform

Millions of videos now available to add to Mailchimp email campaigns Playable, the leader in video email marketing, announced the launch of a Stock Video Library, packed with millions of high-quality videos that can now be added to the billions of emails delivered each day by Mailchimp, the all-in-one marketing platform for small businesses. Marketing Technology News: Zix Corporation Adds Marcy Campbell to Board of Directors Marketers can quickly find and buy the perfect video on Playable, then customize the video…

Sales CRM Pipedrive Acquires Mailigen, Provider of Email Marketing Automation

CRM company Pipedrive announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company's history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. "Our vision has always been to make sales success inevitable," said Timo Rein, CEO and co-founder of Pipedrive. "To us, that means providing a complete toolkit to…

Established Email Marketing Company, Site Impact, Appoints First Female President

A fresh outlook with a focus on product Industry-leading email marketing company, Site Impact has appointed Jennifer Gressman as President, marking the first time in 10 years a woman is behind the wheel of the company in a C-Level role. Gressman will join Vinu Nagapoollay (Chief Technology Officer) and Aaron Solomon (Chief Financial Officer) as a top executive overseeing day to day operations, sales and revenue growth, business development and product rollouts as the company heads into a year projected for upward…

Arctic Leaf Expands Service Offering to Include Expert Email Marketing Services

Digital agency and tech powerhouse, Arctic Leaf, is pleased to announce that it has expanded its robust offering in UX design, custom app development, and conversion rate optimization (CRO) to include expert email marketing services. With over 20% of revenue attributed to email for the average ecommerce store, moving into the email marketing space was a natural decision for an agency focused on optimizing conversions for its ecommerce clients. The new service features tiered management packages ranging from small-business…

Intema Partners with LeadFox for the eFlyerMaker Email Marketing Platform

Intema Solutions Inc., maker of eFlyerMaker.com, an email platform with extensive compliance and content creation suites, is pleased to announce the signing of a $104,000 contract with LeadFox, a company that owns a marketing automation platform used by thousands of SMBs in more than 50 countries. “We are thrilled to have signed this important contract with LeadFox, a leader in the world of marketing automation, and to have gained their confidence in Intema as the provider of choice for their email marketing campaigns,”…

Miva, Inc. Partners with Sendlane to Help Online Sellers Drive Revenue with Email Marketing Automation

Partnership between eCommerce Platform and Email Marketing Automation Provider to Help Merchants Improve the Effectiveness of Their Email Campaigns. Miva, Inc., ecommerce software and service provider for mid-size and enterprise merchants for 21 years, and Sendlane, behavior-based email marketing automation for eCommerce stores, announced that they have partnered to integrate Sendlane’s email marketing automation into the Miva ecommerce platform. While email marketing is a significant revenue driver for some online…

eTargetMedia Announces 2020 Email Marketing Predictions

eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced their 2020 email marketing predictions that the company forecasts will drive email marketing in the new year. With new annual marketing budgets starting, many email marketers are wondering how they can improve their email marketing campaigns. eTargetMedia developed their annual email…

Campaign Monitor’s Newest Report Shows Email Marketing Engagement Grew in 2019

Annual global email benchmark report shows marketers how their results rank across 20 industries for email open, click-through, unsubscribe rates and more Campaign Monitor—a provider of powerful yet approachable email marketing software—today released its annual global email marketing benchmarks report providing marketers with insights into industry averages and empowering them to build a data-backed strategy. The report was developed after analyzing billions of emails sent globally using the Campaign Monitor platform.…

How Mobile Friendly Email Marketing Campaigns Can Increase Patient Engagement Rates

Email has been one of the most common advertising tools for decades and has only evolved over time. For companies that focus on clinical trial recruitment, it's imperative that email plays a pivotal role in long-term advertising. When highly-optimized campaigns are built, patient engagement is likely to increase. To this end, fishbat discusses how mobile friendly email marketing campaigns can increase patient engagement rates. Marketing Technology News: Atento Wins the 2019 Customer Experience Banking Report Award in…

Intema Adds New Advanced Automation Feature to its eFlyerMaker Email Marketing Platform

