Narrative Data Streaming Platform First to Offer Access to Webbula’s Comprehensive Audience Data Solution for Hashed Email Campaigns

Partnership Gives Narrative Data Streaming Platform Users Access to Webbula's Age, Gender, Device, and ID Mapping Data in Strategic Data Segments To better assist businesses in targeting individuals and increasing advertisement relevancy in their multichannel email campaigns, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and Webbula,  the Data Solutions Experts, today announced that the Narrative Data Streaming Platform will be the first external data platform to offer access to the Webbula…

Stylitics Partners with Cordial to Integrate Personalized Outfit Recommendations in Triggered Email Campaigns

Stylitics , the leading AI-powered visual merchandising and outfit recommendation platform, and Cordial, the intelligent cross-channel marketing platform, announced a partnership that allows retail and brand marketers to increase the engagement rate and performance of triggered email campaigns with the use of editorial-quality merchandise bundles and style recommendations. The partnership integrates Stylitics’ AI-driven outfit recommendations with Cordial’s robust customer behavior profiles enabling brands to react to…

Dubb Partners With ActiveCampaign to Let Users Share Video Content Directly in Their Email Campaigns

Dubb, the world's sales-focused video communication platform, has partnered with ActiveCampaign, the leader in customer experience automation (CXA), to let ActiveCampaign users instantly share and track video content in any ActiveCampaign email campaign. Dubb's native integration with ActiveCampaign lets Dubb and ActiveCampaign users directly share screen, webcam, or phone videos. With just a few clicks, users can access a categorized library of pre-recorded videos or record custom videos and insert those videos into…

Phrasee Launches Dashboard to Give Marketers Real-Time Revenue Review of Global Email Campaigns

Phrasee, the global leader in marketing language optimization, has launched a new dashboard to give marketers real-time insights into how global email campaigns are performing. Phrasee, which provides AI technology to supercharge marketing campaigns for leading global brands including Domino’s, Groupon, Gumtree and Virgin Atlantic, has developed the new dashboard to give users a real-time view of marketing campaign performance. The dashboard displays key insights including real-time uplift and revenue forecasting, as well…

Combined SMS and Email Campaigns Earn 38% More Revenue Than Email-only Campaigns During Valentine’s Day Promotions – Omnisend…

According to the Latest Research Announced by Omnisend, Orders Coming from Email Campaigns Fell by 12.9% on Valentine's Day Compared to 2018, While Campaigns with Sms and Email Combined Enjoyed More Orders Around This Shopping Event Omnisend, omnichannel marketing automation platform for ecommerce, has released the latest data on Valentine's day campaigns sent during the week of the amorous shopping holiday. Key marketers studied during the week of Valentine's day sent twice as many campaigns than a normal business…

Movable Ink Partners with Pega to Deliver AI-Powered Actions in Email Campaigns

AI-Powered Next Best Actions and Real-Time Content Personalization Help Marketers Increase Consumer Engagement and Conversions Movable Ink, a leading intelligent content platform for digital marketers, announced a partnership with Pega. Pega is the leader in software for customer engagement. The two companies joined hands to enable brands to personalize email campaigns using AI-powered next best actions. Combining Pega’s ability to facilitate the right action for every customer in real time with Movable Ink’s…

Yotpo Announces Strategic Relationship With Oracle Bronto, Enhancing Ecommerce Email Campaigns With User-Generated Content

Integration Syncs Yotpo Customer Ratings and Reviews to Product Catalogs to Improve Conversions by as Much as 166% Yotpo, the AI-powered customer content marketing platform used by high-growth direct commerce brands announced that they have collaborated with Oracle Bronto. The relationship with Oracle Bronto, a leading email marketing vendor to companies in the Internet Retailer Top 1000, enables marketers to capture and convert more customers using user-generated content (UGC). Also Read: Oracle Partner Openprise…

Fishbowl, Inc. Proves That Timing Is Everything For Effective Email Campaigns

Leverage Holidays to Make the Most Impact with Audiences Pick any day of the year and you're sure to land on a holiday, whether it's traditional or quirky. A recent analysis from Fishbowl, Inc., the leading data, marketing and analytics solution provider uniquely serving restaurants, shows that tying into people's desire to celebrate special events is a keen marketing strategy. They examined the successes of their customer's 2017 Valentine's Day promotions to gauge the impact of timing and messaging on email open rates…

Return Path Releases New Performance Benchmarks for the Email Campaigns Marketers Use Most

 2018 Email Marketing Lookbook Report Analyzes 600,000 Commercial Emails to Reveal Performance Data for 10 Common Email Campaign Types, Plus Best in Class Examples for Each With an average ROI of $38 for every dollar spent, email is one of the top channels for marketers to connect with customers and build valuable relationships. This is according to the  2018 Email Marketing Lookbook, published by Return Path. In fact, 70 percent of consumers prefer email for brand communications. But it can be difficult for marketers to…

