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Email Open Rates: Leveraging Personalization to Be Ever in Your Favor

Over fifty percent of consumers say they delete at least half of all brand marketing emails in their inboxes without ever opening them. Even if they don’t delete the email, there is no promise consumers will open it. Thus, low email open rates. I’ll bet most inboxes look something like this: The email that doesn’t go to the primary inbox is not SPAM. The vast majority of that is caught by ISPs, but the tremendous volumes of email looking to reach individual consumers are what is making marketers’ jobs infinitely more…