3 Key Email Marketing Trends To Keep In Mind for The Rest Of 2021!

In 2020, marketers had to undergo rapid changes to their processes (and even choice of martech!). The pandemic which is still showing its effects in several parts of the world also led consumers to be pickier in the way they chose to interact with brands. Marketing Technology News: AnalyticsIQ Hires Marshall to Lead B2B Data Business Growth In today’s always-on digital first business world where virtual meetings and multi digital channels are the go-to choice for marketing and sales teams, consistent (and creative)…

Ansira Hosts EiQ, An Event Focused on Email Marketing, Customer Experience and Loyalty

Ansira Partners, Inc., an independent global marketing technology and services firm, announced programming details for EiQ, a virtual experience taking place April 21-22, 2021. The annual event was founded in 2017 by BrightWave, a leading email and eCRM company which was acquired by Ansira in 2019. The email thought leadership and innovation focus from previous years has now expanded to include customer experience (CX) and loyalty. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen…

6 Email Marketing Lessons From Fortune 500 Companies

As technology continues to advance, so does a customer’s expectations. As most of them are accustomed to overflowing inboxes filled with offers from their favorite brands, they expect more from the emails they receive. So, how can you still use email marketing to stand out from the crowd? A successful email marketing strategy will encourage signups to your product, generate website traffic, and improve your ROI. This is supported by research, which shows that for every $1 you spend on email marketing, you can expect an…

Email Marketing vs Social Media Marketing: Which One’s Best for You?

Email Marketing and Social Media Marketing are two of the important components of digital marketing. Email boomed in the 1990s, has stood the test of time, and to date, is still preferred by marketers for direct marketing. In fact, in the B2B space, around 86% of business professionals prefer to use email when communicating for business purposes (via HubSpot), 59% count email as their most effective channel in terms of revenue generation (Myemma), and nearly nine out of every ten marketers use email marketing to distribute…

DigDev Direct Announces Solution for California Email Marketing Campaigns

The California marketing landscape is changing. DigDev Direct announces an opt-in email product line to help marketing teams reach consumers without offending them On January 1, 2020, the California Consumer Privacy Act (CCPA) went into effect. Legislators continue to press to expand the laws and protections included within the act. Today, DigDev Direct, a leading digital marketing firm, announces solutions. DigDev Direct offers a robust suite of opt-in email marketing tools. Every message sent within the system includes…

Email Marketing versus Marketing Automation: Understanding the Difference

Ray Tomlinson was the first human ever to email. It’s been 42 years since and a lot has changed for email, especially for email marketing. From just having the ability to send a message, it has evolved to be the most cost-effective way of direct marketing. At present around 81% of SMEs rely on email as their primary customer acquisition channel, while 80% use it for retention. And in the digital era, the influx of data through social media and mobile devices paved the way for data collection and data management. Such…

Top 5 Email Marketing Challenges of 2021

Communication apps like Slack and Microsoft Teams and chatbots have been cited to be the email killers. However, they aren't even close enough to take over the email. Email still works to date and Email Marketing remains one of the best ways of connecting with customers. In fact, the number of active email users is forecasted to reach 4.3 billion in 2023. This large number provides marketers an excellent Return on Investment. Reports also suggest that almost nine out of every ten marketers use email marketing to distribute…

Two-Thirds of Small Businesses Conducting Email Marketing Execute Without CRM, Despite Accessible Technology

Without software to automate marketing tasks, many small businesses are at a disadvantage as owners determine digital marketing strategies for 2021 Almost two-thirds (64%) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Without CRMs such as HubSpot or Salesforce, small businesses must handle email marketing manually. Digital marketing…

eTargetMedia Launches Display Ads Retargeting Solution to Complement Precision Targeted Email Marketing Campaigns

eTargetMedia launches new display ads retargeting solution to help marketers maximize results on the company's precision-targeted email marketing campaigns. eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has launched their new display ads retargeting solution which will help marketers maximize results on eTargetMedia’s precision targeted email…

Key Email Marketing Trends to Watch Out for 2021

Despite the rise of omnichannel automation tools for marketing communication, Emails remain a Martech CMO's most preferred mode of communication. In 2021, we are hoping to see Email marketing grow rapidly. The rise of chatbots and communication apps has been cited to be the ‘email killers’. This may not be entirely true. As per reports, the global email users’ number was at 3.8 billion in 2018 and the number is expected to rise to 4.4 billion by 2023. The presence of such a large number of users enables marketers to target…