DigDev Direct Announces Solution for California Email Marketing Campaigns

The California marketing landscape is changing. DigDev Direct announces an opt-in email product line to help marketing teams reach consumers without offending them On January 1, 2020, the California Consumer Privacy Act (CCPA) went into effect. Legislators continue to press to expand the laws and protections included within the act. Today, DigDev Direct, a leading digital marketing firm, announces solutions. DigDev Direct offers a robust suite of opt-in email marketing tools. Every message sent within the system includes…

eTargetMedia Launches Display Ads Retargeting Solution to Complement Precision Targeted Email Marketing Campaigns

eTargetMedia launches new display ads retargeting solution to help marketers maximize results on the company's precision-targeted email marketing campaigns. eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has launched their new display ads retargeting solution which will help marketers maximize results on eTargetMedia’s precision targeted email…

How Mobile Friendly Email Marketing Campaigns Can Increase Patient Engagement Rates

Email has been one of the most common advertising tools for decades and has only evolved over time. For companies that focus on clinical trial recruitment, it's imperative that email plays a pivotal role in long-term advertising. When highly-optimized campaigns are built, patient engagement is likely to increase. To this end, fishbat discusses how mobile friendly email marketing campaigns can increase patient engagement rates. Marketing Technology News: Atento Wins the 2019 Customer Experience Banking Report Award in…

Study Reveals Latest Benchmark Numbers and Trends for High-Performance Email Marketing Campaigns

GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email marketing, online reputation management, blockchain technology, PPC advertising, content marketing, and custom software development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: Benchmark Numbers, and Trends for Highly Converting Email Marketing Campaigns Email marketing has proved to bring on highest return on investments…

Email Validation Service ZeroBounce Boosts Deliverability For Holiday Season Campaigns

Email validation service ZeroBounce helps companies increase the email deliverability of their holiday season campaigns. Committed to email bounce, email abuse and spam trap detection, ZeroBounce supports better sender reputation for businesses of all sizes. Global marketers using email as part of their digital marketing strategy face constant data decay. According to HubSpot, as of 2018, 30% of email data deteriorates within one year, putting email marketers at the risk of poor email deliverability. With 98%+ accuracy on…

Liveclicker Scales New Heights in Adaptive Personalization Tools for Email Marketing Campaigns

Liveclicker Powers Next-Generation Email Experiences with Release of Adaptive Personalization Tools; New Suite of Capabilities Allows Marketers to Evolve Email Marketing Programs on the Fly with Continuous Testing, Behavioral Data, and Predictive Targeting To help email marketers remove all the roadblocks in their email marketing personalization campaigns, Liveclicker has announced the general release of a suite of Adaptive Personalization tools for its flagship product, RealTime Email. Marketing teams had always wished for…

4 Pro Tips on How to Succeed with your Email Marketing Campaigns

Stay on Top of Your Email Marketing Campaigns with These Pro-Tips Baked in Fire and Passed Through the Filters of Marketing Analytics for 2018 Most marketing teams now run with a cheat sheet on how to crack the email marketing puzzle. Mediocre how-to-do lists and tip sheets on subject lines are so archaic that they no longer drive home sales in 2018. To get a closer and more contemporary insight on how to improve your email flavor and improve diversity that boosts open-rate, we bring to you tips baked in fire and passed…

Contextual Content and AI: The New Wingmen for Email Marketing Campaigns

The Performance of Your Email Marketing Campaigns Hold the Key to Measure How Well Buyers Respond to New Omnichannel Experiences and Preferences Offered to Them AI and personalization are definitely on the horizon for email marketers in 2018! According to the Email Marketing Industry Census 2017, by Econsultancy in association with Adestra, optimizing mobile email is the most trending technology for marketers to acquire, engage and retain their customers. With a certain overhaul coming to email marketing in 2018, I think…

Freshsales CRM Launches Sales Campaigns to Supercharge Outbound Sales Emails

Sales Campaigns enables sales teams to create, send, and track smart and personalized emails Freshworks, the leading provider of cloud-based business software, today announced the launch of Sales Campaigns, a game-changer inside Freshsales—their successful CRM product launched in 2016. The new feature provides smart functionalities for sales teams to start meaningful conversations with their customers. All this, without having to juggle multiple tools outside of Freshsales CRM. Freshsales CRM has garnered a loyal user…

Creator™ by Zmags Launches the New Standard for Shoppable Email

The first truly interactive email solution, helps brands enhance marketing strategies and accelerate revenue Creator™ by Zmags, transforming how customers experience digital commerce everywhere, today announced the launch of Creator™ Interactive Email, the latest addition to the Creator™ Content Solutions Suite. The Suite is designed to give marketers and eCommerce professionals a competitive edge in creating shoppable experiences that convert customers. Marketing Technology News: Google’s Latest Update…

Movable Ink Partners With Xtremepush To Deliver Dynamic Email And Mobile App Experiences

Movable Ink, the personalized content platform provider for digital marketing leaders, has announced its partnership with Xtremepush, the world's leading customer engagement, personalization, and data platform. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk The integration will allow shared clients to seamlessly utilize Movable Ink to activate any data into real-time, personalized content across all customer touchpoints. Movable Ink content easily…