Intema Solutions Inc., makers of eFlyerMaker.com, an email platform with extensive compliance and content creation suites, is pleased to announce the launch of a new advanced automation feature for its eFlyerMaker email marketing platform. “This new automation feature was created with the goal of offering a best-in-class, flexible product tailored to our customers’ needs and should open up many new sales opportunities in the enterprise segment,” said Daniel Drouet, Vice President, Products, at Intema. “Combined with…

The Value of Integrating Marketing Automation With Email Marketing

Email Marketing is one of the strongest and most efficient ways to reach your customers. In fact, the average person checks their email about 15 times per day. With an estimated 293.6 billion emails anticipated to be sent worldwide in 2019, it’s safe to assume that your customers are getting their fair share of email communication. So, how can your small or midsized business (SMB) make sure your email marketing stands out? Integrating Marketing Automation with your Email Marketing campaigns is absolutely essential to give…

Company Growth Factors in 2019: Why Email Marketing is Important

What Marketing tools are you using to grow your business? If you're not using email, you're missing out on a lot. Contrary to popular belief, Email Marketing is NOT dead. Many companies choose to forego email for newer platforms like Social Media, Influencer Marketing, and SEO. While these solutions are all equally good at getting your point across, nothing beats email when it comes to cost and value. The Importance of Email Marketing in Business Email Marketing is still one of the most practical ways to engage and reach…

Salesforce Clubs AI and Creativity to Transform Email Marketing Automation; Delivers Enhanced Interactive Features

Email Marketing is the most reliable investment that CIOs and CMOs make for their organizations. We often hear from our CMO guests during the Martech interview series how email marketing helps to connect with the customers and amplify sales through effective messaging. However, email marketing can certainly be better, especially when we are chasing the new definitions of Customer Experience everywhere else! In marketing, sales and customer service, email messaging with a personalized touch can help marketing teams to build a…

Litmus Launches Integrated Solution for Email Marketing

Solution strengthens marketing team collaboration with new dashboards, streamlined email workflow, and simplified approvals Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to…

Campaign Monitor Launches CM Commerce, an Email Marketing Solution for Growing Retail Businesses

Software Provider Acquires Popular Ecommerce Company Conversio to Help Retailers Accelerate Business by Easily Implementing Advanced Marketing Strategies Campaign Monitor—a provider of powerful yet approachable email marketing software and a part of the CM Group family of brands—today unveiled CM Commerce, a new product offering built from the popular ecommerce platform, Conversio. This new product offering is designed for retail businesses interested in accelerating their growth through the use of advanced email…

How Morning Brew Engaged Its Subscribers Through Email Marketing Tactics

Building a newsletter program can be difficult as a recent HubSpot article shared that open rates for newsletters for most companies “are lucky to hit 17%.” But, building a newsletter program focused on information instead of promotion can be even more challenging. Not only does the information provided need to be relevant, but it also needs to be engaging enough to inspire subscribers to open the next campaign. This is the challenge that the crew at Morning Brew, a daily newsletter providing updates on events in the…

Seven Tips to Make Your Email Marketing Campaign More Irresistible

A successful Email Marketing strategy lies in making your communication irresistible to your receivers. You need to redevise your Email Marketing strategy if you have a very high number of people unsubscribing from your list. If your unsubscribe rate has crossed 0.5% you will benefit from reading this. Also Read: MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow 1. Never Stop Beefing up Your Mailing List No matter how huge your list of subscribers list is, cherish an unending craving to make it even…

Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge

Benchmark Email and Hatchbuck, leading SaaS (software as a service) providers of sales and marketing solutions, announced they have merged, creating a global customer relationship management (CRM) and email marketing automation technology leader. The combined entity will operate under the Benchmark name and has U.S. offices in St. Louis and Los Angeles with international presence in 15 countries. Jonathan Herrick, previously CEO and Co-Founder of Hatchbuck will assume the role of CEO. Curt Keller, previously CEO of…

vCita Expands its Business Management Suite with WiseStamp Email Marketing Tool Acquisition

vCita, the complete business management application, will be able to offer their customers an enhanced email marketing service after acquiring email marketing tool WiseStamp. The acquisition comes a few months after vCita received around $15 million in funding from capital investment group Forestay Capital. vCita is an application that focuses on all aspects of managing a business. It offers booking, payments, customer relationship management (CRM) and marketing as its four primary services, which are targeted at small…