Helpmonks Announces Live-Chat and Email Marketing Platform

Helpmonks, the company behind the same-named, highly successful shared inbox solution, is excited to announce the release of their new Live-Chat and Email Marketing platform. With the Live-Chat and Email Marketing Tools, its customers can respond faster to customer requests and have a solution at hand to generate more sales leads. This makes Helpmonks the only shared email solution with a coupled email campaign software "While Helpmonks started with a shared inbox, it quickly became a collaboration solution that included…

stensul Lands $16 Million in Funding to Help Email Marketing Teams Become More Agile

Enterprise organizations reduce their email creation time by 90% using Stensul Agile Email Creation stensul, Inc., the first agile email creation platform for the enterprise, announced it has raised $16 million in Series B funding, led by USVP, with participation from Capital One Ventures, Peak State Ventures, as well as existing investors Javelin Venture Partners, Uncork Capital, First Round Capital and Lowercase Capital. The funding round also included a number of executives from leading enterprise software firms…

Stoneshot Offers Email Marketing Benchmarking for Financial Services Marketers

StoneShot launches Insights beta for its users, empowering financial services marketers to integrate industry benchmarking into data-driven decisions. "It is vital for financial services marketers to be equipped with benchmarking data enabling them to make business-critical decisions," said Gavin John, StoneShot Founder, and CEO. "We are thrilled to be able to offer this to our platform customers at no additional cost." Marketing Technology News: Medallia And Quantum Metric Offer Digital Engagement Monitoring With…

SparkPost Named “Best B2C Email Marketing Solution” by MarTech Breakthrough Awards

SparkPost, the world's largest email delivery and analytics platform that delivers nearly 40 percent of the world's email announced it was named the "Best B2C Email Marketing Solution" by leading market intelligence organization MarTech Breakthrough, which recognizes the companies and technologies that drive marketing in a digital world. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World SparkPost's sophisticated technology…

Sailthru Named “Best Overall Email Marketing Company” in 2020 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that it has been selected as the winner of the “Best Overall Email Marketing Company” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the…

Trick or Treat: Pin Your High Hopes on Email Marketing Strategies during COVID-19 Pandemic

The life of an email marketer has changed enormously during the COVID-19 pandemic. When most parts of the world is either closed for business or slowed down due to the lockdown crisis, we would expect the number of emails sent to customers and prospects to dry up as sales take the hit. However, things are not slowing down for an email marketing team. In fact, there is so much done in the rapidly changing world around growing demands to stay “socially connected” via online conversation and messaging channels, including…

Validity Launches Everest, the Industry’s Most Comprehensive Email Marketing Success Platform

Validity, the most trusted leader in email deliverability, announced the worldwide availability of Everest, an all-new platform for email optimization, analytics, and delivery. The new platform takes advantage of the capabilities of 250ok, Return Path, and BriteVerify, which Validity acquired in the past two years while adding several critical new features not found in any other solution on the market. With Everest, brands can maximize their email success to engage more customers and accelerate growth. Since the outset of…

ActiveCampaign vs Mailchimp (2020) Top Email Marketing Platforms Reviewed by Instructify

Email marketing specialists at Instructify compare ActiveCampaign and Mailchimp, two of the industry’s biggest platforms in 2020 Marketing advice website Instructify has published an article for those looking for a clear comparison of email marketing platforms in 2020. In this specific review, Instructify focuses on two trusted names in the market: ActiveCampaign and Mailchimp. The full ActiveCampaign vs Mailchimp article looked under the hood and compared the two services’ ease of use, list management capabilities,…

Oracle Named a Leader in Email Marketing Service Providers by Independent Research Firm

Oracle Responsys continues industry leadership, scoring highest in strategy category and achieving the highest possible score in the artificial intelligence, analytics, and vertical capabilities criteria Oracle today announced that it has been recognized as a Leader in the Forrester Research, Inc. May 2020 report, The Forrester Wave™: Email Marketing Service Providers, Q2 2020. This year's report evaluated 13 email marketing service providers based on 23 criteria, which are split into three categories—current offering,…

Zeta Global Recognized as a Leader in Email Marketing Service Providers Report

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today announced that it has been recognized as a Leader in "The Forrester Wave™: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing…